{"id":2780,"date":"2024-03-24T04:31:48","date_gmt":"2024-03-24T04:31:48","guid":{"rendered":"https:\/\/mailbluster.com\/blog\/?p=2780"},"modified":"2025-04-26T09:31:38","modified_gmt":"2025-04-26T09:31:38","slug":"product-positioning","status":"publish","type":"post","link":"https:\/\/mailbluster.com\/blog\/product-positioning","title":{"rendered":"Product Positioning 101: Definition, Strategies, and Examples"},"content":{"rendered":"\n<p>Did you know that most new products fail within their<strong> first year?<\/strong> It&#8217;s true, but there&#8217;s a way to beat the odds and ensure your product succeeds. And product Positioning is the path.&nbsp;<\/p>\n\n\n\n<p>In this blog, we&#8217;ll show you how to position your product strategically to stand out in a competitive market.&nbsp;<\/p>\n\n\n\n<p>Don&#8217;t let your product become another statistic\u2014join us and learn how to make it successful!<\/p>\n\n\n\n<h2>Table of Contents<\/h2>\n\n\n\n<ul><li><a href=\"#What-is-Product-Positioning-and-Why-is-it-Important\">What is Product Positioning, and Why is it Important?<\/a><\/li><li><a href=\"#Product-Positioning-vs-Brand-Positioning-vs-Market-Positioning\">Product Positioning vs. Brand Positioning vs. Market Positioning<\/a>&nbsp;<\/li><li><a href=\"#How-to-Position-a-Product\">How to Position a Product<\/a><\/li><li><a href=\"#Product-Positioning-Examples\">Product Positioning Examples<\/a><\/li><li><a href=\"#Frequently-Asked-Questions\">Frequently Asked Questions<\/a><\/li><li><a href=\"#Turn-Strategy-Into-Result\">Turn Strategy Into Result<\/a><\/li><\/ul>\n\n\n\n<h2 id=\"What-is-Product-Positioning-and-Why-is-it-Important\">What is Product Positioning, and Why is it Important?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"911\" height=\"474\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/What-is-Product-Positioning.png\" alt=\"What is Product Positioning\" class=\"wp-image-6080\"\/><\/figure><\/div>\n\n\n\n<p>Product positioning is a strategy for finding the perfect market spot for your product. It&#8217;s about determining where your product fits best and why it&#8217;s better than other options.<\/p>\n\n\n\n<p>For this instance, your product manager should understand the value and context of your product very well.<\/p>\n\n\n\n<p>A wrong product positioning may lead your product to a market where the audience might not notice it or choose something else.&nbsp;<\/p>\n\n\n\n<p>The importance of adopting a product position strategy is many. A perfect product position can help you achieve customer loyalty, competitive advantage, higher sales, a unique value proposition, etc.<\/p>\n\n\n\n<p>In more detail, product position will help you understand your target market and the market message. It will also help your business stay ahead of competitors.&nbsp;So, despite having these opportunities, would you still think about skipping this <strong>marketing strategy<\/strong>?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Quote-by-Jeroen-De-Flander-Author.png\" alt=\"Quote by Jeroen De Flander (Author)\" class=\"wp-image-6081\"\/><\/figure>\n\n\n\n<h2 id=\"Product-Positioning-vs-Brand-Positioning-vs-Market-Positioning\">Product Positioning vs. Brand Positioning vs. Market Positioning&nbsp;<\/h2>\n\n\n\n<p>Positioning is like finding the perfect spot for your brand or product in people&#8217;s minds. For your brand, it&#8217;s about creating emotional connections with consumers. <\/p>\n\n\n\n<p>Market positioning ensures that your brand or product stands out from competitors, making customers prefer and stick with it.<\/p>\n\n\n\n<p>Now, let\u2019s have a quick tour of the comparison table of product positioning vs. brand positioning vs. market positioning.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table mb-stripe-table\"><table><thead><tr><th><strong>Aspect<\/strong><\/th><th><strong>Product Positioning<\/strong><\/th><th><strong>Brand Positioning<\/strong><\/th><th><strong>Market Positioning<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Definition<\/strong><\/td><td>A strategy of shaping the customer point of view towards your product.<\/td><td>A strategic approach to shaping the unique value your brand presents to its customers.<\/td><td>A Strategic ability to influence customers\u2019 perception towards your brand or product relative to competitors.<\/td><\/tr><tr><td><strong>Focus<\/strong><\/td><td>Features and attributes of a product.