Heads up and find out the comprehensive discussion on opt-in email list building, including examples.<\/p>\n\n\n\n
table of contents<\/h4>\n\n\n\n- What are opt-in email lists and their importance?<\/a><\/li>
- How to build an opt-in email list? Step-by-step<\/a><\/li>
- How to get email opt-ins: 10 strategies with examples<\/a><\/li>
- FAQs<\/a><\/li>
- Wrap up<\/a><\/li><\/ul>\n\n\n\n
What are opt-in email lists and their importance?<\/strong><\/h2>\n\n\n\nAn opt-in email list is a group of users who give consent to receive emails to their inboxes. In general, opt-in email means to receive emails from the sender while subscribing to email services.<\/p>\n\n\n\n
Opt in\u2019 means a person has to take a specific positive step (e.g., tick a box, send an email, or click a button) to say they want marketing – <\/p>ico.org.uk<\/a><\/cite><\/blockquote>\n\n\n\nYou can build an opt-in email list through lead magnets, offers, greeting emails, and opt-in forms (pop up forms<\/a> and inline forms<\/a>). Building opt-in email lists from casual product-related or welcome emails is tricky, as you need to prepare your marketing emails with more efficiency.<\/p>\n\n\n\nComparatively, using pop-up and inline forms makes it easier to build an opt-in email list due to their direct sign-up convenience. Building opt-in email lists helps to increase email open rates and sender reputation. <\/p>\n\n\n\n
How to build an opt-in email list: Step-by-step<\/strong><\/h2>\n\n\n\nBuilding an opt-in email list doesn’t require a lot of tasks to handle. You just need the right step to implement it suitably. Take a look at the email opt-in marketing steps below.<\/p>\n\n\n\n
Step 1<\/span>: Choose an opt-in email marketing service<\/strong><\/h3>\n\n\n\nChoosing an email marketing service is tricky but manageable. Don’t inherently search and fix the opt-in newsletter sending service, rather query their opt-in services with<\/p>\n\n\n\n
- Features and services<\/li>
- Provided materials<\/li>
- Managing subscribers service<\/li>
- Forming opt-in email campaign <\/li>
- Options for sending an opt in email <\/li>
- Pricing and easy payment procedure<\/li><\/ul>\n\n\n\n
You can start with MailBluster to create and send opt-in emails. MailBluster includes opt-in forms and features that will significantly enhance your opt-in marketing strategy. So, don’t wait, try MailBluster today! <\/p>\n\n\n\n
\nStart creating opt-in email form with Mailbluster!<\/a><\/div>\n<\/div>\n\n\n\nStep 2<\/span>: Deploy your account<\/strong><\/h3>\n\n\n\nSign up for the chosen platform, set up your account, add your brand, and verify your business information and business domain. You can choose MailBluster to set up your account with multiple email SMTP providers, giving you instant access to an email sending service that is GDPR-compliant.<\/p>\n\n\n\n
Step 3<\/span>: CCC: Create compelling campaign<\/strong><\/h3>\n\n\n\nCreating a compelling opt-in email campaign requires several options to start with – <\/p>\n\n\n\n
- See if customizing the opt-in email template has enough options<\/li>
- Sign up forms have the ability to collect valuable information<\/li><\/ul>\n\n\n\n
Also, give attention to this –<\/p>\n\n\n\n
- Create email subject lines<\/a> and preheaders that align with the product or service<\/li>
- Create emails with an attention-grabbing heading & keep the email body precise and short <\/li>
- The email should contain an unsubscribe link<\/a><\/li><\/ul>\n\n\n\n
Step 4<\/span>: Implement email double opt-in & maintain compliance<\/strong><\/h3>\n\n\n\nImplementing double opt-in is an essential part of opt-in email list building. Using double opt-in rather than single opt-in works much more effectively. Implementing double opt-in builds and sets up the email marketing tone and trust for the people who want to know about you. This also helps you maintain email compliance, stating that you should get consent from the email recipient.<\/p>\n\n\n\n
MailBluster\u2019s double opt-in feature makes it easy to send a confirmation email to subscribers. You can use the double opt-in feature of MailBluster to verify email addresses and subscribe to your brand. See the double opt-in feature and MailBluster\u2019s options below –<\/p>\n\n\n\n
![\"Double](\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/10\/Double-opt-in-2-690x1024.jpg\")
