{"id":87,"date":"2019-04-09T08:23:21","date_gmt":"2019-04-09T08:23:21","guid":{"rendered":"https:\/\/blog.mailbluster.com\/?p=87"},"modified":"2025-05-21T10:24:12","modified_gmt":"2025-05-21T10:24:12","slug":"mailbluster-vs-sendy","status":"publish","type":"post","link":"https:\/\/mailbluster.com\/blog\/mailbluster-vs-sendy","title":{"rendered":"MailBluster VS Sendy"},"content":{"rendered":"\n<p>In the email marketing world, both <a href=\"https:\/\/app.mailbluster.com\/auth\/signup\" target=\"_blank\" rel=\"noreferrer noopener canonical\" aria-label=\"MailBluster (opens in a new tab)\">MailBluster<\/a> and <a rel=\"noopener noreferrer\" href=\"https:\/\/sendy.co\/\" target=\"_blank\">Sendy<\/a> are allowing users to send an enormous amount of marketing emails or newsletters at a low cost using <a rel=\"noopener noreferrer\" href=\"https:\/\/aws.amazon.com\/ses\/\" target=\"_blank\">Amazon SES<\/a>.<br><\/p>\n\n\n\n<p>This article will outline a detailed and honest comparison between MailBluster and Sendy. We will consider the following features for comparison:<\/p>\n\n\n\n<ul><li>Setup<\/li><li>Number of subscribers<\/li><li>List Segmentation<\/li><li>Drag &amp; Drop Email Builder<\/li><li>A\/B Testing<\/li><li>Real-Time Tracking &amp; Reporting<\/li><li>Pricing<\/li><\/ul>\n\n\n\n<p>Let&#8217;s undergo every bit now to make up your mind which one you should go with.<\/p>\n\n\n\n<h3><strong>Setup<\/strong><br><\/h3>\n\n\n\n<p>MailBluster is cloud-hosted, which means no setup is required from your side. All you need to do is create your account on MailBluster, put your amazon SES credentials, and start sending. Moreover, if you need a hand on getting started, you can hit the live chat anytime; we are happy to walk you through the process step by step.<br><\/p>\n\n\n\n<p>On the other hand, <strong>Sendy is a self-hosted<\/strong>. That makes it complicated to set up specially if you are not a pro with web hosting. To start sending, you need to find out a hosting provider who offers an Apache server with PHP &amp; MySQL support and which is running on a similar to or Unix operating system for example- Linux. After configuring and installing the files, another walk-through needs to be passed to integrate your AWS account with Sendy. Moreover, you need to pay the monthly hosting bill. A big minus for Sendy.<\/p>\n\n\n\n<h3><strong>Number of Subscribers<\/strong><br><\/h3>\n\n\n\n<p>Both MailBluster and Sendy give you the luxury to store and manage unlimited number of subscribers or email addresses. You can start to store <strong>unlimited subscribers in Mailbluster at a cost of $0 with the Starter pricing plan.<\/strong><br><\/p>\n\n\n\n<p>But for Sendy, you have to provide the monthly hosting fee from $10 to $40+ depending on the hosting you are using to host it.<\/p>\n\n\n\n<h3><strong>List Segmentation<\/strong><br><\/h3>\n\n\n\n<p>With MailBluster, you can send targeted newsletters to a segment of your subscribers. You can target or re-target subscribers by segmenting them based on their activities, like who opened a specific email, whether a link attached to an email clicked or not, purchase history, locations, and much more.<br><\/p>\n\n\n\n<p>Sendy too has the feature &#8216;List Segmentation,\u2019 but it\u2019s way less powerful than MailBluster. Sendy lets users create customized segments based on location, specific email sending service users (e.g., Gmail), etc. For best results, users can include or exclude any segment or list from any campaign.<\/p>\n\n\n\n<h3><strong>Drag &amp; Drop Email Builder<\/strong><br><\/h3>\n\n\n\n<p>There is an amazing feature called Drag &amp; Drop Email Builder that MailBluster comes with. This feature allows users to create email campaigns by themselves. Beautiful, creative and professional options are there to make your newsletter more attractive to your subscribers. You can create a newsletter without any prior knowledge of coding. Moreover, titles, buttons, texts, layouts, everything can be customized. Also, <strong>MailBluster has both WYSIWYG composer and HTML code editor too.<\/strong><br><\/p>\n\n\n\n<p>Sendy does not have drag and drop email builder. It has a WYSIWYG editor and an HTML code code editing mode which allows you to create the HTML email somewhere else and send it through sendy.