{"id":2868,"date":"2022-10-31T09:33:25","date_gmt":"2022-10-31T09:33:25","guid":{"rendered":"https:\/\/mailbluster.com\/blog\/?p=2868"},"modified":"2025-04-26T09:19:44","modified_gmt":"2025-04-26T09:19:44","slug":"gif-in-email","status":"publish","type":"post","link":"https:\/\/mailbluster.com\/blog\/gif-in-email","title":{"rendered":"GIF in Email Campaign: A Smart Email Marketing Strategy"},"content":{"rendered":"\n

Adding GIFs in email campaigns is one of the best practices and can significantly grab the recipient’s attention. It helps to customize an email creatively. Using GIFs in email is the most innovative way to engage with customers. People love to use GIF images to express their thoughts and feelings. A Digiday online trade magazine report<\/a> stated that The Harris Poll and Tenor conducted a 2000 American survey regarding their GIF-using habits. The study found that around 69 % of Americans frequently use GIFs to express their emotions. Therefore, it is clear that any email marketer can use email GIFs to carry out a message in a fun way.<\/p>\n\n\n\n

What is an email GIF?<\/strong><\/h2>\n\n\n\n

The Graphics Interchange Format (GIF) is a compressed graphic image format that animates. Back in 1987, Steve Wilhite<\/a> first invented the GIF. During the early stages of the internet, GIFs only came in static image format. With the gradual development of technology, many other forms of GIF have been added, such as animation and video-based GIFs.<\/p>\n\n\n\n

However, the use of GIFs has become so popular, and the email marketing industry is not apart from that. Email marketers use GIFs in their email campaigns to add extra visual interest to the message. An article published by NetHunt Inc.<\/a> showed that 51.28% of email marketers said they use animated GIFs at least sometimes in their email marketing campaigns. So, the use of email GIFs in email marketing is increasing daily.<\/p>\n\n\n\n

Benefits of using GIFs in email marketing<\/strong><\/h2>\n\n\n\n

GIFs are nothing new. But their use has become more popular than ever before. A savvy marketer should add GIFs to their email marketing campaign. Here are the top four advantages of implementing GIFs in your emails. –<\/p>\n\n\n\n

Grab the attention of email recipients<\/strong><\/h3>\n\n\n\n

Indeed, GIFs can grab the email receiver’s attention if you utilize them correctly. According to Snov.io Labs<\/a>, 68% of millennials (born between 1981 and 1996) like and use GIFs, emojis, and stickers in their emails. This also means people ages 26 to 41 in 2022 interact more emotionally when they may find GIFs in email. As online businesses and startups rise, this age range of people is widely targeted by many companies and email marketers.<\/p>\n\n\n\n

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Hawthorne<\/a> did not forget to grab their users’ attention with the trending Stranger Things TV show.<\/figcaption><\/figure><\/div>\n\n\n\n

Simplify a complex message<\/strong><\/h3>\n\n\n\n

Email marketers can deliver a big message using a simple GIF in their email marketing campaign. Even a GIF can show a step-by-step process in one frame. Where describing all the steps elaborately in an email campaign sometimes becomes tedious. So why not make your lengthy message short using appropriate GIFs in email?<\/p>\n\n\n\n

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The quote is correct; a picture can tell many stories as effectively as a large amount of descriptive text. When it is an animated GIF, that will be even greater. An animated GIF can illustrate a complex and lengthy message with a simple visual design.<\/p>\n\n\n\n

Look at the below email GIF by a renowned shoe brand, “Converse Shoes,” where the brand introduces and shows its shoe customization service. Through the GIF, the brand tells its customers that they can personalize and design their sneakers with custom coloring. And ultimately, the brand conveys many messages in one simple animated GIF.<\/p>\n\n\n\n

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An example of an Email GIF template by the Converse<\/a> brand<\/figcaption><\/figure><\/div>\n\n\n\n

More space-efficient than sending videos<\/strong><\/h3>\n\n\n\n

In email marketing campaigns, static images sometimes can not convey a message correctly. In contrast, a video takes a lot of space and makes the email receiver delay opening. An animated GIF could be the only solution in this situation. It can explain big concepts in a compact format. However, this can be accomplished when you optimize your GIF-making process. A GIF can also be enormous, even more than a video. For example, a “4K GIF” could be too big and meaningless for email marketing. GIPHY<\/a> recommends using GIFs within 720p to 480p, as most GIFs appear on small messaging windows. The best way to emphasize your messages in an email campaign is to use an optimized GIF rather than a typical long video clip.<\/p>\n\n\n\n

\"An
Everlane<\/a> clothing brand showed off several men’s t-shirt collections in a clear GIF.<\/figcaption><\/figure><\/div>\n\n\n\n

Personalize your brand<\/strong><\/h3>\n\n\n\n

You can find many free GIFs from third-party websites. But creating a personalized GIF can make your email campaign more authentic. A personalized GIF will let your target customer know there is a human touch, unlike a free GIF, which is just a copy-paste item. Hence, most brands create brand-specific GIFs to promote themselves. This strategy assists the brand in boosting its brand image and identity.<\/p>\n\n\n\n

Elements that you may use to personalize your GIF –<\/p>\n\n\n\n