{"id":10539,"date":"2025-07-28T11:01:49","date_gmt":"2025-07-28T11:01:49","guid":{"rendered":"https:\/\/mailbluster.com\/blog\/?p=10539"},"modified":"2025-10-04T10:39:20","modified_gmt":"2025-10-04T10:39:20","slug":"amazon-ses-alternative","status":"publish","type":"post","link":"https:\/\/mailbluster.com\/blog\/amazon-ses-alternative","title":{"rendered":"Amazon SES Alternative: Choose the SMTP that Suits You"},"content":{"rendered":"\n<p class=\"has-medium-brown-color has-text-color\" style=\"font-size:19px\">Looking for an effective Amazon SES alternative for sending bulk emails? Amazon SES, also known as Simple Email Service, can seem simple, just like its name, but only on the surface. Although their SMTP service is of good quality and the pricing structure is very inexpensive, the rules and restrictions can be bothersome to users. Especially, <a href=\"https:\/\/mailbluster.com\/blog\/getting-out-of-amazon-ses-sandbox\" target=\"_blank\" rel=\"noreferrer noopener\">getting out of Amazon SES sandbox<\/a> can be really tiresome and time consuming. Hence, many users want to opt for an Amazon SES alternative.<\/p>\n\n\n\n<p>In this blog, I will compare and discuss three SMTP providers, Postmark, Mailgun, and SMTP2GO, as alternatives to Amazon SES. Read on and find out which one suits your business the best!<\/p>\n\n\n\n<h4>Table of contents<\/h4>\n\n\n\n<ul><li><strong><em><a href=\"#Amazon-SES-Alternative-Postmark-and-Mailgun-Overview\"><strong>Amazon SES Alternative: Postmark, Mailgun &amp; SMTP2GO&nbsp; Overview<\/strong><\/a><\/em><\/strong><\/li><li><a href=\"#Amazon-SES\"><strong><em>Amazon SES<\/em><\/strong><\/a><\/li><li><strong><em><a href=\"#Amazon-SES-Alternatives\">Amazon SES Alternatives<\/a><\/em><\/strong><\/li><li><strong><em><a href=\"#Postmark\">Postmark<\/a><\/em><\/strong><\/li><li><strong><a href=\"#Mailgun\">Mailgun<\/a><\/strong><\/li><li><strong><em><a href=\"#SMTP2GO\">SMTP2GO<\/a><\/em><\/strong><\/li><li><a href=\"#Features-Amazon-SES-vs-Postmark-vs-Mailgun\"><strong><em>Features: Amazon SES vs Postmark vs Mailgun<\/em> vs SMTP2GO<\/strong><\/a><\/li><li><strong><em><a href=\"#Costing-Examples-Amazon-SES-vs-Mailgun-vs-Postmark-Pricing\">Costing Examples: Postmark vs Mailgun vs SMTP2GO Pricing<\/a><\/em><\/strong><\/li><li><em><strong><a href=\"#Wrap-Up\">Wrap Up<\/a><\/strong><\/em><\/li><li><em><a href=\"#FAQ-on-Amazon-SES-Alternatives\"><strong>FAQ on Amazon SES Alternatives<\/strong><\/a><\/em><\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Amazon-SES-Alternative-Postmark-and-Mailgun-Overview\">Amazon SES Alternative: Postmark, Mailgun &amp; SMTP2GO&nbsp; Overview<\/h2>\n\n\n\n<p>Before diving into the main discussion, let\u2019s have a glimpse at three Amazon SES alternatives. Check out this Postmark, Mailgun, and SMTP2GO overview.<\/p>\n\n\n\n<figure class=\"wp-block-table mb-stripe-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Facts<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\">Postmark<\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Mailgun<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\">SMTP2GO<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Best known for<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Transactional emails and high deliverability<\/td><td class=\"has-text-align-center\" data-align=\"center\">Excels in email management and handling high-volume emails&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\"><br>High email deliverability<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Free pricing plan<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<br>(Designed for developers\u2019 testing purposes.)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Free trial<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">No<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Paid plans<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Starting from $15\/mo for up to 10K emails<\/td><td class=\"has-text-align-center\" data-align=\"center\">Starting from $15\/mo for up to 10K emails<\/td><td class=\"has-text-align-center\" data-align=\"center\">Starting from $15\/mo for up to 10K emails<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Customer support<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Email &amp; chat, phone support<\/td><td class=\"has-text-align-center\" data-align=\"center\">Email &amp; chat support<\/td><td class=\"has-text-align-center\" data-align=\"center\">Ticket, chat, and phone support<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><a href=\"https:\/\/www.g2.