{"id":374,"date":"2020-07-09T05:25:00","date_gmt":"2020-07-09T05:25:00","guid":{"rendered":"https:\/\/blog.mailbluster.com\/?p=374"},"modified":"2025-04-26T06:34:08","modified_gmt":"2025-04-26T06:34:08","slug":"the-ultimate-guide-on-how-to-prevent-your-email-newsletters-from-going-to-spam","status":"publish","type":"post","link":"https:\/\/mailbluster.com\/blog\/the-ultimate-guide-on-how-to-prevent-your-email-newsletters-from-going-to-spam","title":{"rendered":"The Ultimate Guide on How to Prevent Your Email Newsletters from Going to SPAM"},"content":{"rendered":"\n<p>If your marketing emails or newsletters are going to spam, you are not alone. According to <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/returnpath.com\/wp-content\/uploads\/2015\/10\/2015-Deliverability-Benchmark-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Return Path&#8217;s report<\/a>, one of every five emails sent is being blocked by the email providers and never reaching the recipients&#8217; inbox.&nbsp;<\/p>\n\n\n\n<p>Reports and statistics like these are alarming, especially when you&#8217;re putting together an email marketing campaign. But, don&#8217;t worry; we&#8217;ve got your back!<\/p>\n\n\n\n<p>The main reason behind this problem is, most senders don&#8217;t follow the email deliverability best practices &#8211; which require some work initially. Still, it will make sure your emails hit the inbox every time without fail.<\/p>\n\n\n\n<p>You need to follow some fundamental rules and guidelines for hitting your clients&#8217; inbox directly to avoid ending up in SPAM. Even if your reaching percentage to the inbox is entirely satisfactory, you should follow the best practices for being 100% sure.<\/p>\n\n\n\n<p>The following sections will describe the recommendations to ensure the best email deliverability to your client&#8217;s inbox.<\/p>\n\n\n\n<h2>In this article we will cover<\/h2>\n\n\n\n<ul><li><strong>Verification setups<\/strong><ul><li><a href=\"#dkim\">DKIM<\/a><\/li><li><a href=\"#spf\">SPF<\/a><\/li><li><a href=\"#dmarc\">DMARC<\/a><\/li><li><a href=\"#ptr\">PTR<\/a><\/li><\/ul><\/li><li><strong>Domain ownership<\/strong><ul><li><a href=\"#google-postmaster\">Google postmaster<\/a><\/li><li><a href=\"#amazon-ses\">Amazon SES<\/a><\/li><li><a href=\"#mail-from-domain\">Mail from domain<\/a><\/li><\/ul><\/li><li><strong>Verification tools<\/strong><ul><li><a href=\"#dkim-spf-dmarc-ptr\">DKIM, SPF, DMARC, PTR<\/a><\/li><li><a href=\"#dns\">DNS<\/a><\/li><\/ul><\/li><li><strong><a href=\"#test-email-before-sending\">Tools for testing email before sending<\/a><\/strong><\/li><li><strong>Cases to consider<\/strong><ul><li><a href=\"#blacklisted-ip-address\">Blacklisted IP address<\/a><\/li><li><a href=\"#tracking-ip-address-by-email\">Tracking an IP address by email address<\/a><\/li><li><a href=\"#ip-address-checking-tools\">IP address checking tools for blacklisted IPs<\/a><\/li><li><a href=\"#action-to-take-if-your-ip-address-is-blacklisted\">Actions to take if your IP address is blacklisted<\/a><\/li><\/ul><\/li><li><strong><a href=\"#helpful-blacklist-faq-from-amazon\">Helpful blacklist FAQ from Amazon SES<\/a><\/strong><\/li><li><strong>Monitoring<\/strong><ul><li><a href=\"#google-postmaster-2\">Google postmaster<\/a><\/li><li><a href=\"#amazon-ses-2\">Amazon SES<\/a><\/li><li><a href=\"#glockapps-2\">GlockApps<\/a><\/li><\/ul><\/li><li><a href=\"#amazon-ses-2\"><\/a><strong><a href=\"#email-sending-best-practice\">Email sending best practice<\/a><\/strong><\/li><li><a href=\"#bonus-tips\"><strong>Bonus tips to avoid SPAM!<\/strong><\/a><\/li><li><a href=\"#bottom-line\"><strong>The bottom line<\/strong><\/a><\/li><\/ul>\n\n\n\n<p><strong>Let&#8217;s get started&#8230;<\/strong><\/p>\n\n\n\n<h1>Verification Setups<\/h1>\n\n\n\n<h3>How you will tell the SPAM filters that it&#8217;s the &#8220;real&#8221; you, not a spammer?<\/h3>\n\n\n\n<p>Make yourself a secured and authenticated sender applying some of the most reliable verification methods while sending emails. So that the email providers are less likely to reject or mark your email as spam. Let&#8217;s see what are methods available out there.<\/p>\n\n\n\n<h2 id=\"dkim\">DKIM<\/h2>\n\n\n\n<p><strong><em>DomainKeys Identified Mail<\/em> (<em>DKIM<\/em>)<\/strong> is a standard to sign an email message with an encrypted key for security. DKIM allows receivers to check; whether the owner of that domain authorized that email claimed to have come from a specific domain or not. You can sign your email using a DKIM signature to improve the deliverability with DKIM-compliant email providers.&nbsp;<\/p>\n\n\n\n<p>The easiest option for signing your messages with a DKIM signature is to set up a sending identity (like a domain or an email address). Amazon SES will then automatically add a DKIM signature to every message that you send from it. To set up an Easy DKIM in Amazon SES follow the following steps-&nbsp;<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">1<\/span> Sign in at <a href=\"https:\/\/console.aws.amazon.com\/ses\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/console.aws.amazon.com\/ses\/<\/a> Amazon SES console.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">2<\/span> Choose <strong>Domains <\/strong>under <strong>Identity Management <\/strong>in the navigation pane<strong>.<\/strong><\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">3<\/span> From the list, select the domain for which you want to set up an Easy DKIM. If you don\u2019t find the name of your domain here, you must haven&#8217;t verified the domain yet, see the procedures at <strong>Verifying a domain with Amazon SES <\/strong>section below to verify the domain.<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">4<\/span> Select the domain for which you want to set up an Easy DKIM from the list if the domain is already verified. Under <strong>DKIM<\/strong>, choose Generate <strong>DKIM Settings<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/SES-Generate-DKIM.png\" alt=\"In Amazon SES console, selecting the Domains under Identity Management section in the navigation pane.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">5<\/span> Copy the three CNAME records that showed in this section. You can also choose <strong>Download Recordset as CSV<\/strong> to save a copy of the records on your computer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/SES-Download-DKIM.png\" alt=\"Under the Domains section in Amazon SES console, clicking Download Record set as CSV.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">6<\/span> Add the <strong>CNAME <\/strong>records to the DNS settings of your domain. To update do the following:<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong>Note:<\/strong> Choose <strong>Use Route 53<\/strong> to automatically update the DNS settings for your domain if you send email through Amazon SES using the same account.<\/pre>\n\n\n\n<h4>If you are using Route 53 as your DNS provider<\/h4>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">1<\/span> Log in to the AWS Management Console and open the Route 53 console at <a href=\"https:\/\/console.aws.amazon.com\/route53\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/console.aws.amazon.com\/route53\/<\/a>.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">2<\/span> In the navigation pane, choose <strong>Hosted zones<\/strong>.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">3<\/span> On the <strong>Hosted Zones<\/strong> page, select the row for the hosted zone containing the records that you want to edit.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">4<\/span> Select the row for the record that you want to edit.<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">5<\/span> Enter the values, and choose <strong>Save Record Set<\/strong>.<\/p>\n\n\n\n<h4><strong>If you are using another DNS provider<\/strong> <\/h4>\n\n\n\n<p>Different providers have different ways of updating the DNS records. We are taking <strong>Cloudflare<\/strong> as an example here.<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">1<\/span> Login to your <strong>Cloudflare<\/strong> account.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">2<\/span> Select the domain name from the drop-down list in the top left corner of the screen.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/CF-Select-Domain.png\" alt=\"Selecting mydomain section in Cloudflare.