MailBluster presents the best Black Friday and Cyber Monday email templates, so you don’t have to craft them from scratch! The holiday season is coming soon, and so are the Black Friday & Cyber Monday occasions! Hence, you must craft compelling Black Friday emails and Cyber Monday email campaigns. Don’t delay; prepare to make effective email marketing plans using our MailBluster’s excellent BFCM email templates!
In this blog, I will detail the Black Friday and Cyber Monday (BFCM) email templates of MailBluster. You will get a better idea of how to use these Black Friday/Cyber Monday email templates successfully.
Table of contents
- Best Black Friday and Cyber Monday Email Templates from MailBluster
- Black Friday and Cyber Monday FAQ
- Wrap UP
- Explore more for Holiday and BFCM event campaigns
Best Black Friday and Cyber Monday Email Templates from MailBluster
For holiday buyers, competition is fiercer than ever. In 2022, online sales increased by 2.3% in the United States alone, setting a new high. Also, Black Friday sales exceeded $9.8 billion in 2023. In comparison, the sales in 2022 were $9.12 billion, which is $680 million greater than that amount. Plus, Black Friday and Cyber Monday in 2023 saw an average discount of 31% for shoppers.
Let’s get introduced to some amazing Black Friday and Cyber Monday email templates so you don’t have to make them from scratch!
1Black Friday Sale teaser email template
The following Black Friday Sale email template can be used as a Black Friday teaser email campaign. You can customize it however you see fit, intending for the upcoming Black Friday announcement.
Key features:
- Start with the “Black Friday sale” at the top of the email. You can put your brand logo there, too.
- The heading is “Black Friday is coming.” And below that, display your offer.
- There’s a CTA (click-to-action) “Shop now” button to use that offer and purchase.
- The body part has a final countdown for the Black Friday launch.
- After that, show your products, followed by another CTA “Buy now” for purchasing those items.
- Later, present the contact details of your business.
- Attach your social media handles.
- Add an unsubscribe link in email. And don’t forget to do it because it will help you in keeping the unsubscribe rate lower.
- End with multiple navigation options for the users.
2“Nearly here” Black Friday teaser email template
You can use this “nearly here” Black Friday email template as a teaser. Let’s see what you can do with this template.
Key features:
- You can add your brand logo replacing the existing one, “Eve” from “Eve Sleep”
- Attach product navigation options.
- Write the greetings.
- Then, announce Black Friday’s arrival.
- Describe your offer.
- Give a voucher code and mention it in a favorable way.
- After that, attach a CTA “Buy now” button.
- Then, you can attach multiple options suitable to your business. For example, as you can see, it has options for referring a friend, shipping, and rating.
- Below that, add your business address and contact information.
- Add your social media handles, and after that, unsubscribe URL.
- End with adding multiple user/website navigation options.
3Black Friday super sale email template
Use this simple yet effective Black Friday super sale email template as a teaser or announcement for the Black Friday email campaign. You can customize this simple HTML email template as you wish to implement it for the BFCM email campaigns.
Let’s check it out!
Key features:
- Put your logo at the top of this Black Friday email template.
- The heading is enticing: Black Friday super sale. Plus, mention the starting date of the upcoming Black Friday sale event.
- Display the Black Friday offer range as the 2nd heading. Highlight it in a way that grabs the customer’s attention.
- Moving on to the next part, write an engaging Black Friday message.
- End the email by completing the email footer section: add social media handles, business contact, unsubscribe link, and your website navigation options.
4Start of holiday sales: Black Friday launch email template
You can use the following “start of holiday sales” email template in a Black Friday launch email campaign. This template can be useful in showcasing various offers and sales. Let’s check out what it offers.
Key features:
- Start with attaching your store logo.
- The first heading is “Black Friday. Start of holiday sales.”
- Display your offers. You can display offers for both Black Friday and Cyber Monday occasions.
- In the body part, another heading is “Big sale. Don’t miss.”
- Display more offers. And below that, attach multiple CTAs.
- The 3rd heading is “For limited time only!” which will work for urgency.
- Then show more offers here, focusing on “exclusively of today only!”
- Then display final offers with the CTA “Shop now” button.
- End with attaching your social media handles, unsubscribe link, business information, user navigation options, and copyright statements.
5“It’s here” Black Friday launch email template
The following Black Friday email template example comes with a pinkish theme, and it is for the Black Friday launch, too. Use/customize it for your BFCM event email campaigns.
Let’s review it!
Key features:
- Start with heading “Black Friday Sale” with the urgency “Hurry up.”
- Add a CTA “Shop now” button.
- The latter portion has a FOMO (fear of missing out) concept with the heading “Few days left only.”
- Below, you can write your message followed by a CTA “Visit now” for website navigation.
- Finally, end with attaching your social media handles, unsubscribe link, business information, and user navigation options.
6Black Friday deals launch email template
This Black Friday “deals for days” email template is also for the launching day. Let’s see what it has to offer.
Key features:
- Starts with the Black Friday launching announcement, “It starts now!” and below it, the offer details for signing up.