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">G2 rating<\/a><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">4.6\u2b50<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.2\u2b50<\/td><td class=\"has-text-align-center\" data-align=\"center\">4.7\u2b50<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Let\u2019s first bring a brief overview of Amazon SES for comparison convenience.<\/p>\n\n\n\n<h3 class=\"has-dark-gray-color has-text-color\" id=\"Amazon-SES\">Amazon SES<\/h3>\n\n\n\n<p>What is <a href=\"https:\/\/aws.amazon.com\/ses\">Amazon SES<\/a>? It&#8217;s an <a href=\"https:\/\/mailbluster.com\/blog\/amazonses\" target=\"_blank\" rel=\"noreferrer noopener\">AWS email service<\/a>; the Amazon Simple Email Service, or in short, Amazon SES, is a cloud-based email service that lets apps send both transactional and marketing emails. It&#8217;s very scalable, stable, and cost-effective, and you can pay as you go. For <a href=\"https:\/\/mailbluster.com\/blog\/send-bulk-emails-without-spamming\" target=\"_blank\" rel=\"noreferrer noopener\">sending bulk emails<\/a>, Amazon SES integrates with multiple programs and offers the necessary features to enhance speed, including content filtering, email authentication, and deliverability dashboards.<\/p>\n\n\n\n<p>Learn in depth about: <a href=\"https:\/\/mailbluster.com\/blog\/aws-email-service\" target=\"_blank\" rel=\"noreferrer noopener\">AWS Email Service: Configure, Types &amp; Pricing<\/a>&nbsp;<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">Key Amazon SES features<\/h5>\n\n\n\n<ul><li>SMTP<\/li><li>API<\/li><li>Analyze email deliverability<\/li><li>Integration<\/li><li>Virtual deliverability manager<\/li><li>Mail manager<\/li><li>Sender identity management and security<\/li><li>Reputation dashboard, etc.<\/li><\/ul>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">Amazon SES Pricing<\/h5>\n\n\n\n<p>You know, Amazon SES pricing is popular for being one of the most affordable options. Amazon SES offers 3,000 emails (per month) for the first year. Apart from that, AWS SES pricing for email sending costs $0.1 per 1000 emails ($0.0001 per email). No doubt <a href=\"https:\/\/mailbluster.com\/blog\/amazon-ses-pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon SES pricing is the cheapest<\/a> option ever!<\/p>\n\n\n\n<p class=\"has-medium-brown-color has-text-color\"><strong>Note<\/strong>: Their email sent volume costs are based on the number of emails you send. In other words, they follow a pay-as-you-go (PAYG) approach.<\/p>\n\n\n\n<p>Amazon SES pricing has two types of plans:<\/p>\n\n\n\n<figure class=\"wp-block-table mb-stripe-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Email sent volume<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Pricing<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">For the initial 3,000 emails sent every month (only for the first year)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Free, $0 cost<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">After surpassing the 3,000 monthly limit<\/td><td class=\"has-text-align-center\" data-align=\"center\">$0.1 for 1,000 emails ($0.0001 each email)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-medium-brown-color has-text-color\"><strong>Note:<\/strong> The free tier is only applicable for the first 12 months.<\/p>\n\n\n\n<p>Get a detailed idea of pricing combining MailBluster and Amazon SES:<\/p>\n\n\n\n<p><a href=\"https:\/\/mailbluster.com\/blog\/mailbluster-and-amazon-ses-pricing-combo\" target=\"_blank\" rel=\"noreferrer noopener\">MailBluster and Amazon SES Pricing: Underpriced Combo Ever!<\/a><\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">Why explore other SMTPs instead of Amazon SES?<\/h5>\n\n\n\n<p>As mentioned at the beginning, getting out of the Amazon SES sandbox is no easy task. So, what is it? When you sign up, your <a href=\"https:\/\/aws.amazon.