{"id":4515,"date":"2023-09-20T10:26:49","date_gmt":"2023-09-20T10:26:49","guid":{"rendered":"https:\/\/mailbluster.com\/blog\/?p=4515"},"modified":"2025-08-17T09:19:17","modified_gmt":"2025-08-17T09:19:17","slug":"email-cadence-finding-ideal-one","status":"publish","type":"post","link":"https:\/\/mailbluster.com\/blog\/email-cadence-finding-ideal-one","title":{"rendered":"Email Cadence: How to Find the Ideal One"},"content":{"rendered":"\n<p>Efficient email cadence helps to draw attention and boost audience engagement. Your subscribers\/customers might feel frustration\/irritation if they receive two to three emails in a week but nothing for a month or two. Actually, audiences\u2019 frustration\/irritation depends on both ways. They can be irritated if they get too many marketing emails in a short period. Also, they can feel frustrated if they receive very few emails from you, which will loosen the engagement bond. Both ghosting subscribers and over-emailing them go against email marketing best practices. So, <strong>you must balance sending <a href=\"https:\/\/mailbluster.com\/blog\/types-of-email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">marketing emails<\/a> by scheduling and following an effective email cadence suitable for your audience.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>In this blog<\/strong>, I will discuss and help you find the right email cadence for your email campaigns.<\/p>\n\n\n\n<h4>Table of Contents<\/h4>\n\n\n\n<ul><li><em><strong><a href=\"#What-Is-Email-Cadence\">What Is Email Cadence?<\/a><\/strong><\/em><\/li><li><em><strong><a href=\"#How-to-Find-the-Ideal-Email-Cadence\">How to Find the Ideal Email Cadence<\/a><\/strong><\/em><\/li><li><em><strong><a href=\"#Email-Cadence-Statistics\">Email Cadence Statistics<\/a><\/strong><\/em><\/li><li><em><a href=\"#Best-Time-To-Send-Email\"><strong>Best Time To Send Email<\/strong><\/a><\/em><\/li><li><em><strong><a href=\"#Worst-Hours-to-Send-Email\">Worst Hours to Send Email<\/a><\/strong><\/em><\/li><li><em><strong><a href=\"#How-to-Determine-the-Best-Time-to-Send-Emails\">How to Determine the Best Time to Send Emails<\/a><\/strong><\/em><\/li><li><em><strong><a href=\"#Wrap-Up\">Wrap Up<\/a><\/strong><\/em><\/li><\/ul>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"What-Is-Email-Cadence\">What Is Email Cadence?<\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/09\/Email-cadence-definition.png\" alt=\"What Is Email Cadence? Email cadence definition.\" class=\"wp-image-4517\" width=\"607\" height=\"341\"\/><\/figure><\/div>\n\n\n\n<p>It is a process of determining the ideal frequency and timing of email sending that raises audience engagement and contributes to the email marketing goals.<\/p>\n\n\n\n<h3 class=\"has-dark-gray-color has-text-color has-medium-font-size\"><strong>Email<\/strong> <strong>Cadence vs. Frequency<\/strong><\/h3>\n\n\n\n<p>Some people consider email cadence and frequency to be the same thing. But it\u2019s not, they are similar but not exactly the same. Though these two are very similar, they do differ subtly. Let\u2019s learn their differences.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\" style=\"font-size:22px\"><table class=\"has-dark-red-color has-white-background-color has-text-color has-background has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\"><strong>Cadence<\/strong><\/th><th><strong>Frequency<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">It\u2019s a more general concept that includes frequency, timing, and email pattern.<\/td><td>It refers to how many emails are sent in a specific time frame, as in the frequency of emails.<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">For example, you might have an email pattern where, whenever someone buys something, you send them a confirmation email, and after that, 2-3 days, you email them for shipping details.<\/td><td>For instance, if someone sends two marketing emails in a week, the email frequency will be 2. Or, if you send eight emails in a month, your email frequency will be 8 monthly.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"How-to-Find-the-Ideal-Email-Cadence\"><strong>How to Find the Ideal Email Cadence<\/strong><\/h2>\n\n\n\n<p>Keep your subscribers interested and informed using the right email cadence. How would you determine how often to send marketing emails? Let\u2019s go through some \u201chow-to\u2019s\u201d of finding the ideal one.