How to Integrate MailBluster with WooCommerce: Step-by-Step

woocommerce integration with mailbluster

Finding a solution to integrate MailBluster with WooCommerce?

Integration with WooCommerce is not a daunting task when you prefer MailBluster as your first choice. MailBluster offers a seamless integration process when you want to connect WooCommerce, the biggest ecommerce software platform with a 39 percent market share

So, why integrate WooCommerce with MailBluster?

Integrating WooCommerce with MailBluster lets you manage and track leads with detailed analytics, creating a well-crafted email campaign that promotes more sales and boosts your business!

So, what are you waiting for? 

Connect MailBluster with WooCommerce right away!


Things you Need: Integrating MailBluster with WooCommerce 

When you want to integrate MailBluster with WooCommerce, you need to settle a few things before starting the integration process. Work with WordPress installation first to install plugins easily. Keep in mind

  • Install WordPress at first
  • Installing WordPress enables you to install plugins
  • Integrate only if you have leads to monitor
  • Connect only if you have a WooCommerce store

How to integrate MailBluster with WooCommerce: Step-by-step

MailBluster and WooCommerce integration only require a few steps to complete. But before you begin, let’s start with the WordPress installation in the first place. Here we are installing WordPress locally.

Integration of MailBluster with WooCommerce


As WooCommerce is a plugin for WordPress, you need to install WordPress locally before installing the plugin.

You can either watch our video tutorial on integrating MailBluster with WooCommerce or follow the blog to do the steps.

Step 1: Installing WordPress locally on Windows

Installing WordPress requires you to work on installing web development software on your device. You can use Xampp or Wampserver to run WordPress locally.

Let’s get to the WordPress Installation now.

1.  We will use Wampserver to install WordPress. First, Install Wampserver on your device. Remember to install Visual C++ packages with the latest versions.

wampserver software installation

2. Run Wampserver and go to localhost/phpmyadmin in your preferred browser. Log in to the admin panel, use root as your username, and leave the password field blank. Click Login.

wampserver login

wampserver dashboard

3. Now, you need to create a Database and install WordPress. Go to the Dashboard, Name the Database, and select Collation from the pull-down menu.

Click on Create. Go back to Database.

Database dashboard on phpMyAdmin

Database name and category selection on phpMyAdmin

Database is successfully created


4. Now, install WordPress on your device. Go to and download the zip file. Extract it and put the WordPress folder into the Wamp64→www folder. Generally, C:/wamp64/www directory. 

Rename the WordPress folder to any of your preferred names, such as testingsite. We will use this name to run the WordPress site. Now, type localhost/testingsite in the address bar of your preferred browser.

Choose your language and click Let’s go. This will allow you to create your Database name and password field. 

Downloading WordPress

placing downloaded WordPress folder

localhost server connects through wampserver

WordPress installation language selection

5. Here, In the blank field, type the Database name you gave in the previous step in phpMyAdmin; in this case, we gave it datanew1. 

Type the username as root, leave the Password field blank, and leave the rest of the fields. Click on Submit.

Click on Run the installation on the next screen. Type the Site Title, create Password, provide an Email address, and Install WordPress.

Now login using the Username and Password you created. This will bring you to the WordPress Dashboard. 

Your website is now locally hosted using Wampserver.

See the screenshots to follow the steps.

Database connection details submission

Database connection is created

WordPress installation process

The installation process is successful

Login to WordPress using username and password

WordPress dashboard

Step 2: Installing WooCommerce plugin to WordPress

Finally, the WooCommerce plugin must be installed to integrate MailBluster. So, go to Plugins→Add New Plugin from the side menu. Search WooCommerce in the search option, and install and activate the WooCommerce plugin.

WooCommerce plugin installation on WordPress

WooCommerce plugin is installed, and its features

Step 3: Integrating MailBluster with WooCommerce using Bit Integrations

Using the Bit Integrations plugin on WordPress, you can easily integrate MailBluster with WooCommerce. You need to set the trigger and action as WooCommerce and MailBluster simultaneously, and later configure the options on what events will trigger the leads. 

Check the steps below.

1. Install the Bit Integrations plugin on your WordPress site. Go to Add New Plugin, search for Bit Integrations, Install it, and Activate it. 

Bit Integrations Plug-in Installation

2. Now, go to the Bit Integrations plugin and click on Create Integration>Select trigger as WooCommerce>Form/Task Name.

Here, we select Customer-edit. Later, go to the Action section; here, you have to select MailBluster. Later, set the API key obtained from MailBluster by going to Settings>API Keys>Create new>Name your API>Create. 

Now, Copy the API value and paste it in API Token in the MailBluster integration section. Click Authorize and Next.

Follow the screenshots,

Create Integrations in Bit Integrations plugin

Selecting trigger in Bit integrations

Selecting Form/Task Name

Selecting Action in Bit Integrations plugin

Pasting API key obtained from MailBluster

Copying key value from Mailbluster API

3. Moving on to the next step, now set the Subscription Type as Subscribed. In the next step, you have to select options from Field Map, select the preferred option that you want to integrate from the Form Fields and MailBluster Fields, and tick the Update Lead once you finish mapping. 

Here, we need the Email and First Name.

Check the Update Lead and click Next. Click Finish and Save in the Next step.

Follow the screenshots.

MailBluster integrations settings subscription type
MailBluster integration settings Field Mapping
MailBluster integration is successful

4. Now, test the integration by logging in to WordPress and going to the store. There, acting as a customer, go to account>edit your password and account details. 

As we have selected Customer-edit earlier in the WooCommerce Trigger section, edit your customer details a bit by changing your First name or Last name and save the information. 

Step 4. Check if the lead is added

Check the Integration Log by going to Bit integrations>Actions>Timeline and check if the lead integration is successful.

Now, go to the MailBluster Leads section and check if the lead is added.

Note: You can select a different Form/Task Name [Product-delete, order-create, order-delete, and more] if you need in the WooCommerce Trigger section.

Account Details in WooCommerce test store
Integration timeline selection on bit integrations
MailBluster integration log
MailBluster leads section

This ensures that anything your customer does [according to your Triggered input and Field mapping] in your WooCommerce store is successfully integrated into the Leads section in MailBluster. 

Wrap Up

WooCommerce is an e-commerce platform for online stores. If you want to track your subscribers, you can integrate MailBluster with WooCommerce. Our comprehensive guide will help you grow your store and track everything according to your subscribers’ preferences. 


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