Are you looking for the must have WooCommerce plugins for email marketing? You are in the right place. First of all, you will be stumbled upon the fact that in 2023, WooCommerce was the largest and most popular ecommerce platform among marketers. It still holds the peak position and is one of the most preferred e-commerce platforms.
Plugins play a major role in WooCommerce platforms. WooCommerce email plugins are mandatory options for gaining targeted customers, recovering abandoned carts, and sending promotional emails.
So, here are some of the best WooCommerce email marketing plugins for promotional convenience in your e-commerce store.
TABLE OF CONTENTs
- Significance of WooCommerce Email Marketing
- Why not use built-in WooCommerce email designer?
- How to choose WooCommerce email marketing plugin?
- Must have WooCommerce plugins for email marketing
- FAQs
- Wrap Up
Significance of WooCommerce email marketing
Before we move into the WooCommerce email plugins, let’s get to know some statistics and the significance of WooCommerce and email marketing.
- WooCommerce was the leading ecommerce platform in 2023
- 13 percent of businesses migrated to the WooCommerce platform in 2024
- As of 2024 according to Statista, Over four million stores are running on the WooCommerce platform
- 4 out of 5 marketers believe that email marketing drives a better conversion than social media.
- In 2024 according to Statista, email marketing revenue was projected to be 9.5 billion in the U.S.
- Statista said in 2023, in a survey among marketers, that product awareness and promotion were the main goals of email marketing.
This signifies that WooCommerce email marketing plays a major role in the growing ecommerce industry. With the ease of managing, convenient product placement, and a wide range of top free open-source plugins, WooCommerce contributes significantly to the growth of e-commerce platforms.
Why not use built-in WooCommerce email designers?
Undoubtedly, WooCommerce provides a great built-in environment for sending emails. But it includes limited features. Let’s head to why you need a WooCommerce plugin for email marketing solutions.
- Lack of built-in features: The built-in WooCommerce email marketing plugin lacks advanced email marketing strategies. So, it won’t be the standard tool for sending marketing emails.
See the WooCommerce Emails Section in the image-
- Marketing email sending: You can only send transactional emails, and no marketing emails, such as welcome emails or promotional emails can be sent through the in-built WooCommerce email feature.
- WooCommerce Email template customizer: WooCommerce email template customization is only limited to color changing. While there is a lot of email customization required, WooCommerce doesn’t include this.
This leads us to find reliable WooCommerce email marketing plugins. Let’s find out which specification you need to find before choosing an email marketing solution.
Must have WooCommerce plugins for email marketing: How to choose one?
While choosing the best plugins for WooCommerce is tricky, opting for WooCommerce email marketing plugins is challenging. There are some of the criteria that you need to check before choosing any WooCommerce plugin.
Let’s find out.
User-friendly interface
No matter how popular the email platform is, if the user interface is not intuitive enough, it will gradually lose user interactions. So, ease of managing the tools and customization options are mandatory prior to choosing a WooCommerce email tool.
Seamless WooCommerce marketing automation
WooCommerce marketing requires constant promotional activity and automation provides faster and effortless marketing in this regard. Look for email marketing options like MailBluster, which provides seamless email delivery while analyzing customer behavior.
Segmentation & personalized message
Plugin that can customize messages with segmentation and send targeted messages to the segmented campaign should be your preference. MailBluster includes segmentation and the ability to send targeted messages to specific segmented leads.
Personalized composing
We know personalized email marketing is a mandatory feature for email marketing. WooCommerce marketing requires better personalization based on customer’s purchase history, browsing history, product engagement, and conversions. So, look for this feature when choosing an email marketing tool for WooCommerce. MailBluster also offers personalized messaging, allowing you to analyze customer behavior at the same time.
Reporting & analytics
Powerful reporting and customer data analysis through analytics and reporting sections are must-have features for WooCommerce email marketing. Tools that can provide and let you track the performance of your email campaign with detailed reports should be on your priority list.
MailBluster includes a Real-time tracking & Reports section that can show you the activity, delivery, click rate, and several more options with the ecommerce tab to examine your customer’s footsteps.
Email delivery
Email deliverability rate ensures your emails are delivered to the recipient’s inbox, not in the spam folder. Check the email deliverability rate of the specific email marketing plugin; the higher the email delivery rate, the better for your email marketing. MailBluster offers a reliable email delivery rate for your email marketing needs, making it a solid choice for your campaigns.
Available support
The support option available for the plugin helps you contact with your issues related to the plugin’s support. Documentation and resources help you get started with the plugin and identify and resolve any issues.