<\/figure><\/div>\n\n\n\nStep 5<\/span>: Start sending emails <\/strong><\/h3>\n\n\n\nAfter everything is ready, you can send emails. Send welcome emails or offer emails with good email resources to let them know about your products and services. You can also A\/B test the campaign with a different title and tag. <\/p>\n\n\n\n
MailBluster\u2019s opt-in email templates, forms, and optimized options for sending an opt-in email are effective for sending emails to your email list and growing your list further. <\/p>\n\n\n\n
\nGet started with mailbluster!<\/a><\/div>\n<\/div>\n\n\n\nHow to get email opt-ins with examples: 10 strategies <\/strong>with examples<\/h3>\n\n\n\nThere are several ways to get an opt-in email list –<\/p>\n\n\n\n
![\"Opt-in](\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/10-Strategies-to-achieve-email-opt-ins-1024x1024.png\")
<\/figure><\/div>\n\n\n\n1<\/span>Lead magnets<\/strong><\/h4>\n\n\n\nLead magnets are freebies offered by marketers, meaning marketers offer free sign-up for an ebook or any additional freebies to customers. <\/p>\n\n\n\n
For example<\/strong>, an email service provider launches an offer campaign in which email sign-ups are free for one day. People who sign up on this day will be counted as the opt-in list.<\/p>\n\n\n\n2<\/span>Offer emails<\/strong><\/h4>\n\n\n\nSend offer emails in the fall, summer, and spring to provide exclusive offers on special occasions. Encourage users to sign up in exchange for their email address. <\/p>\n\n\n\n
For example<\/strong>, during the fall season, send an offer with a discounted price and include a CTA to let them sign up. <\/p>\n\n\n\n3<\/span>Welcome emails<\/strong><\/h4>\n\n\n\nWelcome emails<\/a> are the brand’s greeting and introduction of the product to new customers, which let them know more about the brand. Also, welcome emails are the opt-in emails that trigger when a user subscribes and let them know more about the brand, products, and the service they provide. <\/p>\n\n\n\nLook at the welcome email opt-in example –<\/p>\n\n\n\n
![\"Welcome](\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/10\/Welcome-email.jpg\")
<\/figure><\/div>\n\n\n\n
This welcome email comes from MailBluster. The email, as usual, starts with the brand name and welcome message. Also, it encourages the user to go to the next steps and try different services MailBluster provides. This eventually leads users to the prospective and potential buyers at the same time.<\/p>\n\n\n\n
4<\/span>Opt-in forms<\/strong><\/h4>\n\n\n\nOpt-in forms<\/a> are simply an instant subscription form that gives users the opportunity to provide their email, name, or any other information to register or subscribe to a specific area or the entire website. Users willingly subscribe or sign up using opt-in forms to receive regular updates of blog or website services. MailBluster includes 2 types of opt-in forms you can use –<\/p>\n\n\n\n- Inline forms<\/li>
- Pop-up forms<\/li><\/ul>\n\n\n\n
See the opt-in forms example – <\/p>\n\n\n\n
![\"Opt-in](\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/10\/2-1.jpg\")
<\/figure><\/div>\n\n\n\n
This is a pop-up form from MailBluster. Pop-up forms appear when you visit any website within 2-3 seconds. You can see the form contains a discount offer flashing on sale with a timer\/ countdown on top.
Also, First name, Gender, and Email address, T&Cs checking fields are there with the Subscribe button at the end. All of these fields collect lead information and let you subscribe to the service or product. <\/p>\n\n\n\n
5<\/span>Single vs. double opt-in <\/strong><\/h4>\n\n\n\nSingle opt-in<\/strong> is a simple email sign-up form without an opt-in option, meaning users directly sign up in this way. Whereas, double opt-in<\/strong> is a sign-up form that collects email, name, or any other information, including the user’s consent, with a confirmation link sent to the subscriber. <\/p>\n\n\n\n![\"Double](\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/10\/Double-opt-in.jpg\")
<\/figure><\/div>\n\n\n\n
You can easily build an opt-in list with both methods. But double opt-in<\/a> is the better option here, as it collects information with user consent. <\/p>\n\n\n\n6<\/span>Warm-up email <\/strong><\/h4>\n\n\n\nWarm-up email refers to the increasing number of emails sent from a new email account, meaning starting from a low number of emails and gradually increasing numbers to improve the sender\u2019s reputation.
