The Door in the Face Technique Affecting Marketing

The Door in the Face Technique Affecting Marketing

Simply put, the door in the face technique prevents the house owners from slamming the door in the salesman’s face while bargaining. It’s a process to make the customers comply with a deal you want. ... Read More
Best Practices of CRO Marketing Strategy

Best Practices of CRO Marketing Strategy

Marketers tend to generate leads to turn them into paying customers through Conversion Funnel, and CRO Marketing is the strategy to alter that dream come true. CRO strategy includes all the encouragements that influence your visitors to take the desired action. ... Read More
Apple Mail Privacy Protection (MPP) Affecting Email Marketing

Apple Mail Privacy Protection (MPP) Affecting Email Marketing

Apple launched its Mail Privacy Protection (MPP) in late 2021, which started to impact email marketing from the beginning of 2022. Most marketers feel that Apple is forcing them to change their email marketing techniques to ensure security for its users. Though most of them took it positively as there would be anarchy without protection, hampering their marketplaces online. ... Read More
How Does Email Spammer Bot Affect Email Marketing?

How Does Email Spammer Bot Affect Email Marketing?

Every email marketing tool provides metrics to show how your email marketing campaigns are going, and the email spammer bot pollutes those results. This is a nightmare for all email marketers, as the spambots prevent them from getting accurate data. The more precise your data is, the more opportunity you have to make the right decisions in your business.... Read More