{"id":11773,"date":"2025-11-30T10:53:13","date_gmt":"2025-11-30T10:53:13","guid":{"rendered":"https:\/\/mailbluster.com\/blog\/?p=11773"},"modified":"2025-11-30T10:53:16","modified_gmt":"2025-11-30T10:53:16","slug":"email-segmentation-tools","status":"publish","type":"post","link":"https:\/\/mailbluster.com\/blog\/email-segmentation-tools","title":{"rendered":"6 Email Segmentation Tools: Choose Your Best Fit"},"content":{"rendered":"\n<p>Looking for email segmentation tools to take your email marketing to a top-notch level? Surely, you\u2019re on the right page!<\/p>\n\n\n\n<p class=\"has-medium-brown-color has-text-color has-medium-font-size\" id=\"TLDR-of-6-Email-Segmentation-Tools\">Studies have shown that segmented email marketing campaigns can bring in a <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/email-marketing-market\" target=\"_blank\" rel=\"noreferrer noopener\">760% increase in email revenue<\/a> compared to non-segmented ones. To ensure such success, you need a high quality email list segmentation tool that can help you achieve it efficiently.<\/p>\n\n\n\n<p>In this blog, I will introduce you to the six email segmentation tools in detail. Read and take notes on the highlighted points to determine your best fit.<\/p>\n\n\n\n<h4 class=\"has-medium-gray-color has-text-color\">Table of Contents<\/h4>\n\n\n\n<ul><li><strong><em><a href=\"#TLDR-of-6-Email-Segmentation-Tools\">TL;DR of 6 Email Segmentation Tools<\/a><\/em><\/strong><\/li><li><strong><em><a href=\"#What-to-Look-for-in-the-Email-Segmentation-Tools\">What to Look for in the Email Segmentation Tools?<\/a><\/em><\/strong><\/li><li><strong><em><a href=\"#6-Best-Email-Segmentation-Tools\">6 Best Email Segmentation Tools<\/a><\/em><\/strong><ul><li><strong><em><a href=\"#MailBluster\">MailBluster<\/a><\/em><\/strong><\/li><li><strong><em><a href=\"#Mailchimp\">Mailchimp<\/a><\/em><\/strong><\/li><li><strong><em><a href=\"#Klaviyo\">Klaviyo<\/a><\/em><\/strong><\/li><li><strong><em><a href=\"#MailerLite\">MailerLite<\/a><\/em><\/strong><\/li><li><strong><em><a href=\"#Brevo\">Brevo<\/a><\/em><\/strong><\/li><li><strong><em><a href=\"#HubSpot\">HubSpot<\/a><\/em><\/strong><\/li><\/ul><\/li><li><strong><em><a href=\"#Wrap-Up\">Wrap Up<\/a><\/em><\/strong><\/li><li><strong><em><a href=\"#FAQ-on-Email-Segmentation-Tools\">FAQ on Email Segmentation Tools<\/a><\/em><\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\">TL;DR of 6 Email Segmentation Tools<\/h2>\n\n\n\n<p>Seems too long, or don\u2019t have much time for a thorough read? Here\u2019s a TL;DR for a quick overview!<\/p>\n\n\n\n<figure class=\"wp-block-table mb-stripe-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Email segmentation tools<\/strong><\/th><th><strong>Free plans\/trials<\/strong><\/th><th><strong>Starting paid pricing<\/strong><\/th><th><strong>G2 rating<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>MailBluster<\/strong><\/td><td>Yes<\/td><td>$0.60 per 1000 emails and &amp; $60 yearly subscription fee<\/td><td><a href=\"https:\/\/www.g2.com\/products\/mailbluster-email-marketing\/reviews#:~:text=By%20MailBluster-,4.8\/5,-(21)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4.8<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Mailchimp<\/strong><\/td><td>Yes<\/td><td>$10\/mo for up to 500 contacts<\/td><td><a href=\"https:\/\/www.g2.com\/products\/intuit-mailchimp-all-in-one-marketing-platform\/reviews#:~:text=4.4\/5,(5%2C357)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4.4<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Klaviyo<\/strong><\/td><td>Yes<\/td><td>$20 for up to 251-500 active profiles<\/td><td><a href=\"https:\/\/www.g2.com\/products\/klaviyo\/reviews#:~:text=By%20Klaviyo-,4.6\/5,-(1%2C124)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4.6<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>MailerLite<\/strong><\/td><td>Yes<\/td><td>$10\/mo for up to 500 subscribers<\/td><td><a href=\"https:\/\/www.g2.com\/products\/mailerlite\/reviews#:~:text=By%20MailerLite-,4.6\/5,-(1%2C076)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4.6<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Brevo<\/strong><\/td><td>No<\/td><td>$9 per month for 5000 emails<\/td><td><a href=\"https:\/\/www.g2.com\/products\/brevo-marketing-platform\/reviews#:~:text=By%20Brevo-,4.5\/5,-(2%2C452)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4.5<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>HubSpot<\/strong><\/td><td>Yes<\/td><td>$15\/mo\/seat for 1000 contacts (Marketing Hub: Individuals &amp; small teams)<\/td><td><a href=\"https:\/\/www.g2.com\/products\/hubspot-marketing-hub\/reviews#:~:text=By%20HubSpot-,4.5\/5,-(14%2C099)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4.5<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Before diving into the main discussion, let\u2019s first go through some solid key checkpoints for an ideal email segmentation tool.