{"id":4384,"date":"2023-08-20T10:23:13","date_gmt":"2023-08-20T10:23:13","guid":{"rendered":"https:\/\/mailbluster.com\/blog\/?p=4384"},"modified":"2025-08-13T03:46:00","modified_gmt":"2025-08-13T03:46:00","slug":"unsubscribe-rate-how-to-keep-it-healthy","status":"publish","type":"post","link":"https:\/\/mailbluster.com\/blog\/unsubscribe-rate-how-to-keep-it-healthy","title":{"rendered":"Unsubscribe Rate: How To Keep It Healthy"},"content":{"rendered":"\n<p>Unsubscribe rate reflects the effectiveness of your email campaigns. Therefore, keeping it in check is quite necessary in the<a href=\"https:\/\/mailbluster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> email marketing platform<\/a>. Adding an <a href=\"https:\/\/mailbluster.com\/blog\/unsubscribe-link-in-email-whats-it-how-to-add-one\" target=\"_blank\" rel=\"noreferrer noopener\">unsubscribe link in email<\/a> is a must, and you need to be concerned about keeping the unsubscribe rate to a minimum level.&nbsp;<\/p>\n\n\n\n<p><br><strong>In this blog<\/strong>, I will discuss the unsubscribe rate in detail and describe how to maintain it healthily.<\/p>\n\n\n\n<h4 class=\"has-bright-blue-color has-text-color\">Table of contents<\/h4>\n\n\n\n<ul><li><strong><a href=\"#What-is-Unsubscribe-Rate\"><em>What is Unsubscribe Rate?<\/em><\/a><\/strong><\/li><li><strong><a href=\"#Unsubscribe-Rate-Formula\"><em>Unsubscribe Rate Formula<\/em><\/a><\/strong><\/li><li><em><a href=\"#Average-Rate\"><strong>Average Rate<\/strong><\/a><\/em><\/li><li><strong><em><a href=\"#What-is-Considered-a-Good-Unsubscribe-Rate\">What is Considered a Good Unsubscribe Rate?<\/a><\/em><\/strong><\/li><li><strong><a href=\"#How-to-Reduce-Unsubscribe-Rate-and-Maintain-it-Healthily\"><em>How to Reduce Unsubscribe Rate and Maintain it Healthily<\/em><\/a><\/strong><\/li><li><strong><em><a href=\"#Wrap-Up\">Wrap Up<\/a><\/em><\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"What-is-Unsubscribe-Rate\">What is Unsubscribe Rate?<\/h2>\n\n\n\n<p>The unsubscribe rate is a statistic that shows how many recipients opt out of your email campaigns or choose no longer to receive your emails.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1920\" height=\"928\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/08\/Frame-230.png\" alt=\"Unsubscribe rate definition.(What is unsubscribe rate?).\" class=\"wp-image-4385\"\/><\/figure><\/div>\n\n\n\n<p>Though adding an unsubscribe link to email is mandated by law, it benefits the marketer, too. You will get to know how you\u2019re doing in your email marketing by seeing the unsubscribe rate. If the rate is average, then you\u2019re doing good. If it\u2019s lower than the average, then you\u2019re doing great. But if it\u2019s higher than the average, then that means your email marketing campaigns need improvements.<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Unsubscribe-Rate-Formula\">Unsubscribe Rate Formula<\/h2>\n\n\n\n<p>Let\u2019s learn the email unsubscribe rate formula, which is a part of the <a href=\"https:\/\/mailbluster.com\/blog\/how-to-measure-success-in-email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing success measure<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1920\" height=\"736\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/08\/Frame-232.png\" alt=\"Email unsubscribe rate formula\" class=\"wp-image-4387\"\/><\/figure><\/div>\n\n\n\n<p><strong>Unsubscribe rate<\/strong> = Total number of Unsubscribes \/ total number of delivered emails x 100<\/p>\n\n\n\n<p>Suppose you have sent 6000 emails and 6 of your subscribers unsubscribed from your email list, then the unsubscribe rate is 0.1%.<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Average-Rate\">Average Rate<\/h2>\n\n\n\n<p>The average unsubscribe rate mainly varies from industry to industry. Most marketing experts say the average unsubscribe rate stands between <a href=\"https:\/\/www.voilanorbert.com\/blog\/email-unsubscribe-rates\/#:~:text=But%20how%20do%20you%20know,signals%20that%20something%20is%20amiss.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">0.2% and 0.5%<\/a>. <strong><em>Statista <\/em><\/strong>states that the <a href=\"https:\/\/www.statista.com\/statistics\/457975\/e-mail-marketing-unsubscribe-rate-by-region-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">unsubscribe rate is 0.1% globally<\/a> and <a href=\"https:\/\/www.statista.com\/statistics\/506505\/e-mail-marketing-unsubscribe-rates-uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">0.12% in the UK.<\/a><\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"What-is-Considered-a-Good-Unsubscribe-Rate\">What is Considered a Good Unsubscribe Rate?<\/h2>\n\n\n\n<p>An unsubscribe rate of 0.2% or below is excellent. If the rate stands between 0.17% and 0.2%, then your email list is mostly full of interested subscribers. If you can keep it lower than 0.5%, then you\u2019re doing good. But something is amiss if it\u2019s higher than that, leaving the subscribers unsatisfied somehow. <\/p>\n\n\n\n<p>Moreover, you don\u2019t need to be concerned about a newly generated email list. Because it takes time for the new subscribers\/audiences to decide if they want to engage with your business or not.