Handling customer list
Customer list managing or list management of the customer ensures you import and export the customer data subscriptions and manage unsubscribes. MailBluster has a Lead management section with an import and export option for your email marketing convenience.
Integration with WooCommerce
Integrating with WooCommerce and your preferred platform is essential. It enables you to share data between different platforms, including customer purchase history and activities. MailBluster can successfully integrate with WooCommerce and different other platforms.
Affordable pricing
When choosing a WooCommerce email plugin, you will surely think about the budget. The more affordable the pricing, the more you intend to implement your budget and manage more if needed. However, MailBluster has affordable pricing options when you need email marketing for WooCommerce.
Must have WooCommerce plugins for email marketing
Do you want to ease your WooCommerce email marketing? There are countless numbers of plugins in the WordPress plugins section, but which one stands as the best one? These plugins help you to easily nurture your leads, get more customer acceptance, and drive sales.
Let’s explore the top WooCommerce plugins you can use for email marketing.
1MailBluster – Affordable WooCommerce email marketing
MailBluster for WordPress is a basic opt-in email marketing plugin that allows your visitors to get connected with you by simple email input. This is one of the best free WooCommerce plugins. It is a simple solution for creating a subscription form while it connects you with MailBluster’s email marketing features through API utilization.
By utilizing this email plugin, you can get access to and identify your customers’ activity, monitor email bounce rate, click-through rate, and delivery rate, and moreover, you can even monitor orders, revenue, click performance, and more!
Key Features
- Build opt-in form: Simple email field builder with first name, last name, and email address through Builder selection. Also, customize the builder when you need to.
- Themes & styles to design: Design your opt-in form with your own CSS style using the Appearance tab and change the look of your form with the different themes.
- API & customizable message: Connect with the API key to track your leads; also, enjoy email marketing features to send emails to the intended leads.
Enjoy extended features when you use the MailBluster app,
- Segmenting & personalizing: Target your specific subscribers by using the Tags and monitor certain clicked links, send personalized emails through the drag-and-drop intuitive MailBluster composer.
- Automation: Use the MailBluster automation feature to send automated emails to your subscribers.
- Template gallery and customizer: A large pre-made template gallery allows you to choose a template or create your own for use in an email campaign.
- Reporting section: Enjoy real-time reporting and tracking user activities with bounces, clicks, complaints, opens, and ecommerce activity.
- Double opt-in: The double opt-in feature will help build and improve your qualified leads while enhancing your delivery rate.
Advantages
- Simple opt-in forms
- Customizable options
- Easy form creation with drag-and-drop
- Enjoy more features by using the MailBluster app
Features that could improve
- Regular updates would improve the plugin
- Adding more advanced features would be better
Price
By using this free and open-source plugin, you can easily create an opt-in form. While using the MailBluster app, the pricing and plans are:
- Starter– Free to use with up to 3000 emails sending, along with MailBluster branding
- Pro– $0.60 per 1000 emails with a $60 yearly subscription, unlimited emails, and more! Check details in the Pricing section.
2MailPoet – Best WooCommerce plugin for ease of email marketing
MailPoet is in the 2nd position in this list due to its simplicity and ease of use. You can manage everything right from your WordPress dashboard without any external interference. Send promotional campaigns, newsletters, automated messages, monitor bounce rate, inactive and unconfirmed subscribers, and more.
Also, manage your lists, forms, and subscribers from the settings, but it’s not suitable for more advanced email marketing.
Key features
- Drag-and-drop email editing
- Basic ecommerce management solution
- WordPress templates and segmentation
- Email templates to fit your needs
- Analytics and reports
- Settings optimization
Advantages
- WooCommerce integration
- Easily use the interface
Disadvantages
- No advanced email-sending features
- Pricey at times for large subscribers
Pricing
MailPoet includes several plans for its users.
- Free– Up to 500 subscribers
- Business– $10 per month for 500 Subscribers
- Agency– $30 per month for 500 subscribers
3HubSpot – Advanced WooCommerce email plugin
HubSpot WooCommerce plugin is a powerful tool for optimizing and sending campaigns to the intended users. This plugin contains advanced features, unlike any other email marketing tools in the market.
This suite includes a detailed view of the customer journey, segmentation, personalized email marketing, and advanced WooCommerce marketing automation.
Also, keep track of your customer activities, manage interactions, and monitor personalized interactions, which are beneficial features of the WooCommerce email marketing plugin.
Key Features
- Create profiles of customers
- WooCommerce orders mapping
- Automated workflows
- Different currencies handling
- Live Chat KB Bot
- Integration support
Advantages
- Lots of automation templates
- Multi-currency support for WooCommerce
Disadvantages
- Several restrictions on different plans
- Plans are expensive
Pricing
HubSpot includes complicated pricing structures with different categories and solutions for Platforms and Products. We are Including the most basic Free Tools solution here, along with a Starter Customer Platform in the Free Tools section.