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">3<\/span> Click on the <strong>DNS<\/strong> tab at the top of the page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/CF-Select-DNS-Tab.png\" alt=\"Clicking DNS setting in the mydomain section of Cloudflare.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">4<\/span> In the DNS settings page, click the <strong>Add record<\/strong> button and then select <strong>CNAME<\/strong> as <strong>Type<\/strong> from the first drop-down list.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/CF-Add-Record-Type.png\" alt=\"In Cloudflare DNS management page, clicking the Add record button and then selecting CNAME.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">5<\/span> Copy and paste the <strong>Name<\/strong> from AWS DKIM table to the <strong>Name <\/strong>field<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/CF-Add-Record-Name.png\" alt=\"In Cloudflare DNS management page, pasting the AWS DKIM table into the Name field.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">6<\/span> Copy and paste the <strong>Value <\/strong>from the AWS DKIM table to the <strong>Target<\/strong> field<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/CF-Add-Record-Target.png\" alt=\"In Cloudflare DNS management page, pasting the AWS DKIM table into the Target field.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">7<\/span> Leave the TTL (Time to Live) field as it is (Auto) &#8211; let&#8217;s stick with Cloudflare&#8217;s default setting.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/CF-Add-Record-TTL.png\" alt=\"In Cloudflare DNS management page, the empty TTL (Time to Live) field.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">8<\/span> Make sure that the <strong>Proxy status<\/strong> is <strong>DNS only<\/strong> (gray color). If an orange cloud is shown, click it to make it gray.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/CF-Add-Record-Proxy-Status.png\" alt=\"In Cloudflare DNS management page, the Proxy status is DNS only (gray color).\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">9<\/span> Lastly, click the <strong>Save<\/strong> button to finish adding your <strong>DKIM<\/strong> record.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/CF-Add-Record-Save.png\" alt=\"In Cloudflare DNS management page, clicking the Save button to finish adding the DKIM record.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">10<\/span> Follow steps 4 to 9 for the rest of the records of your AWS DKIM table.<\/p>\n\n\n\n<p>For reference, see <a href=\"https:\/\/docs.aws.amazon.com\/ses\/latest\/DeveloperGuide\/send-email-authentication-dkim-easy.html\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Easy DKIM in Amazon SES<\/a>.<\/p>\n\n\n\n<br>\n\n\n\n<br>\n\n\n\n<h2 id=\"spf\">SPF<\/h2>\n\n\n\n<p><strong><em>Sender Policy Framework<\/em> <em>(SPF)<\/em><\/strong> is the validation standard to filter spoofing. Domain owners use SPF to notify email providers which servers are authorized to send emails from their domains. You need to add a new record to your domain&#8217;s DNS settings to publish an SPF record. The procedures for updating DNS records depend on which DNS or web hosting provider you are using.<\/p>\n\n\n\n<h4>If you are using Route 53 as the DNS provider<\/h4>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">1<\/span> Log in to the AWS Management Console and open the Route 53 console at <a href=\"https:\/\/console.aws.amazon.com\/route53\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/console.aws.amazon.com\/route53\/<\/a><\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">2<\/span> In the navigation pane, choose <strong>Hosted zones<\/strong>.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">3<\/span> On the <strong>Hosted Zones<\/strong> page, select the Domain Name that you want to create the SPF record set for.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">4<\/span> Choose <strong>Create Record Set<\/strong>.<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">5<\/span> If your domain has already published an SPF record. SPF records can contain multiple include statements. For Amazon SES, you can add an include statement by using this format: &#8220;<strong>v=spf1 include:example.com include:amazonses.com ~all<\/strong>&#8220;. &nbsp;<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">6<\/span> In the Value field, paste that content, and then choose <strong>Create<\/strong>.<\/p>\n\n\n\n<h4><strong>If you are using another DNS provider<\/strong><\/h4>\n\n\n\n<p>Adding SPF records for different providers is different. Here we have taken <strong>Cloudflare<\/strong>&#8216;s example.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">1<\/span> <a href=\"http:\/\/www.cloudflare.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Log in<\/a> to your <strong>Cloudflare<\/strong> account.<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">2<\/span> Click on the <strong>DNS<\/strong> tab for your domain.<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">3<\/span> Add a new <strong>TXT<\/strong> type record.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/CF-Add-Record-TXT.png\" alt=\"In Cloudflare DNS management page, adding a new TXT type record.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">4<\/span> Enter your domain name in the <strong>Name<\/strong> field.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/CF-Add-Record-TXT-Name.png\" alt=\"In Cloudflare DNS management page, entering the domain name in the Name field.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">5<\/span> Keep the TTL field <strong>Auto<\/strong><\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">6<\/span> Enter the SPF record (e.g. &#8220;<strong>v=spf1 include:amazonses.com ~all<\/strong>&#8220;) as the <strong>Content<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/CF-Add-Record-TXT-Content.png\" alt=\"In Cloudflare DNS management page, entering SPF record (e.g. &quot;v=spf1 include:amazonses.com ~all&quot;) in the Content.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">7<\/span> Click on the <strong>Save <\/strong>button.<\/p>\n\n\n\n<p>For reference, see <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/docs.aws.amazon.com\/ses\/latest\/DeveloperGuide\/send-email-authentication-spf.html\" target=\"_blank\" rel=\"noreferrer noopener\">Authenticating Email with SPF in Amazon SES<\/a>.<\/p><br>\n\n\n\n<br>\n\n\n\n<br>\n\n\n\n<h2 id=\"dmarc\">DMARC<\/h2>\n\n\n\n<p><em><strong>Domain-based Message Authentication, Reporting and Conformance (DMARC)<\/strong> <\/em>is an email authentication protocol. <strong>DMARC<\/strong> makes it easier for email senders and receivers to determine whether an email is authentically from the sender and if it isn&#8217;t, then what to do. To activate <strong>DMARC<\/strong> into the emails, the messages should have been authenticated with <strong>SPF, DKIM<\/strong>, or both.<\/p>\n\n\n\n<p>You already set up <strong>SPF and DKIM<\/strong>. Now it&#8217;s time to set up the <strong>DMARC<\/strong> policy. You can define a DMARC policy in a <strong>DNS record<\/strong> in the first place without setting up SPF and DKIM, but it won&#8217;t work.<\/p>\n\n\n\n<p><strong>DMARC<\/strong> is a simple single line entry to the domain&#8217;s DNS records, just like SPF.<\/p>\n\n\n\n<h4><strong>If you the Route 53 is your DNS provider<\/strong><\/h4>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">1<\/span> Log in to the AWS Management Console and open the Route 53 console at <a href=\"https:\/\/console.aws.amazon.com\/route53\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/console.aws.amazon.com\/route53\/<\/a><\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">2<\/span> In the navigation pane, choose <strong>Hosted zones<\/strong>.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">3<\/span> On the <strong>Hosted Zones<\/strong> page, select the Domain Name that you want to create the DMARC record set for.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">4<\/span> Choose <strong>Create Record Set <\/strong>and choose<strong> TXT <\/strong>as a type.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">5<\/span> Here is an example below on how to do DMARC entry for the test domain DMARC site:<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong>v=DMARC1;p=quarantine;pct=25;rua=mailto:dmarcreports@example.com<\/strong><\/pre>\n\n\n\n<p class=\"badge-round-container\"> <strong>\u2022<\/strong> There are three options for the &#8216;p&#8217; option: none, quarantine, or reject. For handling the emails that violate the policies. <br> <strong>\u2022<\/strong> The RUA provides an address for aggregate data reports, while the RUF provides an address for forensic reports <\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">6<\/span> Click <strong>Save Record Set.