Introduction To start sending bulk emails, one often wonders about what to put and whatnot. The start always seems confusing and overwhelming. As a sender, you want to send emails... Read More
Apple Mail Privacy Protection (MPP) Affecting Email Marketing
Apple launched its Mail Privacy Protection (MPP) in late 2021, which started to impact email marketing from the beginning of 2022. Most marketers feel that Apple is forcing them to change their email marketing techniques to ensure security for its users. Though most of them took it positively as there would be anarchy without protection, hampering their marketplaces online. ... Read More
Single vs. Double Opt In: Which One is Better to Follow
Let’s say you gathered a lot of email addresses from people who sign-up on your website even to try out your solution once. And you then run a promotional email campaign on... Read More
Effectiveness of CTOR (Click-to-open rate) in email marketing – 2022
The Click to Open Rate (CTOR) is an email marketing metric that helps you measure the quality of the subject line and the body of your email, indicating where to improve for future campaigns. ... Read More
How Does Email Spammer Bot Affect Email Marketing?
Every email marketing tool provides metrics to show how your email marketing campaigns are going, and the email spammer bot pollutes those results. This is a nightmare for all email marketers, as the spambots prevent them from getting accurate data. The more precise your data is, the more opportunity you have to make the right decisions in your business.... Read More
Avoid the Awful Shortcut of Buying Email Lists at Any Costs!
Buying email lists for bulk email marketing sounds easy-process, right? Are you planning to do so? But, remember that following shortcuts is not always a good trick. It may turn... Read More
Email Security Guide to Protect Your Brand’s Reputation
Email security has become crucial since people are influenced to buy a product or service through marketing email. People are getting digital day by day. They prefer to purchase... Read More
Best Practices to Write a Price Increase Letter
A price increase letter is a formal notice that a business will send to its customers to inform them of a price change in their products or services.... Read More
Get Higher Conversions with Testimonial Advertising via Email
It is testimonial advertising when you pick a positive comment or review on your product or service and run an advertisement campaign with that review or comment. Building up good... Read More
Cold Emailing or Warm Emailing: Which Strategy Works Better?
Cold and warm emailing is the most widely used outreach email strategy. The cold emailing approach is a popular but unreliable email marketing strategy. In contrast, the warm... Read More
Email Marketing Landing Page Best Practices
The email marketing landing page welcomes new visitors directed from advertising emails to the website by attracting and providing solutions to their problems. It represents the... Read More