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/09\/Step-Based-infographic.png\" alt=\"How to Find the Ideal Email Cadence\" class=\"wp-image-4518\" width=\"538\" height=\"512\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3><span style=\"margin-right: 10px\" class=\"badge-round\">1<\/span><strong>Set your email marketing goals<\/strong><\/h3>\n\n\n\n<p>Firstly, think about what you intend to accomplish with your email campaigns and how you would set your email marketing goals. It\u2019s a must before planning and deciding the specificity of your email cadence. You can\u2019t suit an email marketing cadence per your expectations without setting a goal.<\/p>\n\n\n\n<h3><span style=\"margin-right: 10px\" class=\"badge-round\">2<\/span><strong>Understand your user&#8217;s\/buyer&#8217;s journey<\/strong><\/h3>\n\n\n\n<p>Secondly, understand your user\u2019s\/buyer\u2019s journey. You can map your buyer\u2019s journey through <a href=\"https:\/\/mailbluster.com\/blog\/behavioral-targeting-importance\" target=\"_blank\" rel=\"noreferrer noopener\">behavioral targeting<\/a> techniques, too, to understand their buying process. Without it, you can\u2019t arrive at your destination. You can&#8217;t determine the ideal email cadence without knowing where people are in the buying process. For example, the new subscribers are just beginning to know your brand\/business. Hence, you can set an email cadence suitable to their buyer journey because your email frequency will be more important to them than the regular users.<\/p>\n\n\n\n<h3><span style=\"margin-right: 10px\" class=\"badge-round\">3<\/span><strong>Collect users&#8217; feedback<\/strong><\/h3>\n\n\n\n<p>Asking users directly is the only surefire approach to learning their preferences. So, collect their feedback via surveys\/forms. For example, by sending surveys and forms, you can ask consumers what kinds of emails they wish to receive and how many marketing emails they would like to go through. And then map your email cadence accordingly!<\/p>\n\n\n\n<h3><span style=\"margin-right: 10px\" class=\"badge-round\">4<\/span><strong>Keep testing<\/strong><\/h3>\n\n\n\n<p>I cannot emphasize enough how important it is to experiment with your email content, frequency, send times, etc., in order to get the correct rhythm. Try A\/B testing various email frequency options on your segmented audience and keep track of the timings and content that result in the highest engagement and conversion rates. You should know exactly what you want to accomplish with this testing as you execute it. Around <a href=\"https:\/\/financesonline.com\/email-statistics#:~:text=send%20time%20or%20send%20day%20(40%25\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">40% of email marketers apply A\/B test <\/a>to find out effective send time\/day.<\/p>\n\n\n\n<h3><span style=\"margin-right: 10px\" class=\"badge-round\">5<\/span><strong>Monitor your email analytics<\/strong><\/h3>\n\n\n\n<p>Where are users in their journey, and how can you tell? How will you be able to tell which test email flow had the greatest outcome? Or how do you plan to monitor unsubscribe rates, spam, etc.? Email metrics are the solution. Finding the ideal cadence depends on email analytics\/statistics. So, keep track of your email campaigns&#8217; <a href=\"https:\/\/mailbluster.com\/helps\/what-is-open-rate\" target=\"_blank\" rel=\"noreferrer noopener\">open rates<\/a>, click-through rates, deliverability, etc., metrics.<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Email-Cadence-Statistics\"><strong>E<\/strong>mail Cadence Statistics<\/h2>\n\n\n\n<p>An estimated <a href=\"https:\/\/www.statista.com\/statistics\/456500\/daily-number-of-e-mails-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">333 billion emails per day<\/a> were sent and received globally in 2022. By 2026, this number is anticipated to reach 392.5 billion daily emails.<\/p>\n\n\n\n<p id=\"Email-Cadence-Statistics\">The following picture shows <em><strong><a href=\"https:\/\/dma.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">DMA<\/a>&#8216;s <\/strong><\/em>statistics in 2021 regarding the average percentage of emails sent by marketers per week vs. the percentage of emails received by consumers per week. You\u2019ll get some sort of idea of which one will work for the better.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2023\/09\/statistics-based.png\" alt=\"Email cadence statistics\" class=\"wp-image-4519\" width=\"565\" height=\"398\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Best-Time-To-Send-Email\">Best Time To Send Email<\/h2>\n\n\n\n<p>The best time to send email campaign basically depends on the content\/topic of the message, habits, the lifestyles of your audiences, and the day of the week.