{"id":5955,"date":"2024-03-07T11:03:54","date_gmt":"2024-03-07T11:03:54","guid":{"rendered":"https:\/\/mailbluster.com\/blog\/?p=5955"},"modified":"2025-12-08T04:53:58","modified_gmt":"2025-12-08T04:53:58","slug":"email-automation-feature-mailbluster","status":"publish","type":"post","link":"https:\/\/mailbluster.com\/blog\/email-automation-feature-mailbluster","title":{"rendered":"Email Automation Feature in MailBluster"},"content":{"rendered":"\n<p>Finding a convenient email automation solution?<\/p>\n\n\n\n<p>Automation brings evolutionary changes to email marketing. It is not merely an email marketing feature; it triggers and personalizes your <a href=\"https:\/\/mailbluster.com\/blog\/email-campaign-ideas-types-examples\" target=\"_blank\" rel=\"noreferrer noopener\">email campaigns<\/a> through effective communication. On top of that, a study shows <a href=\"https:\/\/www.statista.com\/statistics\/1373538\/global-marketing-automation-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">astounding automation revenues over the years<\/a>.\u00a0<\/p>\n\n\n\n<p>MailBluster offers a convenient and beginner-friendly automation feature for email marketing that you can easily generate and send instantly.<\/p>\n\n\n\n<p>Let\u2019s find out how you can use the email automation feature in MailBluster.<\/p>\n\n\n\n<h4>Table of Contents<\/h4>\n\n\n\n<ul><li><a href=\"#What-is-email-automation\">What is email automation?<\/a><\/li><li><a href=\"#Benefits-of-email-automation\">Benefits of email automation<\/a><\/li><li><a href=\"#How-does-email-automation-work-in-MailBluster\">How does email automation work in MailBluster<\/a><\/li><li><a href=\"#Setting-up-email-automation-in-MailBluster-Step-by-step\">Setting up email automation in MailBluster<\/a><\/li><li><a href=\"#Common-questions-about-email-automation-feature\">Common questions<\/a><\/li><\/ul>\n\n\n\n<h2 id=\"What-is-email-automation\"><strong>What is email automation?<\/strong><\/h2>\n\n\n\n<p>Email automation is a way to connect with subscribers without any additional effort, especially typing every email. It uses predefined rules and triggers or injects messages at specific times to your expected subscribers by using a <a href=\"https:\/\/mailbluster.com\/blog\/email-marketing-automation-examples#Choosing-the-precise-email-automation-tools\" target=\"_blank\" rel=\"noreferrer noopener\">marketing automation tool<\/a>.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Simply put, email automation uses predefined rules to personalize and trigger automated emails to specific subscribers by using an automation tool.<\/p><\/blockquote>\n\n\n\n<h2 id=\"Benefits-of-email-automation\"><strong>Benefits of email automation<\/strong><\/h2>\n\n\n\n<p>Your business runs on promotional activities, and email communication is a part of that promotion. Running a business involves a lot of work. Sending emails to every customer requires manual work, which consumes a lot of time.<\/p>\n\n\n\n<p>So, email automation comes in handy in this situation.<\/p>\n\n\n\n<p>Let\u2019s Find out its benefits.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Step-Based-infographic-1-1.png\" alt=\"Benefits of email automation\" class=\"wp-image-5982\" width=\"582\" height=\"582\"\/><\/figure><\/div>\n\n\n\n<h3><strong>Ease marketing operation<\/strong><\/h3>\n\n\n\n<p>If you want to <a href=\"https:\/\/mailbluster.com\/blog\/new-requirements-for-bulk-email-senders\" target=\"_blank\" rel=\"noreferrer noopener\">send bulk emails<\/a> to thousands of your subscribers, email automation enables you to do it without any extra effort. Typing every email consumes a significant amount of time; automation can relieve you in this situation. Automation sends every email according to user-defined settings, and it operates at the tips of your fingers.<\/p>\n\n\n\n<h3><strong>Improves time management<\/strong><\/h3>\n\n\n\n<p>Time management is the most important part of <a href=\"https:\/\/mailbluster.com\/blog\/email-marketing-automation-examples\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing automation<\/a>. When automation applies to email sending, there is an obvious chance of proper time management. Automation follows predefined settings and sends thousands of emails according to users&#8217; demands.<\/p>\n\n\n\n<h3><strong>Generate values for business<\/strong><\/h3>\n\n\n\n<p>Generating values for your business while doing nothing seems unlikely, but email automation does this exact thing for marketers. The automated processes within email automation software operate based on how you set up all the parameters. So, you do not need to set the numbers all the time; instead, it automates the process.