<\/strong><\/p>\n\n\n\n<h4><strong>If you are using another DNS provider<\/strong><\/h4>\n\n\n\n<p>The process for adding DMARC records for different providers is different. Here we have taken <strong>Cloudflare<\/strong>&#8216;s example.<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">1<\/span> Log into your <strong>Cloudflare<\/strong> account.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">2<\/span> Click on the <strong>DNS<\/strong> tab for your domain.<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">3<\/span> Enter the settings for your DMARC record, the record type must be <strong>TXT<\/strong>, and the <strong>Name<\/strong> should be <strong>_dmarc.mydomain.com. <\/strong>For <strong>Content<\/strong>, enter the custom DMARC Analyzer TXT record. For example, <strong><em>&#8220;v=DMARC1;p=quarantine;pct=25;rua=mailto:dmarcreports@example.com&#8221;<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/CF-Add-Record-DMARC.png\" alt=\"In Cloudflare DNS management page, entering information in the Type, Name, and Content fields.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">4<\/span> Keep it <strong>TTL<\/strong> auto as it is and click the <strong>Save<\/strong> button. You are done!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/CF-Add-Record-DMARC-save.png\" alt=\"In Cloudflare DNS management page, keeping TTL as auto and clicking the Save button!\"\/><\/figure>\n\n\n\n<p><p>For reference, see <a href=\"https:\/\/docs.aws.amazon.com\/ses\/latest\/DeveloperGuide\/send-email-authentication-dmarc.html\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Complying with DMARC Using Amazon SES<\/a>.<\/p><br><\/p>\n\n\n\n<br>\n\n\n\n<br>\n\n\n\n<h2 id=\"ptr\">PTR<\/h2>\n\n\n\n<p>A <strong>Pointer<\/strong> <strong>record <\/strong>(PTR) determines an IP address to a fully-qualified domain name (FQDN). PTR records are also called <strong>Reverse DNS <\/strong>and work<strong> <\/strong>exactly the opposite of <strong>A<\/strong> <strong>record&#8217;s <\/strong>function. This record is a must-have for outgoing mail servers. Most of the mail providers reject or mark as spam messages received by mail servers without valid reverse DNS configuration (missing PTR or mismatch A record for the hostname).<\/p>\n\n\n\n<h3>Creating a reverse DNS zone<\/h3>\n\n\n\n<p>You have to create the reverse DNS zone of the DNS nameserver for the primary IP address of your server. Follow the steps below to do so-<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">1<\/span> If your nameserver does not give the Reverse response, then you need to contact the ESP to help you setting up a PTR record. Contact the support team and tell them you want to set a PTR record for the IP address X.X.X.X resolving to example.com (your domain)<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">2<\/span> If you can access the authoritative nameserver, first create a DNS zone in a specific format. For instance, if your IP address is 192.168.0.111, start by dropping the last octet (set of numbers at the last part) for getting 192.168.0. Then, reverse the IP address like 0.168.192.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">3<\/span> The hostname should start with a portion of your IP address written reversed followed by &#8221; .in-addr.arpa.&#8221; Complete reverse zone domain is 0.168.192.in-addr.arpa.<br><\/p>\n\n\n\n<h3><strong>Creating a PTR Record<\/strong><\/h3>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">1<\/span> Add a new PTR record. For the name, type the final digit of the IP address for which you&#8217;re setting up the reverse record. For example, 100.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">2<\/span> For the <strong> Canonical Hostname<\/strong>, enter the domain you&#8217;d like the IP address to resolve. For example, mailserver.example.com<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">3<\/span> After you&#8217;ve saved your file zone, allow time for the change before validating the new reverse DNS record.<\/p><br>\n\n\n\n<hr>\n\n\n\n<h1>Domain Ownership<\/h1>\n\n\n\n<p>If you are sending emails through MailBluster using a particular domain, then you need to verify the From email address hosted at the domain you have access to send emails. For example, once you have verified <em>example.com<\/em>, you can send emails through MailBluster with any <em>@example.com<\/em> email address. This feature is especially useful to keep your campaigns out of SPAM and protect your reputation by ensuring the misuse of your domain without permission.<\/p>\n\n\n\n<h2 id=\"google-postmaster\"> <strong>Google Postmaster<\/strong> <\/h2>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">1<\/span> Go to <a href=\"https:\/\/www.gmail.com\/postmaster\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">https:\/\/www.gmail.com\/postmaster\/<\/a> and click on <strong>Get Started<\/strong> button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/GPM-Get-Started.png\" alt=\"In Postmaster Tools clicking Get Started button.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">2<\/span> First, enter the domain name in the domain name field and click <strong>Next<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/GPM-Verify-Domain-1.png\" alt=\"In Postmaster Tools, entering mydomain.com in the domain name field and click Next.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">3<\/span> You will be given a TXT record to add that in the DNS configuration of your domain.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/GPM-Verify-Domain-2.png\" alt=\"In Postmaster Tools, verifying the ownership of mydomain.com.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">4<\/span> Click <strong>Verify<\/strong> after changing the DNS configuration. Google will find that configuration in the DNS settings of your domain and verify its ownership.<\/p>\n\n\n\n<h2 id=\"amazon-ses\">Amazon SES<\/h2>\n\n\n\n<p>Follow this documentation to verify your domain on AWS SES: <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/docs.aws.amazon.com\/ses\/latest\/DeveloperGuide\/verify-domain-procedure.html\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"https:\/\/docs.aws.amazon.com\/ses\/latest\/DeveloperGuide\/verify-domain-procedure.html\">https:\/\/docs.aws.amazon.com\/ses\/latest\/DeveloperGuide\/verify-domain-procedure.html<\/a><\/a><\/p>\n\n\n\n<h2 id=\"mail-from-domain\">MAIL From domain<\/h2>\n\n\n\n<p>Many senders want to set the MAIL FROM domain as the domain they own. Your emails can comply with <strong>DMARC<\/strong> by setting up a custom MAIL FROM domain. It allows a sender&#8217;s domain to tell that one or more authentication measures secure emails sent from this domain. Using your own MAIL FROM domain will allow you to choose SPF, DKIM, or both to achieve DMARC validation. Usually, when you send messages through Amazon SES<strong>, <\/strong>it uses a subdomain of <strong><em>amazonses.com<\/em><\/strong> as the MAIL FROM domain. Sender Policy Framework (SPF) can authenticate these messages successfully only because the default MAIL FROM domain matches the domain that sent the email\u2014 in this case, <strong>Amazon SES<\/strong>.<\/p>\n\n\n\n<p>You can set a custom MAIL FROM domain for your entire domain or set it up for particular email addresses.&nbsp;<\/p>\n\n\n\n<h3><strong>Configuring a verified domain to use as a specified MAIL FROM domain<\/strong><\/h3>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">1<\/span> Log in to the Amazon SES console and go to <a href=\"https:\/\/console.aws.amazon.com\/ses\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/console.aws.amazon.com\/ses\/<\/a><\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">2<\/span> Choose <strong>Domains <\/strong>under <strong>Identity Management <\/strong>in the navigation pane.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">3<\/span> Confirm the parent domain of the MAIL FROM domain is verified in the list of domains. If the domain isn&#8217;t verified yet, complete the procedures at <a href=\"https:\/\/docs.aws.amazon.com\/ses\/latest\/DeveloperGuide\/verify-domains.html\" target=\"_blank\" rel=\"noopener noreferrer\">Verifying domains in Amazon SES<\/a> to verify the domain. Otherwise, select the domain and go to the next step.