{"id":4141,"date":"2023-07-11T10:56:15","date_gmt":"2023-07-11T10:56:15","guid":{"rendered":"https:\/\/mailbluster.com\/blog\/?p=4141"},"modified":"2025-04-26T09:06:12","modified_gmt":"2025-04-26T09:06:12","slug":"blue-checkmark-for-verified-business-email","status":"publish","type":"post","link":"https:\/\/mailbluster.com\/blog\/blue-checkmark-for-verified-business-email","title":{"rendered":"Blue Checkmark for Verified Business Email: What is It &amp; How to Get One"},"content":{"rendered":"\n<p><strong>The blue checkmark is the symbol of authenticity.<\/strong> We often see a blue tick or checkmark beside the user name of various social media sites like Instagram, Twitter, and Facebook. And now, Google brought it into the <a href=\"https:\/\/mailbluster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing platform<\/a>. It is developing a blue checkmark feature, the blue tick mark appearing next to the verified brand name.<\/p>\n\n\n\n<p><strong>In this blog<\/strong>, you will learn the essential facts of blue checkmark in email marketing and general details on how to get one for a business email.<\/p>\n\n\n\n<h4 class=\"has-medium-gray-color has-text-color\">Table of Contents<\/h4>\n\n\n\n<ul><li><em><strong><a href=\"#What-is-It\">What is a Blue Checkmark?<\/a><\/strong><\/em><\/li><li><em><strong><a href=\"#Blue-Checkmark-In-Email-Example\">Blue Checkmark In Email Example<\/a><\/strong><\/em><\/li><li><strong><em><a href=\"#Why-Blue-Checkmark-Matters\">Why Blue Checkmark Matters?<\/a><\/em><\/strong><\/li><li><strong><em><a href=\"#How-to-get-one\">How to Get One<\/a><\/em><\/strong><\/li><li><em><strong><a href=\"#Wrap-Up\">Wrap Up<\/a><\/strong><\/em><\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"What-is-It\">What is a Blue Checkmark in Email?<\/h2>\n\n\n\n<pre class=\"wp-block-verse has-medium-brown-color has-text-color has-medium-font-size\">The blue checkmark in an email beside the sender\u2019s name is Google\u2019s new feature. Gmail will display the blue tick\/checkmark next to a sender's name to indicate that the sender is authentic, real, and not a scammer faking any brand.<\/pre>\n\n\n\n<p> It&#8217;s exactly like what you often see on a Twitter, Instagram, or Facebook verified profile\/page. But in terms of email, it&#8217;s next to the email sender&#8217;s name. Gmail&#8217;s blue tick builds on the company&#8217;s current<strong> BIMI <\/strong>(Brand Indicators for Message Identification) technology, which <strong>allows businesses to authenticate their brand logo<\/strong>. It assures that customers are receiving emails from legitimate, logo-certified brands.<\/p>\n\n\n\n<h5 class=\"has-bright-blue-color has-text-color\">How it works<\/h5>\n\n\n\n<p>The blue checkmark indicates that the email sender has completed the security clearances required for BIMI authentication. BIMI is a feature that necessitates the implementation of rigorous authentication processes, the verification of their brand logo, and the ability to preserve user information with greater assurance. And BIMI-enabled senders may display their brand logo as an avatar beside their name in users&#8217; inboxes. When users read this, they immediately recognize it as genuine, not fraud approaching them.<\/p>\n\n\n\n<h5 class=\"has-bright-blue-color has-text-color\">Who can apply for the blue checkmark?<\/h5>\n\n\n\n<p>All Google Workspace clients, as well as older G Suite Basic and Business customers, are eligible for the blue checkmark. Currently, the capability is primarily intended for corporations, as BIMI registration is mainly done by business entities rather than individual users.<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Blue-Checkmark-In-Email-Example\">Blue Checkmark In Email Example<\/h2>\n\n\n\n<p>Check out the following example of a blue checkmark in an email. <strong><em>Amazon Web Services<\/em><\/strong> is the sender here, and the blue checkmark appears beside the sender&#8217;s name. We can also see the brand logo before the sender\u2019s name.<\/p>\n\n\n\n<p>I have pointed out the blue tick mark for you, and the symbol means \u201cThe sender of this email has verified that they own amazon.com and the logo in the profile image.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1202\" height=\"696\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/07\/bcm-amazon1.png.jpg\" alt=\"Blue checkmark in email example. blue tick or blue mark in email.