<\/p>\n\n\n\n<h3><strong>Higher engagement rate<\/strong><\/h3>\n\n\n\n<p>While you want to reach a broad customer base, you need to send emails at a stretch. Also, you need more engagement and conversion simultaneously. So, you can use email automation to get a high engagement rate rather than typing an email for every recipient.<\/p>\n\n\n\n<h2 id=\"How-does-email-automation-work-in-MailBluster\"><strong>How does email automation work in MailBluster?<\/strong><\/h2>\n\n\n\n<p>Email automation assists you in reaching a broad audience quickly. It works based on the triggers, leads, and actions set by marketers.&nbsp;<\/p>\n\n\n\n<p>MailBluster includes convenient functions for the email automation process. The basic functions operate through the leads who subscribe to your website.<\/p>\n\n\n\n<p>Head to the email automation process in MailBluster this time-<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Step-Based-infographic-2.png\" alt=\"How MailBluster's email automation works\" class=\"wp-image-5992\" width=\"562\" height=\"562\"\/><\/figure><\/div>\n\n\n\n<h4><strong>Leads subscription<\/strong><\/h4>\n\n\n\n<p>When a lead subscribes to your website, a subscription event is generated. The generated subscription event checks if you have any workflow activated.<\/p>\n\n\n\n<h4><strong>Workflow action<\/strong><\/h4>\n\n\n\n<p>If a workflow is present, the lead starts following the workflow steps. If no workflow is there, the subscription event won&#8217;t trigger any workflow. Furthermore, a workflow should be active before a lead subscription occurs.<\/p>\n\n\n\n<h4><strong>Email Scheduling<\/strong><\/h4>\n\n\n\n<p>You can set the delivery time on the workflow. Set the delay, for instance, 12 hours\/1 day before sending any campaign in the workflow.<\/p>\n\n\n\n<h4><strong>Leads action<\/strong><\/h4>\n\n\n\n<p>Leads will be on different steps at different times. All steps will be operated based on the workflow start. If you change any of the workflow actions and a lead doesn&#8217;t pass that step, this lead will be eligible for the newly added step.&nbsp; Leads who have already completed the workflow won&#8217;t be eligible for the newly added steps.<\/p>\n\n\n\n<p><strong>Note: Automation<\/strong> is a paid feature, so MailBluster does not include its branding in Automated campaigns.<\/p>\n\n\n\n<h2 id=\"Setting-up-email-automation-in-MailBluster-Step-by-step\"><strong>Setting up email automation in MailBluster: Step-by-step<\/strong><\/h2>\n\n\n\n<p>Setting up email automation in MailBluster is pretty much easier than other email automation tools. You don&#8217;t need to have advanced knowledge to go through the setup process. Here we start the setup process through a \u2018Welcome Email\u2019.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/mailbluster.com\/blog\/welcome-email-basic-knowledge\" target=\"_blank\" rel=\"noreferrer noopener\">welcome email contains a greeting message<\/a> for the subscribers. It also provides <a href=\"https:\/\/mailbluster.com\/blog\/engage-audience-with-best-welcome-email-subject-lines\" target=\"_blank\" rel=\"noreferrer noopener\">a warm introduction while encouraging further engagement<\/a>.&nbsp;<\/p>\n\n\n\n<p>Check our video tutorial on setting up email automation in MailBluster<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Setting up Email Automation in MailBluster\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ghqC4StKE08?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Alternatively, check the step-by-step screenshot process<\/p>\n\n\n\n<h4><strong>Step 1: Workflow creation<\/strong><\/h4>\n\n\n\n<p>To start creating a <strong>welcome email<\/strong>, first sign in to your MailBluster account and go to the <strong>Automation <\/strong>tab. Select <strong>Create New, <\/strong>and next you get the workflow creation page<strong>. <\/strong>Here you need to fill up the<strong> Name <\/strong>and<strong> Description <\/strong>box and click<strong> Create workflow.