<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"How-to-Reduce-Unsubscribe-Rate-and-Maintain-it-Healthily\">How to Reduce Unsubscribe Rate and Maintain it Healthily<\/h2>\n\n\n\n<p>In order to maintain a healthy unsubscribe rate, you need to be concerned about reducing it. Let\u2019s learn some essential tips that are a must for you to follow to reduce the unsubscribe rate.<\/p>\n\n\n\n<h5 class=\"has-dark-gray-color has-text-color\">Clean your email list regularly<\/h5>\n\n\n\n<p>Regularly clean your email list based on unsubscribed users and additions of new ones. Also,&nbsp; update or fix any existing email addresses. It will enable you to send emails to only interested recipients and safeguard the reputation of your domain.<\/p>\n\n\n\n<h5>Don\u2019t use purchased email list<\/h5>\n\n\n\n<p>Don\u2019t use purchased email lists because people who are on the purchased email list don\u2019t know you. And they won\u2019t be willing to hear from random businesses. So they\u2019ll unsubscribe from your email list. Hence, it will increase your unsubscribe rate, affecting your email deliverability and <a href=\"https:\/\/mailbluster.com\/helps\/what-is-open-rate\" target=\"_blank\" rel=\"noreferrer noopener\">open rates<\/a>. Therefore, avoid using any purchased email list. Actually, don\u2019t buy email lists ever; even better! Because buying an email list doesn\u2019t benefit email marketing.<\/p>\n\n\n\n<h5>Maintain email frequency<\/h5>\n\n\n\n<p>Maintain email frequency because there\u2019s a good chance that your subscribers will unsubscribe if they don\u2019t hear from you often. Don\u2019t oversend emails or interact less. Set a suitable email frequency\/<a href=\"https:\/\/mailbluster.com\/blog\/email-cadence-finding-ideal-one\" target=\"_blank\" rel=\"noreferrer noopener\">email cadence<\/a> and maintain it properly. For instance, make sure to engage with your subscribers at least twice or thrice a month.<\/p>\n\n\n\n<h5>Segment your email list<\/h5>\n\n\n\n<p>Segment your email list and send emails to the targeted segments accordingly. Do it based on age, location, gender, buyers\u2019 preferences, etc., and send relevant emails based on those segments. For instance, it is preferable to inform users who are readers and interested in books about the release of a new book. If you send book updates to the nonreaders, then they will likely unsubscribe. So, segment your email list and send relevant emails. You&#8217;ll receive more subscribers and fewer unsubscribes if you do this.<\/p>\n\n\n\n<h5>Personalize your emails<\/h5>\n\n\n\n<p>In email marketing, you must segment users and target them with personalized\/customized emails. You need to send relevant emails to the users for a strong engagement. Segmented and personalized emails help produce <a href=\"https:\/\/snov.io\/blog\/email-marketing-statistics\/#:~:text=58%25%20of%20revenue%20is%20generated%20thanks%20to%20segmented%20and%20personalized%20emails.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">58% of the business&#8217;s revenue<\/a>. Users interact more and increase their trust when you send targeted emails with good, relevant content. Such trust and engagement aid in lowering unsubscribe rates.<\/p>\n\n\n\n<h5>Don\u2019t send too many emails<\/h5>\n\n\n\n<p>Don\u2019t send too many emails because if you oversend emails, your subscribers will hit the \u201copt out link\/unsubscribe link\u201d due to the irritation of seeing your excessive amount of unnecessary emails. So, limit the number of emails you send. Too much of something is likely to carry negative effects; just like the proverb goes, \u201cToo much of anything is good for nothing.\u201d<\/p>\n\n\n\n<h5>Don\u2019t send unsolicited promotional emails<\/h5>\n\n\n\n<p>To engage in email marketing, you must have permission to send emails. Most people will unsubscribe or flag an email as spam if you send promotional emails without their consent.<\/p>\n\n\n\n<h5>Verify and get a blue checkmark for your business email<\/h5>\n\n\n\n<p>Verify your business email and <a href=\"https:\/\/mailbluster.com\/blog\/blue-checkmark-for-verified-business-email\" target=\"_blank\" rel=\"noreferrer noopener\">get a blue checkmark<\/a> to ensure your authenticity. People tend to unsubscribe if they doubt your identity. In 2024, about <a href=\"https:\/\/www.statista.com\/statistics\/1382829\/concerns-personal-data-misuse\/#:~:text=As%20of%20the%20third%20quarter,users%20had%20the%20same%20concerns.\" target=\"_blank\" rel=\"noreferrer noopener\">30.1% of internet users<\/a> expressed concern about businesses misusing their personal or private data. Users are conscious of the value of their data and the need to safeguard it against unauthorized usage. This specificity demonstrates the value of a blue checkmark in protecting and confirming the sender&#8217;s authentic identity. If you get a blue checkmark for your business email, it will definitely aid in maintaining a healthy unsubscribe rate.