<br><\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"What-to-Look-for-in-the-Email-Segmentation-Tools\">What to Look for in the Email Segmentation Tools?<\/h2>\n\n\n\n<p>When choosing an email segmentation tool, prioritize the following key features:<br><\/p>\n\n\n\n<ul><li>Ensure it includes all essential segmentation facilities\/criteria, such as demographics, interests, etc.<br><\/li><li>Offers advanced automation to utilize segments and send automated <a href=\"https:\/\/mailbluster.com\/blog\/personalized-email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">personalized emails<\/a>.<br><\/li><li>Provides in-depth real-time reports and analytics for better segmentation.<br><\/li><li>Offers a user-friendly interface and responsive mobile designs.<br><\/li><li>Allows third-party integration.<br><\/li><li>Provides a human-based customer support.<\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-red-color has-text-color has-large-font-size\" id=\"6-Best-Email-Segmentation-Tools\">6 Best Email Segmentation Tools<\/h2>\n\n\n\n<p>Let\u2019s dive into the main discussion. Let\u2019s embark on our journey to discover the six best email segmentation tools.<\/p>\n\n\n\n<h3 class=\"has-bright-blue-color has-text-color\" id=\"MailBluster\" style=\"font-size:33px\">MailBluster<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-16-100309-1024x443.jpg\" alt=\"One of the email segmentation tools: MailBluster homepage\" class=\"wp-image-11799\" width=\"734\" height=\"317\" srcset=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-16-100309-1024x443.jpg 1024w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-16-100309-300x130.jpg 300w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-16-100309-768x332.jpg 768w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-16-100309-1536x665.jpg 1536w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-16-100309-1200x519.jpg 1200w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-16-100309.jpg 1876w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/mailbluster.com\" target=\"_blank\" rel=\"noreferrer noopener\">MailBluster<\/a> is an all-in-one email marketing platform that is renowned for sending unlimited bulk emails. It offers advanced-level features, including automation, segmentation, responsive email templates, etc., at a cost-effective price. And in this section, we will review their segmentation feature in detail. Find out if MailBluster can be your best fit among&nbsp; email segmentation tools.&nbsp;<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">MailBluster\u2019s email segmentation feature<\/h5>\n\n\n\n<p>MailBluster\u2019s powerful email segmentation feature is part of its core service. Through its segmentation feature, users can categorize their leads into distinct groups or segments using various criteria. They essentially include:<\/p>\n\n\n\n<ul class=\"has-medium-brown-color has-text-color\"><li>Standard segmentation<\/li><li>A\/B testing segmentation<\/li><li>Static segmentation<\/li><\/ul>\n\n\n\n<p>So, <strong>what do these three segmentation facilities offer?<\/strong><\/p>\n\n\n\n<h6 class=\"has-medium-gray-color has-text-color\">Standard segmentation<\/h6>\n\n\n\n<p><strong><br><\/strong>Let\u2019s start with the first one, Standard segmentation, as it includes most of the segmenting facilities.<\/p>\n\n\n\n<ul><li>Users can target subscribers based on campaign activity. For example, MailBluster\u2019s users can target their subscribers by tracking the email open and link click activities. They can separate the ones who opened and clicked from those who didn\u2019t.<br><\/li><li>The users are allowed to segment based on transaction or purchase history, abandoned carts, and viewed items.<br><\/li><li>With standard segmentation, users can use the demographics of users. For instance, they can segment based on location, gender, age, occupation, etc, information collected during signup or through API.<br><\/li><li>If you use MailBluster as the email segmentation tool, you can segment leads based on tags. Users can organize and segment leads using a simple labelling system.<br><\/li><li>Also, users are allowed to target their subscribers based on \u201cdate added,\u201d&nbsp; \u2014the joining date of your subscribers in your email list.