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AWS<\/a> account remains in the \u201cSandbox\u201d mode. And when you are in this mode, you can only send 200 emails a day to the Amazon SES mailbox simulator and verified email addresses and domains. And oh, you can\u2019t send emails to more than one recipient at a time.<\/p>\n\n\n\n<p>You have to follow specific guidelines to convince them to get you out of the sandbox. They do it to protect their email security by minimizing spam and safeguarding their reputation, which is understandable. But all these rules and limitations make this supposedly cheapest SMTP provider difficult to use. Therefore, if you don\u2019t want to face such difficulties, then you need to choose an Amazon SES alternative.<\/p>\n\n\n\n<h2 class=\"has-bright-red-color has-text-color has-large-font-size\" id=\"Amazon-SES-Alternatives\">Amazon SES Alternatives<\/h2>\n\n\n\n<p>Now, moving to the main attraction of the topic! Let&#8217;s explore the best Amazon SES alternatives for SMTPs.<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Postmark\">Postmark<\/h2>\n\n\n\n<p>Check out Postmark as an alternative to Amazon SES:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/07\/Postmark-homepage-1024x557.png\" alt=\"Amazon SES alternative: Postmark homepage\" class=\"wp-image-10554\" width=\"670\" height=\"364\" srcset=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/07\/Postmark-homepage-1024x557.png 1024w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/07\/Postmark-homepage-300x163.png 300w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/07\/Postmark-homepage-768x418.png 768w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/07\/Postmark-homepage-1200x653.png 1200w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/07\/Postmark-homepage.png 1378w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>What is Postmark? Launched in 2009, <a href=\"https:\/\/postmarkapp.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Postmark<\/a> is an email delivery and management platform. However, they initially focused only on transactional emails, but since 2009, they have expanded their sending infrastructure to send both transactional and marketing emails. Their SMTP and API services are great, ensuring high deliverability. Plus, they provide tracking and analytics tools to assist businesses in improving their email performance.<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">What is Postmark best for?<\/h5>\n\n\n\n<p>Postmark is best for continuous delivery of both transactional and marketing emails, which are handled by two different message broadcast streams. They also offer extensive developer support, including strong APIs, in-depth analytics, and a robust template library. You may easily configure your application to use Postmark SMTP servers for email delivery, just like any other standard SMTP server.<\/p>\n\n\n\n<h3 class=\"has-blue-gray-color has-text-color\"><br>Key Postmark features:&nbsp;<\/h3>\n\n\n\n<ul><li>SMTP service<\/li><li>Email API<\/li><li>Message streams<\/li><li>Rebound<\/li><li>Analytics<\/li><li>Email experts<\/li><\/ul>\n\n\n\n<h3 class=\"has-blue-gray-color has-text-color\"><br>Postmark pricing<\/h3>\n\n\n\n<p><a href=\"https:\/\/postmarkapp.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Postmark pricing<\/a> offers 3 plans, each with a set number of emails at a specific monthly cost.<br><br><strong>Basic<\/strong>: $15 per month for 10,000 emails and $1.80 for each extra 1,000 emails.<br><br><strong>Pro<\/strong>: $60.50\/month for 50,000 emails, plus $1.30 for 1,000 emails.<br><br><strong>Platform<\/strong>: $138 per month for 125,000 emails; $1.20 for 1,000 emails.<br><br>Additionally, aside from these three pricing tiers, Postmark offers a free testing tier designed explicitly for developers.<br><br><strong>Free Developer tier<\/strong>: 100 emails per month at $0 for testing. It&#8217;s a free plan for life, but with limited features.<br><br>Note that the cost of each extra email in Postmark drops as you move to larger volume plans.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-blue-gray-color has-text-color\">Pros of Postmark<\/h3>\n\n\n\n<p>Why should you use Postmark? Let\u2019s go over the pros!<br><\/p>\n\n\n\n<ul><li>User-friendly interface.<\/li><li>It ensures fast email delivery and high deliverability.<\/li><li>Provides top-notch SMTP service.<\/li><li>Transparent pricing structure.