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1325\" height=\"615\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/1.png\" alt=\"Create a New workflow in Automation\" class=\"wp-image-5956\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1306\" height=\"611\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/2.png\" alt=\"Workflow name and description in MailBluster\" class=\"wp-image-5957\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4><strong>Step 2: Edit Trigger<\/strong><\/h4>\n\n\n\n<p>After creating the workflow, you will see a workflow diagram of your automation process. Here you can start setting up the workflow for MailBluster. Click on <strong>Start Workflow&gt;<\/strong> <strong>Edit Trigger<\/strong>. This brings you to the <strong>Edit Trigger<\/strong> page. Tick the checkbox on <strong>Trigger<\/strong> on <strong>Imported Leads<\/strong>.<\/p>\n\n\n\n<p>Remember, newly <strong>Subscribed<\/strong> Leads imported to this brand will be eligible for this trigger<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1318\" height=\"608\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/3.png\" alt=\"Workflow Edit Trigger in Automation\" class=\"wp-image-5958\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1303\" height=\"618\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/4.png\" alt=\"Editing Automation Triggers in MailBluster\" class=\"wp-image-5959\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4><strong>Step 3: Delay Setup<\/strong><\/h4>\n\n\n\n<p>Now, Go back to the <strong>Automation<\/strong> flowchart and click on the <strong>+<\/strong> sign. You get two options, <strong>Delay<\/strong> and <strong>Send Campaign<\/strong>.&nbsp; Select <strong>Delay,<\/strong> and you get the <strong>Delay edit <\/strong>step. Here, you can set the delay in days, hours, minutes, and weeks.&nbsp;Set your preferred number and click <strong>Update Step<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1330\" height=\"624\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/5.png\" alt=\"Delay Setup in Automation workflow\" class=\"wp-image-5960\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1317\" height=\"624\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/6.png\" alt=\"Delay Editing in Automation workflow\" class=\"wp-image-5961\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4><strong>Step 4: Send Campaign<\/strong><\/h4>\n\n\n\n<p>In the <strong>Automation<\/strong> flowchart, click on the <strong>+<\/strong> sign to add <strong>Send Campaign<\/strong>. The <strong>Send Campaign<\/strong> dashboard appears. Set the Campaign name and information there. The information tab contains the <strong>Subject<\/strong>, <strong><a href=\"https:\/\/mailbluster.com\/blog\/email-preheader\" target=\"_blank\" rel=\"noreferrer noopener\">Preheader text<\/a><\/strong>, <strong>Sender name<\/strong>, <strong>Sender email address,<\/strong> and <strong>Reply to email address<\/strong>. Fill up these fields.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>Preheader<\/strong> is the short summary text that follows the subject line when viewing an email from the inbox.<\/p><\/blockquote>\n\n\n\n<p>In the <strong>Content<\/strong> tab, you get the <strong>Editor<\/strong>, <strong>Content,<\/strong> and <strong>Query String<\/strong> box. Select your preferred <strong>Editor<\/strong>. You can select <strong>Drag &amp; Drop Editor<\/strong> to choose MailBluster\u2019s templates and even edit those! Also, other options let you edit and <strong>compose<\/strong> your own messages and images.&nbsp;<\/p>\n\n\n\n<p>You can Skip the <strong>Query String<\/strong> and click <strong>Update Step<\/strong>.<\/p>\n\n\n\n<p><strong>Note:<\/strong> You can repeat this step to create another campaign.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1307\" height=\"606\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/7.png\" alt=\"Send Campaign in Automation workflow\" class=\"wp-image-5962\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1317\" height=\"632\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/8.png\" alt=\"Editing Send campaign in Automation\" class=\"wp-image-5963\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1311\" height=\"620\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/9.png\" alt=\"Editing Send campaign in Automation\" class=\"wp-image-5964\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1329\" height=\"621\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/09\/10.png\" alt=\"Editing Content Tab in Automation\" class=\"wp-image-7949\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1348\" height=\"627\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/09\/11-1.png\" alt=\"Editing Content and Compose email in