<\/td><td>Overall perception and image of a brand.<\/td><td>Relative perception compared to competitors.<\/td><\/tr><tr><td><strong>Target Audience<\/strong><\/td><td>Potential buyers of a specific product.<\/td><td>Consumers and stakeholders of the brand.<\/td><td>Consumers in the broader market landscape.<\/td><\/tr><tr><td><strong>Key Objective<\/strong><\/td><td>Highlight unique product benefits.<\/td><td>Build emotional connections with consumers.<\/td><td>Establish a distinct market position.<\/td><\/tr><tr><td><strong>Messaging<\/strong><\/td><td>Emphasizes product features and benefits.<\/td><td>Communicates brand values and identity.<\/td><td>Differentiates from competitors and highlights the value proposition.<\/td><\/tr><tr><td><strong>Scope<\/strong><\/td><td>Narrow, product-specific<\/td><td>Broad, encompassing the entire brand<\/td><td>Broad, considering the overall market context.<\/td><\/tr><tr><td><strong>Examples<\/strong><\/td><td>Advertising a smartphone&#8217;s camera resolution<\/td><td>Promoting a brand&#8217;s commitment to sustainability.<\/td><td>Positioning a product as the premium option in its category.<\/td><\/tr><\/tbody><\/table><figcaption>A comparison table of product vs brand vs market positioning. <\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"How-to-Position-a-Product\">How to Position a Product<\/h2>\n\n\n\n<p>In marketing, relying on luck isn&#8217;t an option; you must craft your success through <strong>strategic positioning<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Crafting a <strong>positioning statement <\/strong>requires a touch of magic to captivate your target audience&#8217;s minds. This magic lies in positioning your product effectively.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s delve into topic and uncover the secrets to success.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1388\" height=\"3474\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Infographic-of-the-path-to-product-positioning-statement.png\" alt=\"Infographic of the path to product positioning statement\" class=\"wp-image-6082\"\/><\/figure><\/div>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">1<\/span>Identify Your Target Audience<\/strong><\/h3>\n\n\n\n<p>Understanding the target audience is paramount. Knowing your audiences\u2019 interests, needs, and striving, you can serve them the right thing.&nbsp;<\/p>\n\n\n\n<p>This approach increases the sales rate because, after identifying the target audience, there is no chance of beating around the bush.&nbsp;<\/p>\n\n\n\n<p>So, it is apparent that knowing your<a href=\"https:\/\/mailbluster.com\/blog\/behavioral-targeting-importance\" target=\"_blank\" rel=\"noreferrer noopener\"> target audience and their behavior<\/a> is important when positioning a product.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Market-Frame-of-Reference.png\" alt=\"Market Frame of Reference\" class=\"wp-image-6083\"\/><\/figure><\/div>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">2<\/span>Conduct Market Research<\/strong><\/h3>\n\n\n\n<p>Once you know who you&#8217;re trying to reach, analyze where they gather most. Then research the market\u2014what&#8217;s already out there, like what other alternatives have and do.<\/p>\n\n\n\n<p>Market research can help you familiarize yourself with the target market and better position your product. Picking the right market can make your product more successful.<\/p>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">3<\/span>Analyze Your Competitive Landscape<\/strong><\/h3>\n\n\n\n<p>While researching the market, you&#8217;ve found competitors serving products similar to your target audiences.&nbsp;<\/p>\n\n\n\n<p>Now, it is time to analyze their landscape thoroughly. Find out the products they offer, their market position, customer perceptions, marketing strategies, strengths, weaknesses, and potential future moves.<\/p>\n\n\n\n<p>This comprehensive understanding will inform your <strong>business planning<\/strong> and help you effectively differentiate your offering.<\/p>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">4<\/span>Understand Your Product Type<\/strong><\/h3>\n\n\n\n<p>Understanding your product type is critical to positioning it effectively. You can change how customers see it and reach new markets by presenting it in a different category.