SMTP2GO Alternatives: Best 3 SMTP Providers

People may search for SMTP2GO alternatives despite its being a well-known email service provider. Also, pricing, features, or any incompatibility issues may lead users to switch.

If you’re looking for email service providers that compete with SMTP2GO, get ready for some exploring! We will explore some of the best SMTP2GO competitors that can bring you to your desired solution.

In this blog, I will review three SMTP services — Amazon SES, Postmark, and Mailgun (as of August) — that can serve as compatible alternatives to SMTP2GO. Continue reading to discover the ideal SMTP provider that aligns with your needs.

Table of Contents

What to Look for While Choosing an Alternative?

Keep certain essential facts in mind while looking for an alternative.

  • Learn the best specialty of the alternatives
  • Look into its features and free trials
  • Go through the pricing plans
    • Check if it offers a free plan
    • Check out the paid plans
  • Make sure the customer support is good
  • Evaluate reviews on popular software listing sites, especially check the client reviews

The following section is written based on these key factors. Making it easy for you to gather the facts about SMTP2GO alternatives at a glance.

Overview of SMTP2GO Alternatives

Have a look at the key details of SMTP2GO alternatives.

FactsAmazon SESPostmarkMailgun
Best known forSuper low pricingManaging transactional emails and high deliverabilityManaging large-scale emails 
Free pricing planYesYesYes
Free trialNoYesYes
Paid plansStarting at $0.1 per 1K emailsStarting from $15/mo for up to 10K emailsStarting from $15/mo for up to 10K emails
SupportEmail, chat, and phone supportEmail & chat, phone supportTicket, chat, and phone support
Capterra rating4.74.74.3

3 SMTP2GO Alternatives

Amazon SES

Check out Amazon SES  as an alternative to SMTP2GO:

Amazon SES as one of the SMTP2GO alternatives

What is Amazon SES?

  • Amazon SES stands for Amazon Simple Email Service
  • It’s a cloud-based email service
  • Cheapest SMTP service provider
  • Capable of sending both transactional and marketing emails
Why should you choose Amazon SES as an SMTP2GO alternative?

Amazon SES can be a suitable SMTP2GO alternative for you, especially if you are looking for an extremely low-cost SMTP service. Yes, Amazon SES is best known for its cheapest pricing model. Therefore, if you want the most affordable SMTP provider, consider keeping Amazon SES in your trial list of SMTP2GO alternatives.

Read for a detailed Amazon SES knowledge:

AWS Email Service: Configure, Types & Pricing

Amazon SES review from client-

“Amazon SES is an excellent choice for businesses that need reliable, scalable, and affordable email sending”

Iddy H.

Amazon SES features

  • SMTP
  • API
  • Analyze email deliverability
  • Virtual deliverability manager
  • Integration
  • Mail manager
  • Sender identity management and security
  • Reputation dashboard, etc.

Amazon SES Pricing

  • Pricing approach: Follows a PAYG (pay-as-you-go) approach
  • Total plans: Amazon SES pricing has 2 types of plans
  • Free tier: $0 for the initial 3,000 emails sent every month. Limited only to the first 12 months.
  • Paid plan: $0.1 for 1,000 emails ($0.0001 each email).

Read for detailed Amazon SES pricing knowledge:

Pros and Cons of Amazon SES

Amazon SES prosAmazon SES cons
Extremely cheap pricing

Ease of use

Very scalable

Good deliverability

Multiple integrations

Email authentication
Amazon SES Sandbox limitation

Learning curve

Set up difficulties

Learn about creating an AWS account and connecting with MailBluster in detail:

How to Create an AWS Account and Connect with MailBluster

See how to connect Amazon SES with MailBluster:

Postmark

Check out Postmark as an alternative to SMTP2GO:

Alt text Postmark as SMTP2GO alternative

What is Postmark?

  • Postmark is a proficient email delivery and management platform
  • Acquired by ActiveCampaign in 2022
  • Initially started for transactional emailing
  • Expanded its infrastructure for sending marketing emails in 2009
  • Postmark SMTP ensures higher deliverability
Why use Postmark?