<\/li><li>Offers developers a free tier for testing purposes.<\/li><li>Has separate message streams for transactional and marketing emails, ensuring top-notch quality for both streams.<\/li><li>Transactional and marketing emails don\u2019t mix; remain separate.<\/li><li>Excellent documentation.<\/li><li>Provides essential analytical insights.<\/li><li>45 days of data retention for delivery events, bounces, opens, and clicks.<\/li><li>Provides reliable customer support through email, 1-on-1 calls, and live chat with no extra charge.<\/li><li>Has a high <a href=\"https:\/\/postmarkapp.com\/why#:~:text=86%25,CUSTOMER%20HAPPINESS%20RATING\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">customer happiness rate of 86%<\/a>.<\/li><\/ul>\n\n\n\n<h3 class=\"has-blue-gray-color has-text-color\">Cons of Postmark<\/h3>\n\n\n\n<p>Let\u2019s go over the cons!<br><\/p>\n\n\n\n<ul><li>Limited features, such as no marketing automation.<\/li><li>Quite pricey.<\/li><li>Focuses mainly on email delivery and not management.<\/li><li>Keeps data only for 45 days.<\/li><li>Limited developer free tier, 100 emails per month only.<\/li><li>No SMS or digital marketing add-ons.<\/li><li>Not email template-builder friendly.<\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Mailgun\">Mailgun<\/h2>\n\n\n\n<p>Check out Mailgun as an alternative to Amazon SES:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/07\/Mailgun-homepage-1024x650.png\" alt=\"Amazon SES alternative: Mailgun homepage\" class=\"wp-image-10555\" width=\"677\" height=\"429\" srcset=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/07\/Mailgun-homepage-1024x650.png 1024w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/07\/Mailgun-homepage-300x190.png 300w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/07\/Mailgun-homepage-768x488.png 768w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/07\/Mailgun-homepage-1200x762.png 1200w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/07\/Mailgun-homepage.png 1468w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>What is Mailgun? <a href=\"https:\/\/www.mailgun.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mailgun<\/a>, often referred to as Sinch Mailgun, was launched in 2010. It is an email service that enables sending, receiving, and tracking emails. They mainly claim to be a transactional email delivery service, but they are not limited to that. It provides a powerful API and SMTP service, making it suited for both transactional and large-scale email marketing campaigns. Mailgun helps in <a href=\"https:\/\/mailbluster.com\/blog\/improve-email-deliverability\" target=\"_blank\" rel=\"noreferrer noopener\">increasing email deliverability<\/a> and provides extensive analytics.&nbsp;<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">What is Mailgun best for?<\/h5>\n\n\n\n<p>Mailgun is best known for its API, SMTP relay, and email validation functions. Though their features can seem very limited for email marketing, email marketing platforms can easily set up Mailgun SMTP, just like any other SMTP service. And enjoy all the advanced features through the email marketing platform to run successful <a href=\"https:\/\/mailbluster.com\/blog\/email-campaign-ideas-types-examples\" target=\"_blank\" rel=\"noreferrer noopener\">email campaigns<\/a>.<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">Key Mailgun features<\/h5>\n\n\n\n<ul><li>SMTP relay<\/li><li>Send email API<\/li><li>Message streams<\/li><li>Email validation<\/li><li>Mailing list<\/li><li>Email list validation<\/li><li>A\/B testing<\/li><li>Basic email template builder<\/li><\/ul>\n\n\n\n<h3 class=\"has-blue-gray-color has-text-color\">Mailgun Pricing<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.mailgun.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Mailgun pricing<\/a> has 4 plans;<strong> <\/strong>each of which includes a specified quantity of emails at a specific monthly cost.<\/p>\n\n\n\n<p><strong>Free<\/strong>:<strong> <\/strong>$0\/month for 100 emails per day.<strong><br><\/strong><\/p>\n\n\n\n<p><strong>Basic<\/strong>: $15\/month for 10,000 emails. And $1.80 per extra 1,000 emails.<br><\/p>\n\n\n\n<p><strong>Foundation<\/strong>: $35\/month for 50,000 emails. And $1.30 per extra 1,000 emails.