&nbsp;<\/p>\n\n\n\n<p>For example, a healthy snack bar could be a meal replacement or energy booster. This strategy requires careful planning and communication to resonate with customers and stand out from competitors.<\/p>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">5<\/span>Ensure Best Quality<\/strong><\/h3>\n\n\n\n<p>Quality or prestige-based positioning involves emphasizing your product&#8217;s high quality or prestigious image rather than focusing on its price. This approach aims to attract customers who value superior craftsmanship, reputation, and exclusivity.&nbsp;<\/p>\n\n\n\n<p>By associating your product with excellence and prestige, you can appeal to affluent consumers and differentiate your product from competitors.&nbsp;<\/p>\n\n\n\n<p>This step involves leveraging branding, marketing, and product presentation to highlight the quality of your offering.<\/p>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">6<\/span>Price Your Product Strategically<\/strong><\/h3>\n\n\n\n<p>Set your product&#8217;s price strategically. This means positioning your company as one that offers competitive pricing.&nbsp;<\/p>\n\n\n\n<p>Think about supermarkets\u2014they can offer lower prices because they save on shipping and distribution costs, have high sales volume, and buy goods in bulk.&nbsp;<\/p>\n\n\n\n<p>Because of this, many people automatically choose supermarkets known for affordable prices without looking elsewhere.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Unique-Value-Theme.png\" alt=\"Unique Value Theme\" class=\"wp-image-6084\"\/><\/figure><\/div>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">7<\/span>Define Your Product\u2019s Unique Value Proposition (UVP)<\/strong><\/h3>\n\n\n\n<p>In this stage, you have to learn more about your product and discover the <strong>unique value<\/strong> that it can deliver to your target audience.&nbsp;<\/p>\n\n\n\n<p>No audience will look for a product that is neither useful nor beneficial. So, <strong>create a community<\/strong> and talk about your UVP to your audiences. Highlight how your product can help them like no other alternative can.&nbsp;<\/p>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">8<\/span>Create a Clear Product Positioning Statement<\/strong><\/h3>\n\n\n\n<p><code>A product positioning statement is a message that outlines your product, your target audience, and what makes your product stand out from the competition.<\/code><\/p>\n\n\n\n<p>A strong product positioning statement can instill trust in your product.&nbsp; You can display this statement to the communities where your target audience gathers most to boost awareness and credibility.<\/p>\n\n\n\n<p>You are halfway to success once you&#8217;ve communicated your positioning statement effectively and gained trust.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Quote-by-Victor-Hugo-Former-Member-of-the-National-Assembly-of-France.png\" alt=\"Quote by Victor Hugo (Former Member of the National Assembly of France)\" class=\"wp-image-6085\"\/><\/figure><\/div>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">9<\/span>Test Your Product Positioning and Refine<\/strong><\/h3>\n\n\n\n<p>Once you&#8217;ve prepared your product, identified your target audience, researched the market, established your UVP, and crafted your positioning statement, it&#8217;s tempting to launch right away.<\/p>\n\n\n\n<p>However, it&#8217;s crucial to pause and test your findings. Conduct interviews, polls, or other methods to validate your plan.&nbsp;<\/p>\n\n\n\n<p>If things aren&#8217;t going as expected, don&#8217;t worry. Use the feedback to refine your strategy. If everything is on track, you can confidently move forward to the next steps.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Quote-by-Wayne-Dyer-Author.png\" alt=\"Quote by Wayne Dyer (Author)\" class=\"wp-image-6086\"\/><\/figure><\/div>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">10<\/span>Monitor and Adapt<\/strong><\/h3>\n\n\n\n<p>Stay alert and ready to change. Monitor the market, listen to your customers, and see how your product is doing.&nbsp;<\/p>\n\n\n\n<p>If things need adjusting, don&#8217;t hesitate to tweak your strategy based on what you learn.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Quote-by-Rumi-Poet.png\" alt=\"Quote by Rumi (Poet)\" class=\"wp-image-6087\"\/><\/figure><\/div>\n\n\n\n<h2 id=\"Product-Positioning-Examples\">Product Positioning Examples<\/h2>\n\n\n\n<p>How about exploring some examples to deepen your understanding of the concept? Let&#8217;s examine product positioning examples from 2 well-known companies.