Are you searching for some of the best Cyber Monday emails? The holiday season is coming soon, and so are the Black Friday and Cyber Monday occasions! Hence, there’s no doubt that inspiration is needed to craft compelling Black Friday and Cyber Monday email campaigns. Better get ready to make some excellent email marketing plans to nail this holiday season!
In this blog, I will discuss Cyber Monday emails in detail (2024). You will go through some effective Cyber Monday email examples and crafting tips for better ideas.
Table of contents
- When is Cyber Monday 2024?
- What is Cyber Monday Emails?
- 5 Best Cyber Monday Email Examples
- Cyber Monday Email Crafting Tips
- Best Time to Send Cyber Monday Emails
- Wrap Up
When is Cyber Monday 2024?
Cyber Monday occurs after Thanksgiving. Thanksgiving falls on the fourth Thursday of November. And this year, Thanksgiving is on the 28th of November. So, the following Monday of Thanksgiving is the D day for Cyber Monday.
So, when to send Cyber Monday email?
Cyber Monday is on December 2, 2024. Mark it on your calendar because that’s the date for sending this year’s Cyber Monday emails!
💡 To learn about Thanksgiving email templates, read 👉 Best Thanksgiving Email Templates from MailBluster.
What is Cyber Monday Emails?
Cyber Monday emails are part of holiday email marketing campaigns that give sales and exciting offers for the Cyber Monday occasion. And it belongs to the Cyber Monday e-commerce marketing strategy. Wondering what Cyber Monday is? Let’s know about this marketing term in detail!
What is Cyber Monday?
In e-commerce, the Monday after the American Thanksgiving weekend is called “Cyber Monday.” And the term “cyber” in it refers to e-commerce/online sales. So, how does Cyber Monday work? It is an online shopping event that runs for 24 hours. Internet retailers typically offer exclusive deals, discounts, and promotions on that day, just like physical stores do on Black Friday.
In the meantime, established stores provide unique offers that are available online only. Some people believe that Black Friday and Cyber Monday have become one big online and in-store shopping event, making it difficult to tell them apart.
Why does Cyber Monday matter?
Cyber Monday is the most significant online shopping day of the season. On Cyber Monday, consumers made record-breaking purchases totaling $11.3 billion in 2022, which is up 5.8% from 2021. Compared to the $9.12 billion spent on Black Friday, this was over $2 billion more. And this kind of sales increase happens every year.
Furthermore, while approximately 27% of American consumers planned to buy in person on Black Friday in 2023, more than 66% planned to shop on Cyber Monday, resulting in $12 billion spent on this online shopping day in 2023. So, marketers must make proper arrangements to use this opportunity to boost sales!
5 Best Cyber Monday Email Examples
Let’s get inspired by some of the best Cyber Monday email templates!
1TunnelBear Cyber Monday sale email example
The following example is a Cyber Monday email template from a VPN service provider brand, Tunnel Bear. This one is unique with its witty heading style as they have used onomatopoeia here, replacing “cyber” with “cybear” which matches their brand title, “Bear Tunnel.”
Key features:
- The branding is on top.
- The heading started in a witty way by applying the onomatopoeia method, “Cybear” Monday sales!”
- The email body part displays their offer “Save 58%” with a cute bear image in email followed by the offer description.
- The email has a CTA (click-to-action), “Get a Grizzly-save 58%!”
- It briefly introduces their brand and a “Happy tunneling” wish from the team.
- The email footer has social media handles and an unsubscribe link. It’s very essential to keep the unsubscribe rate low.
2Baggu Cyber Monday sale email example
Baggu sells bags. You can take Cyber Monday email inspiration from this one. In this email, they focused on displaying their multiple Cyber Monday sales. And they are offering both online and in-stores.
Key features
- The branding is on top.
- The heading started with Cyber Monday sales.
- The email body part displays multiple sales.
- It has a CTA “Shop now” button.
- In the email footer, they added an unsubscribe link to email.
3Grammarly Cyber Monday savings email example
Grammarly started with Cyber savings and its ending date. And they went for a catchy magical “spell” theme to grab the reader’s attention.
Key features
- The branding is on top of the email.
- They started the heading with Cyber Monday offer “50% off any plan.”
- The email image suited the magical theme.
- The body part included a catchy attention-grabbing line, “Cast a spell with your words,” to shift the audience’s focus towards the offer description.
- It has a CTA “Upgrade now” button.
4Udemy Cyber Monday sale email example
Check out the following Cyber Monday email template from Udemy. They are offering several of their courses for $10 only as Cyber Monday deals.
Key features
- Their branding is on top.
- The heading started with “Cyber Monday sales.”
- The body part contains CTA “Shop $10 courses.”
- It has included countdowns: “sale ends in…”
- Later, they displayed the top courses they offered.
- In the footer, they included unsubscribe URL and multiple options for better navigation of their brand.
- The email ended with attracting their IOS and Android app downloading buttons.
5Dr. Martens Cyber Monday email example
Dr. Martens gave 30% off on clothing, bags, and accessories. Also, 60% off on clearance products.
Key features
- The branding is clearly on top of the email.
- The email started with countdowns, “Ends midnight tonight.”
- They highlighted Cyber Monday in the body part.
- Later, they described the Cyber Monday sales and user code “CYBER30.”
- The email has multiple CTAs.
Cyber Monday Email Tips
Here are some essential crafting tips for Cyber Monday emails. You can go through these tips quickly!
- You should create catchy email subject lines and opening line.
- Personalize your Cyber Monday marketing campaigns.
- Try to present your brand in a standard way.
- Try to keep the email simple and clear to match your brand.
- Add a large headline or primary statement that draws attention to your Cyber Monday deals and piques readers’ interest.
- Include your offer noticeably.
- Include the product image in the email.
- Make the email personalized to get the right deals to the right people.
- Make the email mobile-friendly.
- Display your items and offers in the email.
- Create a sense of urgency so the consumers take action.
- Don’t forget to add an unsubscribe link in email.
10 Best Cyber Monday Email Subject Lines
- 50% off: Cyber Monday sale starts now!
- Unlock your Cyber Monday deals
- 40% Flash Sale on Cyber Monday begins!
- Today only: Cyber Monday savings up to 70%
- CYBER SAVINGS! Holiday Gifts on SALE!
- Unwrap your Cyber Monday holiday gifts!
- Yey to Cyber Monday savings!
- Last chance for Cyber Monday savings
- Extended Cyber Monday sales!
- Happy Cyber Monday shopping!
Best Time to Send Cyber Monday Emails
When to send Cyber Monday email? Let’s figure out the best time to send Cyber Monday email campaigns.
Firstly, you can send your first email on Monday, November 25th, one week before Cyber Monday. After that, follow up with a second email to launch your Cyber Monday email sale on the morning of December 2nd. Lastly, in the final hours of Cyber Monday, send a last chance email to encourage customers to take action.
Additionally, you can send the fourth email the following day if you would like to extend your Cyber Monday offer. You can, therefore, plan for a total of four Cyber Monday emails.
Wrap Up
E-commerce companies will be busy, as they always are at this time of the year. So, prepare for the increased rivalry by fusing persuasive sales pitches with potent marketing techniques. Send your Cyber Monday emails using MailBluster, our convenient and cost-effective email marketing tool. The ideas, examples, and advice in this blog will hopefully assist you in creating effective Cyber Monday email marketing campaigns.
For Black Friday Email examples, click below!
Black Friday Email Examples & Tips
Get to know MailBluster’s Black Friday & Cyber Monday email Templates:
Introducing MailBluster’s Black Friday & Cyber Monday Sales Email Templates
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