Email Blast: Could It Go In The Wrong Way?

Email Blast: Could It Go In The Wrong Way?

Introduction Email blast is one of the most effective options to communicate and let a bunch of people know about your business services or products. However, it has a few... Read More
Brand Storytelling: The Way to Magnetize Your Customers

Brand Storytelling: The Way to Magnetize Your Customers

It took hundreds upon hundreds of millions of years of surviving and evolving to form the most complex thing, the human brain, out of billions upon billions of creatures-most of which has been extinct. The human brain discovered the mind whenever self-consciousness appeared, separating the self from other existence. After that, they faced the dread of loneliness which triggered the brain to find the terrifying thing - time. Later, time became the holder of consciousness. In other words, time became the holder of the story, leading human kinds to imagine the future based on the previously gained meaning (experiences). In this continuity, the mind becomes the storage machine of stories, where humans can memorize, analyze, and manipulate the stored stories. It’s the story of the story. Notice that your mind can’t function with the idea of “story” without its story; that is the most exciting thing.... Read More
Product Positioning: The Magic Wand to Success in Marketing

Product Positioning: The Magic Wand to Success in Marketing

Presenting an idea is fantastic until the concept considers the receivers’ interests—the tendency to send more and receive fewer results in overcommunicating, distracting from the actual context. In marketing, when receivers mostly lack the patience to hear, communication becomes more challenging, giving you little time to comply. ... Read More
Apology Email: Turn Oops into Hurrah!

Apology Email: Turn Oops into Hurrah!

An apology email is one of the standard ways to say sorry to your customer or subscriber without having any negative impact. Mistakes are inherent in human beings, and... Read More
Implementing Foot in the Door Technique in Email Marketing

Implementing Foot in the Door Technique in Email Marketing

The Foot in the Door Technique (FITD) is a psychological method used in Marketing, Sales, and even Politics to make the targeted people agree with the thing you have in your mind. FITD technique aims to put no pressure on subjects to gain acceptance. Instead, it gathers natural compliance that can strengthen the relationship between requesters and targeted individuals.... Read More