<\/p>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">1<\/span>Coca-Cola<\/strong><\/h3>\n\n\n\n<p>For individuals looking for high quality beverages, <a href=\"https:\/\/www.coca-cola.com\/us\/en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Coca-Cola<\/a> offers a wide range of the most refreshing options\u2014each creates a positive experience for customers when they enjoy a Coca-Cola brand drink.&nbsp;<\/p>\n\n\n\n<p>Unlike other Beverage Options, Coca-Cola products inspire happiness and make a positive difference in customers\u2019 lives and the brand is intensely focused on the needs of consumers and customers.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1200\" height=\"630\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Product-positioning-statement-of-Coca-cola.png\" alt=\"Product positioning statement of Coca-cola\" class=\"wp-image-6088\"\/><\/figure><\/div>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">2<\/span>Nike<\/strong><\/h3>\n\n\n\n<p>For athletes in need of high-quality, fashionable athletic wear, <a href=\"https:\/\/www.nike.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nike<\/a> provides customers with tip-performing sports apparel and shoes made of the highest quality materials.&nbsp;<\/p>\n\n\n\n<p>Its products are the most advanced in the athletic apparel industry because of Nike\u2019s commitment to innovation and investment in the latest technologies.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1200\" height=\"630\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Product-positioning-statement-of-Nike.png\" alt=\"Product positioning statement of Nike\" class=\"wp-image-6089\"\/><\/figure><\/div>\n\n\n\n<h2 id=\"Frequently-Asked-Questions\">Frequently Asked Questions<\/h2>\n\n\n\n<p>Learn more about product positioning from the answers to the frequently asked questions presented below\u2014<\/p>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">1<\/span>What is a Product Positioning Statement?<\/strong><\/h3>\n\n\n\n<p>The product positioning statement is a brief explanation of your product or service and how it fulfills a particular need of your target market.<\/p>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">2<\/span>What is Product Positioning Apex?<\/strong><\/h3>\n\n\n\n<p>The product positioning apex is a <strong>strategic marketing approach<\/strong>\u2014establishing your product or service&#8217;s position in customers&#8217; minds relative to similar products or services in the market.<\/p>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">3<\/span>What are the 4 Types of Product Positioning?<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/4-Types-of-Product-Positioning.png\" alt=\"4 Types of Product Positioning\" class=\"wp-image-6090\"\/><\/figure><\/div>\n\n\n\n<p>The 4 types are\u2014<\/p>\n\n\n\n<ol><li>Trait-based Product Positioning,<\/li><li>Pricing-based Product Positioning,<\/li><li>Application-based Product Positioning, and&nbsp;<\/li><li>Quality-based product Positioning.<\/li><\/ol>\n\n\n\n<h3><strong><span style=\"margin-right:10px\" class=\"badge-round\">4<\/span>What are the 6 Effective Product Positioning Components?<\/strong><\/h3>\n\n\n\n<p>The 6 effective component are\u2014<\/p>\n\n\n\n<ol><li>Competitive Alternatives<\/li><li>Unique Attributes<\/li><li>Value<\/li><li>Target Market Characteristics<\/li><li>Market Category<\/li><li>Trends<\/li><\/ol>\n\n\n\n<h2 id=\"Turn-Strategy-Into-Result\">Turn Strategy Into Result<\/h2>\n\n\n\n<p>In marketing, success is tangible when you embrace<strong> strategic product positioning.<\/strong> Understand your audience, craft compelling messages, and adapt based on feedback to achieve real results.&nbsp;<\/p>\n\n\n\n<p>So, take action and watch your brand thrive in the competitive landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that most new products fail within their first year? It&#8217;s true, but there&#8217;s a way to beat the odds and ensure your product succeeds. And product Positioning is the path.&nbsp; In this blog, we&#8217;ll show you how to position your product strategically to stand out in a competitive market.