<\/p>\n\n\n\n<h5>Make it mobile-friendly<\/h5>\n\n\n\n<p><a href=\"https:\/\/optinmonster.com\/email-marketing-statistics\/#usage:~:text=a%20whopping%2081%25%20prefer%20to%20open%20emails%20on%20their%20smartphones\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">81% of consumers prefer<\/a> to read emails on their tablets or smartphones. So, you must ensure your emails are compatible with mobile devices. If your emails are not<a href=\"https:\/\/mailbluster.com\/blog\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener\"> mobile-friendly<\/a>, then your subscribers who read emails on mobile devices like smartphones and tablets will likely unsubscribe. Your subscribers will be happy if your emails are designed clearly and suited for Smartphones and tablets. So, make your email mobile-optimized to maintain a good email unsubscribe rate.<\/p>\n\n\n\n<h6 class=\"has-medium-brown-color has-text-color\"><strong>Last but not least, you need to focus on improving your emails\u2019 written copy.<\/strong><\/h6>\n\n\n\n<h5>Make your email content interesting and engaging<\/h5>\n\n\n\n<p>Try to make interesting content so the users won\u2019t get bored but rather find it engaging. Write emails based on users\u2019 preferences, make them relevant, and try to make them trendy to ensure high interest. Doing so surely helps in boosting user engagement and reducing email unsubscribe rate.<\/p>\n\n\n\n<h5>Make catchy email subject lines<\/h5>\n\n\n\n<p>A compelling and <a href=\"https:\/\/mailbluster.com\/blog\/email-subject-lines-importance-and-tips\" target=\"_blank\" rel=\"noreferrer noopener\">catchy email subject line<\/a> may increase the likelihood of the receiver opening the email and help to reduce the unsubscribe rate. <a href=\"https:\/\/www.zippia.com\/advice\/email-subject-line-statistics\/#:~:text=47%25%20of%20email%20recipients%20will,by%20an%20average%20of%2022%25\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">47% of email receivers decide<\/a> whether or not to open an email based on the subject line. Furthermore, <a href=\"https:\/\/www.zippia.com\/advice\/email-subject-line-statistics\/#:~:text=33%25%20of%20email%20recipients%20open%20emails%20because%20of%20catchy%20subject%20lines.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">33% of email recipients<\/a> read emails because of catchy subject lines.<\/p>\n\n\n\n<h5>Keep your email content to the point<\/h5>\n\n\n\n<p>You need to focus on the email content\u2019s length. Don\u2019t beat around the bush and make it too long. Write it to the point; keep it short and sweet. Otherwise, the recipients will find it monotonous enough to hit the unsubscribe button\/unsubscribe URL.<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Wrap-Up\">Wrap Up<\/h2>\n\n\n\n<p>Now, you understand the significance of keeping a healthy unsubscribe rate and how to reduce it. Hopefully, you\u2019ll follow and implement these best practices in your next email campaigns.<\/p>\n\n\n\n<p class=\"has-bright-red-color has-text-color\" style=\"font-size:26px\"><strong><em>Click below to learn how to add an unsubscribe link to an email with our <\/em><\/strong> <a href=\"https:\/\/mailbluster.com\/\"><em><strong>MailBluster<\/strong><\/em><\/a><\/p>\n\n\n\n<h6 class=\"has-medium-font-size\"><a href=\"https:\/\/mailbluster.com\/blog\/unsubscribe-link-in-email-whats-it-how-to-add-one\"><strong><em>Un<\/em><\/strong><\/a><strong><em><a href=\"https:\/\/mailbluster.com\/blog\/unsubscribe-link-in-email-whats-it-how-to-add-one\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe Link in Email: What is It and How to Add One<\/a><\/em><\/strong><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Unsubscribe rate reflects the effectiveness of your email campaigns. Therefore, keeping it in check is quite necessary in the email marketing platform. Adding an unsubscribe link in email is a must, and you need to be concerned about keeping the unsubscribe rate to a minimum level.&nbsp; In this blog, I will discuss the unsubscribe rate &hellip; <a href=\"https:\/\/mailbluster.com\/blog\/unsubscribe-rate-how-to-keep-it-healthy\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Unsubscribe Rate: How To Keep It Healthy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":4386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[544],"tags":[1090,1151,1182],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unsubscribe Rate: How To Keep It Healthy - MailBluster Blog<\/title>\n<meta name=\"description\" content=\"Unsubscribe rate reflects the effectiveness of your email campaigns. So, keeping it in check is quite essential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailbluster.com\/blog\/unsubscribe-rate-how-to-keep-it-healthy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unsubscribe Rate: How To Keep It Healthy\" \/>\n<meta property=\"og:description\" content=\"Unsubscribe rate reflects the effectiveness of your email campaigns. 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