You can start sending emails from your newly created email address to your lead list and gradually increase the volume to build trust with users. This also increases the chance of sending emails directly to the recipient’s inbox rather than the spam folder.<\/p>\n\n\n\n
7<\/span>Opt-in email template<\/strong><\/h4>\n\n\n\nOpt-in email template is a visual email subscription copy and contains the subject line<\/a>, email message, and call-to-action or CTA button that drives users to their product or service. Opt-in email templates are generally the confirmation or verification emails that reach users’ inboxes. <\/p>\n\n\n\nTake a look at this one –<\/p>\n\n\n\n
![\"Opt-in](\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/10\/4.jpg\")
<\/figure><\/div>\n\n\n\n
This is a verification email that reaches the user’s inbox, stating that an existing account has tried to sign in and that AWS needs to verify the real user. Also, additional account creation and related resources are available to introduce users to more materials.<\/p>\n\n\n\n
8<\/span>Referral programs<\/strong><\/h4>\n\n\n\nReferral programs are offers from the brand that give users an incentive to invite others via a referral link, and both parties receive an incentive for the referral. Referral is a very effective way to get more users to sign up and grow your opt-in leads. <\/p>\n\n\n\n
Here is an example of an opt-in email referral program –<\/p>\n\n\n\n
![\"MailBluster's](\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/10\/MailBluster-affiliate-referral1.jpg\")
<\/figure><\/div>\n\n\n\n
The above image shows how MailBluster\u2019s affiliate referral link is shared with the affiliate user, and it also reminds them to share it. Bringing users through the referral link opens the opportunity to earn and grow your email list simultaneously. <\/p>\n\n\n\n
9<\/span>Create events<\/strong><\/h4>\n\n\n\nCreating and organizing events, meetups, or conferences increases the likelihood of collecting email addresses from attendees. Keep records of attendees and collect email details with their consent to send product or service-related emails.<\/p>\n\n\n\n
10<\/span>Cold email list<\/strong><\/h4>\n\n\n\nCold email list is a list of unsolicited emails that introduce the service or product to those who are not familiar with your brand. Introduce your brand, benefits, and explain what users achieve. Also, offer freebies, discounts, and personalize the email. Provide opt-in and opt-out choices for later communications. <\/p>\n\n\n\n
Wrap up<\/strong><\/h2>\n\n\n\nThat\u2019s all on how to build an opt-in email list. Opt-in email is a recommended option for email marketers. This blog\u2019s purpose is to sharpen your ideas about the importance of opt-in emails and share some examples. While sending an email opt-in, remember to choose an appropriate email marketing service<\/a> and always maintain GDPR<\/a> and CAN-SPAM<\/a> email compliance.<\/p>\n\n\n\nFor more information about double opt-in <\/p>\n\n\n\n
What are opt-in email lists and their importance?<\/strong><\/h2>\n\n\n\nAn opt-in email list is a group of users who give consent to receive emails to their inboxes. In general, opt-in email means to receive emails from the sender while subscribing to email services.<\/p>\n\n\n\n
Opt in\u2019 means a person has to take a specific positive step (e.g., tick a box, send an email, or click a button) to say they want marketing – <\/p>ico.org.uk<\/a><\/cite><\/blockquote>\n\n\n\nYou can build an opt-in email list through lead magnets, offers, greeting emails, and opt-in forms (pop up forms<\/a> and inline forms<\/a>). Building opt-in email lists from casual product-related or welcome emails is tricky, as you need to prepare your marketing emails with more efficiency.<\/p>\n\n\n\nComparatively, using pop-up and inline forms makes it easier to build an opt-in email list due to their direct sign-up convenience. Building opt-in email lists helps to increase email open rates and sender reputation. <\/p>\n\n\n\n
How to build an opt-in email list: Step-by-step<\/strong><\/h2>\n\n\n\nBuilding an opt-in email list doesn’t require a lot of tasks to handle. You just need the right step to implement it suitably. Take a look at the email opt-in marketing steps below.<\/p>\n\n\n\n
Step 1<\/span>: Choose an opt-in email marketing service<\/strong><\/h3>\n\n\n\nChoosing an email marketing service is tricky but manageable. Don’t inherently search and fix the opt-in newsletter sending service, rather query their opt-in services with<\/p>\n\n\n\n
- Features and services<\/li>
- Provided materials<\/li>
- Managing subscribers service<\/li>
- Forming opt-in email campaign <\/li>
- Options for sending an opt in email <\/li>
- Pricing and easy payment procedure<\/li><\/ul>\n\n\n\n
You can start with MailBluster to create and send opt-in emails. MailBluster includes opt-in forms and features that will significantly enhance your opt-in marketing strategy. So, don’t wait, try MailBluster today! <\/p>\n\n\n\n
