It’s a bit complicated to cope with the Amazon SES pricing if you think about managing your own IP reputation, getting assistance from AWS services like the Virtual Delivery Manager, and other AWS security best practices on your own.
But, if you simply want to run your email marketing campaigns from shared IPs managed by Amazon Simple Email Service and use an email performance dashboard from an email marketing tool, then the SES pricing might be straightforward for you to understand.
This article will simplify the complications of Amazon SES pricing with charts, comparisons, and some Amazon SES pricing examples. In addition, some pricing comparisons will also take place, allowing you to understand that AWS SES is the cheapest email marketing solution ever!
Amazon SES Pricing
Amazon SES, with its pay-as-you-go pricing model, will enable you to only pay for the emails you send without any upfront fees or long-term commitments. By understanding Amazon SES pricing, you can better manage your email-sending costs and make informed decisions about optimizing your email marketing campaign.
AWS SES pricing relies on several factors, including the volume of emails sent, and the use of dedicated IP addresses.
1Amazon SES Pricing on Email Sending
- $0 for 3k emails sent per month
- $0.10 per 1000 emails sent after exceeding the 3k free quota
Notes: This pricing is available only when you use the EC2 server to send emails. Non-EC2 servers don’t offer any free email sending.
2Amazon SES Pricing on IP
Amazon SES offers 4 types of IP addresses: shared IPs, standard dedicated IPs, managed dedicated IPs, and Bring Your Own IP (BYOIP).
| Types of IP | Costs | Conditions |
| Shared | $0 | |
| Dedicated IPs (Standard) | $24.95 per IP per month | |
| Dedicated IPs (Managed) | $15 per account per month | |
| $0.08 per 1000 email sending | 0-10M emails per month | |
| $0.04 per 1000 email sending | 10M-50M emails per month | |
| $0.02 per 1000 email sending | 50M-100M emails per month | |
| Bring Your Own IP (BYOIP) | $24.95 per IP per month | You can bring a maximum of 256 addresses, which results in a minimum monthly expense of $24.95 x 256 = $6,387.20. |
3Amazon SES Pricing on Incoming Email Charges
- Amazon SES charges $0.10 per thousand incoming emails.
Notes: It’s optional, as marketers don’t usually receive emails. Instead, they tend to send emails and measure their performances. But, if you want to receive emails in your AWS SES account, then it will charge $0.1 per 1000 emails, with no free tier.
MailBluster Pricing
AmazonSES is a powerful email-sending service that provides the infrastructure and capabilities to send bulk emails to many recipients. However, it does not offer features typically associated with full-featured email marketing platforms, such as leads management, advanced analytics, and sophisticated campaign automation tools.
Therefore, users may use a third-party email marketing tool like MailBluster, designed explicitly for managing email lists, creating templates, A/B testing, and tracking engagement metrics. In addition, it can provide more comprehensive features and enable users to create more targeted and effective email campaigns.
Below is the pricing of MailBluster.
| Types of Offer | Costs | Conditions |
| Starter | $0 | Unlimited Subscribers |
| Up to 3k emails (one time) | ||
| MailBluster branding on emails and unsubscribe page | ||
| No credit card needed | ||
| Pro | $0.6 per 1000 emails sent | Unlimited Subscribers |
| Unlimited emails sending | ||
| No MailBluster Branding | ||
| Credit card needed |
Examples of Amazon SES Pricing with MailBluster
Example – 1
Suppose you decided to run your email marketing campaign from AWS SES shared IP. The number of your sent email is 100k in a month. In that case, if you want to send emails via MailBlsuter (Pro), then the pricing will be –
| Platform | Features | Pricing |
| Amazon SES | IP (Shared) | $0 |
| Email Sending 0 to 3k | $0 | |
| Email Sending 100k-3k = 97k | $0.1*97 = $9.7 | |
| MailBluster | Email Sending 0 to 3k (Under 'Starter' Plan) | $0 |
| 100k (Under 'Pro' Plan) | $0.6*100 = $60 | |
| Total | $69.7 | |
Example – 2
Again, you might choose to manage your own server from Amazon Simple Email Service, purchasing two BYOIPs, with the same number of email sending (100k). In that case, if you use MailBluster’s Pro not to put the branding logo, the pricing will be –
| Platform | Features | Pricing |
| Amazon SES | IP (BYOIP) | $24.95*2 = $49.9 |
| Email Sending 0 to 3k | $0 | |
| Email Sending 100k-3k = 97k | $0.1*97 = $9.7 | |
| MailBluster | Email Sending (Under 'Pro' plan) | $0.6*100 = $60 |
| Total | $119.6 | |
Example – 3
You might want to send 100k emails from managed dedicated IP. In that case, if you use MailBluster’s Pro not to put the MailBluster branding logo, the pricing will be –
| Platform | Features | Pricing |
| Amazon SES | IP (Managed) | $15 + ($0.08*100) = $23 |
| Email Sending 0 to 3k | $0 | |
| Email Sending 100k-3k = 97k | $0.1*97 = $9.7 | |
| MailBluster | Email Sending (Under 'Pro' Plan) | 0.6*100 = 60 |
| Total | $92.7 | |
Example – 4
Again, suppose you decided to send 100k emails from AWS SES shared IP. In that case, if you want to send emails via MailBluster’s Pro, not to put the branding logo, the pricing will be –
| Platform | Features | Pricing |
| Amazon SES | IP (Shared) | $0 |
| Email Sending 0 to 3k | $0 | |
| Email Sending 100k-3k = 97k | $0.1*97 = $9.7 | |
| MailBluster | Email Sending (Under 'Pro' Plan) | $0.6*100 = $60 |
| Total | $69.7 | |
Amazon SES Pricing Comparison with different Email Marketing Tools
Let’s compare the pricing from two different perspectives. One is the comparison among email marketing tools integrated with AmazonSES, and the other is among other email marketing tools.
AWS SES Integrated Email Marketing Tools’ Pricing Comparison
The below comparison is based on using shared IPs and sending 100k emails per month.
| Platform | Pricing |
| MailBluster | $69.7 |
| Email Octopus | $135 |
| Omnisend | $115 |
| Moonmail | $149 |
| Mailster | $179 |
| Bigmailer | $100 |
Other Email Marketing Tools’ Pricing Comparison
The below comparison is based on sending 100k marketing emails, where MailBluster is using AmazonSES. Many of them are based on the number of subscribers, though, so it’s not exact but a general estimation.
| Platform | Pricing |
| MailChimp | $350 |
| Sendinblue | $115 |
| Moosend | $160 |
| Convertkit | $100 |
| HubSpot | $800 |
| Mailerlite | $90 |
| Klaviyo | $135 |
| Aweber | $802 |
| Active Campaign | $149 |
| Constant Contact | $125 |
| Campaign Monitor | $199 |
| Omnisend | $115 |
| MailBluster & AWS SES (with shared IPs) | $69.7 |
Wrap Up
So, the above comparison shows that, for sending mass marketing emails, MailBluster, with Amazon SES, can make your cheapest email marketing possible. In other words, from a cost-cutting standpoint, Amazon SES pricing with MailBluster is the only option.
If you are a start-up business owner, or if you want to lower your email marketing budget, then the combination of Amazon SES and MailBluster will be your best solution ever!
It’s all about making a choice of which is the best fit for you. However, as a budget-conscious marketer, you must know how to create an AWS account.
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