Automation\" class=\"wp-image-7950\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1309\" height=\"620\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/11-2.png\" alt=\"Editor in Content Tab in Automation\" class=\"wp-image-5967\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/11.png\" alt=\"Update Step in the Content tab in Automation\" class=\"wp-image-5968\" width=\"630\" height=\"295\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4><strong>Step 5: Activate Campaign<\/strong><\/h4>\n\n\n\n<p>Next up click on the <strong>Activate<\/strong> button on workflow. This is the most important step as workflow needs to be Activated before importing any newly subscribed leads to your Brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1312\" height=\"622\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/12.png\" alt=\"Activating Automation in MailBluster\" class=\"wp-image-5969\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4><strong>Step 6: Import Leads<\/strong><\/h4>\n\n\n\n<p>Now you need to Import Leads for your campaign. Go to <strong>Add New<\/strong> under the <strong>Leads <\/strong>section. Attach a <strong>CSV file<\/strong> here that contains subscribers&#8217; information. You can add <strong>Previous Import<\/strong> as well.<\/p>\n\n\n\n<p>Next, observe <strong>Ignore this column<\/strong> and <strong>Email address<\/strong> inputs. Match the <strong>CSV columns<\/strong> to your brand fields and import the CSV file. Also, you can add a single lead by adding an <strong>email address<\/strong>, <strong>first name<\/strong>, <strong>last name<\/strong>, <strong>timezone,<\/strong> and more. You can tick the <strong>Override lead <\/strong>section and <strong>Add lead<\/strong>, or add more lead manually.<\/p>\n\n\n\n<p><strong>Only the newly added Subscribed<\/strong> leads will get Automation emails.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1315\" height=\"610\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/13.png\" alt=\"Importing leads through CSV file in MailBluster\" class=\"wp-image-5970\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1312\" height=\"623\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/14.png\" alt=\"Matching columns of leads information\" class=\"wp-image-5971\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1322\" height=\"620\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/15.png\" alt=\"Selecting the conditions before importing CSV File\" class=\"wp-image-5972\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1315\" height=\"620\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/16.png\" alt=\"Results of the imported leads after successful import of the CSV file\" class=\"wp-image-5973\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1336\" height=\"607\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/09\/17-1.png\" alt=\"Subscribed leads in MailBluster\" class=\"wp-image-7951\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4><strong>Tracking automation campaign reports<\/strong><\/h4>\n\n\n\n<p>Automation campaign reports are generated inside the automation section. You can check the campaign reports from time to time.&nbsp;<\/p>\n\n\n\n<p><strong><span class=\"badge-round\" style=\"margin-right:10px\">1<\/span><\/strong> Go to <strong>Automation<\/strong> and select <b>a three-dot<\/b> <strong>ellipsis<\/strong> under your campaign.&nbsp;<\/p>\n\n\n\n<p><strong><span class=\"badge-round\" style=\"margin-right:10px\">2<\/span><\/strong> Select <strong>View Reports<\/strong> to view your generated campaign reports.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1314\" height=\"627\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Report-19.png\" alt=\"View report section under Workflow in MailBluster\" class=\"wp-image-5975\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><span style=\"margin-right:10px\" class=\"badge-round\">3<\/span><\/strong> New imported leads will be added to the <strong>Waiting <\/strong>state.