\nStart creating opt-in email form with Mailbluster!<\/a><\/div>\n<\/div>\n\n\n\nStep 2<\/span>: Deploy your account<\/strong><\/h3>\n\n\n\nSign up for the chosen platform, set up your account, add your brand, and verify your business information and business domain. You can choose MailBluster to set up your account with multiple email SMTP providers, giving you instant access to an email sending service that is GDPR-compliant.<\/p>\n\n\n\n
Step 3<\/span>: CCC: Create compelling campaign<\/strong><\/h3>\n\n\n\nCreating a compelling opt-in email campaign requires several options to start with – <\/p>\n\n\n\n
- See if customizing the opt-in email template has enough options<\/li>
- Sign up forms have the ability to collect valuable information<\/li><\/ul>\n\n\n\n
Also, give attention to this –<\/p>\n\n\n\n
- Create email subject lines<\/a> and preheaders that align with the product or service<\/li>
- Create emails with an attention-grabbing heading & keep the email body precise and short <\/li>
- The email should contain an unsubscribe link<\/a><\/li><\/ul>\n\n\n\n
Step 4<\/span>: Implement email double opt-in & maintain compliance<\/strong><\/h3>\n\n\n\nImplementing double opt-in is an essential part of opt-in email list building. Using double opt-in rather than single opt-in works much more effectively. Implementing double opt-in builds and sets up the email marketing tone and trust for the people who want to know about you. This also helps you maintain email compliance, stating that you should get consent from the email recipient.<\/p>\n\n\n\n
MailBluster\u2019s double opt-in feature makes it easy to send a confirmation email to subscribers. You can use the double opt-in feature of MailBluster to verify email addresses and subscribe to your brand. See the double opt-in feature and MailBluster\u2019s options below –<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nStep 5<\/span>: Start sending emails <\/strong><\/h3>\n\n\n\nAfter everything is ready, you can send emails. Send welcome emails or offer emails with good email resources to let them know about your products and services. You can also A\/B test the campaign with a different title and tag. <\/p>\n\n\n\n
MailBluster\u2019s opt-in email templates, forms, and optimized options for sending an opt-in email are effective for sending emails to your email list and growing your list further. <\/p>\n\n\n\n
\nGet started with mailbluster!<\/a><\/div>\n<\/div>\n\n\n\nHow to get email opt-ins with examples: 10 strategies <\/strong>with examples<\/h3>\n\n\n\nThere are several ways to get an opt-in email list –<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n1<\/span>Lead magnets<\/strong><\/h4>\n\n\n\nLead magnets are freebies offered by marketers, meaning marketers offer free sign-up for an ebook or any additional freebies to customers. <\/p>\n\n\n\n
For example<\/strong>, an email service provider launches an offer campaign in which email sign-ups are free for one day. People who sign up on this day will be counted as the opt-in list.<\/p>\n\n\n\n2<\/span>Offer emails<\/strong><\/h4>\n\n\n\nSend offer emails in the fall, summer, and spring to provide exclusive offers on special occasions. Encourage users to sign up in exchange for their email address. <\/p>\n\n\n\n
For example<\/strong>, during the fall season, send an offer with a discounted price and include a CTA to let them sign up. <\/p>\n\n\n\n3<\/span>Welcome emails<\/strong><\/h4>\n\n\n\nWelcome emails<\/a> are the brand’s greeting and introduction of the product to new customers, which let them know more about the brand. Also, welcome emails are the opt-in emails that trigger when a user subscribes and let them know more about the brand, products, and the service they provide. <\/p>\n\n\n\nLook at the welcome email opt-in example –<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n
This welcome email comes from MailBluster. The email, as usual, starts with the brand name and welcome message. Also, it encourages the user to go to the next steps and try different services MailBluster provides. This eventually leads users to the prospective and potential buyers at the same time.<\/p>\n\n\n\n
4<\/span>Opt-in forms<\/strong><\/h4>\n\n\n\nOpt-in forms<\/a> are simply an instant subscription form that gives users the opportunity to provide their email, name, or any other information to register or subscribe to a specific area or the entire website. Users willingly subscribe or sign up using opt-in forms to receive regular updates of blog or website services. MailBluster includes 2 types of opt-in forms you can use –<\/p>\n\n\n\n- Inline forms<\/li>
- Pop-up forms<\/li><\/ul>\n\n\n\n
See the opt-in forms example – <\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n
This is a pop-up form from MailBluster. Pop-up forms appear when you visit any website within 2-3 seconds. You can see the form contains a discount offer flashing on sale with a timer\/ countdown on top.
