Get ready to compare Klaviyo vs MailBluster and determine whether MailBluster can be the best Klaviyo alternative. Klaviyo is a popular email marketing platform, but it may not align with your marketing needs. So you can sneak-peak among other Klaviyo competitors. Here, you’ll get to compare and see how MailBluster can solve your problems best!
In this blog, I will compare Klaviyo vs MailBluster and help you determine which will best fit your email marketing.
Table of contents
- Klaviyo vs MailBluster Overview
- Klaviyo
- MailBluster
- Klaviyo vs MailBluster Features
- Klaviyo vs MailBluster Pricing
- Comparing Pricing Estimations
- Wrap Up
Klaviyo vs MailBluster Overview
Before diving into the details, let’s take a quick glance at the overview of these two brands.
| Klaviyo | vs | MailBluster |
|---|---|---|
| Automation and other advanced features | Best known for | Flexible pricing |
| Yes | Free pricing plan | Yes |
| Yes | Free trial | No |
| Starting from $20/mo for up to 500 emails | Paid plans | $.60/1000 emails monthly |
| Email & chat support | Customer support | Email & live chat support |
| 4.6⭐ | G2 review | 4.8⭐ |
Note: More necessary details are discussed below.
Klaviyo
What is Klaviyo?
Klaviyo is an automated, intelligent SMS/MMS and email marketing platform for quicker, more effective growth. It has advanced email marketing features, but it can also be very pricey.
What is Klaviyo best known for?
Klaviyo is best known for its seamless automation flows and AI-generative features.
Klaviyo pricing
Klaviyo pricing has 3 plans.
Note: Klaviyo pricing increases with the additional active profile numbers.
Free: This Klaviyo free pricing plan- $0 per month for up to 250 active profiles. You can send up to 500 emails. However, you’ll get email support for only 60 days, and chat support isn’t available in this plan.
So why choose this plan? Because, this Klaviyo free plan is ideal for starting and experimenting.
Email: This is Klaviyo’s lowest-paid plan that starts at $20 per month for up to 500 active profiles. It allows you to send up to 5000 emails and provides both email and chat support.
Email and SMS: This Klaviyo pricing plan starts at $35 monthly for up to 500 active profiles. Like the previous one, it offers 5000 outgoing emails, too.
Klaviyo features
Let’s go over the features Klaviyo offers:
- Automated flows- automated workflows for seamless work examples.
- Campaigns- send various email campaigns.
- Templates- for easy campaigns.
- Web forms- to grow your email lists.
- Profiles- to know your customers fully.
- Segmentation- easy targeting and personalization.
- Integrations and APIs
- A/B test- to optimize your performance.
- Klaviyo AI- smarter decision, generative AI speeds up content creation.
- Klaviyo portfolio- streamline multi-channel management.
- Reporting- multi-channel performance analysis.
- Benchmarks- to find out lagging and turn-around ways.
- SMS/MMS marketing
Klaviyo review
A brief Klaviyo review:
Ratings
- Klaviyo rating from G2 is 4.6/5
Now, let’s go through some of the pros and cons of Klaviyo.
Pros of Klaviyo
- Provides ease of use
- Easy email design
- Good automation workflows
- Offers both email and SMS marketing
- In-depth analytics feature
Cons of Klaviyo
- Can be very expensive
- Limited features
- Difficulties in spam and design testing
- Unrigid customer support
MailBluster
What is MailBluster?
MailBluster is a highly affordable email marketing platform that works with Amazon SES. What do you need to do? Well, not much. Link your AWS account to MailBluster to receive access to a wide range of pro features.
What is MailBluster best for?
MailBluster is best for its flexible pricing structure and Pro features. It follows a pay-as-you-go (PAYG) pricing system, so users can use it according to their budget.
Undoubtedly, MailBluster can work best for you as a Klaviyo alternative. On the other hand, unlike Klaviyo in MailBluster, you don’t have to pay anything extra for contact addition. Great, right?
MailBluster pricing
MailBluster pricing has 2 simple plans.
Starter
- This is a free pricing plan! It allows you to send up to 3000 emails per account for absolutely free. However, it’s for one-time use only.
- The Starter plan contains MailBluster branding on all outgoing emails and unsubscribe pages.
- Remember that this plan is only valid for one-time use. If you want to exceed the 3000 email sending limit, you must subscribe to the Pro plan to send more emails.
Additionally, this MailBluster free pricing plan will allow you to become acquainted with the brand’s usability before moving on to advanced-level email marketing.
Pro
- This is the only premium paid plan of MailBluster.
- Pro plan charges $60 per year for a subscription fee for each brand. If you pay this, you’ll have access to all of the pro features for the duration of the year.
- In addition, with this Pro plan, you may send unlimited emails each month with no MailBluster branding.
- The Pro plan is set with a pay-as-you-go (PAYG) system, price starting at $0.60 for sending every 1000 emails only.
Furthermore, MailBluster offers a 30-day money-back guarantee if you are not interested in the Pro plan!