- Free Tools– $0 Free for up to 2 users with 2000 emails sending with HubSpot Branding
- Starter Customer Platform– $20 per month per seat limited 5x marketing contact email sending with no HubSpot branding.
4Mailchimp – Best WooCommerce plugin for Integration
If you are looking for an extensive integration plugin for WooCommerce marketing, Mailchimp for WooCommerce is the right one for you. This plugin can effortlessly connect and integrate lots of data, contain attractive email templates, and also has the ability to create email campaigns for your WooCommerce.
If you are facing ‘WordPress WooCommerce emails not sending’ issue, then MailChimp would help you on this matter. Due to its improved email deliverability rate, it is one of the preferred and must have WooCommerce plugins for email marketers.
Key Features
- Attractive email templates
- WooCommerce automation
- Email Segmentation
- Analytics with reporting
Advantages
- User-friendly interface
- Simple reporting & analytics
- Extensive integration support
Disadvantages
- Pricing changes more often
- Plans include certain restrictions
- Sync issues reported by the users
Pricing
MailChimp includes several plans for WooCommerce marketing. Free, Essential, Standard, Premium. All of these include certain restrictions on feature implementation.
- Free – $0 for 500 contacts limit
- Essential – $13/month for 500 contacts
- Standard – $20/month for 500 contacts
- Premium – $350/month for 10,000 contacts
5Constant Contact – Simplistic email plugin for WooCommerce
Constant Contact for WooCommerce is a user-friendly and easy-to-use email marketing plugin. If you are finding simple functionalities with features to use and don’t want advanced marketing options, Constant Contact is the right one for you.
With basic automation formulas, drag-and-drop composing, segmentation, template collection, and seamless integration, expert support options are there for your WooCommerce store. So, if you are looking for any must have WooCommerce plugins for email marketing for your store, it’s one of the options.
Key Features
- Simple automation feature
- Drag-and-drop editor
- Leads management
- Good customer support
- WooCommerce ready features
Advantages
- User-friendly interface
- Simple & basic features
- Beginner-friendly email plugin
Disadvantages
- Lacks advanced email marketing features
- Free trials have vague information
Pricing
Similar to its features, its plans and pricing are simple as well. A 14-day free trial is included in their plans, and other paid plans include some restrictions based on the contacts and emails you send.
- Lite – $12 with 10x email sending based on contacts you have
- Standard – $35 with 12x email sending based on contacts you have
- Premium – $80 with 24x email sending based on contacts you have
6Omnisend – Best for WooCommerce omnichannel marketing
Omnisend for WooCommerce is one of the must have WooCommerce plugins for your platform. If you want to send email campaigns on a regular basis and place automated WooCommerce marketing for that, Omnisend would be one of those choices.
This plugin includes omnichannel marketing with push SMS and notification, a personalization option for marketing, and most notably, the automation workflow which is their main strength.
Key Features
- List segmentation
- WooCommerce automation
- Several marketing options
- Email templates
- Reporting and analytics
Advantages
- Seamless automation
- Multiple marketing options
Disadvantages
- Expensive while using advanced features
- Plans have several restrictions on email marketing
Pricing
Omnisend includes fairly good price ranges but promotes more on the paid plans. Free, Standard, and Pro plans are their plan categories. Pricing changes based on the contacts you have. We are calculating 501-1000 contacts pricing here.
- Free – $0 with 250 contacts limit & 500 emails per month
- Standard – $20 with 12,000 emails per month
- Pro – $59 with Unlimited emails per month
7Klaviyo – Best information sync WooCommerce email plugin
Finding the best information-syncing email marketing plugin?
Klaviyo for WooCommerce includes this special feature while providing you with the advanced syncing ability to your WooCommerce store.
Moreover, this WooCommerce plugin can effectively nurture your leads by using segmentation, customer engagement, and a detailed view of the analytics. So, get your hands on Klaviyo if you need faster syncing ability in your marketing strategy.
Key Features
- Sync your data within the shortest time
- Data segmentation using customer activity
- Send SMS or email based on customer data
- Smart sending option to send emails or SMS
Advantages
- Easily operate data-intensive email marketing
- Integrations with major businesses based on WooCommerce
Disadvantages
- Complex features require advanced user
- Quite pricey plans than other email marketing options
Pricing
Klaviyo has quite similar plans when comparing it to Omnisend. When we come to the pricing point, Klaviyo includes more expensive price tags. The free plans include only a 250 contacts option. They include three plans: Free, Email, and Email & SMS. We are calculating 501-1000 contacts here.