<br><\/p>\n\n\n\n<p><strong>Scale<\/strong>: $90\/month for 100,000 emails. And $1.10 per extra 1,000 emails.<\/p>\n\n\n\n<p class=\"has-medium-brown-color has-text-color\"><strong>Note<\/strong>: The cost per additional email drops as you move to a larger volume plan.<\/p>\n\n\n\n<h3 class=\"has-blue-gray-color has-text-color\">Pros of Mailgun<\/h3>\n\n\n\n<p><strong><br><\/strong>Why should you use Mailgun? Let\u2019s go through the pros!<br><\/p>\n\n\n\n<ul><li>Ease of use.<\/li><li>It\u2019s reliable for email delivery and increasing email deliverability.<\/li><li>Provides a good SMTP service.&nbsp;<\/li><li>Ensures high email deliverability.&nbsp;<\/li><li>Provides helpful features, such as email validations, to verify email lists.<\/li><li>Offers a free plan.<\/li><li>Provides advanced analytics: detailed analytics on email sending.<\/li><li>Provides scalability: capable of handling high volumes of email traffic.<\/li><li>Provides extensive customization options for email functionality, including email templates.<br><\/li><\/ul>\n\n\n\n<h3 class=\"has-blue-gray-color has-text-color\">Cons of Mailgun<strong><br><\/strong><\/h3>\n\n\n\n<p>Let\u2019s go through some of the cons!<\/p>\n\n\n\n<ul><li>Limited <a href=\"https:\/\/mailbluster.com\/blog\/email-marketing-features\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing features<\/a>.<\/li><li>Quite expensive.<\/li><li>Not beginner-friendly: technical complexity and setup.<\/li><li>Unrigid customer support: can be slow and available only in English.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"SMTP2GO\">SMTP2GO<\/h2>\n\n\n\n<p>Check out SMTP2GO as an alternative to Amazon SES:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/09\/SMTP2GO-homepage-1024x724.jpg\" alt=\"Amazon SES alternative: SMTP2GO homepage\" class=\"wp-image-11044\" width=\"681\" height=\"481\" srcset=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/09\/SMTP2GO-homepage-1024x724.jpg 1024w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/09\/SMTP2GO-homepage-300x212.jpg 300w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/09\/SMTP2GO-homepage-768x543.jpg 768w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/09\/SMTP2GO-homepage-1200x849.jpg 1200w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/09\/SMTP2GO-homepage.jpg 1282w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>What is SMTP2GO? <a href=\"https:\/\/www.smtp2go.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SMTP2GO<\/a> is an email delivery service provider that offers large-scale email sending, tracking, and management via the Simple Mail Transfer Protocol (SMTP). It is well-known for sending and managing transactional and promotional emails. It <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">offers tools for monitoring&nbsp;<a href=\"https:\/\/mailbluster.com\/blog\/improve-email-deliverability\" target=\"_blank\" rel=\"noopener\">email deliverability<\/a>, performing performance analysis, and ensuring that your emails reach their intended recipients correctly<\/span>.<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">What is SMTP2GO best for?<\/h5>\n\n\n\n<p>SMTP2GO is best for its SMTP service. It stands out especially with its high email deliverability rates, along with a very user-friendly interface and detailed tracking and reporting features. Plus, SMTP2GO focuses on providing customer-centric features and cost-effective solutions.<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">SMTP2GO key features:&nbsp;<\/h5>\n\n\n\n<ul><li>SMTP relay<\/li><li>Powerful deliverability<\/li><li>Automatic DKIM\/SPF<\/li><li>Integrations<\/li><li>Reporting<\/li><li>Customer support<\/li><\/ul>\n\n\n\n<h3 class=\"has-blue-gray-color has-text-color\">SMTP2GO Pricing<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.smtp2go.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>SMTP2GO pricing<\/strong><\/a> has 3 plans;<strong> <\/strong>each of which includes a specified quantity of emails at a specific monthly cost.<\/p>\n\n\n\n<p><strong>Free<\/strong>:<strong> <\/strong>$0\/month for 1000 emails per month.<strong><br><\/strong><\/p>\n\n\n\n<p><strong>Starter<\/strong>: $15\/month for 10,000 emails. And $1.80 per extra 1,000 emails.<br><\/p>\n\n\n\n<p><strong>Professional<\/strong>: $35\/month for 50,000 emails. And $1.30 per extra 1,000 emails.