Apple Mail Privacy Protection (MPP) Affecting Email Marketing

Apple launched its Mail Privacy Protection (MPP) in late 2021, which started to impact email marketing from the beginning of 2022. Most marketers feel that Apple is forcing them to change their email marketing techniques to ensure security for its users. Though most of them took it positively as there would be anarchy without protection, hampering their marketplaces online. ... Read More
How Does Email Spammer Bot Affect Email Marketing?

How Does Email Spammer Bot Affect Email Marketing?

Every email marketing tool provides metrics to show how your email marketing campaigns are going, and the email spammer bot pollutes those results. This is a nightmare for all email marketers, as the spambots prevent them from getting accurate data. The more precise your data is, the more opportunity you have to make the right decisions in your business.... Read More
Email Marketing Landing Page Best Practices

Email Marketing Landing Page Best Practices

The email marketing landing page welcomes new visitors directed from advertising emails to the website by attracting and providing solutions to their problems. It represents the... Read More