MailBluster and Amazon SES Pricing: Underpriced Combo Ever!

Both MailBluster and Amazon SES pricing are effective; as they still offer the first-class email marketing solution at the lowest possible cost in the industry. And MailBluster with Amazon SES is simply an underpriced combo ever! However, Amazon SES has several factors that complicate its pricing, especially for non-technical persons. But with MailBluster, email marketers can eliminate this complexity. Let’s explore what’s in it for you!

In this blog, I will discuss Mailbluster with Amazon SES examples in terms of pricing (2024). We will go through their pricing details and pricing calculations for better costing ideas.

Table of contents

• MailBluster Pricing
• Amazon SES Pricing
• MailBluster and Amazon SES Pricing Examples
  • Example 1
  • Example 2
  • Example 3
• Wrap Up

MailBluster Pricing

The most cost-effective email marketing platform, MailBluster, just unveiled a new pricing plan loaded with excellent features to improve your experience.

What makes MailBluster stand out?

Unlike most other email marketing platforms, MailBluster lets you add as many subscribers as you want at no extra charge. This means you have the utmost flexibility in your email marketing adventure. Plus, you only pay based on what you use after subscribing to this platform.

MailBluster pricing has two plans for you.

Starter

MailBluster has a Starter package with 3,000 free emails per account (one time only). Your emails and unsubscribe page will have a MailBluster branding logo. But don’t worry; you won’t need a credit card for this package. Plus, you can import unlimited subscribers to MailBluster without providing your credit card details.

Starter
✅ 3,000 free emails
♾️ Unlimited subscribers
💳No credit card required
MailBluster Branding

[Note: Starter package won’t allow you to use the MailBluster pro features]

Pro

Here is the highlight of MailBluster pricing for Pro users.

Pro
🛒 Yearly subscription at $60
♾️ Unlimited email sending 👉 $0.60 per 1,000 emails sent
♾️ Unlimited subscribers🤞 No cost

[Note: Soon, MailBluster will also help its new Pro users getting out of Amazon SES Sandbox and set up the AWS SES API for free.] 

After subscription, you can unlock the below features MailBluster provides for better email marketing.

MailBluster Pro features

1. Automation
2. Custom fields
3. Pro templates
4. Export leads and reports

Amazon SES Pricing

Amazon SES unveiled its updated pricing on August 1, 2023, with a significant change for new users. Instead of the previous 62,000 monthly free emails, they now offer 3,000 (per month) for the first year. AWS SES pricing for email sending remains steady at $0.0001 per email ($.1 per 1000 emails).

For email sending, one significant factor of Amazon SES Pricing is – 

• Sent Email Volume: Charges are based on the number of emails you send, following a Pay-As-You-Go (PAYG) approach.

Here is the new Amazon SES pricing:

Email sent volume	Pricing
For the first 3,000 emails sent per month (for the first year only)	✅Free
After exceeding the 3,000 monthly limits	$0.1 per 1,000 emails ($0.0001 per email)

[Condition: The free tier only applies for the first 12 months.]

MailBluster and Amazon SES Pricing Examples

Now, let’s examine the 3 email marketing plans below as examples to understand the combination of MailBluster and AWS SES pricing.

MailBluster and Amazon SES pricing combo;

Example 1

• Sending 3,000 free emails from the Starter package.

Suppose you want to send 3,000 emails from the Starter package of MailBluster and Amazon SES Free tier (first initial year). In that case, your cost will be:

MailBluster pricing	Amazon SES pricing	Total cost (MailBluster + SES)
$0	Email sending cost: $0	$0 + $0 = $0

[Note: MailBluster will require no credit card at this stage, but Amazon SES will require one.]

Example 2

• 50,000 emails sent per month.

Now, after finishing the Starter package, let’s imagine you want to send 50,000 emails per month. In that case, email marketing cost will be:

MailBluster pricing	Amazon SES pricing	Total monthly email sending cost (MailBluster + Amazon SES)	Total yearly cost (MailBluster + Amazon SES)
Yearly MailBluster subscription cost:  $60 ($5 / month)  Email sending cost from MailBluster (monthly): $0.6 x (50000/1000) = $30 Total cost from MailBluster (yearly):  $60 + ($30 x 12 months)  = $420	For the first year Email sending cost from Amazon SES (monthly):  $0.0001 x (50,000 – 3,000)  = $4.7 Email sending cost from Amazon SES (yearly): $4.7 x 12 months = $56.4	$30 + $4.7 = $34.7	For the first year $420 + $56.4  = $476.4
Same cost as the first year.	After the first year Email sending cost from Amazon SES (monthly):  $0.0001 x 50,000 = $5	$30 + $5 = $35	After the first year $420 + $60  = $480
	Email sending cost from Amazon SES (yearly): $5 x 12 months = $60

Example 3

• 30,000 emails sent per month for the first six months and 50,000 emails sent per month for the rest of the six months.

Suppose you want to send 30,000 emails monthly for the first six months and 50,000 per month for the rest six months of the year. In that case, your email marketing cost will be:

MailBluster pricing	Amazon SES pricing	Total yearly cost  (MailBluster + SES)
Yearly MB subscription cost:  $60 ($5 / month) Email sending cost for the first six months from MailBluster: $0.6 x (30000/1000) x 6 months =$108 Email sending cost for the next six months MailBluster: $0.6 x (50000/1000) x 6 months = $180 Total MailBluster cost (yearly):  $60 + $108 + $180  = $348	For the first year Email sending cost by Amazon SES:   For the first six months – $0.0001 x {(30,000 – 3,000) x 6 months}  = $16.2 For the next six months –   $0.0001 x {(50,000 – 3,000) x 6 months}  = $28.2 Total Amazon SES cost (yearly):  $16.2 + $28.2 = $44.4	For the first year $348 + $44.4  = $392.4
Same cost as the first year.	After the first year For the rest six months –  $0.0001 x (30,000 x 6 months)  = $18 Email sending cost:  For the first six months –   $0.0001 x (50,000 x 6 months)  = $30 Total Amazon SES Cost (yearly):  $18 + $30 = $48	After the first year $348 + $48  = $396

Wrap Up

The MailBluster and Amazon SES pricing combo is undoubtedly the most underpriced combo you can find! Throughout this blog, I have discussed MailBluster and Amazon SES pricing and explained several examples of cost calculation for better ideas. If you have any questions or need further assistance, don’t hesitate to contact us. The MailBluster support team is there to help you if you have any confusion and will be able to optimize your email strategy.