Noreply email is a quick shortcut process for an email marketer. Many organizations employ a noreply email address to run an email campaign or other emails. Although using a... Read More
The Door in the Face Technique Affecting Marketing
Simply put, the door in the face technique prevents the house owners from slamming the door in the salesman’s face while bargaining. It’s a process to make the customers comply with a deal you want. ... Read More
B2B Email Marketing: A Necessary Approach for B2B Marketers
A business organization does not only connect with individuals for promotional purposes. Instead, a business organization also connects with another business to develop an... Read More
Best Practices of CRO Marketing Strategy
Marketers tend to generate leads to turn them into paying customers through Conversion Funnel, and CRO Marketing is the strategy to alter that dream come true. CRO strategy includes all the encouragements that influence your visitors to take the desired action. ... Read More
Ignorance of the Email Blacklist can be Your Worst Nightmare
Email blacklist incidence is one of the biggest fears and the most frustrating issue for an email marketer. Its threat level is too high for any email marketing campaign. Your... Read More
Apple Mail Privacy Protection (MPP) Affecting Email Marketing
Apple launched its Mail Privacy Protection (MPP) in late 2021, which started to impact email marketing from the beginning of 2022. Most marketers feel that Apple is forcing them to change their email marketing techniques to ensure security for its users. Though most of them took it positively as there would be anarchy without protection, hampering their marketplaces online. ... Read More
Single vs. Double Opt In: Which One is Better to Follow
Let’s say you gathered a lot of email addresses from people who sign-up on your website even to try out your solution once. And you then run a promotional email campaign on... Read More
Effectiveness of CTOR (Click-to-open rate) in email marketing – 2022
The Click to Open Rate (CTOR) is an email marketing metric that helps you measure the quality of the subject line and the body of your email, indicating where to improve for future campaigns. ... Read More
How Does Email Spammer Bot Affect Email Marketing?
Every email marketing tool provides metrics to show how your email marketing campaigns are going, and the email spammer bot pollutes those results. This is a nightmare for all email marketers, as the spambots prevent them from getting accurate data. The more precise your data is, the more opportunity you have to make the right decisions in your business.... Read More
Avoid the Awful Shortcut of Buying Email Lists at Any Costs!
Buying email lists for bulk email marketing sounds easy process, right? Are you planning to do so? But remember that following shortcuts is not always a good trick. It may turn... Read More