The Click to Open Rate (CTOR) is an email marketing metric that helps you measure the quality of the subject line and the body of your email, indicating where to improve for future campaigns. ... Read More
How Does Email Spammer Bot Affect Email Marketing?
Every email marketing tool provides metrics to show how your email marketing campaigns are going, and the email spammer bot pollutes those results. This is a nightmare for all email marketers, as the spambots prevent them from getting accurate data. The more precise your data is, the more opportunity you have to make the right decisions in your business.... Read More
Avoid the Awful Shortcut of Buying Email Lists at Any Costs!
Buying email lists for bulk email marketing sounds easy-process, right? Are you planning to do so? But, remember that following shortcuts is not always a good trick. It may turn... Read More
Email Security Guide to Protect Your Brand’s Reputation
Email security has become crucial since people are influenced to buy a product or service through marketing email. People are getting digital day by day. They prefer to purchase... Read More
Best Practices to Write a Price Increase Letter
A price increase letter is a formal notice that a business will send to its customers to inform them of a price change in their products or services.... Read More
Get Higher Conversions with Testimonial Advertising via Email
It is testimonial advertising when you pick a positive comment or review on your product or service and run an advertisement campaign with that review or comment. Building up good... Read More
Cold Emailing or Warm Emailing: Which Strategy Works Better?
Cold and warm emailing is the most widely used outreach email strategy. The cold emailing approach is a popular but unreliable email marketing strategy. In contrast, the warm... Read More
Email Marketing Landing Page Best Practices
The email marketing landing page welcomes new visitors directed from advertising emails to the website by attracting and providing solutions to their problems. It represents the... Read More
Is Your Email Mobile Friendly? Tips to Make a Responsive One
Mobile phone usage is widespread in this digital age. People use mobile devices frequently to check their daily emails or other notifications, keep in touch with family members,... Read More
Sales Funnel: Turn Visitors into Buyers with Email Marketing
A tidy-up sales funnel can give the salesperson a better understanding of customers’ needs and interests. In this time of high competitiveness and distrust, sales... Read More