Best Black Friday Email Examples & Effective Tips

You must be looking for the best Black Friday email examples and tips, as this year’s Black Friday is coming soon! Don’t worry, I got your back! Black Friday is a significant sales engine for small businesses and online retailers. And as it is quickly approaching, it’s time to make some essential deals! So, make sure to send Black Friday emails to boost your sales.

In this blog, I will discuss Black Friday email in detail (2024). You’ll get some effective tips and examples for better ideas and Black Friday email strategy, and these will help you create successful Black Friday marketing email campaigns.

TABLE OF CONTENTS

• What is Black Friday Email?
• Scheduled Black Friday Email Examples
• One-Time-Send Black Friday Email Examples
• Tips and Best Practices for Black Friday Emails
• Black Friday Email Subject Lines
• Best Time to Send Black Friday Email
• Wrap Up

What is Black Friday Email?

Do we get mail on Black Friday? Yes, we receive marketing ones for sure! But to keep up with this modern world, sending emails will be more efficient. A Black Friday email is a part of holiday email marketing campaigns that give sales and exciting offers for the Black Friday occasion. It belongs to Black Friday marketing. And do you know what that is? Let’s learn about this in detail!

What is Black Friday marketing?

Black Friday marketing is an occasion for businesses to boost sales. Companies use this occasion to advertise their Black Friday deals and offers. Special limited-time sales, digital marketing campaigns, and social media advertising are frequently used for Black Friday.

When is Black Friday?

Black Friday occurs on the first Friday after Thanksgiving. Thanksgiving falls on the fourth Thursday of November. And this year, Thanksgiving is on the 28th of November. So, the next day of it is the D day!

Do mark November 29th of 2024 on your calendar because that’s the date for this year’s Black Friday!

Why does Black Friday matter?

Black Friday matters because a special purchasing opportunity arises on this occasion. Plenty of shoppers research and plan deals, prepare for crowds and rejoice in finding hard-to-find items. Retailers who get their customers’ thoughts might provide distinctive shopping experiences that increase their likelihood of generating income.

Total US retail sales in November and December 2024 will rise by a robust 4.8% YoY (year-over-year) to $1.353 trillion, with e-commerce expanding at nearly twice that rate. Not only that, according to Paragon’s survey of over 2,000 active savers, a third (33%) prioritized saving money for holidays.

Plus:

• In 2023, Black Friday sales exceeded $9.8 billion. Compared to 2022, when revenues were reported at $9.12 billion, that is a $680 million increase.
• About 166.8 million Americans shopped during the 2023 Black Friday sale.

Therefore, use this opportunity to create a Black Friday marketing plan that your target market will adore and boost the conversion rates. 

Scheduled Black Friday Email Examples

Want to learn how to write an email for Black Friday? Let’s find out by reviewing some of the best Black Friday email examples! 

In this section, I have categorized the Black Friday event campaigns into four parts: 

• Black Friday teaser email, 
• Black Friday launch announcement email
• Last chance email of Black Friday
• Black Friday extended email

This way, you’ll better understand scheduled Back Friday emails. And you’ll be able to determine which example to follow for which day to send Back Friday emails.

Black Friday teaser email

As mentioned earlier, you should start sending Black Friday emails one or two weeks before Black Friday. Here are some Black Friday teaser examples for you!

Drunk Elephant: Black Friday teaser email example

The following Black Friday teaser example is from a skincare brand named Drunk Elephant. They announced Black Friday’s arrival in the heading section at the beginning of the email. After that, they gave their audiences a teaser of the offer so that they could stay tuned.

Key features:

• Branding is on top of the email.
• The email template has a catchy color combination of pink and yellow.
• The email starts with the announcement of Black Friday’s arrival. Also, it has an emoji within the word “coming” to give a funny look.
• The email provides a teaser of the upcoming offer.
• The email ends with a clear CTA (Click-to-action) “Prep your cart” button.

High Beauty: Black Friday teaser email example

The following example is from another skincare brand, High Beauty, and they started the heading by announcing that “Black Friday is almost here.” after that, in the body part, they invited their users to sign up for text alerts to get Black Friday deals first.