&nbsp; Don&#8217;t let your &hellip; <a href=\"https:\/\/mailbluster.com\/blog\/product-positioning\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Product Positioning 101: Definition, Strategies, and Examples&#8221;<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":6079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[544],"tags":[1169,1080,1170,1166],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Positioning 101: Definition, Strategies, Examples<\/title>\n<meta name=\"description\" content=\"Learn all the ins and outs of product positioning from this 101 blog with Definitions, Strategies, and Examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailbluster.com\/blog\/product-positioning\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Positioning 101: Definition, Strategies, and Examples\" \/>\n<meta property=\"og:description\" content=\"Learn all the ins and outs of product positioning from this 101 blog with Definitions, Strategies, and Examples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailbluster.com\/blog\/product-positioning\" \/>\n<meta property=\"og:site_name\" content=\"MailBluster Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-24T04:31:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-26T09:31:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Product-Positioning.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Product Positioning 101: Definition, Strategies, and Examples\" \/>\n<meta name=\"twitter:description\" content=\"Learn all the ins and outs of product positioning from this 101 blog with Definitions, Strategies, and Examples.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Product-Positioning.png\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/hasanjamil065\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hasan Jamil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailbluster.com\/blog\/#website\",\"url\":\"https:\/\/mailbluster.com\/blog\/\",\"name\":\"MailBluster Blog\",\"description\":\"Email Marketing Tips Delivered\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailbluster.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailbluster.com\/blog\/product-positioning#primaryimage\",\"url\":\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Product-Positioning.png\",\"contentUrl\":\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Product-Positioning.png\",\"width\":1000,\"height\":600,\"caption\":\"Product Positioning\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailbluster.com\/blog\/product-positioning#webpage\",\"url\":\"https:\/\/mailbluster.com\/blog\/product-positioning\",\"name\":\"Product Positioning 101: Definition, Strategies, Examples\",\"isPartOf\":{\"@id\":\"https:\/\/mailbluster.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mailbluster.com\/blog\/product-positioning#primaryimage\"},\"datePublished\":\"2024-03-24T04:31:48+00:00\",\"dateModified\":\"2025-04-26T09:31:38+00:00\",\"author\":{\"@id\":\"https:\/\/mailbluster.com\/blog\/#\/schema\/person\/639e5f3f13494e007eed288b4a80b0b4\"},\"description\":\"Learn all the ins and outs of product positioning from this 101 blog with Definitions, Strategies, and Examples.\",\"breadcrumb\":{\"@id\":\"https:\/\/mailbluster.com\/blog\/product-positioning#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mailbluster.com\/blog\/product-positioning\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mailbluster.com\/blog\/product-positioning#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mailbluster.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product Positioning 101: Definition, Strategies, and Examples\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mailbluster.com\/blog\/#\/schema\/person\/639e5f3f13494e007eed288b4a80b0b4\",\"name\":\"Hasan Jamil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailbluster.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a7daf9ec3bfd6774ae05ff43f613dd6f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a7daf9ec3bfd6774ae05ff43f613dd6f?s=96&d=mm&r=g\",\"caption\":\"Hasan Jamil\"},\"sameAs\":[\"https:\/\/mailbluster.com\/\",\"https:\/\/www.linkedin.com\/in\/hasan-jamil-70291721a\/\",\"https:\/\/www.pinterest.com\/hasanjamiltechnext\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/hasanjamil065\"],\"url\":\"https:\/\/mailbluster.com\/blog\/author\/jamil\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Product Positioning 101: Definition, Strategies, Examples","description":"Learn all the ins and outs of product positioning from this 101 blog with Definitions, Strategies, and Examples.