MailBluster features
MailBluster Pro features include:
- Email automation for a smooth workflow.
- AI-assisted drag-and-drop email composer- to create email campaigns easily.
- Pro email templates- to avoid email campaign creation from scratch.
- Segmentation- for better targeting and email personalization.
- Forms– for building organic email lists.
- A/B testing- for better performance analysis and results.
- Leads management
- Double opt-in
- Analytics
- Real-time tracking and report
- API access
- Custom fields
Also, MailBluster supports these integrations:
- WooCommarce integration with MailBluster
- Pabbly integration with MailBluster
- Salesforce integration with MailBluster
- Zoho integration with MailBluster
- Make integration with MailBluster, etc.
MailBluster review
A brief review of MailBluster:
Ratings
- MailBluster rating from G2 is 4.8/5
Moving on, let’s go over some of the pros and cons of MailBluster.
Pros of MailBluster
- Super reasonable pricing plans
- Offers a free pricing plan
- Ensures better usability
- Huge availability of pro email templates
- Ensures good email deliverability and open rates
- Provides a 30-day money-back guarantee
- Provides good customer support
Cons of MailBluster
- Requires an AWS account connection
- No SMTP server
Klaviyo vs MailBluster Features
Let’s compare essential Klaviyo vs Mailbluster features and see which one wins!
| Features | Klaviyo features | MailBluster features |
|---|---|---|
| Automation | ✔️ | ✔️ |
| Campaigns/Drag-and-drop editor | ✔️ | ✔️ |
| Templates | ✔️ | ✔️ |
| Popups/Inline forms | ✔️ | ✔️ |
| Profiles | ✔️ | ✔️ |
| Segmentation | ✔️ | ✔️ |
| Integrations and APIs | ✔️ | ✔️ |
| A/B testing | ✔️ | ✔️ |
| Advanced AI | ✔️ | ❌ |
| Reporting | ✔️ | ✔️ |
SMS/MMS marketing | ✔️ | ❌ |
As you can see, MailBluster provides all the essential features you need for effective email marketing. Except for advanced Klaviyo’s AI and SMS/MMS marketing features, all are common with MailBluster. And frankly speaking, SMS/MMS marketing is just an extra, especially for beginners who don’t need it and wish to spend money on stuff they mostly need.
So, it’s obvious that with MailBluster, you’ll get all the email marketing features at way less than Klaviyo’s cost! You only need to pay an annual subscription fee of $60, which is equivalent to $5/monthly! Hence, certainly, the smart move will be to go for MailBluster!
Klaviyo vs MailBluster Pricing
Quickly compare the following Klaviyo vs MailBluster pricing. See if MailBluster is your best budget-friendly alternative to Klaviyo.
| Pricing plans | Klaviyo | Pricing plans | MailBluster |
|---|---|---|---|
| Free | $0/mo for up to 250 active profiles | Starter | $0 for up to 3000 emails (one-time use) |
| $20/mo for up to 500 active profiles | Pro | Unlimited emails starting from $0.60 per month | |
| Email and SMS | $35/mo for up to 500 active profiles |
Let’s give it a deep check:
Klaviyo pricing has 3 plans, whereas Mailbluster pricing has 2.
How is it beneficial?
In MailBluster, there are fewer pricing options, which are very simple to follow. Also, MailBluster provides highly affordable pricing, way too much less than Klaviyo pricing.
Not only that, Klaviyo pricing increases with the addition of leads/active profiles. On the contrary, MailBluster doesn’t cost extra for it; it offers unlimited leads. So, your monthly bill will be based on pay-as-you-go (PAYG) terms with no limitation on contacts/subscribers.
Therefore, in terms of Klaviyo vs MailBluster pricing, MailBluster wins again!
Comparing Pricing Estimations
Now, let me show you some pricing estimates! Remember, MailBluster costs only $0.6 per month for every 1000 outgoing emails. The given estimation is based on Klaviyo’s lowest pricing plan, ‘Email,’ and MailBluster’s paid plan, ‘Pro.’
| Monthly email sends | Klaviyo costs | MailBluster costs |
|---|---|---|
| 5000 | $20 | $3 |
| 10,000 | $30 | $6 |
| 30,000 | $70 | $18 |
| 50,000 | $100 | $30 |
| 100,000 | $150 | $60 |
As you can see from the given pricing chart, all these pricing estimations show that MailBluster will cost you way too much less than Klaviyo. So clearly, again, in terms of Klaviyo vs MailBluster pricing, MailBluster wins outstandingly!
Verdict:
As shown above, MailBluster has won all the comparisons! Choose MailBluster as a Klaviyo alternative without a second thought for an ideal, user-friendly, and cost-effective email marketing solution.
Wrap Up
MailBluster and Klaviyo are both well-known email marketing platforms. This blog has covered a thorough comparison of Klaviyo vs MailBluster and proved why MailBluster would be the best choice as a Klaviyo alternative. Hence, delay no more and join MailBluster for happy email marketing!
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