- What is an HTML email?<\/a><\/li>
- Key features of HTML email<\/a><\/li>
- Common uses of HTML email<\/a><\/li>
- Plain text email vs. HTML email<\/a>
- Plain text emails<\/a><\/li>
- HTML emails<\/a><\/li><\/ul><\/li>
- How to create HTML emails on MailBluster<\/a>
- Add HTML email code<\/a><\/li>
- Add content to HTML email body<\/a><\/li>
- Design your email<\/a><\/li>
- Add a footer to the HTML email<\/a><\/li><\/ul><\/li>
- FAQs<\/a><\/li>
- Conclusion<\/a><\/li><\/ul>\n\n\n\n
What is an HTML email?<\/strong><\/h2>\n\n\n\n
HTML emails refer to HyperText Markup Language, which displays content with colors, fonts, images, and the overall GUI of the email. <\/p><\/blockquote>\n\n\n\n
HTML email includes dynamic elements such as videos, graphics, and other forms of media or multimedia.<\/p>\n\n\n\n
Although creating HTML format email is time-consuming, with some practice, you can work it out within a short time. <\/p>\n\n\n\n
Let\u2019s see what users say on how to make an HTML email – <\/p>\n\n\n\n
There are loads of templates you can find online for free, which you can then customise. HTML isn’t particularly difficult to edit, and with some practice, you’ll work it out.<\/p>Reddit<\/a><\/cite><\/blockquote>\n\n\n\n
Key features of HTML emails<\/strong><\/h3>\n\n\n\n
- Visual styling<\/strong> – You can use colors, fonts, different text sizes, and backgrounds<\/li>
- Images and graphics<\/strong> – Photos, logos, and other visual elements can be embedded<\/li>
- Layout control<\/strong> – Create multi-column layouts, tables, and structured designs<\/li>
- Links and buttons<\/strong> – Add clickable, styled buttons and hyperlinks<\/li>
- Branding<\/strong> – Match your company’s visual identity with custom designs<\/li><\/ul>\n\n\n\n
Common uses<\/strong><\/h3>\n\n\n\n
Newsletters, marketing campaigns, promotional emails, and professional communications often use HTML because they’re more visually engaging than plain text.<\/p>\n\n\n\n
Plain text emails vs. HTML emails<\/strong><\/h2>\n\n\n\n
HTML in email is a visual presentation, whereas plain text email is a written piece. You can clearly illustrate this, but in terms of visual appeal and precise formation, HTML is far ahead. Also, keep in mind that plain text email is not behind the race. See how plain text email is described here – <\/p>\n\n\n\n
Plain text emails have more conversions because they look like they are written by hand.<\/p>Reddit<\/a><\/cite><\/blockquote>\n\n\n\n
Let\u2019s see plain text emails vs. HTML emails in the following.<\/p>\n\n\n\n
Plain Text Emails<\/strong><\/h3>\n\n\n\n
Plain text emails contain only unformatted text – no colors, images, or styling. What you type is exactly what the recipient sees. So, plain-text email is just a written piece with no graphics or other enhancements.<\/p>\n\n\n\n
Advantages<\/strong><\/h4>\n\n\n\n
- Universally compatible across all email clients and devices<\/li>
- Smaller file size, loads faster<\/li>
- Less likely to be marked as spam<\/li>
- Better for accessibility (screen readers handle them easily)<\/li>
- More personal and direct feel<\/li>
- Can’t be tracked as easily (no hidden tracking pixels)<\/li><\/ul>\n\n\n\n
Disadvantages<\/strong><\/h4>\n\n\n\n
- No visual appeal or branding<\/li>
- Can’t include images, logos, or graphics<\/li>
- Limited formatting options<\/li>
- Harder to organize information visually<\/li>
- Less engaging for marketing purposes<\/li><\/ul>\n\n\n\n
HTML Emails<\/strong><\/h3>\n\n\n\n
HTML emails use code to create formatted, visually designed messages with styling, images, and layout. HTML email format consists of an HTML version of the email code, allowing you to easily manipulate your design or format your own.<\/p>\n\n\n\n
Advantages<\/strong><\/h4>\n\n\n\n
- Professional, branded appearance<\/li>
- Can include images, logos, and graphics<\/li>
- Better for organizing complex information<\/li>
- More engaging and eye-catching<\/li>
- Supports buttons, colors, and various fonts<\/li>
- Better for marketing and newsletters<\/li><\/ul>\n\n\n\n
Disadvantages<\/strong><\/h4>\n\n\n\n
- May display differently across email clients<\/li>
- Larger file size<\/li>
- More likely to trigger spam filters<\/li>
- Can contain tracking pixels<\/li>
- Takes more time and skill to create<\/li>
- Some recipients disable HTML and will see broken formatting<\/li><\/ul>\n\n\n\n
Finally – Which to use?<\/strong><\/h4>\n\n\n\n
Plain text works well for personal correspondence, internal communications, or when you want a more genuine, direct tone. HTML is better for marketing, newsletters, announcements, or any time you need visual impact and branding.<\/p>\n\n\n\n