Key features: 

• Branding is at the top.
• The email template has a soothing color that matches the email image.
• The email’s heading is the announcement of Black Friday’s upcoming arrival.
• The body part urges the users to sign up for alerts on Black Friday’s deals and win exclusive prizes!
• It has a clear CTA “Sign up now” button.
• They have attached their social media handles.
• It has multiple navigation options.
• It has a disclaimer.
• They added an unsubscribe link in email. It’s a must in order to keep the unsubscribe rate lower.

Eve Sleep: Black Friday teaser email example

This one is from a mattress brand called Eve Sleep. They started by wishing “sweet dreams,” followed by the announcement of Black Friday’s arrival. What differentiates them from others is that instead of the day of Black Friday, they started giving discounts from the teaser.

Key features:

• Branding is on top.
• The email template has a soothing nightly vibe that matches the brand.
• The email’s heading is the greetings that, too, match the brand. 
• The body part consists of Black Friday’s arrival announcement and provides an offer.
• It has a clear CTA “Shop now” button.

Black Friday launch email

How to announce Black Friday deals? Let’s find out by reviewing some Black Friday launch announcement email examples.

Maingear: Black Friday launch email example

Maingear sells PCs and gaming stuff; they sent this one on the day of Black Friday with an interesting heading followed by the announcement of “Black Friday starts now” and the offer of “ up to $750 in savings.”

Key features:

• The branding is on top.
• The email’s template color and heading suit the brand.
• The body part consists of Black Friday’s starting announcement and provides an offer.
• After that, via Black Friday messaging conveys their launching and promotional information.
• It has a clear CTA “View All Deals” button.
• They attached their social media handles.
• They attached their company address.
• They added an unsubscribe link to email.

Designmodo: Black Friday email example

The next example is from Designmodo, and they have focused beautifully on the “Black Friday is now! 70% off” announcement.

Key features:

• The email template highlighted the Black Friday “launch” and “offer” in a catchy and unique design.
• The body part is the Black Friday sale message.
• It has a clear CTA “Learn more” button to help you understand their offer further.
• They added their social media handles and an unsubscribe URL.

Last chance email

BaubleBar: Black Friday last chance email example

BaubleBar, a jewelry brand, sent this last chance email. You can take inspiration from this one to send Black Friday sales last chance emails with the countdown of “12 hours only.” You can take inspiration from this Black Friday email design.

Key features:

• The branding is clearly on top.
• The heading conveys the countdown for the last 12 hours for the VIP access. The countdown here surely creates a FOMO (fear of missing out) vibe.
• The email template has a sweet pink color that matches their jewelry brand, intended for female customers.
• The body part presents a Black Friday offer of 35% off.
• They have added a code “VIP35” to use at checkout.
• It has a clear CTA “Shop now” button.

Forever 21: Black Friday last minute email example

Forever 21 sent a last minute email, reminding potential customers that their Black Friday discount was running.

Key features:

• The heading presents a FOMO concept with the message  “Final hours! Don’t miss out!”
• The arrow signs at the top of both sides also create a sense of urgency to purchase soon.
• The body part presents Black Friday offers.
• It provides a discount code “BLKFRIYAY” as a CTA.

Black Friday extended email

Finally, let’s go through some examples of extended Black Friday deals emails.

The Spinsterz: Funny Black Friday extended email example

The Spinsterz is a fitness brand, and they sent this extended Black Friday offer email with the heading, “We got your back! Extended sale. 50% for 48 hours!” This email template is also a funny Black Friday example.

Key features:

• The branding is clearly on top.
• The heading conveys the extended Black Friday sale offer for 48 hours.
• The email image is funny and entertainingly grabs the reader’s attention.
• The body part also has a witty humor text.
• The email has multiple CTAs at the top of the email.

National Geographic: Black Friday extended email example

The final example is from National Geographic. The heading states, “Black Friday extended,” and the body part describes the offer, “save up to 70%.”

Key features:

• The branding is precisely on top of the email.
• The heading conveys the extended Black Friday notice.
• The body part elaborates on the offer.
• The email has a CTA “Shop now” button.