Also, First name, Gender, and Email address, T&Cs checking fields are there with the Subscribe button at the end. All of these fields collect lead information and let you subscribe to the service or product. <\/p>\n\n\n\n
5<\/span>Single vs. double opt-in <\/strong><\/h4>\n\n\n\nSingle opt-in<\/strong> is a simple email sign-up form without an opt-in option, meaning users directly sign up in this way. Whereas, double opt-in<\/strong> is a sign-up form that collects email, name, or any other information, including the user’s consent, with a confirmation link sent to the subscriber. <\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n
You can easily build an opt-in list with both methods. But double opt-in<\/a> is the better option here, as it collects information with user consent. <\/p>\n\n\n\n6<\/span>Warm-up email <\/strong><\/h4>\n\n\n\nWarm-up email refers to the increasing number of emails sent from a new email account, meaning starting from a low number of emails and gradually increasing numbers to improve the sender\u2019s reputation.
You can start sending emails from your newly created email address to your lead list and gradually increase the volume to build trust with users. This also increases the chance of sending emails directly to the recipient’s inbox rather than the spam folder.<\/p>\n\n\n\n
7<\/span>Opt-in email template<\/strong><\/h4>\n\n\n\nOpt-in email template is a visual email subscription copy and contains the subject line<\/a>, email message, and call-to-action or CTA button that drives users to their product or service. Opt-in email templates are generally the confirmation or verification emails that reach users’ inboxes. <\/p>\n\n\n\nTake a look at this one –<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n
This is a verification email that reaches the user’s inbox, stating that an existing account has tried to sign in and that AWS needs to verify the real user. Also, additional account creation and related resources are available to introduce users to more materials.<\/p>\n\n\n\n
8<\/span>Referral programs<\/strong><\/h4>\n\n\n\nReferral programs are offers from the brand that give users an incentive to invite others via a referral link, and both parties receive an incentive for the referral. Referral is a very effective way to get more users to sign up and grow your opt-in leads. <\/p>\n\n\n\n
Here is an example of an opt-in email referral program –<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n
The above image shows how MailBluster\u2019s affiliate referral link is shared with the affiliate user, and it also reminds them to share it. Bringing users through the referral link opens the opportunity to earn and grow your email list simultaneously. <\/p>\n\n\n\n
9<\/span>Create events<\/strong><\/h4>\n\n\n\nCreating and organizing events, meetups, or conferences increases the likelihood of collecting email addresses from attendees. Keep records of attendees and collect email details with their consent to send product or service-related emails.<\/p>\n\n\n\n
10<\/span>Cold email list<\/strong><\/h4>\n\n\n\nCold email list is a list of unsolicited emails that introduce the service or product to those who are not familiar with your brand. Introduce your brand, benefits, and explain what users achieve. Also, offer freebies, discounts, and personalize the email. Provide opt-in and opt-out choices for later communications. <\/p>\n\n\n\n
Wrap up<\/strong><\/h2>\n\n\n\nThat\u2019s all on how to build an opt-in email list. Opt-in email is a recommended option for email marketers. This blog\u2019s purpose is to sharpen your ideas about the importance of opt-in emails and share some examples. While sending an email opt-in, remember to choose an appropriate email marketing service<\/a> and always maintain GDPR<\/a> and CAN-SPAM<\/a> email compliance.<\/p>\n\n\n\nFor more information about double opt-in <\/p>\n\n\n\n