<\/p>\n\n\n\n<h5>Best day to send email<\/h5>\n\n\n\n<p>Let\u2019s talk about the best day and time to send an email campaign, and it would also aid in enhancing your <a href=\"https:\/\/mailbluster.com\/blog\/email-campaign-ideas-types-examples\" target=\"_blank\" rel=\"noreferrer noopener\">email campaign ideas<\/a>. The best day to send email campaign could be Tuesday, Wednesday, and Thursday, as Monday is usually the week&#8217;s busiest day.&nbsp;<\/p>\n\n\n\n<p>Regarding Friday, people try to finish their weekly tasks and not leave anything for the next week. So they don\u2019t have any rush next week. Hence, it will be wise to avoid Friday.<\/p>\n\n\n\n<p>And now we are left with Saturday and Sunday only. So how about these two days? Well, these two fall on the weekend, making it a bit problematic. See, weekends are mostly for family and are often considered family days. Most people like spending their weekends with family or just relaxing without any mood for email readings.<\/p>\n\n\n\n<h5>Best time to send email campaigns<\/h5>\n\n\n\n<p>Morning is the best time to send emails, as a majority of people have the habit of going through their phones in bed after waking up. About <a href=\"https:\/\/www.webfx.com\/email-marketing\/b2c\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">58% of adults start their mornings<\/a> by checking their emails.&nbsp;<\/p>\n\n\n\n<p>From 8 pm to midnight is an efficient time and holds a high possibility for your emails to get seen. Because people are usually free during that time, and most of them have a habit of going through their mailboxes before going to sleep.<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Worst-Hours-to-Send-Email\">Worst Hours to Send Email<\/h2>\n\n\n\n<p>Let&#8217;s focus on the worst hours to send email rather than the worst day to send email. It&#8217;s better to avoid working hours as people would be involved and busy with their work. The lunch break hour wouldn&#8217;t be a wise idea either, as they will be busy having lunch. And especially, ignore the rush hours as people commute for their work\/home. Because their minds would be occupied with commuting stuff. So, it would be inconvenient for them to read emails during rush hours. Hence, rush hours could be the worst hours for sending email campaigns.<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"How-to-Determine-the-Best-Time-to-Send-Emails\">How to Determine the Best Time to Send Emails<\/h2>\n\n\n\n<p>You need to A\/B test your emails to select the best time for sending emails. A\/B testing is a feature that simultaneously tests two or more page variations to determine which performs the best. So, segment your emails and send them at different times to see which time zone works best for you. Use <a href=\"https:\/\/mailbluster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>MailBluster<\/em><\/strong><\/a> for a handy A\/B testing experience!<\/p>\n\n\n\n<h2 class=\"has-bright-blue-color has-text-color\" id=\"Wrap-Up\">Wrap Up<\/h2>\n\n\n\n<p>Email marketing is the most effective marketing strategy; you must have the right email cadence to nail it. Throughout this blog, I\u2019ve discussed email cadence in detail and emphasized finding the right one. Hopefully, you\u2019ll get help from this discussion and include the lessons in your email cadence best practices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Efficient email cadence helps to draw attention and boost audience engagement. Your subscribers\/customers might feel frustration\/irritation if they receive two to three emails in a week but nothing for a month or two. Actually, audiences\u2019 frustration\/irritation depends on both ways. They can be irritated if they get too many marketing emails in a short period. &hellip; <a href=\"https:\/\/mailbluster.com\/blog\/email-cadence-finding-ideal-one\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Email Cadence: How to Find the Ideal One&#8221;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":4516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[544],"tags":[1116,1151,1080,1166],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Cadence: How to Find the Ideal One - MailBluster Blog<\/title>\n<meta name=\"description\" content=\"Efficient email cadence is a general concept that includes both frequency and timing &amp; helps to draw attention and boost audience engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailbluster.com\/blog\/email-cadence-finding-ideal-one\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Cadence: How to Find the Ideal One\" \/>\n<meta property=\"og:description\" content=\"Efficient email cadence is a general concept that includes both frequency and timing &amp; 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