{"id":3847,"date":"2023-05-18T09:18:58","date_gmt":"2023-05-18T09:18:58","guid":{"rendered":"https:\/\/mailbluster.com\/blog\/?p=3847"},"modified":"2025-11-22T05:06:53","modified_gmt":"2025-11-22T05:06:53","slug":"welcome-email-examples-of-great-first-impressions","status":"publish","type":"post","link":"https:\/\/mailbluster.com\/blog\/welcome-email-examples-of-great-first-impressions","title":{"rendered":"Welcome Email Examples: Setting a Great First Impression"},"content":{"rendered":"\n<p class=\"has-medium-brown-color has-text-color has-medium-font-size\">Sending a welcome email is an essential part of email marketing strategy, and seeing some welcome email examples will help to do better. You must make the starting journey remarkable to grab your audiences\u2019 attention and boost engagement. Indeed, <strong>welcome emails play a vital role in creating an excellent first impression.<\/strong> Therefore, you need to keep up with the best practices for sending a welcome email.<\/p>\n\n\n\n<p>I have discussed the <a href=\"https:\/\/mailbluster.com\/blog\/welcome-email-basic-knowledge\" target=\"_blank\" rel=\"noreferrer noopener\">basics of welcome emails<\/a> along with <a href=\"https:\/\/mailbluster.com\/blog\/how-to-write-welcome-emails-and-why\" target=\"_blank\" rel=\"noreferrer noopener\">how and why to write<\/a> them in my previous two blogs. And <strong>in this blog<\/strong>, I will evaluate some welcome email examples that set a great first impression. I will discuss them in detail; case studies of some of the remarkable welcome emails that will give you ideas on writing standard welcome email to new client or customer\/subscriber.<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\">Welcome Email Examples<\/h2>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">According to the<em>\u00a0<\/em><a href=\"https:\/\/www.process.st\/welcome-email\/#:~:text=Welcome%20emails%20have%20a%2026.9,email%20than%20other%20promotional%20emails.\" target=\"_blank\" rel=\"noopener\">analysis on welcome emails<\/a>, a welcome email , often known as an introductory email, can create a 196% lift in unique click rate.<\/span> How you present the welcome email series tells a lot about you and your company\u2019s values. <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">And as you can see by the\u00a0<a href=\"https:\/\/mailbluster.com\/helps\/what-is-click-rate\" target=\"_blank\" rel=\"noopener\">click rate<\/a>\u00a0of welcome emails, you ne<\/span>ed to ensure your audience is impressed enough by reading your welcome email to maintain a sustained engagement with them. Therefore, how you organize and write your email and maintain the welcome email flow is very important. So, I will introduce some impressive welcome emails that will help you make standard welcome emails in your email marketing journey.<\/p>\n\n\n\n<p class=\"has-dark-red-color has-text-color has-medium-font-size\"><strong>Let\u2019s go through some impressive welcome email examples then! Check these out!<\/strong><\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\">Welcome email example from <em>Eve Sleep<\/em><\/h2>\n\n\n\n<p>The following welcome email example is from <strong><em>Eve Sleep<\/em><\/strong>. They send this welcome email to new customer or client\/subscriber. Though this looks very neat and simple, it\u2019s very effective because it fulfills the basics of welcome emails. <a href=\"https:\/\/www.evesleep.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Eve Sleep<\/em><\/strong><\/a> is a sleeping item selling company, and within the email, they attached beautiful pictures of their products, such as pillows, mattresses, duvets, etc. The images they share in this one surely giveaway a scenario of how comfortable their products are.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/05\/Welcome-email-example-from-Eve-Sleep..jpg\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/05\/Welcome-email-example-from-Eve-Sleep..jpg\" alt=\"Welcome email example from Eve Sleep.\" class=\"wp-image-7903\" width=\"318\" height=\"755\"\/><\/a><\/figure><\/div>\n\n\n\n<h5 class=\"has-bright-blue-color has-text-color\">Basic features<\/h5>\n\n\n\n<p>Check out this welcome email template! They\u2019re welcoming, saying \u201cwelcome to eve\u201d and beneath, it provides a warm welcome message and explains what the customer can expect from them. Then they provided a CTA button, \u201cSHOP NOW\u201d to take further action. And after that, they surprised their customer by providing a catchy offer of getting \u201cFree delivery.