If your priority is email deliverability, which should be for every email marketer, then you should opt for a service that prioritizes it as well. Here comes Postmark for you – popular for its high deliverability!. Its specialty is its uninterrupted delivery of both transactional and marketing emails through two different message broadcast streams. Plus, this one is similar to SMTP2GO service, so if you want a very similar SMTP like Mailgun, then consider Postmark as one of the SMTP2GO alternatives.

Postmark review from client-

Postmark is “premium from the rest of the companies but if you have the requirement for a good chunk of transactional emails, just go for it!”

-Vikas V.

Postmark review on Capterra from a client
Source: Postmark review on Capterra from a client

Postmark features 

  • SMTP service
  • Email API
  • Message streams
  • Email delivery
  • Inbound email
  • Rebound
  • Basic pre-built email templates
  • Analytics and retention
  • Integrations
  • Email experts

Postmark pricing

  • Pricing approach: Each pricing plan includes a set number of emails at a specified monthly cost. 
  • Total plans: Postmark pricing plans include three types of paid plans, along with one free plan.
  • 1 Free plan:
    • Free Developer tier: $0 for 100 emails per month. Consists of very limited features and is suitable for testing purposes.
  • 3 Paid plans:
    • Basic: $15/month for 10K emails. Plus, $1.80 for each extra 1,000 emails.
  • Pro: $60.50/month for 50K emails. Also, $1.30 per extra 1,000 emails.
  • Platform: $138/month for 125K emails, and $1.20 per extra 1,000 emails.

NB: The cost of the paid plan can vary depending on email sending limits.

Get ideas on MailBluster and Postmark combo pricing:

MailBluster and Postmark Pricing Combo: Taking a Close Look

Pros and Cons of Postmark

Postmark prosPostmark cons
Ease of use and setupFast email delivery

High deliverability

Prominent SMTP service

Free tier for testing purposes

Separate message streams

Good documentation

Essential analytical insights

Better customer support with no extra chargeTop-notch support- customer happiness rate of 86%
Highly expensive

Limited free tierLimited features

Focuses mainly on email delivery and not management

Keeps data only for 45 daysNo SMS or digital marketing add-ons

See how to connect MailBluster with Postmark SMTP:

Mailgun

Check out Mailgun as an alternative to SMTP2GO:

Mailgun as SMTP2GO alternative

What is Mailgun?

  • Mailgun, also known as Sinch Mailgun, is an email service platform launched in 2010.
  • It mainly claims to be a transactional email delivery service, but is not limited to that.
  • Provides robust API and SMTP service.
  • Capable of managing both transactional and marketing/promotional emails.
  • Suitable for sending large-scale email campaigns.
Why use Mailgun?

You should use Mailgun as an SMTP2GO alternative if you want your SMTP service to be well advanced in features and at a reasonable price. Mailgun SMTP will fit in that case as it’s best known for its SMTP and API, and has prominent features such as email validation. 

Mailgun review from client-

Mailgun is “a simple and cost effective option for reducing the rate in which emails end up in junk”

Tom B.

Mailgun features

  • SMTP and API
  • Message streams
  • Email validation
  • Email validation API
  • Mailing list
  • Email list validation

Mailgun Pricing

  • Pricing approach: Each pricing plan comes with a set number of emails at a fixed monthly cost. 
  • Total plans: Mailgun pricing plans include three types of paid plans, along with one free plan.
  • 1 Free plan:
    • Free: $0/month for 100 emails per day. Consists of minimal features and is suitable for testing purposes.
  • 3 Paid plans:
    • Basic: $15/month for 10K emails. Also, $1.80 for each extra 1,000 emails.
  • Foundation: $35/month for 50K emails. Plus, $1.30 per extra 1,000 emails.
  • Scale: $138/month for 125K emails, and $1.20 per extra 1,000 emails.

NB: The cost of the paid plan can vary depending on email sending limits.

