Introduction To start sending bulk emails, one often wonders about what to put and whatnot. The start always seems confusing and overwhelming. As a sender, you want to send emails... Read More
Implementing Foot in the Door Technique in Email Marketing
The Foot in the Door Technique (FITD) is a psychological method used in Marketing, Sales, and even Politics to make the targeted people agree with the thing you have in your mind. FITD technique aims to put no pressure on subjects to gain acceptance. Instead, it gathers natural compliance that can strengthen the relationship between requesters and targeted individuals.... Read More
Email Viruses and the Best Practices to Prevent Them
The rise of email viruses warns email marketers and receivers badly, pushing them to learn the best email security practices. Companies are struggling to ensure secure protocol to... Read More
Pure Competition: A Survival Guide to Marketing
Pure Competition is a marketing structure where many firms can compete by generating customers from the same marketplace, attracting them with similar products. ... Read More
Say “NO” to the Noreply Email If You are a Smart Email Marketer
Noreply email is a quick and shortcut process for an email marketer. Many organizations employ a noreply email address to run an email campaign or other emails. Although using... Read More
The Door in the Face Technique Affecting Marketing
Simply put, the door in the face technique prevents the house owners from slamming the door in the salesman’s face while bargaining. It’s a process to make the customers comply with a deal you want. ... Read More
B2B Email Marketing: A Necessary Approach for B2B Marketers
A business organization not only connects with individual people for its promotional purposes. Instead, a business organization also connects with another business to develop an... Read More
Best Practices of CRO Marketing Strategy
Marketers tend to generate leads to turn them into paying customers through Conversion Funnel, and CRO Marketing is the strategy to alter that dream come true. CRO strategy includes all the encouragements that influence your visitors to take the desired action. ... Read More
Ignorance of the Email Blacklist can be Your Worst Nightmare
Email blacklist incidence is one of the biggest fears and the most frustrating issue for an email marketer. Its threat level is too high for any email marketing campaign. Your... Read More
Apple Mail Privacy Protection (MPP) Affecting Email Marketing
Apple launched its Mail Privacy Protection (MPP) in late 2021, which started to impact email marketing from the beginning of 2022. Most marketers feel that Apple is forcing them to change their email marketing techniques to ensure security for its users. Though most of them took it positively as there would be anarchy without protection, hampering their marketplaces online. ... Read More
Single vs. Double Opt In: Which One is Better to Follow
Let’s say you gathered a lot of email addresses from people who sign-up on your website even to try out your solution once. And you then run a promotional email campaign on... Read More