\u201d Check out the example; I have pointed out all these for your better understanding.<\/p>\n\n\n\n<h6 class=\"has-dark-red-color has-text-color\">So it has covered<\/h6>\n\n\n\n<ul class=\"has-medium-brown-color has-text-color has-medium-font-size\"><li>Warm welcome message<\/li><li>Displays beautiful pictures of their products<\/li><li>Provides CTA button<\/li><li>Provides a catchy offer<\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\">Welcome email from <em>Supergoop!<\/em><\/h2>\n\n\n\n<p><a href=\"https:\/\/supergoop.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong><em>Supergoop!<\/em><\/strong><\/a> sells high-quality sunscreen, cosmetics, and skincare items.&nbsp;Its onboarding welcome email is a great example of approaching a new audience. Its CEO and founder Holly Thaggard is featured in a photo at the top, along with a cheerful welcome message.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/05\/Welcome-email-example-from-Supergoop-part-1..jpg\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/05\/Welcome-email-example-from-Supergoop-part-1..jpg\" alt=\"Welcome email example from Supergoop! part 1.\" class=\"wp-image-7895\" width=\"386\" height=\"512\"\/><\/a><\/figure><\/div>\n\n\n\n<h5 class=\"has-bright-blue-color has-text-color\"><strong>Basic features<\/strong><\/h5>\n\n\n\n<p>In this welcome message example, the CEO cheerfully greets and introduces new subscribers to the movement, expressing her delight at having them on board. And she gave them a general overview of what to anticipate in the <em><strong>Supergoop!<\/strong><\/em> newsletter. They will learn about new products, wardrobe advice, and other things. After that, Holly added a link to her Instagram account in her signature so readers could discover more about her. Instead of portraying <strong><em>Supergoop!<\/em> <\/strong>as some faceless company, this welcome message has a really personal, friendly feel to it. Readers can immediately put a face to the name, which is a strategy that can be highly effective for increasing interaction.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/05\/Welcome-email-example-from-Supergoop-part-2..jpg\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/05\/Welcome-email-example-from-Supergoop-part-2..jpg\" alt=\"Welcome email example from Supergoop! part 2.\" class=\"wp-image-7896\" width=\"368\" height=\"491\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Finally, below that section, &#8220;<strong><em>Supergoop!<\/em><\/strong>&#8221; concluded the message by offering new readers a 10% discount with a code. Additionally, the brand makes its products easy to access by thoughtfully inserting a CTA that reads &#8220;Shop Now.&#8221; This welcome message does a fantastic job of conveying important information clearly and of establishing a positive relationship immediately. Needless to say, the discount code provided here encourages a significant portion of subscribers to go through it and make a purchase. Finally, they ended the welcome email by adding an unsubscribe link at the very bottom of the email. Including an unsubscribe link is essential because if the reader doesn\u2019t want to receive emails, all they need to do is click that link. It benefits the sender, too, as it reduces email bounce rate.<\/p>\n\n\n\n<h6 class=\"has-dark-red-color has-text-color\"><strong>So it has covered<\/strong><\/h6>\n\n\n\n<ul class=\"has-medium-brown-color has-text-color has-medium-font-size\"><li>Picture of the CEO (sender)<\/li><li>Cheerful welcome message<\/li><li>Signature of the CEO (sender)<\/li><li>Instagram (social media) handle<\/li><li>Provides catchy offer<\/li><li>CTA button<\/li><li>Unsubscribe link<\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\"><strong>Example from<\/strong> <strong><em>InVision<\/em><\/strong><\/h2>\n\n\n\n<p>&nbsp;<a href=\"https:\/\/www.invisionapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong><em>InVision<\/em><\/strong> <\/a>is a tool for designing, prototyping, collaboration, and workflow; the next welcome email example is from them.<strong><em> <\/em><\/strong>In this welcome email example, they welcome their new customer, Kasia, for signing up. Hence, it falls under the new subscriber welcome email category. Also, as it\u2019s thanking the new subscriber for signing up, so it also falls under the \u201cthank you\u201d welcome email category. Also, the color they chose for it gives this welcome email template a neat and calm look.