Opt in\u2019 means a person has to take a specific positive step (e.g., tick a box, send an email, or click a button) to say they want marketing – <\/p>ico.org.uk<\/a><\/cite><\/blockquote>\n\n\n\n You can build an opt-in email list through lead magnets, offers, greeting emails, and opt-in forms (pop up forms<\/a> and inline forms<\/a>). Building opt-in email lists from casual product-related or welcome emails is tricky, as you need to prepare your marketing emails with more efficiency.<\/p>\n\n\n\n Comparatively, using pop-up and inline forms makes it easier to build an opt-in email list due to their direct sign-up convenience. Building opt-in email lists helps to increase email open rates and sender reputation. <\/p>\n\n\n\n Building an opt-in email list doesn’t require a lot of tasks to handle. You just need the right step to implement it suitably. Take a look at the email opt-in marketing steps below.<\/p>\n\n\n\n Choosing an email marketing service is tricky but manageable. Don’t inherently search and fix the opt-in newsletter sending service, rather query their opt-in services with<\/p>\n\n\n\n You can start with MailBluster to create and send opt-in emails. MailBluster includes opt-in forms and features that will significantly enhance your opt-in marketing strategy. So, don’t wait, try MailBluster today! <\/p>\n\n\n\n Sign up for the chosen platform, set up your account, add your brand, and verify your business information and business domain. You can choose MailBluster to set up your account with multiple email SMTP providers, giving you instant access to an email sending service that is GDPR-compliant.<\/p>\n\n\n\n Creating a compelling opt-in email campaign requires several options to start with – <\/p>\n\n\n\n Also, give attention to this –<\/p>\n\n\n\n Implementing double opt-in is an essential part of opt-in email list building. Using double opt-in rather than single opt-in works much more effectively. Implementing double opt-in builds and sets up the email marketing tone and trust for the people who want to know about you. This also helps you maintain email compliance, stating that you should get consent from the email recipient.<\/p>\n\n\n\n MailBluster\u2019s double opt-in feature makes it easy to send a confirmation email to subscribers. You can use the double opt-in feature of MailBluster to verify email addresses and subscribe to your brand. See the double opt-in feature and MailBluster\u2019s options below –<\/p>\n\n\n\n After everything is ready, you can send emails. Send welcome emails or offer emails with good email resources to let them know about your products and services. You can also A\/B test the campaign with a different title and tag. <\/p>\n\n\n\n MailBluster\u2019s opt-in email templates, forms, and optimized options for sending an opt-in email are effective for sending emails to your email list and growing your list further. <\/p>\n\n\n\n There are several ways to get an opt-in email list –<\/p>\n\n\n\n Lead magnets are freebies offered by marketers, meaning marketers offer free sign-up for an ebook or any additional freebies to customers. <\/p>\n\n\n\n For example<\/strong>, an email service provider launches an offer campaign in which email sign-ups are free for one day. People who sign up on this day will be counted as the opt-in list.<\/p>\n\n\n\n Send offer emails in the fall, summer, and spring to provide exclusive offers on special occasions. Encourage users to sign up in exchange for their email address. <\/p>\n\n\n\n For example<\/strong>, during the fall season, send an offer with a discounted price and include a CTA to let them sign up. <\/p>\n\n\n\n Welcome emails<\/a> are the brand’s greeting and introduction of the product to new customers, which let them know more about the brand. Also, welcome emails are the opt-in emails that trigger when a user subscribes and let them know more about the brand, products, and the service they provide. <\/p>\n\n\n\n Look at the welcome email opt-in example –<\/p>\n\n\n\n Opt-in forms<\/a> are simply an instant subscription form that gives users the opportunity to provide their email, name, or any other information to register or subscribe to a specific area or the entire website. Users willingly subscribe or sign up using opt-in forms to receive regular updates of blog or website services. MailBluster includes 2 types of opt-in forms you can use –<\/p>\n\n\n\n See the opt-in forms example – <\/p>\n\n\n\n Single opt-in<\/strong> is a simple email sign-up form without an opt-in option, meaning users directly sign up in this way. Whereas, double opt-in<\/strong> is a sign-up form that collects email, name, or any other information, including the user’s consent, with a confirmation link sent to the subscriber. <\/p>\n\n\n\n Warm-up email refers to the increasing number of emails sent from a new email account, meaning starting from a low number of emails and gradually increasing numbers to improve the sender\u2019s reputation. Opt-in email template is a visual email subscription copy and contains the subject line<\/a>, email message, and call-to-action or CTA button that drives users to their