<br><\/li><li>With the double opt-in status, users can differentiate between confirmed and waiting leads.<\/li><\/ul>\n\n\n\n<h6 class=\"has-medium-gray-color has-text-color\">A\/B testing segmentation<\/h6>\n\n\n\n<p>With MailBluster\u2019s A\/B testing segmentation facilities, users can slice their leads into two or more groups for running A\/B testing on different email variations. And then they can determine the most effective ones.<\/p>\n\n\n\n<h6 class=\"has-medium-gray-color has-text-color\">Static segmentation<\/h6>\n\n\n\n<p>Using the static segmentation facility, users can create a segment by manually importing a pre-prepared list of leads from a CSV file.<br><\/p>\n\n\n\n<p>Learn more: <a href=\"https:\/\/mailbluster.com\/blog\/email-segmentation-feature-mailbluster\" target=\"_blank\" rel=\"noreferrer noopener\">Email Segmentation Feature MailBluster<\/a> with an ultimate guide with examples<br><\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">MailBluster pricing<\/h5>\n\n\n\n<p><a href=\"https:\/\/mailbluster.com\/#pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MailBluster pricing<\/a> has 2 plans. One is free, and the other is paid, and the paid one follows a simple pay-as-you-go (PAYG) approach, which is highly affordable.<\/p>\n\n\n\n<p><strong>Starter plan<\/strong>: Sending 3000 emails for free (one-time). Best for testing purposes.<br><br><strong>Pro plan<\/strong>: An annual subscription fee of $60, and outgoing email cost starts from $0.60 per 1000 emails.<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">Why choose MailBluster for email segmentation?<\/h5>\n\n\n\n<p>By going through all the earlier details, I think it\u2019s pretty clear now why you should consider MailBluster as one of the best email segmentation tools. It\u2019s a solid choice for any business, especially start-ups and small businesses. As you can see,<\/p>\n\n\n\n<ul><li>It offers lots of facilities and options for email segmentation.<\/li><li>MailBluster provides a very user-friendly interface with a simple segmentation setup process.<\/li><li>All these advanced segmentation facilities are available at a very affordable cost.<\/li><\/ul>\n\n\n\n<h3 class=\"has-bright-blue-color has-text-color\" id=\"Mailchimp\" style=\"font-size:33px\">Mailchimp<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/mc-1024x341.png\" alt=\"Email segmentation tool: Mailchimp homepage\" class=\"wp-image-11804\" width=\"720\" height=\"239\" srcset=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/mc-1024x341.png 1024w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/mc-300x100.png 300w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/mc-768x256.png 768w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/mc-1536x512.png 1536w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/mc-1200x400.png 1200w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/mc.png 1900w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/mailchimp.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mailchimp<\/a> is a well-known email marketing platform, and it includes a robust email segmentation feature. And in this section, you will discover what segmentation facilities it offers.<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">Mailchimp\u2019s segmentation feature<\/h5>\n\n\n\n<p>Mailchimp\u2019s users can filter contacts into subgroups based on various criteria such as audience field data, ecommerce activity, and engagement.&nbsp;<\/p>\n\n\n\n<ul><li>With its regular segmentation facility available in its <strong>Free <\/strong>and <strong>Essential<\/strong> plans, users are allowed to perform simple filtering.<br><\/li><li>Advanced segmentation is available in the standard plan or higher. It allows for complex and nested conditions with numerous criteria that enable highly specific targeting.<\/li><\/ul>\n\n\n\n<h6 class=\"has-medium-gray-color has-text-color\">With Mailchimp, you can essentially segment based on:<br><\/h6>\n\n\n\n<ul><li>Tags: Customizable labels that users create for their contacts.<br><\/li><li>Contact details: Extra information about each contact.<br><\/li><li>Address fields: Use the address data that has been added or imported to their audience.<br><\/li><li>Text fields: Use contacts\u2019 typed responses.<br><\/li><li>Date fields: Use data from date fields such as subscribers&#8217; birthday: month and day.<br><\/li><li>Contact rating: Use the contact rating condition, such as most and least engaged subscribers.