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/05\/Welcome-email-from-Invision..jpg\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/05\/Welcome-email-from-Invision..jpg\" alt=\"Welcome email from Invision.\" class=\"wp-image-7898\" width=\"368\" height=\"1117\"\/><\/a><\/figure><\/div>\n\n\n\n<h5 class=\"has-bright-blue-color has-text-color\"><strong>Basic features<\/strong><\/h5>\n\n\n\n<p>Check out the example; I pointed out all the elements that are present in this welcome email. It has a simple yet warm \u201cthank you\u201d welcome message followed by a CTA button \u201cJUMP IN AND GET STARTED.\u201d In the next part, they shared their popularity among renowned brands. So, it will tell about their quality and trustworthiness for being used by popular brands. After that, they gave short advice on having a better experience, and for better understanding, they included a video beneath it. Finally, they ended their welcome email by offering \u201cGET STUDIO FREE.\u201d<\/p>\n\n\n\n<h6 class=\"has-dark-red-color has-text-color\"><strong>So it has covered<\/strong><\/h6>\n\n\n\n<ul class=\"has-medium-brown-color has-text-color has-medium-font-size\"><li>\u201cThank you\u201d welcome message.<\/li><li>CTA button<\/li><li>Cathay evidence of their popularity<\/li><li>Advice on a better experience<\/li><li>Attaches guideline video<\/li><li>Provides offer<\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\"><strong>Example from <em>The Body Shop<\/em><\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.thebodyshop.com.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong><em>The Body Shop<\/em><\/strong><\/a> is a beauty care brand, and this company cares to fulfill its promise in its welcome email before providing more details. It also falls under the brand story welcome email category as it shared its brand story within the welcome message.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/05\/The-Body-Shop-Welcome-email.-Part-1..jpg\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/05\/The-Body-Shop-Welcome-email.-Part-1..jpg\" alt=\"The Body Shop Welcome email. Part 1.\" class=\"wp-image-7899\" width=\"421\" height=\"644\"\/><\/a><\/figure><\/div>\n\n\n\n<h5 class=\"has-bright-blue-color has-text-color\">Basic features<\/h5>\n\n\n\n<p>The brand welcomed new subscriber to the tribe after giving a discount code, which fosters a sense of community among its new users. <em>The Body Shop<\/em> then introduced its brand story with a quote that preferably fits the vibe. It provided an overview of the brand&#8217;s history and extended an invitation to engage in a sustained relationship.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/05\/The-Body-Shop-Welcome-email.-Part-2..jpg\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/05\/The-Body-Shop-Welcome-email.-Part-2..jpg\" alt=\"The Body Shop Welcome email. Part 2.\" class=\"wp-image-7901\" width=\"386\" height=\"611\"\/><\/a><\/figure><\/div>\n\n\n\n<p>As you can see, this particular welcome email hadn\u2019t included a warm welcome message, which makes it different from the majority. Instead of providing a friendly welcome message, <strong><em>The Body Shop<\/em><\/strong> explained its value proposition within the framework of a brand story in this welcome email section. It doesn\u2019t show how the business expanded to serve millions of clients, but rather how it helped to resolve environmental and social problems year after year, which is the subject of this narrative. And now that the user has signed up, they feel like a member of <em>The Body Shop&#8217;s<\/em> tribe and its cause. After that, they provided an option to learn more information about their brand, and then they included a CTA.<\/p>\n\n\n\n<p>Plus, the way they shared their social media is unique too. For example, they started this section with \u201cLet\u2019s unite. Join us on social media\u201d instead of a simple way like &#8220;Follow Us On Social Media,&#8221; thus portraying unity. In addition, the usage of customer images enhanced a community-like sense.<\/p>\n\n\n\n<h6 class=\"has-dark-red-color has-text-color\">So it has covered<\/h6>\n\n\n\n<ul class=\"has-medium-brown-color has-text-color has-medium-font-size\"><li>Provides offer and code<\/li><li>Includes option for more information on the brand<\/li><li>Includes CTA button<\/li><li>Shared brand story<\/li><li>Provides invitation to join their social media<\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\">Welcome Email from <em>Casper<\/em><\/h2>\n\n\n\n<p>The following welcome email example from <strong><em><a href=\"http:\/\/casper.