product or service. Opt-in email templates are generally the confirmation or verification emails that reach users’ inboxes. <\/p>\n\n\n\n Take a look at this one –<\/p>\n\n\n\n Referral programs are offers from the brand that give users an incentive to invite others via a referral link, and both parties receive an incentive for the referral. Referral is a very effective way to get more users to sign up and grow your opt-in leads. <\/p>\n\n\n\n Here is an example of an opt-in email referral program –<\/p>\n\n\n\n Creating and organizing events, meetups, or conferences increases the likelihood of collecting email addresses from attendees. Keep records of attendees and collect email details with their consent to send product or service-related emails.<\/p>\n\n\n\n Cold email list is a list of unsolicited emails that introduce the service or product to those who are not familiar with your brand. Introduce your brand, benefits, and explain what users achieve. Also, offer freebies, discounts, and personalize the email. Provide opt-in and opt-out choices for later communications. <\/p>\n\n\n\n That\u2019s all on how to build an opt-in email list. Opt-in email is a recommended option for email marketers. This blog\u2019s purpose is to sharpen your ideas about the importance of opt-in emails and share some examples. While sending an email opt-in, remember to choose an appropriate email marketing service<\/a> and always maintain GDPR<\/a> and CAN-SPAM<\/a> email compliance.<\/p>\n\n\n\n For more information about double opt-in <\/p>\n\n\n\nHow to build an opt-in email list: Step-by-step<\/strong><\/h2>\n\n\n\n
Step 1<\/span>: Choose an opt-in email marketing service<\/strong><\/h3>\n\n\n\n
Step 2<\/span>: Deploy your account<\/strong><\/h3>\n\n\n\n
Step 3<\/span>: CCC: Create compelling campaign<\/strong><\/h3>\n\n\n\n
Step 4<\/span>: Implement email double opt-in & maintain compliance<\/strong><\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n\nStep 5<\/span>: Start sending emails <\/strong><\/h3>\n\n\n\n
How to get email opt-ins with examples: 10 strategies <\/strong>with examples<\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n\n1<\/span>Lead magnets<\/strong><\/h4>\n\n\n\n
2<\/span>Offer emails<\/strong><\/h4>\n\n\n\n
3<\/span>Welcome emails<\/strong><\/h4>\n\n\n\n
<\/figure><\/div>\n\n\n\n
This welcome email comes from MailBluster. The email, as usual, starts with the brand name and welcome message. Also, it encourages the user to go to the next steps and try different services MailBluster provides. This eventually leads users to the prospective and potential buyers at the same time.<\/p>\n\n\n\n4<\/span>Opt-in forms<\/strong><\/h4>\n\n\n\n
<\/figure><\/div>\n\n\n\n
This is a pop-up form from MailBluster. Pop-up forms appear when you visit any website within 2-3 seconds. You can see the form contains a discount offer flashing on sale with a timer\/ countdown on top.
Also, First name, Gender, and Email address, T&Cs checking fields are there with the Subscribe button at the end. All of these fields collect lead information and let you subscribe to the service or product. <\/p>\n\n\n\n5<\/span>Single vs. double opt-in <\/strong><\/h4>\n\n\n\n
<\/figure><\/div>\n\n\n\n
You can easily build an opt-in list with both methods. But double opt-in<\/a> is the better option here, as it collects information with user consent. <\/p>\n\n\n\n6<\/span>Warm-up email <\/strong><\/h4>\n\n\n\n
You can start sending emails from your newly created email address to your lead list and gradually increase the volume to build trust with users. This also increases the chance of sending emails directly to the recipient’s inbox rather than the spam folder.<\/p>\n\n\n\n7<\/span>Opt-in email template<\/strong><\/h4>\n\n\n\n
<\/figure><\/div>\n\n\n\n
This is a verification email that reaches the user’s inbox, stating that an existing account has tried to sign in and that AWS needs to verify the real user. Also, additional account creation and related resources are available to introduce users to more materials.<\/p>\n\n\n\n8<\/span>Referral programs<\/strong><\/h4>\n\n\n\n
<\/figure><\/div>\n\n\n\n
The above image shows how MailBluster\u2019s affiliate referral link is shared with the affiliate user, and it also reminds them to share it. Bringing users through the referral link opens the opportunity to earn and grow your email list simultaneously. <\/p>\n\n\n\n9<\/span>Create events<\/strong><\/h4>\n\n\n\n
10<\/span>Cold email list<\/strong><\/h4>\n\n\n\n
Wrap up<\/strong><\/h2>\n\n\n\n