A segment in leads or email IDs refers to a categorized group within your email list. It’s like creating smaller sections within your larger list based on specific criteria. For instance, you might have segments for people who opened a particular email, those who haven’t engaged recently, or those who purchased a certain product. Segments help organize your leads based on different behaviors or characteristics, allowing you to send more targeted and personalized messages to specific groups within your overall email list.
Last update: November 28, 2023