<br><\/li><li>Info changed: Use the most recent update made to a contact\u2019s profile.<br><\/li><li>Language: Use the preferred language of users.<br><\/li><li>Predicted demographics: Use location, age, and gender data of users.<br><\/li><li>VIP status: Use marked VIP contacts.<br><\/li><li>Website engagement: Use page views and link clicks of visitors who are included in your Mailchimp email list.<br><\/li><li>Email engagement: Use how contacts engage with the email: rarely, sometimes, or often.<\/li><\/ul>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">Mailchimp pricing<\/h5>\n\n\n\n<p><a href=\"https:\/\/mailchimp.com\/pricing\/marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mailchimp pricing<\/a> is mainly based on the number of contacts. Let\u2019s learn its pricing plans.<\/p>\n\n\n\n<p><strong>Free<\/strong>: $0 up to 500 contacts and 1000 emails per month. Includes basic segmentation.<br><br><strong>Essential<\/strong>: Starts at $13 monthly for up to 500 contacts. Includes basic segmentation along with other limited features.<br><br><strong>Standard<\/strong>: Starts at $20\/mo for up to 500 contacts. This one unlocks advanced and predictive segmentation.<br><br><strong>Premium<\/strong>: Starts at $350\/mo for up to 10,000 contacts. It offers the full suite of segmentation tools with unlimited conditions.<br><br><strong>Pay-as-you-go<\/strong>:<strong> <\/strong>For seasonal business, allows email credit purchase, functions similarly to their Essential pricing plan.<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\"><strong>Why choose Mailchimp for email segmentation?<\/strong><\/h5>\n\n\n\n<p>Consider Mailchimp as one of the email segmentation tools:&nbsp;<\/p>\n\n\n\n<ul><li>If you want a bunch of segmentation criteria<\/li><li>If you run a big business and have no budget problem, given that Mailchimp can be very expensive in terms of pricing.<\/li><\/ul>\n\n\n\n<h3 class=\"has-bright-blue-color has-text-color\" id=\"Klaviyo\" style=\"font-size:33px\">Klaviyo<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/klaviyo-1024x464.jpg\" alt=\"Email segmentation tool: Klaviyo homepage\" class=\"wp-image-11805\" width=\"712\" height=\"322\" srcset=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/klaviyo-1024x464.jpg 1024w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/klaviyo-300x136.jpg 300w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/klaviyo-768x348.jpg 768w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/klaviyo-1536x696.jpg 1536w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/klaviyo-1200x543.jpg 1200w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/klaviyo.jpg 1888w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.klaviyo.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Klaviyo<\/a> is a renowned e-commerce-focused email and SMS marketing platform that comes with a variety of <a href=\"https:\/\/mailbluster.com\/blog\/email-marketing-features\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing features<\/a>. And it includes the email segmentation tool in its features list. Let\u2019s go through the details of its segmentation facilities.<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">Klaviyo\u2019s email segmentation feature<\/h5>\n\n\n\n<p>With Klaviyo\u2019s customer segmentation tool, you can utilize any piece of data and metadata from 350+ integrations and flexible APIs. And it includes:<br><\/p>\n\n\n\n<ul><li>Demographic data<\/li><li>Browsing behavior<\/li><li>Products purchased<\/li><li>Order status<\/li><li>Purchase history<\/li><li>Location<\/li><li>Regional compliance information<\/li><li>Loyalty points<\/li><li>Channel preferences<\/li><li>Open support tickets<\/li><li>Subscription status<\/li><li>Unlimited custom properties<\/li><\/ul>\n\n\n\n<p>Apart from these, Klaviyo offers the \u201cSegment AI\u201d facility. This one uses metrics across all data present in the account. It includes:<\/p>\n\n\n\n<ul><li>Integrations<\/li><li>Custom API events<\/li><li>Predictive analytics<\/li><\/ul>\n\n\n\n<p>A user can input segment creation prompts, and AI will pull in relevant metrics to create the segment the user wants.<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">Klaviyo pricing<\/h5>\n\n\n\n<p><a href=\"https:\/\/www.klaviyo.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Klaviyo pricing<\/a> offers 3 plans. Let\u2019s get the details.<\/p>\n\n\n\n<p><strong>Free<\/strong>: $0 for 500 monthly email sends and not available for over 250 active profiles.