Implementing Foot in the Door Technique in Email Marketing

Implementing Foot in the Door Technique in Email Marketing

The Foot in the Door Technique (FITD) is a psychological method used in Marketing, Sales, and even Politics to make the targeted people agree with the thing you have in your mind. FITD technique aims to put no pressure on subjects to gain acceptance. Instead, it gathers natural compliance that can strengthen the relationship between requesters and targeted individuals.... Read More
The Door in the Face Technique Affecting Marketing

The Door in the Face Technique Affecting Marketing

Simply put, the door in the face technique prevents the house owners from slamming the door in the salesman’s face while bargaining. It’s a process to make the customers comply with a deal you want. ... Read More
Best Practices of CRO Marketing Strategy

Best Practices of CRO Marketing Strategy

Marketers tend to generate leads to turn them into paying customers through Conversion Funnel, and CRO Marketing is the strategy to alter that dream come true. CRO strategy includes all the encouragements that influence your visitors to take the desired action. ... Read More
Apple Mail Privacy Protection (MPP) Affecting Email Marketing

Apple Mail Privacy Protection (MPP) Affecting Email Marketing

Apple launched its Mail Privacy Protection (MPP) in late 2021, which started to impact email marketing from the beginning of 2022. Most marketers feel that Apple is forcing them to change their email marketing techniques to ensure security for its users. Though most of them took it positively as there would be anarchy without protection, hampering their marketplaces online. ... Read More