<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">4<\/span> Under <strong>MAIL FROM Domain<\/strong>, click the <strong>Set MAIL FROM Domain<\/strong> button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/SES-Set-Mail-From-Domain-1.png\" alt=\"Under MAIL FROM Domain in Amazon SES console, clicking Set MAIL FROM Domain button.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">5<\/span> On the <strong>Set MAIL FROM Domain<\/strong> window, follow the steps below-<\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<p class=\"badge-round-container\">\n<span><span class=\"badge-round\">5.1<\/span> Enter the subdomain which you want to use as the MAIL FROM domain in <strong>MAIL FROM domain<\/strong>.<\/span><\/p>\n\n\n\n<p class=\"badge-round-container\"> <span><span class=\"badge-round\">5.2<\/span> For the <strong>Behavior if MX record not found<\/strong>, select <\/span><strong>Use <em>region<\/em>.amazonses.com as MAIL FROM<\/strong>.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"badge-round-container\"><span><span class=\"badge-round\">5.3<\/span> Click the<strong> Set MAIL FROM Domain<\/strong> button.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/SES-Set-Mail-From-Domain-2.png\" alt=\"Under MAIL FROM Domain in Amazon SES console, clicking the Set MAIL FROM Domain button.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">6<\/span> Publish the MX records displayed on the next screen to the DNS server of the custom MAIL FROM domain.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/SES-Set-Mail-From-Domain-3.png\" alt=\"Under MAIL FROM Domain in Amazon SES console, collecting the MX records.\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<hr>\n\n\n\n<h1>Verification Tools<\/h1>\n\n\n\n<p>Verify that the setup you made in the earlier step along with your DNS information is valid or not.<\/p>\n\n\n\n<p id=\"dkim-spf-dmarc-ptr\"><strong>DKIM, SPF, DMARC, PTR<\/strong><\/p>\n\n\n\n<p>Using <a href=\"https:\/\/www.mail-tester.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MailTester<\/a>, you can verify all the records as well as get helpful tips to resolve any issues of your setup. Also to verity each record manually, you can use <a href=\"https:\/\/mxtoolbox.com\" target=\"_blank\" rel=\"noopener noreferrer\">MX Lookup Tool<\/a>. This tool provides you all the information about the MX records a domain has added in their DNS records. You just need to enter a domain name and can quickly check if the email server of that domain is set up properly or not and is responding to the incoming emails. The process of testing your domain is following:<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">1<\/span> <strong>DKIM<\/strong>: Enter the domain name and select DKIM Lookup from the dropdown options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/DKIM-Check.png\" alt=\"In MxToolbox for DKIM verification, entering the domain name and selecting DKIM Lookup from the dropdown options.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">2<\/span> <strong>SPF<\/strong>: Enter the domain name and select SPF Lookup from the dropdown options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/SPF-Check.png\" alt=\"In MxToolbox for SPF verification, entering the domain name and selecting SPF Lookup from the dropdown options.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">3<\/span> <strong>DMARC<\/strong>: Enter the domain name and select DMARC Lookup from the dropdown options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/DMARC-Check.png\" alt=\"In MxToolbox for DMARC verification, entering the domain name and selecting DMARC Lookup from the dropdown options.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">4<\/span> <strong>PTR<\/strong>: Enter the domain name and select Reverse Lookup from the dropdown options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/PTR-Check.png\" alt=\"In MxToolbox for PTR verification, entering the domain name and selecting Reverse Lookup from the dropdown options.\"\/><\/figure>\n\n\n\n<p id=\"dns\"><strong>DNS<\/strong><\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">1<\/span> As you know <a href=\"https:\/\/mxtoolbox.com\" target=\"_blank\" rel=\"noopener noreferrer\">MX Lookup Tool<\/a> can verify reverse DNS records of your domain. You may also check each IP Address against 105 DNS based blacklists such as RBLs, DNSBLs. To do that, enter the domain name and select Blacklist Check from the dropdown options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/Blacklist-Check.png\" alt=\"In MxToolbox entering the domain name and selecting Blacklist Check from the dropdown options for IP address blacklist checking.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">2<\/span> <a href=\"https:\/\/intodns.com\" target=\"_blank\" rel=\"noopener noreferrer\">IntoDNS<\/a> provides you the DNS report, and mail servers report by checking the health and configuration of your domain name. It also suggests the solution and how to improve the report, with references to protocols&#8217; official documentation. Enter your domain name, as shown in the screenshot below, to find out the results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/IntoDNS-Check.png\" alt=\"Entering domain name in IntoDNS for getting the DNS and Mail server report.\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<hr>\n\n\n\n<h1 id=\"test-email-before-sending\">Test email before sending<\/h1>\n\n\n\n<p>If the above two steps are completed, test your email using the following tools. Upgrade your email subject, body, fix grammar, and any technical setup according to their suggestion:<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">1<\/span> Using <a href=\"https:\/\/glockapps.com\/spam-testing\" target=\"_blank\" rel=\"noopener noreferrer\">GlockApps<\/a> &#8211; Check what percentage of your emails will land in your user&#8217;s inboxes, spam folders, or update tabs and receive tips on how to improve them. Send a copy of the message to this tool&#8217;s inbox and get a detailed report of your email&#8217;s deliverability. By tracing the delivery to all major ISPs, it shows where your emails are ending up: Inbox, Spam, or other folders. Save yourself time and money by helping yourself fix the possible deliverability issues without sending bulk emails to your recipients. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/GlockApps-Report.png\" alt=\"Using GlockApps, checking email deliverability before sending bulk emails.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">2<\/span> Using <a href=\"https:\/\/www.mail-tester.com\" target=\"_blank\" rel=\"noopener noreferrer\">MailTester<\/a> &#8211; With this tool, you can check the spammyness of your emails. The chances of your email reaching the spam folder. Send a copy of your email to their fixed email address and then check the score of your email&#8217;s spamminess. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/MailTester-Report.png\" alt=\"Using MailTester, checking email spammyness before sending bulk emails.\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<hr>\n\n\n\n<h1>Cases to consider<\/h1>\n\n\n\n<p>After setting all the steps mentioned above, if your campaign still has a deliverability issue, then consider the following cases:<\/p>\n\n\n\n<h3 id=\"blacklisted-ip-address\"><strong>Blacklisted IP address<\/strong><\/h3>\n\n\n\n<p>If you are using a shared IP address to send emails using Amazon SES (by default, everyone uses a shared IP address), Amazon SES might send your emails from a blacklisted IP address. You can find the IP address that Amazon SES used in the raw version of the email, which was received in your inbox\/spam folder.&nbsp;<\/p>\n\n\n\n<p>How to find the sender&#8217;s IP address in Gmail: Let&#8217;s see the details of the method below.<\/p>\n\n\n\n<h3 id=\"tracking-ip-address-by-email\">By tracking an email IP address<\/h3>\n\n\n\n<p>Gmail&#8217;s web interface hides the sender&#8217;s IP address, protecting it from casual users&#8217; eyes. You&#8217;ll have to find a way to trace the email sender&#8217;s IP address if they are using the Gmail web-interface. Follow the following steps-<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">1<\/span> Firstly, go to the email you received. Find and click the three dots (\u22ee), which are usually located on the right-hand side of the screen. Then there will be a drop-down menu. Select the option <strong>Show original<\/strong>. Click it to go to the details behind the email.