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1443\" height=\"711\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/03\/Automation-Report-01.png\" alt=\"Waiting leads in Report of automation workflow in MailBluster\" class=\"wp-image-5976\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><span style=\"margin-right:10px\" class=\"badge-round\">4<\/span><\/strong> If Lead already start the workflow, lead will be added to<strong> Progress<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1444\" height=\"730\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/09\/Capture0023.jpg\" alt=\"Report tab email progress\" class=\"wp-image-7952\"\/><\/figure>\n\n\n\n<p><strong><span style=\"margin-right:10px\" class=\"badge-round\">5<\/span><\/strong> If leads finish the journey through workflow, it\u2019s added as <strong>Finished<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1444\" height=\"730\" src=\"https:\/\/mailbluster.com\/blog\/wp-content\/uploads\/2024\/09\/Capture002.jpg\" alt=\"Finished sending email Report \" class=\"wp-image-7953\"\/><\/figure>\n\n\n\n<h2 id=\"Common-questions-about-email-automation-feature\"><strong>Common questions about email automation feature<\/strong><\/h2>\n\n\n\n<p><strong><span style=\"margin-right:10px\" class=\"badge-round\">1<\/span>Does MailBluster automate emails?<\/strong><\/p>\n\n\n\n<p><strong>Ans:<\/strong> MailBluster includes basic email automation functionality. You can send a sequence of emails to your recipients when a visitor subscribes to your brand.<\/p>\n\n\n\n<p><strong><span style=\"margin-right:10px\" class=\"badge-round\">2<\/span>What to do when emails are not being sent to imported leads?<\/strong><\/p>\n\n\n\n<p><strong>Ans:<\/strong> Automation emails will not be sent to leads with <strong>Subscribed<\/strong> status. Subscribed leads will not receive automation emails if you don&#8217;t tick the check mark on <strong>Trigger on imported leads<\/strong> in the <strong>Edit Trigger<\/strong> section.<\/p>\n\n\n\n<p><strong><span style=\"margin-right:10px\" class=\"badge-round\">3<\/span>Can we send automated emails to pre-subscribed imported leads?&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Ans:<\/strong> Automation emails are not intended for the old leads. It\u2019s only applicable to newly imported leads. If you try to import the old leads, these leads won&#8217;t receive your automated emails.<\/p>\n\n\n\n<p><strong><span style=\"margin-right:10px\" class=\"badge-round\">4<\/span>If I edit the workflow after deactivating it and reactive the workflow, will it start over the automation, or will the leads be out of automation?<\/strong><\/p>\n\n\n\n<p><strong>Ans: <\/strong>If you change the workflow, leads behavior might vary. Different leads will be on different steps based on the initiation of the workflow. If a lead doesn&#8217;t pass the newly added step, then the lead will be eligible for the step. If a lead already completed the step, the workflow will have no impact.&nbsp;<\/p>\n\n\n\n<h2><strong>Wrap up<\/strong><\/h2>\n\n\n\n<p>Automation brings evolutionary changes to email marketing. It saves time and effortlessly publicizes your marketing agenda. This comprehensive step-by-step discussion of email automation features sheds light on beginners.<\/p>\n\n\n\n<p>So, <a href=\"https:\/\/mailbluster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">choose the best platform<\/a> for automation implementation and take your marketing effort to the next level.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding a convenient email automation solution? Automation brings evolutionary changes to email marketing. It is not merely an email marketing feature; it triggers and personalizes your email campaigns through effective communication. On top of that, a study shows astounding automation revenues over the years.\u00a0 MailBluster offers a convenient and beginner-friendly automation feature for email marketing &hellip; <a href=\"https:\/\/mailbluster.com\/blog\/email-automation-feature-mailbluster\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Email Automation Feature in MailBluster&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":5980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[334],"tags":[1082,1171,1120,1175],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Automation Feature in MailBluster<\/title>\n<meta name=\"description\" content=\"Email marketing broadly depends on email automation. MailBluster provides convenient email automation feature to send bulk emails. Read on!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailbluster.com\/blog\/email-automation-feature-mailbluster\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Automation Feature in MailBluster\" \/>\n<meta property=\"og:description\" content=\"Email marketing broadly depends on email automation. MailBluster provides convenient email automation feature to send bulk emails. 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