Are you looking for some suitable MailerLite alternatives? MailerLite is an email marketing platform with the necessary features. However, if you like MailerLite but are seeking alternatives for some reasons that would be more advanced in features like automation, analytics, etc., Also, if you need a MailerLite alternative that will suit your budget well, look no further. You’re on the right page! Let’s learn about some of the best alternatives to MailerLite (2024).
In this blog, I will guide you in choosing a suitable MailerLite alternative by discussing some of the best MailerLite alternatives in detail. Go through this blog and see what email marketing tool would be effective for you.
table of contents
- Why Go for MailerLite Alternatives?
- Overview of MailerLite Alternatives
- MailerLite Pricing and Features
- 6 Best MailerLite Alternatives
- Wrap Up
Why Go for MailerLite Alternatives?
Let’s start by answering the question: What is MailerLite?
It’s an email marketing tool. MailerLite is used for email marketing and website building for businesses of all fields.
Now, let’s focus on the obstacles you might find with MailerLite.
Restricted free plan
The free plan is restricted. You’ll get essential email-building, segmentation, and automation features. It is enough to test the fundamental functionalities. But if you wish to conduct email campaigns on a regular basis, then you might lower your expectations.
Pricey
MailerLite offers multiple pricing plans, which you’ll learn in detail later.
Their lowest pricing plan is $9/mo (yearly basis plan). However, the fee increases fast as your email list expands. Suppose you have an email list with 10K+ leads. Then, your annual prices can exceed over $1K on its basic pricing plans. If their pricing seems expensive to you, then consider a price-friendly alternative.
Limited automation capability
MailerLite provides automation features, albeit with limits. You can develop basic-level automation using simple triggers, but creating extensive automation consisting of complicated behavioral targeting triggers might be challenging.
Limited segmentation options
Only a small subset of certain subscribers’ data can be used for lead segmentation. Even if the segmentation options initially appear promising, they become limiting and complex as your needs change, especially when you want to divide your list according to the buyer journey stages.
Limited analytics and reporting
The program provides adequate fundamental analytics to monitor overall performance. The comprehensive 360-degree analytics, however, is still under development. Having effective analytics is essential for performance monitoring. You might go for other MailerLite alternatives if you consider a better analytics feature.
Unrigid customer service
MailerLite’s assistance is said to be slow and inefficient when dealing with technical concerns. This is a major consideration when selecting decent email marketing software. You never know when problems will arise, and you really don’t want lousy support whenever your business is at risk.
Overview of MailerLite Alternatives
Before we dive into the details, let’s take a quick MailerLite alternaves overview!
| Alternative | Best known for | Free pricing plan | Free trial | Paid plans | Customer support |
| MailBluster | Flexible pricing | Yes | No | $.60/1000 emails monthly | Email & chat support |
| Moosend | E-commerce features | No | Yes | Starts at $9/mo | Email & chat support |
| Brevo (Sendinblue) | Easier contact management with CRM | Yes | No | Starts from $25/mo | Email support for all paid plans, phone support for higher-tier plans |
| Klaviyo | Automation and other advanced features | Yes | No | Starts at $45/mo | Email support |
| Mailchimp | Complete email marketing suite | Yes | No | Starts from $13/mo | 30-day email support for free plan, Email & chat support for paid plans |
| Ongage | Large-scale email campaigns | No | No | Starts from $399/mo | Email & chat support |
MailerLite Pricing and Features
Let’s learn about MailerLite pricing and features;
MailerLite Pricing Packages for Monthly Basis
MailerLite pricing packages are available on both a monthly and yearly basis.
Let’s learn about the details of MailerLite‘s monthly pricing plan first!
Free
You don’t need to wonder whether MailerLite is no longer free. MailerLite has a free plan of $0 per month for up to 1000 subscribers and 12000 emails per month. It allows 1 user and 24/7 email and chat support, but that’s only for 30 days.
Growing Business
The Growing Business pricing package starts at $10 per month for up to 500 subscribers and unlimited emails monthly. It allows 3 users and 24/7 email support only.
Advanced
The Advanced pricing package starts at $20 per month for up to 500 subscribers and unlimited emails monthly. It allows unlimited users and 24/7 live chat and email support.
Enterprise
The Enterprise package is a customizable package that is recommended for over 100K subscribers who want to send unlimited emails monthly. It allows unlimited users and 24/7 live chat and email support.
MailerLite Pricing Packages for Yearly Basis
Now, let’s learn about MailerLite’s yearly basis pricing plan. You can save 10% by paying yearly.
Free
The free plan is identical to the monthly basis one. Both the free plans are the same; there’s no difference.