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Casper<\/a> <\/em><\/strong>surely gives both a warm and cozy vibe. Just look at the email\u2019s decoration and how beautifully organized it is! <strong><em>Casper <\/em><\/strong>sells sleeping items like beds, mattresses, pillows, etc. The color used in the email portrays such a nightly, cozy vibe, and the welcome message shows a warm gesture! Even the addressing way \u201cHello, dreamer\u201d perfectly matches with their business, and in the message, they welcome saying, \u201cwelcome to a world of better sleep!\u201d. This tells that their products are of superb quality to ensure better periods of sleep for their customers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/05\/Welcome-email-example-from-Casper..jpg\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/05\/Welcome-email-example-from-Casper..jpg\" alt=\"Welcome email example from Casper.\" class=\"wp-image-7902\" width=\"372\" height=\"986\"\/><\/a><\/figure><\/div>\n\n\n\n<h5 class=\"has-bright-blue-color has-text-color\"><strong>Basic features<\/strong><\/h5>\n\n\n\n<p>Check out the pointed sections in this welcome email example. Read the header and the message that welcomes the new customer; you will see I am right about matching the vibe. After that, they provided a CTA button, \u201cLet\u2019s get sleepy, &#8221; urging the customer to take action by purchasing \u201csleeping\u201d items. Next, it included three sections where firstly, they mentioned their comfortable quality. Secondly, they stated being America\u2019s number 1 rated mattress brand and thanked the customer for their support. And thirdly, they mentioned their special trial offer, which works as a grabber.<\/p>\n\n\n\n<h6 class=\"has-dark-red-color has-text-color\"><strong>So it has covered<\/strong><\/h6>\n\n\n\n<ul class=\"has-medium-brown-color has-text-color has-medium-font-size\"><li>Warm and cozy welcome message<\/li><li>CTA button<\/li><li>Brief on their business<\/li><li>option\/button for further introduction to their business<\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\"><strong>Wrap up<\/strong><\/h2>\n\n\n\n<p>Welcome email, indeed, is an essential part of email marketing. All you need is good knowledge and a compelling, effective price-friendly email marketing platform to send one! And our <a href=\"https:\/\/mailbluster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>MailBluster<\/strong><\/em><\/a> is surely a suitable one for you to send welcome emails to your new clients and customers\/subscribers. In this blog, I have thoroughly discussed some welcome email examples and highlighted the important sections for your better understanding. Hopefully, these welcome email examples and discussions will help you in enhancing your welcome email sending skills.<\/p>\n\n\n\n<h6 class=\"has-bright-red-color has-text-color has-large-font-size\"><strong>More on Welcome Email<\/strong>:<\/h6>\n\n\n\n<p><a href=\"https:\/\/mailbluster.com\/blog\/welcome-email-basic-knowledge\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Welcome Email: Things To Know Before Sending<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/mailbluster.com\/blog\/how-to-write-welcome-emails-and-why\"><strong>How To Write Welcome Emails Effectively And Why<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sending a welcome email is an essential part of email marketing strategy, and seeing some welcome email examples will help to do better. You must make the starting journey remarkable to grab your audiences\u2019 attention and boost engagement. Indeed, welcome emails play a vital role in creating an excellent first impression. Therefore, you need to &hellip; <a href=\"https:\/\/mailbluster.com\/blog\/welcome-email-examples-of-great-first-impressions\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Welcome Email Examples: Setting a Great First Impression&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":7890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1180,544],"tags":[1081,1169,1080,1166],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Welcome Email Examples: Setting a Great First Impression<\/title>\n<meta name=\"description\" content=\"Sending a welcome email is an essential part of email marketing strategy, and seeing some welcome email examples will help to do better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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