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/IP-Address-find-2.png\" alt=\"Using Gmail's Show Original feature, finding out the email sender's IP address.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">3<\/span> It is effortless now, as the information you&#8217;re looking for is on that window. You just need to look for the field named &#8220;SPF&#8221; (sender policy framework), and you&#8217;re done.&nbsp;<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">4<\/span> That&#8217;s the email IP address you wanted to find out.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/IP-Address-find-3.png\" alt=\"Email IP address in SPF field of Gmail's Show Original.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">5<\/span> Once you have found out the email sender&#8217;s IP address, you can check their location using any IP tracking tool.<\/p>\n\n\n\n<h3 id=\"ip-address-checking-tools\"><strong>Check to see if the IP address you are using is blacklisted using these tools:<\/strong><\/h3>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">1<\/span> Using <a href=\"http:\/\/mxtoolbox.com\/blacklists.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">MX Lookup Tool<\/a> &#8211; Just enter your domain name and click the <strong>Blacklist check<\/strong> button from the dropdown options and get the results in minutes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/Blacklist-Check-1.png\" alt=\"Using MxToolbox entering the domain name and selecting Blacklist Check from the dropdown options for IP address blacklist checking.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">2<\/span> Using <a href=\"https:\/\/www.spamhaus.org\/lookup\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spamhaus<\/a> &#8211; Here, you can check the blacklist for both your IP address and the domain name by entering the IP address or the domain name in the relevant field like the screenshot. Just enter your IP address or domain name and click the <strong>Lookup<\/strong> button and see the results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/Spamhaus-blacklist-Check.png\" alt=\"Using Spamhaus, checking the blocklist for both the IP address and domain name.\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/Debouncer-blacklist-Check.png\" alt=\"Using Debouncer, checking the blocklist for both the IP address and domain name.\"\/><\/figure>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">3<\/span> Using <a href=\"https:\/\/www.debouncer.com\/blacklistlookup\" target=\"_blank\" rel=\"noopener noreferrer\">Debouncer<\/a> &#8211; Enter your domain or IP address and get the results quickly. You can enter your IP address or domain name. Here we have provided our domain name and checked the <strong>Domain blacklist<\/strong> button. Then click the <strong>Check<\/strong> button and get the results.<\/p>\n\n\n\n<h3 id=\"action-to-take-if-your-ip-address-is-blacklisted\"><strong>If your IP address is blacklisted, these actions can be taken<\/strong><\/h3>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">1<\/span> <strong>Purchase a dedicated IP address<\/strong>: Prior to the availability of dedicated IPs, all Amazon SES customers sent their email through IP addresses shared by other Amazon SES customers. The shared IP model continues to enable commitment-free sending with arbitrary email volume, and remains the best fit for many Amazon SES customers. But dedicated IPs are Amazon SES IP addresses that are reserved exclusively for your email sending. In the <strong>Dedicated IPs<\/strong> page of the Amazon SES console, you will find the values of the addresses that send your email. For reference visit <a href=\"https:\/\/docs.aws.amazon.com\/ses\/latest\/DeveloperGuide\/dedicated-ip.html\" target=\"_blank\" rel=\"noopener noreferrer\">Using Dedicated IP Addresses with Amazon SES<\/a>.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">2<\/span> <strong>Bring Your Own IP (BYOIP)<\/strong>:<strong> <\/strong>If you have a reputed existing IP address, you can use that IP address to send emails from Amazon SES. It is called <strong>Bring Your Own IP (BYOIP)<\/strong>. It allows you to use your own IP addresses to send an email via Amazon SES. If you want to use your IP addresses with Amazon SES, send the below information to ses-byoip-request@amazon.com &#8211;<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> <span>Your AWS account ID.<\/span>\n<\/p>\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> <span>The AWS Region in which you want to use the IP range, For example &#8211; ap-south-1.<\/span>\n<\/p>\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> <span>A description of your use case.<\/span>\n<\/p>\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> <span>The IP range which you want to use with Amazon SES.<\/span>\n<\/p>\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> <span>The name of the internet registry that the range is registered with.<\/span>\n<\/p>\n\n\n\n<p>Amazon will respond to your request within 48 business hours. They might also request you to provide some additional information, including documents that prove you own the IP address. For reference visit <a href=\"https:\/\/docs.aws.amazon.com\/ses\/latest\/DeveloperGuide\/dedicated-ip-byo.html\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Using Your Own IP Addresses to Send Email Using Amazon SES<\/a><\/p>\n\n\n\n<h4><strong>Request AWS SES to change your IP address:&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">1<\/span> Log in to the AWS Management Console at <a href=\"https:\/\/console.aws.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/console.aws.amazon.com\/<\/a>.<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">2<\/span> Choose <strong>Support Center <\/strong>on the <strong>Support<\/strong> menu, as shown in the image below to contact Amazon for requesting them to change your IP Address.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/AWS-Support.png\" alt=\"In AWS Management console, choosing Support Center on the Support menu.\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<hr>\n\n\n\n<h2 id=\"helpful-blacklist-faq-from-amazon\"><strong>Helpful blacklist FAQ from Amazon SES: <a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/docs.aws.amazon.com\/ses\/latest\/DeveloperGuide\/faqs-blacklists.html\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon SES IP Blacklist FAQs<\/a><\/strong><\/h2>\n\n\n\n<ul><li><strong>Large volumes of email sent from a new IP address<\/strong><\/li><\/ul>\n\n\n\n<p>If you have already sent a large volume of emails to your users before which has gained trustworthiness to the ISP, but suddenly you are sending a lot of emails from a new IP address, they will be going to the spam folder. Because ISP trusts the old IP address, but when ISP finds a lot of emails are coming from a new IP address, they will mark them as Spam. Start by sending fewer emails and gradually increase the volume.<\/p>\n\n\n\n<ul><li><strong>Purchased email list<\/strong><\/li><\/ul>\n\n\n\n<p>If you have purchased the email list from any company or black market, that means these users did not subscribe to receive your email. Their complaint report will affect your reputation and deliverability.<\/p>\n\n\n\n<ul><li><strong>High bounce rates<\/strong><\/li><\/ul>\n\n\n\n<p>If you collected your emails a long time ago or purchased them from the black market, then you don&#8217;t know your users very well in the current situation. If you send them emails and the bounce rate is high, then it will negatively impact your reputation and deliverability.<\/p>\n\n\n\n<ul><li><strong>Spam link<\/strong><\/li><\/ul>\n\n\n\n<p>If you send an email containing links, check those links against the Spamhaus Domain Block List (DBL). To test your links, use the <a href=\"https:\/\/www.spamhaus.org\/lookup\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Domain Lookup Tool<\/a> on the Spamhaus website.<\/p>\n\n\n\n<ul><li><strong>Using URL shortener<\/strong><\/li><\/ul>\n\n\n\n<p>Most of the generic URL shorteners are blacklisted. Spammers and scammers use them to hide their actual URL. Avoid using them for better deliverability.<\/p>\n\n\n\n<ul><li><strong>HTTP link<\/strong><\/li><\/ul>\n\n\n\n<p>Avoid using HTTP links; instead, use HTTPS (secured) links.