<br><br><strong>Email<\/strong>: $20 for up to 251-500 active profiles and 5000 emails per month.<br><br><strong>Email + mobile messages<\/strong>: $35 for up to 251-500 active profiles and 5000 emails + 1250 mobile messaging credits per month.<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">Why choose Klaviyo email segmentation?<\/h5>\n\n\n\n<p>Consider Klaviyo as one of your email segmentation tools because:<\/p>\n\n\n\n<ul><li>Klaviyo stores event data at the profile level indefinitely.<\/li><li>Users can get super granular segmentation over any period of time without any additional cost.<\/li><li>If you run a mid to large sized business and are okay with the pricing being expensive.<\/li><li>If you require an AI segmentation facility.<\/li><\/ul>\n\n\n\n<h3 class=\"has-bright-blue-color has-text-color\" id=\"MailerLite\" style=\"font-size:33px\">MailerLite<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/ML-1024x367.png\" alt=\"One of the email segmentation tools: MailerLite homepage\" class=\"wp-image-11802\" width=\"708\" height=\"253\" srcset=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/ML-1024x367.png 1024w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/ML-300x108.png 300w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/ML-768x275.png 768w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/ML-1536x551.png 1536w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/ML-1200x430.png 1200w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/ML.png 1882w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.mailerlite.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MailerLite<\/a> is another popular email marketing platform that provides a powerful <a href=\"https:\/\/mailbluster.com\/blog\/email-segment-list\" target=\"_blank\" rel=\"noreferrer noopener\">email list segmentation<\/a> tool along with other facilities for email marketing. Let\u2019s review its email segmentation tool:&nbsp;<\/p>\n\n\n\n<p><strong>MailerLite\u2019s<\/strong> <strong>email<\/strong> <strong>segmentation feature<\/strong><\/p>\n\n\n\n<p>You can create segments for sending targeted <a href=\"https:\/\/mailbluster.com\/blog\/email-campaign-ideas-types-examples\" target=\"_blank\" rel=\"noreferrer noopener\">email campaigns<\/a> with the MailerLite audience segmentation feature by:<\/p>\n\n\n\n<ul><li>Interest<\/li><li>Email engagement<\/li><li>Geography and time zone<\/li><li>Sign up form<\/li><li>Combine segments<\/li><\/ul>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">MailerLite pricing<\/h5>\n\n\n\n<p><a href=\"https:\/\/www.mailerlite.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MailerLite pricing<\/a> has 3 plans, and it is mainly based on the number of subscribers. Let\u2019s learn its pricing plans on a monthly bill basis.<\/p>\n\n\n\n<p><strong>Free<\/strong>: $0 monthly for up to 500 subscribers and 12,000 emails, with minimal features.<br><\/p>\n\n\n\n<p><strong>Growing Business<\/strong>: $10 monthly for up to 500 subscribers and unlimited emails.<br><br><strong>Advanced<\/strong>: $20 monthly for up to 500 subscribers and unlimited emails.<br><br><strong>Enterprise<\/strong>: Custom plan for businesses with over 100,000 subscribers.<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">Why choose MailerLite for email segmentation?<\/h5>\n\n\n\n<p>Consider MailerLite as one of your email segmentation tools because:<\/p>\n\n\n\n<ul><li>It is a good choice for businesses and beginners who value simplicity and ease of use.<\/li><li>It offers effective segmentation over the complexities of an all-in-one marketing suite.<\/li><\/ul>\n\n\n\n<h3 class=\"has-bright-blue-color has-text-color\" id=\"Brevo\" style=\"font-size:33px\">Brevo<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/brevo-1024x397.png\" alt=\"One of the email segmentation tools: Brevo homepage\" class=\"wp-image-11801\" width=\"723\" height=\"280\" srcset=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/brevo-1024x397.png 1024w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/brevo-300x116.png 300w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/brevo-768x298.png 768w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/brevo-1536x596.png 1536w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/brevo-1200x466.png 1200w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/brevo.png 1897w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.brevo.