<br><\/p>\n\n\n\n<p><strong>Note<\/strong>:&nbsp;<\/p>\n\n\n\n<ul><li>SMTP2GO provides a custom service called the <strong>Premier <\/strong>plan for sending 3,000,000+ emails.<\/li><li>The cost per additional email drops as you move to a larger volume plan.<\/li><\/ul>\n\n\n\n<h3 class=\"has-blue-gray-color has-text-color\">Pros of SMTP2GO<\/h3>\n\n\n\n<p>Why should you use SMTP2GO? Let\u2019s go through the pros!<br><\/p>\n\n\n\n<ul><li>Excellent SMTP service<\/li><li>Fast email delivery<\/li><li>Provides high deliverability<\/li><li>Ease of use: scored highest- <a href=\"https:\/\/www.g2.com\/compare\/amazon-simple-email-service-amazon-ses-vs-activecampaign-postmark-vs-smtp2go-vs-mailgun#:~:text=22-,9.4,-189\" target=\"_blank\" rel=\"noreferrer noopener\">9.4<\/a><\/li><li>Ease of setup: scored the highest in quality- <a href=\"https:\/\/www.g2.com\/compare\/amazon-simple-email-service-amazon-ses-vs-activecampaign-postmark-vs-smtp2go-vs-mailgun#:~:text=12-,9.3,-155\" target=\"_blank\" rel=\"noreferrer noopener\">9.3<\/a><\/li><li>Affordable pricing plans<\/li><li>Offers a free plan<\/li><li>Outstanding customer support: scored highest- <a href=\"https:\/\/www.g2.com\/compare\/amazon-simple-email-service-amazon-ses-vs-activecampaign-postmark-vs-smtp2go-vs-mailgun#:~:text=22-,9.2,-166\" target=\"_blank\" rel=\"noreferrer noopener\">9.2<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"has-blue-gray-color has-text-color\">Cons of SMTP2GO<\/h3>\n\n\n\n<p><strong><br><\/strong>Now, let\u2019s go through some of the cons!<\/p>\n\n\n\n<ul><li>Limited features<\/li><li>Restrictions in the free plan<\/li><li>Limited automation capabilities<\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Features-Amazon-SES-vs-Postmark-vs-Mailgun\">Features: Amazon SES vs Postmark vs Mailgun vs SMTP2GO<\/h2>\n\n\n\n<p>Here is a feature comparison table chart of Amazon SES, Postmark, and Mailgun based on key features significant to email senders:<\/p>\n\n\n\n<figure class=\"wp-block-table mb-stripe-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Feature<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Amazon SES<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Postmark<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Mailgun<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>SMTP2GO<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>SMTP support<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes&nbsp;<br><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>API support<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes&nbsp;<br><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Deliverability<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Good<\/td><td class=\"has-text-align-center\" data-align=\"center\">High priority<\/td><td class=\"has-text-align-center\" data-align=\"center\">Very good<\/td><td class=\"has-text-align-center\" data-align=\"center\">High<br><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Analytics and reporting<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Basic<\/td><td class=\"has-text-align-center\" data-align=\"center\">Detailed<\/td><td class=\"has-text-align-center\" data-align=\"center\">Detailed<\/td><td class=\"has-text-align-center\" data-align=\"center\">Detailed<br><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Inbound email<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>User interface<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Minimal&nbsp;<\/td><td class=\"has-text-align-center\" data-align=\"center\">Clean and intuitive<\/td><td class=\"has-text-align-center\" data-align=\"center\">Modern and user-friendly<\/td><td class=\"has-text-align-center\" data-align=\"center\">User-friendly<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong><br><\/strong>Compare the features of these three SMTP providers to determine which one best suits your business needs. All three, Postmark, Mailgun, and SMTP2GO, offer various essential user-friendly features, unlike Amazon SES.<\/p>\n\n\n\n<p>As you can see, these Amazon SES alternatives are very similar in features, with just slight differences in quality. For example, both Postmark and SMTP2GO give high priority to increasing email deliverability, and as mentioned earlier, their <a href=\"https:\/\/mailbluster.com\/helps\/what-is-delivery-rate\" target=\"_blank\" rel=\"noreferrer noopener\">deliverability rate<\/a> is very high. Although Mailgun\u2019s deliverability is not as high as Postmark and SMTP2GO, it is still of very good quality, according to several reviews.