<\/p>\n\n\n\n<ul><li><strong>No way to unsubscribe<\/strong><\/li><\/ul>\n\n\n\n<p>If you don&#8217;t provide users any way to unsubscribe, that means you are not interested in listening to their opinion. In that case, users might mark you as Spam, which will affect your reputation and deliverability.<\/p>\n\n\n\n<ul><li><strong>Email subject &amp; body<\/strong><\/li><\/ul>\n\n\n\n<p>Sometimes the words you choose as your email subject and body affect your deliverability. If you choose the words used by spammers and scammers, your email might get delivered into the spam folder. Some of these words are: click here, free, dear friend, earn money, etc.<\/p>\n\n\n\n<hr>\n\n\n\n<h1>Monitoring<\/h1>\n\n\n\n<p>Use the following tools to regularly monitor your reputation, health, lead activity, statistics, and upgrade your strategy according to their suggestion:<\/p>\n\n\n\n<p id=\"google-postmaster-2\"><span class=\"badge-round\">1<\/span> <strong>Google Postmaster<\/strong> &#8211; If you send an enormous number of emails to Gmail users, you can use Postmaster Tools to check:&nbsp;<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> <span>If the users are sending your emails in Spam folder<\/span><\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> <span>How to <a href=\"https:\/\/support.google.com\/mail\/answer\/81126\" target=\"_blank\" rel=\"noopener noreferrer\">prevent your emails from being blocked by Gmail<\/a><\/span><\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> <span>What can the reason your emails might not be delivered<\/span>\n<\/p>\n\n\n\n<p class=\"badge-round-container\"> <strong>\u2022<\/strong> <span>If your emails are being sent securely<\/span><\/p>\n\n\n\n<p><p class=\"badge-round-container\" id=\"amazon-ses-2\"> <span class=\"badge-round\">2<\/span> <strong>Amazon SES<\/strong> &#8211; Directly from the Amazon SES console, you can monitor the number of emails delivered from your account, and also the number of messages that have been rejected. On the Sending Statistics page, the delivery and rejection rates for your account are displayed.<\/p><\/p>\n\n\n\n<p>See the information about bounces and complaints on the Reputation Dashboard. For more details, visit <a href=\"https:\/\/docs.aws.amazon.com\/ses\/latest\/DeveloperGuide\/monitor-sender-reputation.html\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Monitoring your Amazon SES sender reputation<\/a>.<\/p>\n\n\n\n<p><strong>To see delivery and rejection metrics<\/strong><\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span><span class=\"badge-round\">2.1<\/span> Log in to the AWS Management Console and go to the Amazon SES console at <a href=\"https:\/\/console.aws.amazon.com\/ses\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/console.aws.amazon.com\/ses\/<\/a>.<\/span><\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span><span class=\"badge-round\">2.2<\/span> In the navigation pane, select <strong>Sending Statistics<\/strong>. Your usage statistics will be shown under <strong>Your Amazon SES Metrics<\/strong>.<\/span><\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span><span class=\"badge-round\">2.3<\/span> To see trend data for any metric, double-click the related graph. When you double-click on a graph, you can change the analysis period too.<\/span><\/p>\n\n\n\n<p class=\"badge-round-container\" id=\"glockapps-2\"> <span class=\"badge-round\">3<\/span> <strong>GlockApps<\/strong> &#8211; send a copy of your campaign to the email address and receive a deliverability report sent to your inbox directly.<\/p>\n\n\n\n<hr>\n\n\n\n<h1 id=\"email-sending-best-practice\">Email sending best practice<\/h1>\n\n\n\n<p>Last but not least, read more about the best practices of AWS SES and Gmail.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<span class=\"badge-round\">1<\/span> AWS SES best practice: <a href=\"https:\/\/docs.aws.amazon.com\/ses\/latest\/DeveloperGuide\/tips-and-best-practices.html\" target=\"_blank\" rel=\"noopener noreferrer\">Tips and Best Practices<\/a><\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">2<\/span> Gmail&#8217;s bulk sending guideline: <a href=\"https:\/\/support.google.com\/mail\/answer\/81126?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Prevent mail to Gmail users from being blocked or sent to Spam<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h1 id=\"bonus-tips\">Bonus tips to avoid SPAM!<\/h1>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">1<\/span> <strong>Subject Line<\/strong> &#8211; Many emails have spammy subject lines, such as lines that start with &#8220;Do you want&#8221; or &#8220;Do you need.&#8221; Try to avoid these kinds of sentences in the subject line. Also, try not to use deceptive subject lines starting with &#8220;Re:&#8221; or &#8220;Fwd:&#8221;. Because it\u2019s a straight lie to claim \u201cthis is a reply\u201d or \u201cThis is a forwarded message\u201d when it is not. Email service providers like Google or Zoho can easily detect spammy behavior like this and put your email in Spam.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"badge-round-container\">Don&#8217;t send a message to people saying they&#8217;ve won a prize which in reality they haven&#8217;t. This is a rapid way to disappoint the recipient and get your content marked as spam. Some marketers hide spam content by creating an image with text written on it. According to Boomerang, a question mark and an exclamation mark used in one subject line may also trigger a spam filter rule. If you include a percentage of over 100% in the subject line, your email might be ignored. You can create a sense of urgency with a proper subject line.<br><br>Make an offer that won&#8217;t last for a lifetime, and make sure the subject line properly conveyed it. Followings are some great subject line examples that will entice your subscribers to open your messages instead of reporting them as spam.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> <strong>Create a fear of missing out<\/strong> &#8211; Try to create a sense of urgency in the recipients and click on the email to open it. It can be done by adding a deadline to the email. The subject line will create an emergency feeling inside the recipients. This is called Fear Of Missing Out. For instance, &#8220;John, Earn double points today only,&#8221; or &#8220;Tonight only: A denim lover&#8217;s dream.&#8221;<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> <strong>Stimulate curiosity<\/strong> &#8211; Try to put a subject line that stimulates the receiver&#8217;s curiosity, which will provoke him to click on the email. For example, &#8220;Who is more active on Social Media? Girls or Boys?&#8221; or &#8220;What They Eat In Prison?&#8221;<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> <strong>Personalization<\/strong> &#8211; Personalizing the subject line and directly addressing your recipients will create a feeling of trust and care in them. It is key to build a long-term relationship. Examples of such subject lines may include wishing the recipients on their birthday or notifying them what&#8217;s a special offer you have for them. For example, &#8220;Sarah, check out these hand-picked looks,&#8221; or &#8220;Happy Birthday Mary \u2013 Surprise Inside!&#8221;<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> <strong>Storytelling<\/strong> &#8211; Everyone loves good stories! Obviously, you can not complete telling a story in the subject line, but you can tease recipients with the introduction. That will make them click on the email to know the full story. For example, &#8220;How I saved &#8216;$150&#8217; using &#8216;MailBluster&#8217; in 30 days.&#8221;<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> <strong>Announcements and events<\/strong> &#8211; Send some business announcements or event notification to the recipients. You can invite them to join you and send free or discounted tickets. Try using a subject line like &#8220;Here are <strong>TWOFREE Tickets<\/strong>. You&#8217;re invited to join our live sessions.&#8221;<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">2<\/span> <strong>Use a clearly labeled &#8220;from&#8221; field address<\/strong> &#8211; Make it crystal clear from whom the email is. Many of us have multiple email addresses within our domain, depending on the size of the organization. For example, if a client submits a complaint or query for help on your website, they may get a reply from a support@yourdomain.com. But if they make a purchase or return an item, email inquiries might be made through sales@yourdomain.com. So, the main point is, don&#8217;t change the sender field too often. And try to get fixed with the id that works best for your promotional emails. Avoid abnormal choices, such as don&#8217;treply@yourdomain.com or 125x3x@example.com. Ensure creating a solid reputation for these sender fields. According to <a href=\"https:\/\/blog.kissmetrics.com\/avoid-the-spam-folder\/\">Kissmetrics<\/a> recommendation, use clear, trustworthy &#8220;From&#8221; field names, like &#8220;<em>contact@,<\/em>&#8221; &#8220;<em>newsletter@,<\/em>&#8221; &#8220;<em>support@,<\/em>&#8221; &#8220;<em>feedback@.