Growing Business
The Growing Business pricing package starts at $9 per month for up to 500 subscribers and unlimited emails monthly. The rest are the same here, too; it allows 3 users and 24/7 email support only.
Advanced
The Advanced pricing package starts at $18 per month for up to 500 subscribers and unlimited emails monthly. The rest are also the same here; it allows unlimited users and 24/7 live chat and email support.
Enterprise
The Enterprise package mirrors the features of the monthly plan. It offers the same customizable options for both Enterprise plans.
MailerLite features according to pricing packages
Let’s go through MailerLite features as per the pricing packages;
Features for the Free package
This package has the key features only;
- Drag & drop editor
- Email automation builder
- Websites
- 10 landing pages
- Comparative reporting
- Signup forms & pop-ups
Features for the Growing Business package
All key features of the Free package, along with;
- Sell digital products
- Unlimited templates
- Dynamic emails
- Auto resend campaign
- Unlimited websites & blogs
- Unsubscribe page builder
- Multivariate testing
Features for the Advanced package
All features of Growing Business package, along with;
- Facebook integration
- Custom HTML editor
- Promotion pop-ups
- Multiple triggers in automations
- Preference center
- AI writing assistant
- Smart sending
- Partner discounts
Features for the Enterprise package
All features of Advanced, plus;
- Dedicated success manager
- Dedicated IP & deliverability consultation
- Onboarding consultation and training
- Account audit and performance improvements
Reviews according to G2
Let’s explore the rating, pros, and cons of MailerLite on G2 (business software reviews).
Rating
G2 rating for MailerLite: 4.7 out of 5.
Pros and Cons
MailerLite’s pros and cons, along with the number of agreements:
| Pros | Cons |
| Customer Service-232 Fast-122 Satisfactory Pricing-89 User Interface-66 Integration-31 | Not User Friendly-35 Slow-25 Expensive-21 Free/Trial Limitations-19 Automation Feedback-17 |
6 Best MailerLite Alternatives
Moving on to the main point, I will discuss 6 MailerLite alternatives for you in detail. Let’s learn about some email marketing platforms like MailerLite!
Go through each one carefully and decide which one suits your plan and business!
MailBluster
MailBluster is an email marketing platform based on Amazon SES. Users with an AWS account can seamlessly integrate their AWS account with MailBluster, unlocking a range of powerful features. These include unlimited subscriber storage, segmentation, a fully updated Drag & Drop editor, an HTML editor, sending bulk email without spamming, and more – all offered at one of the most competitive prices currently available in the market.
You can check out this email marketing platform as one of the MailerLite alternatives. MailBluster is popular for its flexible pricing (pay-as-you-go) and essential features. If you’re seeking a price-effective email marketing platform with robust features and analytics, then choose MailBluster as your MailerLite alternative without any hesitation!
MailBluster Features
- Segmentation
- Email templates
- Drag-and-drop email composer
- Automation
- Double opt-in
- Forms
- Leads management
- Analytics
- A/B testing
- Real-time tracking and report
MailerLite pricing vs MailBLuster pricing
Let’s go through a comparison between MailerLite pricing and MailBluster pricing. See the MailerLite vsMailBluster in terms of pricing:
| Pricing plans | MailerLite | Pricing plans | MailBluster |
| Free | $0 for up to 1000 subscribers, 12K emails/mo | Starter | $0 for 3000 emails per account (one time) |
| Growing Business | Monthly basis: $10/mo Yearly basis: $9/mo for 500 subscribers | Pro | $0.60 per 1000 emails monthly |
| Advanced | Monthly basis: $20/mo Yearly basis: $18/mo for up to 500 subscribers | ||
| Enterprise | Customize |
[Note: To send emails with MailBluster, you must first connect an AWS account that has been verified and approved and is no longer in the sandbox. Remember that AWS billing and MailBluster billing are distinct. Whether you use MailBluster’s free or paid plan, you will still require a validated AWS account.]
Reviews according to G2
Let’s go through the rating, pros and cons of MailBluster on G2.
Rating
G2 rating for MailBluster: 4.8 out of 5.
Pros and Cons
G2 reviews for MailBluster currently show no listed pros and cons.
Moosend
Moosend is a simple email marketing tool designed to help you quickly grow your lead nurturing approach. It offers an “all-access pass” and all the features that you need for various types of email marketing campaigns. You can look out for this email marketing platform as one of the MailerLite alternatives.
