MailBluster vs Mailchimp


Which one is better MailBluster or Mailchimp? You might be getting a tough time selecting the right email marketing software. This comparison will help you decide on the best email marketing software for your business.

We will have an elaborate discussion of the following features of both MailBluster and Mailchimp to draw the differential line between the two email marketing services.

  • Number of subscribers
  • Monthly email limitation
  • List segmentation
  • Drag & drop editor
  • A/B testing
  • Time-warp delivery
  • Pricing
  • Merge tags
  • Tracking and reporting

Let’s go through with a fine-toothed comb to find the best email marketing solution.

Number of Subscribers

MailBluster doesn’t limit the number of subscribers by setting a price bar for growing subscribers. It costs you $0/month for storing and managing an unlimited number of subscribers.

Contrarily, Mailchimp does have a limitation on having a large number of subscribers. After 2K subscribers, you have to pay a monthly charge. Several pricing plans start from as low as $11 per month to infinity, based on your number of subscribers.

Monthly Email Limitation

MailBluster allows users to send 62K emails per month for free. It will cost you ZERO! For the first 62K emails per month and after that, it costs Amazon SES standard pricing + $2 per 10K emails.

MailChimp provides only 10K emails per month with a free tire. If you want to send more than 10K, you need to switch the plan to a paid plan with a limited number of emails provided based on your number of subscribers.

List Segmentation

MailBluster is able to send targeted emails to your segmented subscribers. With MailBluster, users can easily target or re-target subscribers based on their location, activity or action towards a specific marketing campaign (e.g., opened a particular email or not, clicked the attached link or not), purchase history and a lot more.

MailChimp has a dynamic segmentation feature. It uses extensive segmentation options, which can be based on a single condition or blend of up to five conditions. Subscriber data (e.g., location, sign-up source, campaign activity, etc.), Audience fields (e.g., address, zip, date fields), e-commerce, and social profiles of the audience are some of the list segmentation resources.

Drag & Drop Email Builder

MailBluster comes with a great feature, namely Drag & Drop Email Builder. Premium like options to create customized templates without a single line of coding. WYSIWYG composer and HTML editor both are bundled with MailBluster which means you can code the templates by yourself or simply customize them!

MailChimp has the feature called Template Builder but its options are available depending on the pricing plan. You can not avail all the options on every package.

A/B Testing

MailBluster allows users to send different variations of an email campaign to sliced subscribers. It helps users to analyze and explore the effect of a specific campaign. With this option, users can easily find out the best effective marketing campaign.

MailChimp enables A/B Testing or Split Testing. Depending on a single variable, Mailchimp will generate all possible combination and sends them to different segments of subscribers. It helps to improve the marketing strategy by experimenting with different campaigns.

TimeWarp Delivery & Scheduling

TimeWarp delivery ensures your email is knocking the subscriber at a decent time to get the best outcome of it. MailBluster sends emails according to the subscriber’s local time zone. For example – If you are sending from New York and scheduling the delivery at 10 am, the West Coast subscribers would generally get the email at 7 am PST. Time-warp will prevent that email from being delivered until it is 9 am in the local time zone. This is one of the best features you can get with MailBluster.

Timewarp is a paid feature in MailChimp which schedules an email campaign based on each subscriber’s time zone. Depending on the pricing plan, a user may not have access to a timewarp.

Real-Time Tracking & Report

MailBluster tracks all opened, clicked or bounced email campaigns and makes it visual using charts and data. You can easily analyze and scrutinize the reports of specific campaigns.

MailChimp produces a report of campaigns for its users to analyze open, click, bounce, social media data, and ecommerce data. There is a page that contains campaign statistics like opens, bounce, clicks and total revenue, etc.

Merge Tags

MailBluster has merge tags to insert personalized or dynamic content from your audience into the campaigns you send. When you insert a merge tag into your campaign, it’ll be replaced with the content stored in the corresponding audience’s profile. For instance – you can insert your subscriber’s name in the subject line with marge tags dynamically.

MailChimp offers to merge tags for a wide range of dynamic information. Merge tags are available for email campaigns and some default forms and response emails too.

PricingThe Main Difference

MailBluster is allowing you to send 62K emails per month at $0/month, and there is no bar on subscribers. After 62K, you need to pay as low as $0.2 per 1K emails. Also, you can have a growing number of subscribers list without worrying about the price!

MailChimp starts charging you as soon as you cross the 2K subscribers limit though it is free of cost below 2K. And this charging continues as rising as your subscriber’s list grows. Besides, they provide only 10K emails per month if you are on a free plan.

Let’s just have a look at the pricing plans of both email-sending software to get an overview.

Assuming we are sending one campaign per month and here’s how it looks:

Number of Subscribers MailBlusterMailChimp
Up to 5000 $0 $59
10000 $0 $87
20000 $0 $189
35000 $0 $285
50000 $0 $299
70000 $1.6$475
85000 $4.6$475
100000 $7.6$605
200000 $27.6$1300
500000 $87.6 Contact sales

Other Similar Features

  • High Deliverability
  • Import Lists
  • Developer API
  • Send emails with attachments
  • 24/7 Email & Chat Support

There’s no doubt that MailChimp is a compelling email-sending service though. However, MailBluster wins clearly from the utilitarian point of view. MailBluster has way less feature-heavy than MailChimp, but it’s way cheaper and bundled with almost all the essential features and functions.

Click here to Start sending with MailBluster.

Happy Sending!


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