- The heading in the body part states, “Black Friday deals for days.” And you can write your offer message underneath it.
- It has a CTA for visiting your store, and below that, you can add more navigation links for your online shop.
- Later, you can display the images of your special/premium products along with the CTAs for placing orders.
- End with adding your social media handles, opt out link, business information, and user navigation options.
7Black Friday last chance email template
This Black Friday email template is for last chance reminders. Let’s see what this Black Friday last chance email has to offer.
Key features:
- The email template starts with the “Black Friday Sale” statement.
- “Last chance” heading is in big font, and it conveys the FOMO message.
- Displays sale “Up to 50% off,” and has a witty line “nothing haunts us like things we don’t buy.”- it will grab readers’ attention.
- It has a CTA “Shop now” button below that.
- After that, add social media handles, unsubscribe link, and business information.
- End with adding user navigation options in the email footer.
8“Don’t miss out” Black Friday email template
This Black Friday email template is also for use as a “don’t miss out”- last chance Black Friday sale email. Let’s see what it’s got!
Key features:
- Starts with a big heading that presents the FOMO concept- “Don’t miss out- score big savings now! Black Friday sale.”
- Then there’s an email image, and below it is the “Last chance!” offer description.
- After that, add product images with offered prices.
- Final reminder with a “Limited time offer” heading.
- Later, end with adding social media handles, unsubscribe link, business information, and user navigation options.
9Black Friday extended email template
This MailBluster’s Black Friday email template is for the Black Friday extended offer emails. Let’s see what it has to offer.
Key features:
- Starts with the “Black Friday extended” heading and mentions the offer below.
- Give a suitable image and write the message in detail.
- Then comes a CTA “Get it now” button.
- Show your products and attach a CTA to purchase those.
- Finalize by adding social media handles, unsubscribe link, business information, and user navigation options.
10Black Friday extended “for 24 hours” email template
The following Black Friday email template is also helpful for the Black Friday extended sales. This MailBluster’s Black Friday extended email template is designed for businesses that sell fitness costumes and products but can also be customized for other businesses.
Key features:
- Start with the Black Friday Extended heading; below it, mention your offer.
- It has a CTA “Shop now” button.
- Body part’s heading is, “What are you looking for?” followed by a message and a CTA “Search now” button.
- Display your best sellers/products, then write your message and give a CTA “Shop now” button.
- After that, tell about how you serve with multiple options like; fast delivery, quick delivery, and money back.
- Later comes the product gallery section. Here, show your exclusive products.
- Enclose it by adding social media handles, unsubscribe link, business information, and user navigation options.
11Cyber week sale email template
The following HTML email template is for the Cyber Monday sales. Use it for the Cyber Week sale campaign. Also, remember that you can customize it with MailBluster’s handy AI assisted drag and drop editor.
Let’s see what you can do with it.
Key features:
- The email template starts with the offer “Save 10%” and code “SIDEWIDE101.” After that, you can attach your logo.
- The heading is “ Cyber week sale,” and below it, mention your offer with an urgency note, as you can see in the template, “Limited time offer!”
- Then, provide a CTA “Grab your deals” button and write your message.
- Share your shipping plan.
- Mention the query/clarification option.
- End it by adding social media handles, unsubscribe link, business information, and user navigation options.
12Cyber Monday sale announcement email template
The following Cyber Monday email template can be used for the Cyber Monday sale announcement email campaigns. Customize this Cyber Monday email template if you have to change it to fit your needs.
Let’s see what it has to offer.
Key features:
- The email starts with the Cyber Monday sale announcement.
- Then, attach a suitable image.
- After that, write your message.
- Then, display the offer, product, or any other suitable image.
- Give a CTA to “Discover more.”
Keep note
All these best BFCM email templates can be customized as per your own business style. Also, you can even change a Black Friday email template into a Cyber Monday email template by customization or vice versa.
Black Friday and Cyber Monday FAQ
Is Black Friday and Cyber Monday the same?
No, Black Friday and Cyber Monday are not the same. Black Friday stands for offline and online sales, whereas Cyber Monday is mostly for digital sales. However, both are the biggest days for retailers.
When is Black Friday and Cyber Monday?
Black Friday occurs on the first Friday after Thanksgiving, whereas Cyber Monday falls on the first Monday after Thanksgiving. For 2024, Black Friday is on the 29th of November, and Cyber Monday is on the 2nd of December.
Is Cyber Monday after Black Friday?
Yes. Cyber Monday occurs after Black Friday, the first Monday after Thanksgiving.
Wrap UP
The holiday season is coming up quickly. So, get ready for it and set your goals and strategies straight! Send your Black Friday and Cyber Monday emails using MailBluster’s best BFCM email templates introduced in this blog, and craft successful email marketing campaigns.
Delay no more; join MailBluster if you haven’t already, and use these pro email templates.
Explore more for Holiday and BFCM event campaigns:
Black Friday Email Examples & Effective Tips
5 Best Cyber Monday Emails: Examples & Tips
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