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailbluster.com\/blog\/product-positioning","og_locale":"en_US","og_type":"article","og_title":"Product Positioning 101: Definition, Strategies, and Examples","og_description":"Learn all the ins and outs of product positioning from this 101 blog with Definitions, Strategies, and Examples.","og_url":"https:\/\/mailbluster.com\/blog\/product-positioning","og_site_name":"MailBluster Blog","article_published_time":"2024-03-24T04:31:48+00:00","article_modified_time":"2025-04-26T09:31:38+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Product-Positioning.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Product Positioning 101: Definition, Strategies, and Examples","twitter_description":"Learn all the ins and outs of product positioning from this 101 blog with Definitions, Strategies, and Examples.","twitter_image":"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Product-Positioning.png","twitter_creator":"@https:\/\/twitter.com\/hasanjamil065","twitter_misc":{"Written by":"Hasan Jamil","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/mailbluster.com\/blog\/#website","url":"https:\/\/mailbluster.com\/blog\/","name":"MailBluster Blog","description":"Email Marketing Tips Delivered","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailbluster.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailbluster.com\/blog\/product-positioning#primaryimage","url":"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Product-Positioning.png","contentUrl":"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Product-Positioning.png","width":1000,"height":600,"caption":"Product Positioning"},{"@type":"WebPage","@id":"https:\/\/mailbluster.com\/blog\/product-positioning#webpage","url":"https:\/\/mailbluster.com\/blog\/product-positioning","name":"Product Positioning 101: Definition, Strategies, Examples","isPartOf":{"@id":"https:\/\/mailbluster.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailbluster.com\/blog\/product-positioning#primaryimage"},"datePublished":"2024-03-24T04:31:48+00:00","dateModified":"2025-04-26T09:31:38+00:00","author":{"@id":"https:\/\/mailbluster.com\/blog\/#\/schema\/person\/639e5f3f13494e007eed288b4a80b0b4"},"description":"Learn all the ins and outs of product positioning from this 101 blog with Definitions, Strategies, and Examples.","breadcrumb":{"@id":"https:\/\/mailbluster.com\/blog\/product-positioning#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailbluster.com\/blog\/product-positioning"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mailbluster.com\/blog\/product-positioning#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailbluster.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Product Positioning 101: Definition, Strategies, and Examples"}]},{"@type":"Person","@id":"https:\/\/mailbluster.com\/blog\/#\/schema\/person\/639e5f3f13494e007eed288b4a80b0b4","name":"Hasan Jamil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailbluster.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a7daf9ec3bfd6774ae05ff43f613dd6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a7daf9ec3bfd6774ae05ff43f613dd6f?s=96&d=mm&r=g","caption":"Hasan Jamil"},"sameAs":["https:\/\/mailbluster.com\/","https:\/\/www.linkedin.com\/in\/hasan-jamil-70291721a\/","https:\/\/www.pinterest.com\/hasanjamiltechnext\/","https:\/\/twitter.com\/https:\/\/twitter.com\/hasanjamil065"],"url":"https:\/\/mailbluster.com\/blog\/author\/jamil"}]}},"_links":{"self":[{"href":"https:\/\/mailbluster.com\/blog\/wp-json\/wp\/v2\/posts\/2780"}],"collection":[{"href":"https:\/\/mailbluster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailbluster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailbluster.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/mailbluster.com\/blog\/wp-json\/wp\/v2\/comments?post=2780"}],"version-history":[{"count":19,"href":"https:\/\/mailbluster.com\/blog\/wp-json\/wp\/v2\/posts\/2780\/revisions"}],"predecessor-version":[{"id":7111,"href":"https:\/\/mailbluster.com\/blog\/wp-json\/wp\/v2\/posts\/2780\/revisions\/7111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailbluster.com\/blog\/wp-json\/wp\/v2\/media\/6079"}],"wp:attachment":[{"href":"https:\/\/mailbluster.com\/blog\/wp-json\/wp\/v2\/media?parent=2780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailbluster.com\/blog\/wp-json\/wp\/v2\/categories?post=2780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailbluster.com\/blog\/wp-json\/wp\/v2\/tags?post=2780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}