<br><br>Let\u2019s go through a pricing chart for these 3 SMTPs so you can find it easier to make a decision.<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Costing-Examples-Amazon-SES-vs-Mailgun-vs-Postmark-Pricing\">Costing Examples: Postmark vs Mailgun vs SMTP2GO Pricing<\/h2>\n\n\n\n<p>Moving on, let\u2019s examine the pricing chart based on email sending volume with the suitable paid plans.<\/p>\n\n\n\n<figure class=\"wp-block-table mb-stripe-table\"><table class=\"has-dark-red-color has-text-color has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Email sending\/month<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Mailgun<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Postmark<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>SMTP2GO<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>10,000<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>$15<br><\/strong>(with Basic plan)<\/td><td class=\"has-text-align-center\" data-align=\"center\">$<strong>15<\/strong><br>(with Basic plan)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><br><strong>$15<br><\/strong>(with Basic plan)<br><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>50,000<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>$35<br><\/strong>(with Foundation plan)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>$55<br><\/strong>(with Basic plan)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>$30<br><\/strong>(with Starter plan)<br><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>100,000<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>$75<\/strong>(with Foundation plan)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>$115<br><\/strong>(with Basic plan)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>$75<br><\/strong>(with Professional plan)<strong><br><\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>250,000<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>$215<br><\/strong>(with Scale plan)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>$245<br><\/strong>(with Basic plan)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>$170<br><\/strong>(with Professional plan)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong><br><\/strong>As seen from the pricing chart, all three options\u2014 Postmark, Mailgun, and SMTP2GO\u2014are more expensive than Amazon SES pricing. However, the ease and features these three SMTPs provide, unlike Amazon SES, make it worthwhile.<br><br>All three have very similar pricing, with slight differences. As you can see, Mailgun and SMTP2GO pricing appear to be somewhat lower than Postmark pricing. So choose one according to your budget plan.<\/p>\n\n\n\n<p>To get more detailed ideas on pricing for these three SMTPs, combining with MailBluster, read:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/mailbluster.com\/blog\/mailbluster-and-postmark-pricing-combo\" target=\"_blank\" rel=\"noreferrer noopener\">MailBluster and Postmark Pricing Combo: Taking a Close Look<\/a><\/li><li><a href=\"https:\/\/mailbluster.com\/blog\/mailbluster-mailgun-pricing-combo\" target=\"_blank\" rel=\"noreferrer noopener\">MailBluster &amp; Mailgun Pricing Combo: 6 Calculative Examples<\/a><\/li><li><a href=\"https:\/\/mailbluster.com\/blog\/mailbluster-smtp2go-pricing-combo\" target=\"_blank\" rel=\"noreferrer noopener\">MailBluster and SMTP2GO Pricing Combo: 5 Costing Examples<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"has-dark-red-color has-text-color\">Verdict<\/h3>\n\n\n\n<p>When evaluating Amazon SES alternatives as an SMTP, ensure they offer top-notch deliverability, ease of use, and essential features. Postmark, Mailgun, and SMTP2GO are excellent SMTP providers, and they share a very similar pricing structure and feature set, with only a few notable differences. So, it depends on you, your business\u2019s requirements, and your budget. Therefore, choose accordingly, and as all three are good, whichever one you choose would be a good decision for the long run.