\" class=\"wp-image-4143\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/07\/bcm-ss-Screenshot-2023-07-09-150407.jpg\" alt=\"Bule checkmark in email of AWS example. Blue tick in email example. Blue mark in email example.\" class=\"wp-image-4144\" width=\"760\" height=\"263\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Why-Blue-Checkmark-Matters\">Why Blue Checkmark Matters?<\/h2>\n\n\n\n<p>The blue checkmark matters for various essential reasons. Firstly, it matters for an authorized\/verified genuine identity of your business. The blue mark ensures your email&#8217;s deliverability. As a verified sender, your emails won\u2019t go into the spam box. Secondly, users will know that the sender is the real owner and not fake by seeing the blue tick mark. So they will confidently go through your email and your words. Plus, the blue checkmark sets the two most essential goals in communication: the development of trust and rapport. The intention and purpose are to reassure clients\/customers that they receive emails from legitimate businesses or brands, not scammers.<\/p>\n\n\n\n<p>Also, in the third quarter of 2024, <a href=\"https:\/\/www.statista.com\/statistics\/1382829\/concerns-personal-data-misuse\/#:~:text=As%20of%20the%20third%20quarter,users%20had%20the%20same%20concerns.\" target=\"_blank\" rel=\"noreferrer noopener\">around 29.9% of global internet users<\/a> expressed concern about companies\u2019 misusing their personal\/private data. Users are aware of the importance of their data and the need to protect it against misuse. This detail definitely shows the importance of having a blue checkmark for securing and reassuring the sender\u2019s true identity.<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"How-to-get-one\">How to Get One<\/h2>\n\n\n\n<p>Now, let\u2019s go through some basic \u201chow-to\u201d procedures for getting a verified blue checkmark for your business email.<\/p>\n\n\n\n<h3 class=\"has-bright-blue-color has-text-color\">Terms to know<\/h3>\n\n\n\n<p>Before going through the main \u201chow-to process\u201d of getting a blue checkmark or blue tick mark, you need to learn and familiarize yourself with some terms;<\/p>\n\n\n\n<h4 class=\"has-bright-blue-color has-text-color\">BIMI<\/h4>\n\n\n\n<p>BIMI stands for Brand Indicators for Message Identification. It is an email specification that permits the display of brand logos within compatible email clients in an effort to promote the broad use of DMARC protection. <strong><em>Google Workspace<\/em><\/strong> <a href=\"https:\/\/workspaceupdates.googleblog.com\/2023\/05\/expanding-gmail-security-BIMI.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">updated about BIMI on May 3, 2023.<\/a><\/p>\n\n\n\n<h4 class=\"has-bright-blue-color has-text-color\">DMARC<\/h4>\n\n\n\n<p>DMARC stands for Domain-based Message Authentication, Reporting and Conformance. It is an open email authentication standard that offers domain-level email channel security. DMARC authentication recognizes and inhibits email spoofing methods in phishing, business email compromise (BEC), and other attacks based on emails. In short, DMARC suggests\/decides what to do with spam\/fraudulent emails.<\/p>\n\n\n\n<h4 class=\"has-bright-blue-color has-text-color\">VMC<\/h4>\n\n\n\n<p>VMC stands for Verified Mark Certificate. It is a digital certificate issued by a certificate authority certifying logo ownership. Before getting a VMC, your logo must be a registered trademark. Having a VMC confirms that your company is the lawful owner of the brand logo.<\/p>\n\n\n\n<h3 class=\"has-bright-blue-color has-text-color\">Procedure of getting blue checkmark<\/h3>\n\n\n\n<p>First, you need to get BIMI and follow the steps below;<\/p>\n\n\n\n<ol><li>You need to implement DMARC with an enforced policy of p = quarantine\/reject.<\/li><li>You need to set up BIMI for your domain.<\/li><li>You need to get a VMC issued for your business logo from a trustworthy certificate authority.<\/li><\/ol>\n\n\n\n<p class=\"has-medium-brown-color has-text-color has-large-font-size\"><strong><em>Let\u2019s discuss these in detail;<\/em><\/strong><\/p>\n\n\n\n<h5 class=\"has-bright-blue-color has-text-color\">Activate BIMI at your domain provider<\/h5>\n\n\n\n<p>Instead of using the Google admin console, you must activate BIMI at your domain provider. After signing into your domain provider&#8217;s website, you can configure BIMI by uploading a DNS text (TXT) record to the management console.