<\/em>&#8221; This will increase your reputation as a sender as well as your deliverability statistics will go higher.<\/p>\n\n\n\n<p class=\"badge-round-container\"> <span class=\"badge-round\">3<\/span> <strong>Spam Triggering Words <\/strong>&#8211; Some words are used in the subject line or email body that may trigger spam filters. Such words can be: &#8220;prize,&#8221; &#8220;free,&#8221; &#8220;bonus,&#8221; &#8220;buy,&#8221; &#8220;purchase,&#8221; &#8220;order,&#8221; etc. You might say that it&#8217;s almost impossible to write anything without using these words, and no doubt you&#8217;d be right about that. Fortunately, spam filters are getting more and more sophisticated nowadays. They can identify separate words and analyze the context in which they have been used. So, send only valuable and related content, and you&#8217;ll be safe. Try not to use phrases that are common to phishing attacks in your emails. To avoid a high spam risk, make sure you limit the use of promotional words. Here is a list of common spammy words or phrases below<\/p>\n\n\n\n<p class=\"badge-round-container\"><strong>\u2022 Manipulative:<\/strong> creating unnecessary emergency or pressure &#8211; Asking the recipients to take action is not wrong, but the spam filters take it as fishy if you create some unnecessary urgency. Such word are as follows &#8211;<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> Act now<br>\n<strong>\u2022<\/strong> Action<br>\n<strong>\u2022<\/strong> Apply now<br>\n<strong>\u2022<\/strong> Apply online<br>\n<strong>\u2022<\/strong> Buy<br>\n<strong>\u2022<\/strong> Buy direct<br>\n<strong>\u2022<\/strong> Call<br>\n<strong>\u2022<\/strong> Call now<br>\n<strong>\u2022<\/strong> Click here<br>\n<strong>\u2022<\/strong> Clearance\n<\/p><br>\n\n\n\n<p class=\"badge-round-container\"><strong>\u2022 Needy:<\/strong> sounding desperate or exaggerated claims <\/strong>&#8211; The email subscribers do look for immediate value when they see the subject line; they want to know precisely what they&#8217;ll get if they click on the email. If you&#8217;re genuinely offering something valuable, there&#8217;s no need to be desperate or sound exaggerated. Followings are some words and phrases that sound like desperation &#8211;<\/p>\n\n\n\n<p><p class=\"badge-round-container\">\n<strong>\u2022<\/strong> 100%<br>\n<strong>\u2022<\/strong> All-new<br>\n<strong>\u2022<\/strong> Bargain<br>\n<strong>\u2022<\/strong> Best price<br>\n<strong>\u2022<\/strong> Bonus<br>\n<strong>\u2022<\/strong> Email marketing<br>\n<strong>\u2022<\/strong> Free<br>\n<strong>\u2022<\/strong> For instant access<br>\n<strong>\u2022<\/strong> Free gift<br>\n<strong>\u2022<\/strong> Free trial\n<\/p><br><\/p>\n\n\n\n<p class=\"badge-round-container\"><strong>\u2022 Sleazy:<\/strong> being too pushy<\/strong> &#8211; Each subject line sends a significant signal to the recipients. Do you add value in a friendly and non-forcing way? Or are you pushy? Check how the words and phrases below make you feel a little hesitant. No one likes to be pressurized, so please avoid using pushy words or phrases in the subject lines.<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> As seen on<br>\n<strong>\u2022<\/strong> What are you waiting for?<br>\n<strong>\u2022<\/strong> Click below<br>\n<strong>\u2022<\/strong> Deal<br>\n<strong>\u2022<\/strong> Direct email<br>\n<strong>\u2022<\/strong> Direct marketing<br>\n<strong>\u2022<\/strong> Do it today<br>\n<strong>\u2022<\/strong> Order now<br>\n<strong>\u2022<\/strong> Order today<br>\n<strong>\u2022<\/strong> Unlimited\n<\/p><br>\n\n\n\n<p class=\"badge-round-container\"><strong>\u2022 Cheap:<\/strong> no pre-qualifications, everybody wins<\/strong> &#8211; Remember, when offering something easily available, the lower its perceived value is. In other words, people desire for unique things. If the subject lines read pre-qualification phrases like &#8220;Congratulations!&#8221; or have an &#8220;everybody wins!&#8221; vibe to them, your email is likely to end up in spam. Instead, avoid the spam filter words below &#8211;<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> Acceptance<br>\n<strong>\u2022<\/strong> Access<br>\n<strong>\u2022<\/strong> Avoid bankruptcy<br>\n<strong>\u2022<\/strong> Boss<br>\n<strong>\u2022<\/strong> Cancel<br>\n<strong>\u2022<\/strong> Card accepted<br>\n<strong>\u2022<\/strong> Certified<br>\n<strong>\u2022<\/strong> Cheap<br>\n<strong>\u2022<\/strong> Compare<br>\n<strong>\u2022<\/strong> Compare rates\n<\/p><br>\n\n\n\n<p class=\"badge-round-container\"><strong>\u2022 Shady:<\/strong> ethically or legally questionable behavior <\/strong>&#8211; As long as there are easily persuadable people in the world, there will always be dishonest individuals trying to take advantage of them. The following words are associated with ethically or legally questionable behavior and may trigger the spam filters to use them with caution &#8211;<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> Addresses<br>\n<strong>\u2022<\/strong> Beneficiary<br>\n<strong>\u2022<\/strong> Billing<br>\n<strong>\u2022<\/strong> Casino<br>\n<strong>\u2022<\/strong> Celebrity<br>\n<strong>\u2022<\/strong> Collect child support<br>\n<strong>\u2022<\/strong> Copy DVDs<br>\n<strong>\u2022<\/strong> Fast viagra delivery<br>\n<strong>\u2022<\/strong> Hidden<br>\n<strong>\u2022<\/strong> Human growth hormone\n<\/p><br>\n\n\n\n<p class=\"badge-round-container\"><strong>\u2022 Images, GIFs, and Memes<\/strong> &#8211; Emails containing more images than text have more likely to be marked as spam. If your email contains one big image, it will almost definitely end up in spam. Colored text, writing in caps locks, or using several font sizes is also a bad idea. You can check the following list before sending an image in your email &#8211;<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022 Avoid sending a single image;<\/strong><br>\n<strong>\u2022 Include different lines of text for every image;<\/strong><br>\n<strong>\u2022 Optimize the images as much as you can;<\/strong><br>\n<strong>\u2022 Use proper HTML for the email.<\/strong><\/p><br>\n\n\n\n<p class=\"badge-round-container\"><span class=\"badge-round\">5<\/span> <strong>Make it Easy to Unsubscribe<\/strong> &#8211; You must include a &#8220;unsubscribe&#8221; link at the bottom of every email. Make leaving your email list easy for your subscribers. It might sound like a horrible suggestion, but it&#8217;s a key to win subscribers&#8217; trust. Including a way to unsubscribe from your email list proves that you have confidence in your content value. How easily your subscribers can unsubscribe is up to you.<br>Some brands take the confidence theory to the extreme level, putting an unsubscribe button in the header and the footer as well in the emails. You can do this, but there are also chances of being unnoticed by people. In that case, people will either unsubscribe without reading the email or hit the button by mistake. A simple unsubscribe button in the email footer can reduce the chances of your email not going to SPAM anymore.<\/p>\n\n\n\n<p class=\"badge-round-container\"><span class=\"badge-round\">6<\/span> <strong>Split the List<\/strong> &#8211; Group your audiences by demographic area wise or based on web traffic sources. Whatever your base of selection for segmentation is, make sure that they define a clear set of user characteristics. Sending bulk emails is bad, according to mailbox providers. However, if you work in sales, the enormous mailing is a must. You can split long lists into smaller ones to avoid spam filters to mark them as SPAM. Always start with the smaller groups and continue building a list.