Moosend Features
- Automation workflows
- Personalization
- Landing pages/Forms
- Lead generation
- Transactional emails
- Tracking and analytics
- Custom reporting
- Audience discovery
MailerLite pricing vs Moosend pricing
Let’s compare MailerLite and Moosend in terms of pricing:
| Pricing plans | MailerLite | Pricing plans | Moosend |
| Free | $0 for up to 1000 subscribers, 12K emails/mo | Free trial | $0 for 30 days up to 1000 subscribers with unlimited emails. |
| Growing Business | Monthly basis: $10/mo Yearly basis: $9/mo for 500 subscribers | Pro | $9/mo for up to 500 subscribers with unlimited emails. |
| Advanced | Monthly basis: $20/mo Yearly basis: $18/mo for up to 500 subscribers | Enterprise | Customize |
| Enterprise | Customize |
[Note: Transactional emails feature isn’t available for the free trial. It starts from the Pro plan.]
Reviews according to G2
Let’s check out the rating, pros, and cons of Moosend on G2.
Rating
G2 rating for Moosend: 4.6 out 5.
Pros and Cons
Moosend’s pros and Cons, along with the number of agreements:
| Pros | Cons |
| User Interface-44 Customer Service-43 Open Rates-37 User Friendly-33 Fast-32 | Not User Friendly-22 Integration Issues-12 Limited Designs-12 Free/Trial Limitations-11 Technical Issues-11 |
Klaviyo
Klaviyo promotes smarter digital interactions by providing an intelligent marketing automation platform powered by all your consumers and designed from the start for scale. Klaviyo offers a wide range of functions in a single intelligent platform, all of which are available with any email or SMS plan. You can check out this email marketing platform as one of the MailerLite alternatives.
Klaviyo features:
- Klaviyo AI
- Campaigns
- Segmentation
- Web forms
- Flows
- Reporting etc.
MailerLite vs Klaviyo pricing
See the following MailerLite vs Kalviyo comparison in terms of pricing:
See the following MailerLite vs Kalviyo comparison in terms of pricing plans:
| Pricing plans | MailerLite | Pricing plans | Klaviyo |
| Free | $0 for up to 1000 subscribers, 12K emails/mo | $45/mo for 1001-1500 contacts | |
| Growing Business | Monthly basis: $10/mo Yearly basis: $9/mo for 500 subscribers | Email & SMS | $60/mo for 1001-1500 contacts |
| Advanced | Monthly basis: $20/mo Yearly basis: $18/mo for up to 500 subscribers | ||
| Enterprise | Customize |
[Note: Klaviyo pricing increases with the addition of contacts.]
Reviews according to G2
Let’s go through the rating, pros and cons of Klaviyo on G2.
Rating
G2 rating for Klaviyo: 4.6 out of 5.
Pros and Cons
Klaviyo‘s pros and Cons, along with the number of agreements:
| Pros | Cons |
| Integrations-79 User Friendly-64 User Interface-63 Customer Service-39 | Not User Friendly-45 Expensive-43 Slow-41 Suggested Improvements-38 Customer service/customer support-34 |
Brevo (Sendinblue)
Brevo (previously known as Sendinblue) is one of the popular email marketing platforms and a good MailerLite alternative. What makes it better than MailerLite is its comprehensive suite of sales and marketing features. While MailerLite is a great email marketing tool with basic features, Brevo is a complete marketing solution. With Brevo, you can also do SMS and WhatsApp marketing. Brevo also includes a built-in CRM that lets you manage your transactions and sales pipeline. You can check out this email marketing platform as one of the MailerLite alternatives.
Brevo Features
- Customizable templates
- Drag & drop email builder
- Marketing automation
- Advanced integrations
- A/B testing
- Send time optimization
MailerLite vs Brevo (MailerLite vs Sendinblue) pricing
Let’s make a MailerLite vs Brevo (MailerLite vs Sendinblue) comparison in terms of pricing plans:
| Pricing plans | MailerLite | Pricing plans | Brevo |
| Free | $0 for up to 1000 subscribers, 12K emails/mo | Free | $0/mo for up to unlimited contacts and 300 emails/day |
| Growing Business | Monthly basis: $10/mo Yearly basis: $9/mo for 1000 subscribers | Starter | $25/monthly for unlimited contacts and 20K emails |
| Advanced | Monthly basis: $20/mo Yearly basis: $18/mo for up to 500 subscribers | Business | $65/monthly for unlimited contacts and 20K emails |
| Enterprise | Customize | Enterprise | Customize |
[Note: Brevo’s pricing increases with the amount of emails sent (over 20,000), while MailerLite’s price increases with the amount of subscribers.]
Reviews according to G2
Let’s go check out the rating, pros and cons of Brevo on G2.
Rating
G2 rating for Brevo: 4.5 out of 5.