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Brevo<\/a>, formerly known as Sendinblue, is an all-in-one platform that manages your customer relationships through email, SMS, WhatsApp, Chat, and more. They mostly highlight their email marketing and CRM services. Along with various features, they also provide an advanced email segmentation tool for the best results. What does Brevo include in its email segmentation facilities? Let\u2019s find out!<\/p>\n\n\n\n<p><strong>Brevo\u2019s<\/strong> <strong>email<\/strong> <strong>segmentation feature<\/strong><\/p>\n\n\n\n<ul><li>Different filters<\/li><li>Attributes<\/li><li>Demographics&nbsp;<\/li><li>Purchase history<\/li><li>Subscriber activity<\/li><li>AI segmentation<\/li><\/ul>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">Brevo pricing<\/h5>\n\n\n\n<p><a href=\"https:\/\/www.brevo.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Brevo pricing<\/a> mainly has 4 plans, and the pricing varies based on the email sending amount. On a monthly bill basis, it initially starts with:<\/p>\n\n\n\n<p><strong>Starter<\/strong>: $9&nbsp; per month for 5000 emails with minimal features.<br><br><strong>Standard<\/strong>: $18 per month for 5,000 emails, planned for small businesses.<br><br><strong>Professional<\/strong>: $499 per month for 150,000 emails with advanced facilities.<br><br><strong>Enterprise<\/strong>: Custom pricing plan best for businesses with 1M+ contacts.<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">Why choose Brevo for email segmentation?<\/h5>\n\n\n\n<p id=\"HubSpot\">You can consider Brevo as one of your email segmentation tools:<\/p>\n\n\n\n<ul><li>If you require a strong choice for its accessibility and power across all plans and marketing channels.<\/li><li>Because of the ease of use.<\/li><li>If you need AI segmentation facilities.<\/li><\/ul>\n\n\n\n<h3 class=\"has-bright-blue-color has-text-color\" id=\"HubSpot\" style=\"font-size:33px\">HubSpot<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/hs-1024x488.jpg\" alt=\"One of the email segmentation tools: HubSpot homepage\" class=\"wp-image-11800\" width=\"689\" height=\"328\" srcset=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/hs-1024x488.jpg 1024w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/hs-300x143.jpg 300w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/hs-768x366.jpg 768w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/hs-1536x731.jpg 1536w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/hs-1200x571.jpg 1200w, https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/hs.jpg 1892w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot<\/a> is a marketing software that includes sales, CRM, and email marketing facilities, among others. They offer a segmentation tool in their service, which they have named \u201cAudience Segments.\u201d Let\u2019s get detailed information!<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">HubSpot\u2019s segmentation feature<\/h5>\n\n\n\n<ul><li>Offers high value segments using AI<\/li><li>Segments using data from CRM, web visitors, etc.<\/li><li>Uses personalized segments across channels<\/li><\/ul>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">HubSpot pricing<\/h5>\n\n\n\n<p><a href=\"https:\/\/www.hubspot.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot pricing<\/a> has so many different plans based on platforms and products, which might seem complex when choosing a suitable one. Here, get the details on the monthly bill basis for <strong>Free Tools<\/strong> and <strong>Marketing Hub<\/strong> plans suitable for individuals and small teams. And the pricing varies based on the number of core seats.<\/p>\n\n\n\n<p><strong>Marketing Hub:<\/strong><br><strong><br>Free Tools: <\/strong>$0 monthly for up to 2 users. It\u2019s built for using foundational tools (minimal) to get you started and test their service.<br><br><strong>Starter<\/strong>: $15 monthly for 1000 marketing contacts.<br><br><strong>Professional<\/strong>: $890 monthly, includes 3 core seats for 2000 marketing contacts.<\/p>\n\n\n\n<h5 class=\"has-blue-gray-color has-text-color\">Why choose HubSpot for email segmentation?<\/h5>\n\n\n\n<p>Consider HubSpot as one of your email list segmentation tools, especially:<\/p>\n\n\n\n<ul><li>If you need an advanced level marketing platform that includes multiple marketing channels.<\/li><li>If you have no issue with the budget and are willing to spend a hefty amount of money.<\/li><li>If you require AI facilities for segmentation.