<\/p>\n\n\n\n<p class=\"badge-round-container\"><span class=\"badge-round\">7<\/span> <strong>Cleaning Your Contacts <\/strong>-If your email list is long and has inactive addresses or addresses that weren&#8217;t checked for a long time, it might raise a red flag for spam filters. Keep a healthy ratio of active and inactive emails, keep cleaning your lists regularly, and do not keep the inactive contacts in them. By following this rule, you can avoid a high bounce rate. Active contacts are always more likely to engage with your email (open, click, read, reply), and this will be seen as a good indicator by most mailbox providers.<\/p>\n\n\n\n<p class=\"badge-round-container\"><span class=\"badge-round\">8<\/span> <strong>Ask Subscribers to Whitelist Your Email Address<\/strong> &#8211; Every email provider such as Google, Microsoft, and Yahoo! are working hard to make sure that their spam filters don&#8217;t catch emails from people in your contacts as SPAM. To enable this privileged option for your emails, you can ask your subscribers to whitelist your emails. It&#8217;s easy by adding your &#8220;From&#8221; address to their contacts or list of safe senders.<\/p>\n\n\n\n<p class=\"badge-round-container\"><span class=\"badge-round\">9<\/span> <strong>Use Permission-Based Marketing<\/strong> &#8211; Permission-based marketing is a general practice of sending commercial emails to those recipients only who are agreed to receive. It is a safe way of doing email marketing. By implementing it, you can reduce spam rate, spam complaints, and improve your sending reputation. Set up a subscription form on your site or landing page and ask the audience to subscribe to your email list. Whether you add a plugin or go for a complete <a href=\"https:\/\/www.digitalwebsolutions.com\/bespoke-landing-page-design-and-development\/\">landing page redesign<\/a>, it is important to make the process clear and easily understandable. Go a bit further and request them to confirm their subscription to avoid landing on their SPAM folder or bot subscriptions.<\/p>\n\n\n\n<p class=\"badge-round-container\"><span class=\"badge-round\">10<\/span> <strong>Don&#8217;t buy subscribers <\/strong>&#8211; Do not ever purchase email lists and send emails to people who never signed up to receive them. You&#8217;ll be landed directly to the spam folder if you do that. Furthermore, you will be putting yourself at risk by violating the CAN-SPAM Act, which the <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Federal Trade Commission<\/a> enforced. You should be sending promotional content to only those who want to hear from you instead of the random email addresses you bought.<\/p>\n\n\n\n<br><hr>\n\n\n\n<h1 id=\"bottom-line\">The bottom line<\/h1>\n\n\n\n<p>Put an end to your emails from going to the SPAM folder, use the checklist below &#8211;<\/p>\n\n\n\n<p class=\"badge-round-container\">\n<strong>\u2022<\/strong> Choose a proper IP address and sending domain. If it is a new IP address, then slowly warm it up with a low-frequency sending volume. Sending bulk emails at once from an IP address can easily make your emails end up in the spam folder.<br>\n<strong>\u2022<\/strong> Make sure your SPF, DKIM, PTR, and DMARC records are set up correctly.<br>\n<strong>\u2022<\/strong> Monitor your sender reputation with renowned tools.<br><strong>\u2022<\/strong> Verify your sending IP and domain against blacklists. To avoid relying on one, consider using a double opt-in subscription method.<br><strong>\u2022<\/strong> Collect a good quality mailing list. Only email people who permitted you to send them messages. Sending emails to uninterested users can put your sender reputation at risk.<br>\n<strong>\u2022<\/strong> Verify your mailing list through email validators to remove invalid and inactive email addresses and unknown users from your database.<br><strong>\u2022<\/strong> Remove hard bounces and troubleshoot the reasons for soft bounces.<br>\n<strong>\u2022<\/strong> Launch re-engagement email campaigns and send relevant content to combat low engagement rates.<br>\n<strong>\u2022<\/strong> Be careful with your email content and layout; avoid spam-related elements.<br>\n<\/p><br>\n\n\n\n<p>Be a good sender, think about the reasons behind low deliverability, resolve them, and enjoy watching your email efficiency grow.<\/p>\n\n\n\n<p>Following these tips will help your emails avoid getting marked as spam and also lead to a higher conversion rate for your business. Grab the advantage of <a href=\"http:\/\/mailbluster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MailBluster<\/a> for sending your marketing emails at a super low cost without getting into SPAM ever.<\/p>\n\n\n\n<p>Happy Sending! &#x1f49b;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your marketing emails or newsletters are going to spam, you are not alone. According to Return Path&#8217;s report, one of every five emails sent is being blocked by the email providers and never reaching the recipients&#8217; inbox.&nbsp; Reports and statistics like these are alarming, especially when you&#8217;re putting together an email marketing campaign. But, &hellip; <a href=\"https:\/\/mailbluster.com\/blog\/the-ultimate-guide-on-how-to-prevent-your-email-newsletters-from-going-to-spam\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Ultimate Guide on How to Prevent Your Email Newsletters from Going to SPAM&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":3468,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1180],"tags":[1171,1151,1127],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Prevent Your Email Newsletters from Going to SPAM<\/title>\n<meta name=\"description\" content=\"If your marketing emails or newsletters are going to spam, you are not alone. According to Return Path&#039;s report, one of every five emails sent is being blocked by the email providers and never reaching the recipients&#039; inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailbluster.com\/blog\/the-ultimate-guide-on-how-to-prevent-your-email-newsletters-from-going-to-spam\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Prevent Your Email Newsletters from Going to SPAM\" \/>\n<meta property=\"og:description\" content=\"If your marketing emails or newsletters are going to spam, you are not alone. According to Return Path&#039;s report, one of every five emails sent is being blocked by the email providers and never reaching the recipients&#039; inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailbluster.com\/blog\/the-ultimate-guide-on-how-to-prevent-your-email-newsletters-from-going-to-spam\" \/>\n<meta property=\"og:site_name\" content=\"MailBluster Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-09T05:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-26T06:34:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/prevent-email-newsletters-from-going-to-spam.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ij_happy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Israt Happy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"34 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mailbluster.com\/blog\/#website\",\"url\":\"https:\/\/mailbluster.com\/blog\/\",\"name\":\"MailBluster Blog\",\"description\":\"Email Marketing Tips Delivered\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mailbluster.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mailbluster.com\/blog\/the-ultimate-guide-on-how-to-prevent-your-email-newsletters-from-going-to-spam#primaryimage\",\"url\":\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/prevent-email-newsletters-from-going-to-spam.png\",\"contentUrl\":\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2020\/07\/prevent-email-newsletters-from-going-to-spam.png\",\"width\":1000,\"height\":600,\"caption\":\"MailBluster Fluffy preventing emails from going to the spam folder.\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mailbluster.com\/blog\/the-ultimate-guide-on-how-to-prevent-your-email-newsletters-from-going-to-spam#webpage\",\"url\":\"https:\/\/mailbluster.com\/blog\/the-ultimate-guide-on-how-to-prevent-your-email-newsletters-from-going-to-spam\",\"name\":\"How to Prevent Your Email Newsletters from Going to SPAM\",\"isPartOf\":{\"@id\":\"https:\/\/mailbluster.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mailbluster.com\/blog\/the-ultimate-guide-on-how-to-prevent-your-email-newsletters-from-going-to-spam#primaryimage\"},\"datePublished\":\"2020-07-09T05:25:00+00:00\",\"dateModified\":\"2025-04-26T06:34:08+00:00\",\"author\":{\"@id\":\"https:\/\/mailbluster.com\/blog\/#\/schema\/person\/5f1f97440beae6ef63ce0938e4ee2f39\"},\"description\":\"If your marketing emails or newsletters are going to spam, you are not alone. 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