<\/p>\n\n\n\n<h3><strong>A\/B Testing<\/strong><br><\/h3>\n\n\n\n<p>MailBluster enables users to slice the subscribers into A\/B Testing slices and send multiple variations of a campaign to analyze and scrutinize the outcomes. It helps the users to find out the most effective marketing campaign. <br><\/p>\n\n\n\n<p>Contrarily, Sendy doesn&#8217;t have an A\/B Testing feature.<\/p>\n\n\n\n<h3><strong>Real-Time Tracking &amp; Reporting<\/strong><br><\/h3>\n\n\n\n<p>MailBluster tracks subscriber activities like opens, clicks, bounces, complaints etc. It also harvests all available information on a subscriber like which devices they are using, which browser, and their location. It uses amazon SNS for tracking, which gives you robust and accurate data.<br><\/p>\n\n\n\n<p>However, Sendy shows tracking and reporting of email campaigns with its built-in mechanism. Which sometimes can not provide you with data as robust and accurate as MailBluster.<\/p>\n\n\n\n<h3><strong>Pricing<\/strong><br><\/h3>\n\n\n\n<p>MailBluster does not charge based on the number of subscribers. You can store unlimited subscribers and pay only for the email you send. MailBluster is probably the only email marketing tool which is providing <strong>3K emails Free (one time use<\/strong>). After that, it charges as low as $0.6 per 1K emails and a $60 yearly subscribing fee for the Pro plan.<br><\/p>\n\n\n\n<p>Sendy will cost<strong> $69<\/strong> on the first purchase and <strong>$34<\/strong> for updates for each new version. <strong>Plus, the monthly hosting cost is from $10-$50+,<\/strong> depending on the hosting provider you are using. Moreover, if you are not comfortable doing all the server admin work all by yourself, you need to hire one for setup maintenance.<\/p>\n\n\n\n<p>Let&#8217;s have a look at the pricing plans of both email sending software:<\/p>\n\n\n\n<figure class=\"wp-block-table mb-stripe-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">Paying for<\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>MailBluster<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Sendy<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Set up fee<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$0<\/td><td class=\"has-text-align-center\" data-align=\"center\">$69<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Annual fee<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$60 (paid plan)<\/td><td class=\"has-text-align-center\" data-align=\"center\">$0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Installation<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$0<\/td><td class=\"has-text-align-center\" data-align=\"center\">$79<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Cost per 1K emails<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$0.6<\/td><td class=\"has-text-align-center\" data-align=\"center\">$0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Amazon SES sending<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$0.10\/1000 emails<\/td><td class=\"has-text-align-center\" data-align=\"center\">$0.10\/1000 emails<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Upgrade fee<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$0<\/td><td class=\"has-text-align-center\" data-align=\"center\">$34<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Hosting Fee<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$0\/month<\/td><td class=\"has-text-align-center\" data-align=\"center\">$10-$50+\/month<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Let&#8217;s simplify the pricing comparison<\/strong>!<\/p>\n\n\n\n<p><strong>In MailBluster, you have to pay for:<\/strong><\/p>\n\n\n\n<p class=\"has-medium-brown-color has-text-color\"><strong>Annual fee + Email sending cost (pay as you go) + Amazon SES sending charge<\/strong><\/p>\n\n\n\n<p>Suppose you will send a total of 100,000 emails with the paid plan, then your cost will be:<\/p>\n\n\n\n<p class=\"has-dark-gray-color has-text-color\"><strong>$60 <\/strong>(annual fee, equivalent to $5 monthly) + <strong>$60<\/strong> ($0.6\/1000 emails) + <strong>$10<\/strong> ($0.1\/1000 emails) = <strong>$130<\/strong><\/p>\n\n\n\n<p><strong>In Sendy, you have to pay for:<\/strong><\/p>\n\n\n\n<p class=\"has-medium-brown-color has-text-color\"><strong>Set up fee + Upgrade fee + Amazon SES sending charge + Hosting charge + Installation service fee<\/strong><\/p>\n\n\n\n<p>Now let&#8217;s see if you send a total of 100,000 emails, then your cost, including the installation service and the least hosting charge, will be:<br><br><strong>$69<\/strong> (set up fee) + <strong>$34<\/strong> (upgrade fee) + <strong>$10<\/strong> ($0.1\/1000 emails) + <strong>$10<\/strong> (least hosting charge) + <strong>$79<\/strong> (installation service fee) = <strong>$202<\/strong><br><br>So in this scenario, as you can see, MailBluster pricing is less than Sendy.