MailBluster VS Sendy

In the email marketing world, both MailBluster and Sendy are allowing users to send an enormous amount of marketing emails or newsletters at a low cost using Amazon SES.

This article will outline a detailed and honest comparison between MailBluster and Sendy. We will consider the following features for comparison:

  • Setup
  • Number of subscribers
  • List Segmentation
  • Drag & Drop email Builder
  • A/B Testing
  • Time-Warp Delivery
  • Real-Time Tracking & Reporting
  • Pricing

Let’s undergo every bit now to make up your mind which one you should go with.


MailBluster is cloud hosted, that means no setup is required from your side. All you need to do is create your account on MailBluster, put your amazon SES credentials, and start sending. Moreover, if you need a hand on getting started, you can hit the live chat  anytime, we are very happy to walk you through the process step by step.

On the other hand, Sendy is a self-hosted. That makes a it complicated to set up specially if you are not a pro with web hosting. To start sending, you need to find out a hosting provider who offers an Apache server with PHP & MySQL support and which is running on a similar to or Unix operating system for example- Linux. After configuring and installing the files another walk-through needs to be passed to integrate your AWS account with Sendy. Moreover, you need to pay the monthly hosting bill. A big minus for Sendy.

Number of Subscribers

Both MailBluster and Sendy gives you the luxury to store and manage unlimited number of subscribers or email addresses. You can store unlimited subscribers in Mailbluster at a cost of $0 per month.

But for Sendy, you have to provide the monthly hosting fee from $10 to $40+ depending on the hosting you are using to host it.

List Segmentation

With MailBluster you can send targeted newsletters to a segment of your subscribers. You can target or re-target subscribers by segmenting them based on their activities, like who opened a specific email, whether a link attached to an email clicked or not, purchase history, locations, and much more.

Sendy too has the feature ‘List Segmentation’ but it’s way less powerful than MailBluster. Sendy lets users create customized segments based on location, specific email sending service users (e.g. Gmail), etc. For best results, users can include or exclude any segment or list from any campaign.

Drag & Drop Email Builder

There is an amazing feature called Drag & Drop Email Builder MailBluster comes with. This features allows users to create email campaigns by themselves. Beautiful, creative and professional like options are there to make your newsletter more attractive to your subscribers. You can create newsletter without any prior knowledge of coding. Moreover, titles, buttons, texts, layouts everything can be customized. Also, MailBluster has both WYSIWYG composer and HTML code editor too.

Sendy does not have drag and drop email builder. It has a WYSIWYG editor and a HTML code code editing mode which allows you to create the HTML email somewhere else and send it through sendy.

A/B Testing

MailBluster enables users to slice the subscribers into A/B Testing slices and send multiple variations of a campaign to analyze and scrutinize the outcomes. It helps the users to find out the most effective marketing campaign.

Contrarily, Sendy doesn’t have A/B Testing feature.

Time-Warp Delivery & Scheduling

MailBluster gives the opportunity to schedule campaigns according to the subscriber’s time-zone. For instance, if an email sent from New York and scheduled 9 am for delivery, a west coast subscriber might get the email at 6 am PST. Timewarp Delivery assures that anyone doesn’t get it until it’s 9 am in their time-zone. Also, you can schedule campaigns to send later.

Nevertheless, Sendy also provides scheduled delivery. Users can generate a schedule for their email campaigns to send it later based on date and time-zone.

Real-Time Tracking & Reporting

MailBluster tracks subscriber activities like: opens, clicks, bounces, complaints etc. It also harvest all available information on a subscriber like which devices they are using, which browser, and their location. It uses amazon SNS for tracking, which gives you a robust and accurate data.

However, Sendy shows tracking and reporting of email campaigns with its built-in mechanism. Which sometimes can not provide you with data as robust and accurate as MailBluster.


MailBluster does not charge based on number of subscribers. You can store unlimited subscribers and pay only for the email you send. MailBluster is probably the only email sending tool which is providing 62K emails FREE every month! After that, it charges as low as $0.10 for per 1K emails.

Sendy will cost $59 on first purchase and $29 for updates for each new version. Plus the monthly hosting cost from $10-$40+ depending on the hosting provider you are using. Moreover, if you are not comfortable doing all the server admin work all by yourself, you need to hire one for setup maintenance.

Let’s have a look at the pricing plans of both the email sending software:

InstallationCost per 1K emailsSubscribersHosting Fee

For both Sendy and MailBluster, AamazonSES sending charges (0.10/1000 emails) will be applied.

Similar Features of Both The Platforms

  • Great deliverability (via Amazon SES)
  • Bounce handling
  • Unsubscribe handling
  • Custom fields
  • Import lists without re-confirmation
  • Send emails with attachments
  • Use personalization tags

To draw a decisive conclusion, it is essential to be clear which one is favourite between MailBluster and Sendy. A strength comparison has been done of each of the bulk email sender as follows-

Arguments in favour of MailBluster

  1. No setup Fee
  2. No monthly Fee
  3. Cloud Hosted – one click setup.
  4. Unlimited Number of Subscribers
  5. 62K emails free per month
  6. Drag & Drop Email Builder
  7. Advanced list Segmentation
  8. Timewrap Delivery (based on client’s local time-zone) to make the email campaign effective.
  9. A/B Testing option to compare and analyse a campaign.
  10. Developer API to providing the option to integrate it to other systems.

Arguments in favour of Sendy

  1. No monthly Fee
  2. Unlimited Number of Subscribers
  3. Unlimited Number of Emails
  4. Report Generation
  5. Integrate it to other systems via Zapier


If the count of individual arguments in points (10:5) then it is clear that MailBluster clearly wins the race. However, it is totally upon users to realize the aforementioned points and make decision relying on their findings. Click here to Start sending with MailBluster.


2 thoughts on “MailBluster VS Sendy”

  1. Mailbluster is really a good alternative to Sendy. Can you please tell me if I can integrate the Postcards into the Mailbluster?


    1. Hello Andrew, If you can export HTML from Postcard, you can definitely send it with MailBluster. Moreover, we have a built-in Drag and Drop Email Builder which you can use for free. Give it try here:
      And let us know your thoughts.

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