<\/p>\n\n\n\n<h5 class=\"has-bright-blue-color has-text-color\">Configure DMARC for BIMI<\/h5>\n\n\n\n<p>BIMI will seek authentication by DMARC to ensure your company\u2019s domain\u2019s true identity. You need to configure DMARC with an enforced policy of p=quarantine\/reject. Google provides all the information administrators require to <a href=\"https:\/\/support.google.com\/a\/answer\/10032169\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">define their DMARC policy<\/a> and acquire email verification. Wondering why? For BIMI to work, your company domain must have a secure DMARC configuration. The DMARC records allow email recipients to choose how to handle brand-domain emails that have failed or lack authentication. In essence, the receiver can determine whether it is okay to display the company logo.<\/p>\n\n\n\n<h5 class=\"has-bright-blue-color has-text-color\">Get a VMC<\/h5>\n\n\n\n<p>BIMI requires your brand logo to be a registered trademark. And to upload a trademarked logo, you have to apply and <a href=\"https:\/\/support.google.com\/a\/answer\/10911028\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">get a VMC<\/a> to verify your brand\u2019s logo ownership. You must have it to display your brand\u2019s logo in the Gmail inbox. Google provides detailed <a href=\"https:\/\/support.google.com\/a\/answer\/10911432?sjid=2817867641223269247-NA\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">troubleshooting BIMI issues<\/a> that entail checking your BIMI configuration, confirming the status of your VMC, and going over potential problems.<\/p>\n\n\n\n<p>It can take some time and effort to complete the entire BIMI approval process. You can use any third party to set up the BIMI for you or do it manually. If you want to do it manually, for that you must gain proper BIMI setup knowledge. After getting done with it, simply send emails using a handy and effective <a href=\"https:\/\/mailbluster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing tool<\/a> like our <strong><em>MailBluster<\/em><\/strong>!<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Wrap-Up\">Wrap Up<\/h2>\n\n\n\n<p>In the world of impersonators, a verified email with a blue checkmark is essential to prove one\u2019s genuine identity. Internet users already know about the importance of a blue tick in social media, and now this feature is in email marketing, too, thanks to Google! In this blog, I have discussed the general details of this new feature and how to get blue checkmarks for business emails. Hopefully, it enlightens you about having a blue tick mark for your business email for a trustworthy email marketing journey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The blue checkmark is the symbol of authenticity. We often see a blue tick or checkmark beside the user name of various social media sites like Instagram, Twitter, and Facebook. And now, Google brought it into the email marketing platform. It is developing a blue checkmark feature, the blue tick mark appearing next to the &hellip; <a href=\"https:\/\/mailbluster.com\/blog\/blue-checkmark-for-verified-business-email\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Blue Checkmark for Verified Business Email: What is It &amp; How to Get One&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":4142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1180,544],"tags":[1171,1151],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get a Blue Checkmark for Verified Business Email<\/title>\n<meta name=\"description\" content=\"We often see a blue checkmark beside the user name of various social media sites; now, Google brought it into the email marketing platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailbluster.com\/blog\/blue-checkmark-for-verified-business-email\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get a Blue Checkmark for Verified Business Email\" \/>\n<meta property=\"og:description\" content=\"We often see a blue checkmark beside the user name of various social media sites; 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