Pros and Cons of Mailgun

Mailgun prosMailgun cons
User interface friendly

Includes a free plan

Reliable SMTP service

Good deliverability

Provide an email validation feature for verifying email lists

Offers detailed analyticsGood deliver scalability
Learning curve: technical

Limited email marketing features

Difficulties in setup

Support delay

Chat and phone support are only provided in the Scale plan

See how to connect Mailgun with MailBluster:

Features: Amazon SES vs Postmark vs Mailgun

Here’s a comparison of Amazon SES, Postmark, and Mailgun’s key features. Give it a glance, and determine which one meets the most of your requirements.

FeatureAmazon SESPostmarkMailgun
SMTPYesYes Yes 
APIYesYesYes
DeliverabilityGoodVery highVery good
Analytics and reportingMinimalDetailedYes
User interfaceBasicModern with ease of useUser-friendly

Costing Examples: Amazon SES vs Mailgun vs Postmark Pricing

Get some costing examples depending on email sending volume with the suitable paid plans of:

  • Amazon SES: PAYG plan
  • Postmark: Suitable monthly plan
  • Mailgun: Suitable monthly plan
Email sending/monthAmazon SESMailgunPostmark
10,000$1
(with PAYG plan)
$15
(with Basic plan)
$15
(with Basic plan)
50,000$5
(with PAYG plan)
$35
(with Foundation plan)
$55
(with Basic plan)
100,000$10(with PAYG plan)$75(with Foundation plan)$115
(with Basic plan)
250,000$25(with PAYG plan)$215
(with Scale plan)
$245
(with Basic plan)
500,000$50(with PAYG plan)$400
(with Scale plan)
$455
(with Basic plan)
1,000,000$100(with PAYG plan)$700
(with Scale plan)
$775(with Basic plan)

So, which SMTP2GO alternative to choose?

The Costing examples’ pricing chart shows the varying costs associated with different email sending volumes from these three SMTP2GO alternatives.

  • Why choose Amazon SES?
    • Amazon SES is the cheapest service. If you are looking for the most affordable pricing option, then Amazon SES is your best fit.
  • Why choose Mailgun?
    • If you want to avoid hassles like AWS Sandbox and prefer a more standard option with a better user interface and features, then go for Mailgun as an alternative to SMTP2GO.
  • Why choose Postmark?
    • If you don’t have any budget issues and like the Postmark service quality, then go for the Postmark SMTP.


Find out combo pricing for these three SMTPs with MailBluster:

Wrap Up

It’s time to wrap up! All SMTP2GO alternatives discussed in this blog are better choices, and each has its specific specialty. Here we have a detailed discussion regarding Amazon SES, Postmark, and Mailgun email services. Select the one that best aligns with your needs and connect your SMTP with MailBluster for simplified email marketing.

FAQ on SMTP2GO Alternatives

What are some less pricey SMTP2GO alternatives?

The less pricey SMTP2GO alternatives are Amazon SES and Mailgun. Amazon SES is the least pricey SMTP2GO alternative, which comes with minimal features. Also, Mailgun pricing is a cost-effective option with more advanced features.

Do Postmark and Mailgun offer free tiers or trials?

Postmark offers a free tier, and Mailgun offers both a free tier and a trial.

Which SMTP2GO alternatives provide free testing options?

Both Postmark and Mailgun offer a free plan. They are specifically designed for developers to facilitate testing purposes. Amazon SES also provides a free pricing plan, and it can be used for testing purposes.

How does Amazon SES compare to SMTP2GO?

Amazon SES differs from SMTP2GO mostly in pricing and features. Compared to Mailgun, Amazon SES is an extremely affordable SMTP provider with basic features.

How does Postmark compare to SMTP2GO?

Both email Postmark and SMTP2GO services are popular. Postmark is similar to SMTP2GO, except for some slight differences in features and pricing. Postmark and SMTP2GO have pricing differences that are most noticeable in comparison.

How does Mailgun compare to SMTP2GO?

Both email services are good. Mailgun is quite similar to SMTP2GO, except for some slight differences in features and pricing. 

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