\nlEARN EMAIL TEMPLATE CREATION ON MAILBLUSTER!<\/a><\/div>\n<\/div>\n\n\n\nHow to create HTML emails in MailBluster<\/strong><\/h2>\n\n\n\n
Creating an email in HTML takes no less than some coding knowledge, but you can use simple HTML codes to create an HTML email. Here we are using DOCTYPE HTML to implement and send HTML emails. Copy and paste the basic HTML DOCTYPE structure and edit as necessary.<\/p>\n\n\n\n
Have a look at the step-by-step process.<\/p>\n\n\n\n
Step 1: Add HTML email code<\/strong><\/h3>\n\n\n\n
Create your own DOCTYPE HTML code or add the following code to the HTML Editor in MailBluster. <\/p>\n\n\n\n
<!DOCTYPE html>\n<html>\n<head>\n <meta charset=\"UTF-8\">\n <title>Page Title<\/title>\n<\/head>\n<body>\n <!-- Visible content goes here -->\n<\/body>\n<\/html>\n<\/code><\/pre>\n\n\n\n
First,\u00a0<\/p>\n\n\n\n- Sign in to your MailBluster account, go to Campaigns<\/strong>, and +Create new.\u00a0<\/strong><\/li>
- Move to the Content <\/strong>section <\/strong>and select Editor.\u00a0<\/strong><\/li>
- Click on Blank template <\/strong>and select HTML editor.<\/strong><\/li><\/ol>\n\n\n\n
![\"Adding](\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2026\/02\/1-1-1024x451.png\")
<\/a><\/figure>\n\n\n\n<\/p>\n\n\n\n
- Paste or edit your HTML email code and see the preview on the right<\/li><\/ul>\n\n\n\n
![\"HTML](\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2026\/02\/2-1024x450.png\")
<\/a><\/figure>\n\n\n\nStep 2: Add content to the HTML email body<\/strong><\/h3>\n\n\n\n
You can define the header, container, and content here with suitable codes, such as <div class=\u2019\u2019container\u201d><\/strong> to align your content within a suitable device or make it responsive.<\/p>\n\n\n\n
![\"Adding](\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2026\/02\/4-1024x484.png\")
<\/a><\/figure>\n\n\n\n
Add the tag just after the <body><\/strong> section, and you can also add the <div class=\u2019\u2019header\u201d><\/strong> section here to add the header.<\/p>\n\n\n\n<!DOCTYPE html>\n<html>\n<head>\n <meta charset=\"UTF-8\">\n <title>Page Title<\/title>\n<\/head>\n<body>\n <div class=\u2019\u2019container\u201d>\n<div class=\"header\">\n <h1>Welcome to Our Newsletter!<\/h1>\n<\/div>\n<div class=\"content\">\n <p><strong>Hello!<\/strong><\/p>\n <p>This is an example of an HTML email with formatted text, colors, and a layout.<\/p>\n <a href=\"https:\/\/example.com\" style=\"background-color: #007bff; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\">Visit our website<\/a>\n <\/div>\n<\/body>\n<\/html><\/code><\/pre>\n\n\n\nStep 3: Design your email<\/strong><\/h3>\n\n\n\n
You can personalize the coding with your own style and color within the <style><\/strong> \u2026<\/style><\/strong> tags. Define font size, color, text alignment, and more! <\/p>\n\n\n\n
![\"\"](\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2026\/02\/3-1024x394.png\")
<\/a><\/figure>\n\n\n\n
For example –<\/p>\n\n\n\n<!DOCTYPE html>\n<html>\n<head>\n <style> \n body {\n font-family: sans-serif;\n margin: 0;\n padding: 0;\n background-color: #f4f4f4;\n }\n .container {\n width: 100%;\n max-width: 600px;\n margin: 0 auto;\n background-color: #ffffff;\n padding: 20px;\n }\n .header {\n background-color: #007bff;\n color: #ffffff;\n padding: 10px;\n text-align: center;\n }\n .content {\n padding: 20px;\n }\n .footer {\n text-align: center;\n font-size: 12px;\n color: #888888;\n padding: 10px;\n }\n <\/style>\n <meta charset=\"UTF-8\">\n <title>Page Title<\/title>\n<\/head>\n<body>\n <div class=\u2019\u2019container\u201d>\n<div class=\"header\">\n <h1>Welcome to Our Newsletter!<\/h1>\n<\/div>\n<div class=\"content\">\n <p><strong>Hello!<\/strong><\/p>\n <p>This is an example of an HTML email with formatted text, colors, and a layout.<\/p>\n <a href=\"https:\/\/example.com\" style=\"background-color: #007bff; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;\">Visit our website<\/a>\n <\/div>\n<\/body>\n<\/html>\n<\/code><\/pre>\n\n\n\nStep 4: Add a footer to the HTML email format<\/strong><\/h3>\n\n\n\n
- Move to the Content <\/strong>section <\/strong>and select Editor.\u00a0<\/strong><\/li>
- Sign in to your MailBluster account, go to Campaigns<\/strong>, and +Create new.\u00a0<\/strong><\/li>
- Images and graphics<\/strong> – Photos, logos, and other visual elements can be embedded<\/li>
- Add content to HTML email body<\/a><\/li>
- HTML emails<\/a><\/li><\/ul><\/li>
- Key features of HTML email<\/a><\/li>
![\"Adding](\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2026\/02\/5-1024x484.png\")
<\/a><\/figure>\n\n\n\n