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MailBluster has three types of email editors which you can use to compose your email campaign:

1. Drag and drop editor

2. WYSIWYG Editor

3. Drag and Drop Editor

The most common and easy-to-use editor is the Drag and Drop Editor. Emails composed with this editor are responsive and do not require programming or coding knowledge.

Click on the Drag and Drop Editor on the edit campaign page.  It will take you directly to the Compose email, where you can easily design your email content.

Once you completed designing your campaign, click Done Editing to save your email campaign.

If the number of leads exceed your email sending limit of AWS (and MailBluster if you are under the Free Forever plan), your campaign will not proceed further. The campaign will show Failed. You should keep an eye on your daily sending limit from MailBluster’s Dashboard before you try to send any email campaigns from MailBluster.

Under Free Forever plan, you can see your Free quota usage from Username>My Account

If you want to track your email campaigns using Google Analytics, you have to use the Query String option available in MailBluster campaign. You can optionally add query string to all of the links of your campaign body as well just before sending a campaign.

Correct format of Query String:

utm_source=email&utm_medium=MailBluster&utm_campaign=your_campaign_name

Before setting up query string, you need to first set up Google Analytics on your website.

You can follow this guide on how to setup Google Analytics.

Then you need to add UTM tracking in your MailBluster campaign.

Please note: there is no default UTM tracking in MailBluster.

Copy the URL with UTM tracking codes and use it in your specified campaign item, for example, Query string. This can be done by adding UTM to your campaign’s query string. You need to go to Brand > Campaigns > Send new > Query string, as shown in the screenshot below:

Finally, use the UTM for tracking using this guide.

Query string is a tail added onto a URL that carry information from one page to another.

To understand query strings, let’s first take a closer look at a sample URL that uses one:

https://example.com/product/shirt/?utm_source=newsletter&utm_medium=email&utm_campaign=winter

The first section of a URL is called a protocol (https). It is followed by the domain name of the website, or the hostname (here http://example.com ). And the next part (after the forward slash) is the path (product/shirt/?).

Everything that follows the path after the question mark (?) is the tail of the URL, also known as the query string (utm_source=newsletter&utm_medium=email&utm_campaign=winter).

MailBluster has the option to put a query string in your campaign email, which you will find under Campaigns > Content > Query String section:

If you set query string in your campaign like this:

utm_source=email&utm_medium=MailBluster&utm_campaign=campaign_xyz

then it will be appended to all the links of the campaign.

If you want to change the width of your email campaign, then open the campaign first. Then edit the campaign using Drag and drop Editor. Inside the Compose email, Go to Compose email window > Content > Body> Content Width. Using this option, you can change the width of your email campaign. The following screenshot will clarify you further:

MailBluster branding is enabled by default for all the emails campaigns if you are using the Free Forever plan. Once you add your billing card, you will be able to remove the MailBluster branding from all the campaign emails and will be switched to Unlimited Sending paid plan. For each campaign, you can select the option which you want to use.

For Free Plan:

For Paid Plan:

You can check out the differences in email footer and unsubscribe page after removing MailBluster Branding: https://app.mailbluster.com/pages/branding .

There are two ways to add an unsubscribe link in your email campaign using MailBluster Drag and drop Editor. First you need to go to your draft campaign/new campaign and click Edit to compose your campaign email.

Method 1

On the right corner select the Content section, then click TEXT box and drag and drop on the compose email area.

Some text will appear with text editing toolbar

Write a text like “Click here to Unsubscribe from this email“. Highlight “Here” and click on Insert/edit link.

Select Action Type: Open unsubscribe page.

Click Save and the unsubscribe link is set on your email campaign.

Method 2

On the right corner select the Content section, then click TEXT box and drag and drop on the compose email area.

Some text will appear with text editing toolbar

Write a text like “Click here to Unsubscribe from this email“. Highlight “Unsubscribe” and click on Merge Tags. Click Unsubscribe URL

{{unsubscribe_url}} will be generated automatically. Click Done editing to save changes and the unsubscribe link is set on your email campaign

Follow this video tutorial for the basics on how to design an email campaign in MailBluster to send to your subscribers.

Let’s assume that you’ve completed all of the prerequisite steps before sending email campaign from MailBluster and have already designed your email campaign and now, you are ready to send your campaign.

Now what you need to do is scroll down to the bottom of your edit campaign page and look for the Delivery section, where you need to select the Schedule option and enter your preferred Delivery date, Delivery time, and timezone. Then click Continue to proceed.

After clicking Schedule Campaign, your campaign will be ready and will be send out to the senders at the specified time you set.