<\/p>\n\n\n\n<p>Plus, in Sendy, you will have to pay for the hosting charge, upgrade,  and installation service fees (optional), which is a hassle. The costs for all these can make your total bill higher than MailBluster.<\/p>\n\n\n\n<p>You have to pay the hosting charge every month. Plus, each time a new version comes up, you have to update it by paying the upgrade charge. And for installation, you have two options. Either install it yourself or hire a third party to do so. If you&#8217;re not a technical pro or tech-savvy, have no idea how to install it, and don&#8217;t want to hire a third party, then you must pay the installation service fee.  In MailBluster, you won&#8217;t have to deal with hassles for new upgrades and installation fees, and your pricing will be much reasonable than Sendy!  <\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h3><strong>Similar Features of Both The Platforms<\/strong><br><\/h3>\n\n\n\n<ul><li>Great deliverability (via Amazon SES)<\/li><li>Bounce handling<\/li><li>Unsubscribe handling<\/li><li>Custom fields<\/li><li>Import lists without re-confirmation<\/li><li>Send emails with attachments<\/li><li>Use personalization tags<\/li><\/ul>\n\n\n\n<p>To draw a decisive conclusion, it is essential to be clear which one is the favorite between MailBluster and Sendy. A strength comparison has been made of each of the bulk email senders as follows-<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h3><strong>Arguments in favor of MailBluster<\/strong><\/h3>\n\n\n\n<ol><li>No setup fee<\/li><li>No monthly fee<\/li><li>No hosting cost<\/li><li>No upgrade fee<\/li><li>No installation fee<\/li><li>Cloud Hosted &#8211; one click setup.<\/li><li>Unlimited Number of Subscribers<\/li><li>3K emails free (one time use)<\/li><li>Drag &amp; Drop Email Builder<\/li><li>Advanced list Segmentation<\/li><li>A\/B Testing option to compare and analyze a campaign.<\/li><li>Developer API to provide the option to integrate it into other systems.<\/li><\/ol>\n\n\n\n<h3><strong>Arguments in favor of Sendy<\/strong><\/h3>\n\n\n\n<ol><li>No monthly fee<\/li><li>No annual fee<\/li><li>Unlimited Number of Subscribers<\/li><li>Unlimited Number of Emails<\/li><li>Report Generation<\/li><li>Integrate it with other systems via Zapier<\/li><\/ol>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h1 class=\"has-text-align-center\">13:6<\/h1>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p>The count of individual arguments in <strong>points (13:6),<\/strong> it is clear that MailBluster wins the race. However, it is totally upon users to realize the aforementioned points and make decisions relying on their findings. Click here to start sending with <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/app.mailbluster.com\/auth\/signup\" target=\"_blank\" rel=\"noreferrer noopener canonical\">MailBluster<\/a>.<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the email marketing world, both MailBluster and Sendy are allowing users to send an enormous amount of marketing emails or newsletters at a low cost using Amazon SES. This article will outline a detailed and honest comparison between MailBluster and Sendy. We will consider the following features for comparison: Setup Number of subscribers List &hellip; <a href=\"https:\/\/mailbluster.com\/blog\/mailbluster-vs-sendy\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MailBluster VS Sendy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3460,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1066],"tags":[1173,1136,1175],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MailBluster VS Sendy - MailBluster Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailbluster.com\/blog\/mailbluster-vs-sendy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MailBluster VS Sendy - MailBluster Blog\" \/>\n<meta property=\"og:description\" content=\"In the email marketing world, both MailBluster and Sendy are allowing users to send an enormous amount of marketing emails or newsletters at a low cost using Amazon SES. 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