<\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Wrap-Up\">Wrap Up<\/h2>\n\n\n\n<p>That was all in introducing the six best email segmentation tools. In email marketing, segmentation holds vital importance. Which is why you must select your best segmenting companion wisely, one that matches your goals, plans, and budget perfectly. Or without much hesitation, you can opt for the most effective option like <a href=\"https:\/\/mailbluster.com\" target=\"_blank\" rel=\"noreferrer noopener\">MailBluster<\/a>, which is affordably suitable for all businesses.<\/p>\n\n\n\n<h2 class=\"has-dark-red-color has-text-color\" id=\"FAQ-on-Email-Segmentation-Tools\">FAQ on Email Segmentation Tools<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1764478562056\"><strong class=\"schema-faq-question\"><strong>What are the best email segmentation tools?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can consider all the discussed email segmentation tools to be the best: MailBluster, Mailchimp, Klaviyo, MailerLite, Brevo, and HubSpot. Just choose as per your needs and plans.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1764478581190\"><strong class=\"schema-faq-question\"><strong>What tools automate email list segmentation?<\/strong><\/strong> <p class=\"schema-faq-answer\">Most email marketing platforms, including MailBluster, automate email list segmentation through their various capabilities, which enable you to create segments based on criteria such as campaign activity, engagement, tags, and custom fields.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1764478603322\"><strong class=\"schema-faq-question\"><strong>How does email segmentation work?<\/strong><\/strong> <p class=\"schema-faq-answer\">Segmentation involves dividing email subscribers into smaller groups\/segments based on specific criteria. Typically, for instance, to personalize email marketing campaigns to subscribers based on their interests, geographic location, purchase history, and many other factors.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"has-bright-red-color has-text-color\">Find more about segmentation:<\/h2>\n\n\n\n<ul><li><a href=\"https:\/\/mailbluster.com\/blog\/what-is-email-segmentation\" target=\"_blank\" rel=\"noreferrer noopener\">What is Email Segmentation &amp; Why is it Important in Email Marketing<\/a><\/li><li><a href=\"https:\/\/mailbluster.com\/blog\/a-complete-guide-to-segmentation-in-email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">A Complete Guide to Segmentation in Email Marketing<\/a><\/li><li><a href=\"https:\/\/mailbluster.com\/blog\/email-segmentation-ideas\" target=\"_blank\" rel=\"noreferrer noopener\">Email Segmentation Ideas &amp; Strategies<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Looking for email segmentation tools to take your email marketing to a top-notch level? Surely, you\u2019re on the right page! Studies have shown that segmented email marketing campaigns can bring in a 760% increase in email revenue compared to non-segmented ones. To ensure such success, you need a high quality email list segmentation tool that &hellip; <a href=\"https:\/\/mailbluster.com\/blog\/email-segmentation-tools\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;6 Email Segmentation Tools: Choose Your Best Fit&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":11789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[334,544],"tags":[1080,1083,1175],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Email Segmentation Tools: Choose Your Best Fit<\/title>\n<meta name=\"description\" content=\"Looking for email segmentation tools to take your email marketing to a top-notch level? Dive in to get introduced with some best ones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailbluster.com\/blog\/email-segmentation-tools\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Email Segmentation Tools: Choose Your Best Fit\" \/>\n<meta property=\"og:description\" content=\"Looking for email segmentation tools to take your email marketing to a top-notch level? Dive in to get introduced with some best ones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailbluster.com\/blog\/email-segmentation-tools\" \/>\n<meta property=\"og:site_name\" content=\"MailBluster Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-30T10:53:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-30T10:53:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2025\/11\/Email-segmentation-tools.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"6 Email Segmentation Tools: Choose Your Best Fit\" \/>\n<meta name=\"twitter:description\" content=\"Looking for email segmentation tools to take your email marketing to a top-notch level? 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