Pros and Cons
Brevo’s pros and Cons, along with the number of agreements:
| Pros | Cons |
| User Interface-22 Customer Service-21 User Friendly-18 Campaign Management-16 Saves Time-14 | Expensive-11 Design Feedback-9 Slow-8 Customer Service-6 Limited-6 |
Intuit Mailchimp (Mailchimp)
Intuit Mailchimp is known as the all-in-one marketing platform built especially for small businesses. It was formerly and mostly known as only “Mailchimp.” This one is a very popular platform for email marketing and automation. It includes audience segmentation and automation options to help you personalize email messages at scale. Furthermore, the form and landing page builder are great for increasing signups and expanding your email list. You can look out for this email marketing platform as one of the MailerLite alternatives.
The primary concern lies in Mailchimp’s pricing structure, where charges apply for duplicate contacts and add-ons that offer enhanced capabilities. The limited feature set on base accounts can make using Mailchimp for email marketing a costly proposition
Intuit Mailchimp features
- Manage email lists
- Building and personalizing emails
- Sending outbound emails
- High-volume sending
- Automated email responses
- Integration
- Email and mobile preview
- Manage email deliverability
- A/B testing
- Basic reporting
MailerLite pricing vs Mailchimp pricing
Check out the MailerLite vs Mailchimp comparison in terms of pricing:
| Pricing plans | MailerLite | Pricing plans | Mailchimp |
| Free | $0 for up to 1000 subscribers, 12K emails/mo | Free | $0 for up to 1000 emails/mo |
| Growing Business | Monthly basis: $10/mo Yearly basis: $9/mo for 500 subscribers | Essentials | $13/mo for up to 5000 emails |
| Advanced | Monthly basis: $20/mo Yearly basis: $18/mo for up to 500 subscribers | Standard | $20/mo for up to 6000 emails |
| Enterprise | Customize | Premium | $350/mo for up to 150000 emails |
[Note: Mailchimp pricing and email sending limit increases with the addition of contacts. And the feature for automated customer journeys are only available from the Standard package.]
Reviews according to G2
Let’s go through the rating, pros and cons of Mailchimp on G2.
Rating
G2 rating for Mailchimp: 4.3 out of 5.
Pros and Cons
Mailchimp’s pros and cons, along with the number of agreements:
| Pros | Cons |
| User Interface-90 Open Rates-65 Templates-59 Fast-46 Integration-40 | Expensive-49 Not User Friendly-37 Free/Trial Limitations-29 Automation Feedback-18 Integration Issues-16 |
Ongage
Ongage is an email marketing tool for more advanced email marketing needs. It has all the essential features for high-volume email marketing. Ongage accelerates the growth of large email operations by enabling email marketers, CRM, loyalty, and automation managers to improve sends, segments, reach, and engagement. You can look out for this email marketing platform as one of the MailerLite alternatives.
However, it might seem pricey to you, given that the Ongage pricing starts at $399. If the budget seems too high, consider a price-friendly Ongage alternative. But if you plan to send large-scale email campaigns, want more advanced features, and have no problem with a high budget, then you can go for it.
Ongage features
- Email template designer
- Segmentation- data and behavioral targeting
- Analytics
- 2 factor authentication
- Mail tester
- A/B testing
- Real-time tracking and report
- Automation
- Forms
- API access
- Advanced behavioral
- Leads management
MailerLite pricing vs Ongage pricing
Go through the following MailerLite vs Ongage comparison in terms of pricing:
| Pricing plans | MailerLite | Pricing plans | Ongage |
| Free | $0 for up to 1000 subscribers, 12K emails/mo | Starter | $399 for up to 1M emails/mo |
| Growing Business | Monthly basis: $10/mo Yearly basis: $9/mo for 1000 subscribers | Basic | $949 for up to 7M emails/mo |
| Advanced | Monthly basis: $20/mo Yearly basis: $18/mo for up to 500 subscribers | Premium | $1499 for up to 7M emails/mo |
| Enterprise | Customize | Unlimited | Customize |
Reviews according to G2
Let’s check out the rating, pros and cons of Ongage on G2.
Rating
G2 rating for Ongage: 4.7 out of 5.
Pros and Cons
Explore the pros and cons of Ongage, along with an overview of the number of agreements:
| Pros | Cons |
| Customer Service-11 User Friendly-6 Fast-4 Management-3 Templates-3 | Not User Friendly-3 Automation Feedback-1 Integration Issues-1 Slow-1 Technical Issues-1 |
Wrap Up
Email marketing is still one of the best digital marketing platforms, given that the current worldwide email user base is 4.26 billion, with the potential to reach 4.73 billion by 2026. So, you must include and practice email marketing with sincerity. Therefore, choosing a suitable email marketing platform becomes essential. If MailerLite doesn’t meet your requirements for any reason, it’s important to explore other alternatives. And to guide you in choosing a suitable one, here, I have discussed MailerLite alternatives in detail. Choose your suitable email marketing platform wisely!
Contents