One-Time-Send Black Friday Email Examples

Some of you may want to avoid sending several Black Friday emails and wish to send just a single Black Friday email, right? Here, I’m adding three more Black Friday email examples that you can send one time if you want. Go over these for more inspiration, and send the Black Friday email campaign 1-2 days before Black Friday starts!

1Chicago Tribune: Black Friday Weekend sale example

Take notes from this Chicago Tribune’s Black Friday Weekend sale example. This Black Friday email template is neat and clean yet colorful to please the eyes! Plus, all the key features discussed above can be seen in this one.

You can plan your Black Friday email campaign for a week, including 1 extra extended day. Craft your email campaign with theessential details so your customers know everything about your Black Friday marketing campaign within one email. For example, in this email example, both “Black Friday weekend sale” and “extended 1 day” are highlighted so the recipient gets the details all in one go.

2Limited time Black Friday sale email example

Bargains’ “Limited time only” Black Friday email design is simple yet catchy. If you want to keep your Black Friday email as a simple sale campaign, then you can follow this one. Just nicely highlight the heading and display your special products that are up for sale. And never forget to put a CTA with it.

3“On the list” styled Black Friday event email example

You can select some of your premium customers and send Black Friday sale emails informing that you have put them “on the list” for offers and provide important details within the email content/message. This is a great way to make your VIP or special customers feel valuable.

Tips and Best Practices for Black Friday Emails

Want to know what are the best practices for Black Friday emails? Here are some essential tips for improving your Black Friday email strategy. You can go through these tips quickly!

1. Create catchy email subject lines and email opening lines.
2. Present your brand in a standard way.
3. Keep the email simple and clear to match your brand.
4. Add a large headline or primary statement that draws attention to your Black Friday deals and piques readers’ interest.
5. Include your offer noticeably in your Black Friday messaging.
6. Include the product image in the email.
7. Make the email personalized to get the right deals to the right people.
8. Display your items and offers in the email.
9. Personalize your Black Friday marketing campaigns.
10. Create a sense of urgency so the consumers take action.

20 Best Black Friday Email Subject Lines

Take ideas from these given Black Friday email subject lines. You can also use any of these as you see fit via copy-paste.

1. “Unlock/Unpack Your Black Friday Surprise 🎁”
2. “Take a Sneak Peek Inside …”
3. “Here’s Your VIP Pass to Early Savings”
4. “Black Friday Yay—A Once-a-Year Opportunity Awaits”
5. “🎁 Look What We Got You on Black Friday!”
6. “Claim/Grab Your VIP Black Friday Prize”
7. “The Black Friday Deal You’ve Been Waiting For”
8. “This Is Huge for Black Friday—Dive In”
9. “Black Friday Price Drop Alert: See for Yourself”
10. “Black Friday—First Dibs on Deals”
11. “Black Friday’s Premium Ticket Inside 🎟️”
12. “Black Friday Sale—You’re THIS Close to Missing Out!”
13. “🔥 60% Off: Black Friday Blast”
14. “🚀 50% Off: Black Friday Launch”
15. “Black Fry-Day: Deals Hotter Than Fries 🍟”
16. “Black Friday Countdown On”
17. “Black Friday Blast—Deals This Good Won’t Last Long 🕙”
18. “Black Friday Opportunity—Savings on Par With Perfection”
19. “Where Did Our Prices Go this Black Friday? Oh They Dropped”
20. “We Got You a Black Friday Present 🎁!”

Best Time to Send Black Friday Email

• You have to send your first email on Friday, November 22nd, one week before Black Friday. You can also send it two weeks before Black Friday if you want. Just make sure to send a Black Friday teaser before the launch.

• After that, follow up with a second email to announce the start/launch of your Black Friday sale on the morning of November 29th.

•  In the final hours of Black Friday, send a last chance email to encourage customers to make a purchase.

• Moreover, if you decide to extend your Black Friday sale, you can send the fourth one the next day. So, there are a total of four Black Friday email campaigns you can make plans for.

Wrap Up

Like every year, there will be a surge of activity from various retailers. So, prepare your company for the heightened competition by combining strong sales offers and effective communication strategies. And send your Black Friday emails through our handy and price-friendly email marketing platform, MailBluster. Hopefully, this blog’s discussions, examples, and tips will help you craft successful Black Friday email campaigns.

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