<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Wrap-Up\">Wrap Up<\/h2>\n\n\n\n<p class=\"has-dark-gray-color has-text-color\">Postmark, Mailgun, and SMTP2GO are well-known as SMTP providers and can be beneficial as an Amazon SES alternative. This blog explains why and how these three SMTP providers can be a great choice, mainly due to their essential features. However, to excel in email marketing, you still need more advanced features to run and execute various email campaigns, such as <a href=\"https:\/\/mailbluster.com\/blog\/welcome-email-basic-knowledge\" target=\"_blank\" rel=\"noreferrer noopener\">welcome emails<\/a> and <a href=\"https:\/\/mailbluster.com\/blog\/what-is-dynamic-email\" target=\"_blank\" rel=\"noreferrer noopener\">dynamic email<\/a> campaigns. No worries. Simply integrate your Postmark, Mailgun, or SMTP2GO SMTP with <a href=\"https:\/\/mailbluster.com\" target=\"_blank\" rel=\"noreferrer noopener\">MailBluster<\/a> and enjoy seamless and insightful email marketing from start to finish!<\/p>\n\n\n\n<p class=\"has-medium-brown-color has-text-color\">For SMTP connecting guidelines, read:<br><a href=\"https:\/\/mailbluster.com\/blog\/connect-smtp-providers-with-mailbluster\" target=\"_blank\" rel=\"noreferrer noopener\">How to Connect MailBluster with Postmark, Mailgun &amp; SMTP2GO<\/a><\/p>\n\n\n\n<h2 class=\"has-dark-red-color has-text-color\" id=\"FAQ-on-Amazon-SES-Alternatives\">FAQ on Amazon SES Alternatives<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1753683909596\"><strong class=\"schema-faq-question\"><strong><strong>Do Postmark, Mailgun, and SMTP2GO provide a free tier?<\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, Postmark, Mailgun, and SMTP2GO provide a free tier. All three are mainly suitable for developers and testing purposes.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1753683942273\"><strong class=\"schema-faq-question\"><strong>Does Mailgun provide phone support?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">No, Mailgun usually doesn\u2019t provide phone support; it is only available for premium users.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1753683968840\"><strong class=\"schema-faq-question\"><strong>What is the email sending limit in Amazon SES Sandbox?<\/strong><\/strong> <p class=\"schema-faq-answer\">The Amazon SES Sandbox limit is 200 emails per day for email sending. And you can send to only verified email accounts.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1753683992301\"><strong class=\"schema-faq-question\"><strong>Do Postmark and Mailgun have any conditions like AWS SES Sandbox?<\/strong><\/strong> <p class=\"schema-faq-answer\">No, Postmark and Mailgun do not have conditions such as AWS SES Sandbox.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1753684014206\"><strong class=\"schema-faq-question\"><strong>Do Postmark and Mailgun offer free trials?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, both Postmark and Mailgun offer free trials, making it more convenient to test as an alternative to Amazon SES.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1753684015017\"><strong class=\"schema-faq-question\"><strong>Are there any setup fees or hidden charges in Postmark and Mailgun?<\/strong><\/strong> <p class=\"schema-faq-answer\">No, there are no setup fees or hidden charges in Postmark and Mailgun.<\/p> <\/div> <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for an effective Amazon SES alternative for sending bulk emails? Amazon SES, also known as Simple Email Service, can seem simple, just like its name, but only on the surface. Although their SMTP service is of good quality and the pricing structure is very inexpensive, the rules and restrictions can be bothersome to users. &hellip; <a href=\"https:\/\/mailbluster.com\/blog\/amazon-ses-alternative\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Amazon SES Alternative: Choose the SMTP that Suits You&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":11156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[266,1066,544],"tags":[1173,1148,1188,1080,1187],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon SES Alternative: Choose the SMTP that Suits You<\/title>\n<meta name=\"description\" content=\"Looking for an effective Amazon SES alternative for sending bulk emails? 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