- Free – $0 with 250 contacts limit & 500 emails per month
- Email – $30 with 10,000 emails per month
- Email and SMS – $45 with 10,000 emails per month
8Brevo – Top WooCommerce plugin for managing multiple communication
Brevo (formerly Sendinblue) for WooCommerce is the ultimate solution for your store when you need to promote the store through multiple channels. Unlike other plugins in the market, Brevo gives you full freedom to show your creation through different channels.
Moreover, the basic features like segmentation, automation, intuitive email marketing options, push notifications, and CRM marketing are there to help your next-level WooCommerce email marketing.
Key Features
- Send personalized emails
- Order tracking with CRM
- 3-way marketing options
- Major email marketing features
Advantages
- Easy-to-use plugin
- More marketing options than others
Disadvantages
- Syncing issues reported by the users
- Requires more attention in choosing plans
Pricing
Brevo includes flexible pricing structures with more plans. They have Free, Starter, Business, and Enterprise pricing plans. They are more reasonable than any other email marketing pricing structure. We are calculating the pricing structure below with 500 contacts.
- Free – $0 per month with 300 emails per day
- Starter – $9 per month with 5000 emails per month
- Business – $18 per month with 5000 emails per month
- Enterprise – Custom pricing with unlimited contacts
9AutomateWoo – Best WooCommerce Marketing Automation Plugin
AutomateWoo is one of the popular WooCommerce and one of the best WordPress email marketing plugins. Easily set up your automation with its commands, triggers, and rules to automate your customer management.
Automated workflows in AutomateWoo operate using Triggers, Rules, and Actions. You can set specific rules for each action and trigger actions based on customer activity. This is a valuable addition and a must have WooCommerce plugin for email marketing.
Key Features
- Send abandoned cart emails
- Follow-up emails
- Booking event emails
- Personalized coupons
- Whitelist marketing
- SMS notifications, WinBack emails
- Integration support
- Send targeted emails and more!
Advantages
- Extended Integration support
- Set your own set of rules, triggers
Disadvantages
- Requires advanced users to set rules, triggers
- Pricing and support issues reported by the users
Pricing
AutomateWoo has very straightforward pricing with $13.25 per month and $159 annual pricing. They don’t have any free trial or free plan, and they refund within 30 days if the service does not match the user’s requirements.
10ActiveCampaign – Best for multi-channel marketing for WooCommerce
ActiveCampaign for WooCommerce is another multi-channel marketing WooCommerce plugin in this list, like Omnisend and Klaviyo. This email plugin lets you retain, convert, and acquire customers through SMS and email sending.
Features like segmentation, automation, and personalized messaging to your target customers are easy to implement with this top WooCommerce email marketing plugin.
Key Features
- Integrate with Facebook, Google, and LinkedIn
- Build Segmentation using contact information
- Create ecommerce triggers and actions
- Create Automation workflow
Advantages
- Simple and easy integration
- The support option is commendable
Disadvantages
- May cause your system to slow down sometimes
- Pricey plans than other plugins
Pricing
ActiveCampaign has four different pricing options. Starter, Plus, Pro, Enterprise. Although Starter looks comparatively good, from the Plus plan it becomes more expensive. For 1000 contacts, they charge you-
- Starter – $15 per month
- Plus – $49 per month
- Pro – $79 per month
- Enterprise – $145 per month
FAQs
Which WooCommerce plugin is best?
Ans: The best WooCommerce plugins provide major email marketing features, and some of the best are MailBluster, HubSpot, MailChimp, and more.
What is the most used WordPress plugin?
Ans: The most used plugins on WordPress are Elementor, Contact Form 7, and Yoast SEO, with 10 million+ installations.
Is there anything better than WooCommerce?
Ans: Shopify is currently the most used platform, even more than WooCommerce, and another alternative is BigCommerce.
What is the best SEO plugin for WooCommerce?
Ans: Yoast SEO is currently holding the most-used SEO WordPress plugin. Besides, AllinOneSEO, RankMath, GoogleLighthouse, and more.
Is woocommerce easy to use?
Ans: WooCommerce is easy to use for ease of customization, but it still requires some technical expertise, such as configuring the store and solving technical issues.
Wrap Up
This extensive list of must have WooCommerce plugins for email marketing is a recommendation from us. If you have a personal choice, you can keep using them by considering how efficiently they can handle your WooCommerce store. Remember, before choosing any plugin, make sure you go through their pricing and its random changes like MailChimp and other best WooCommerce email marketing plugins do. However, you can go for the most affordable email marketing tool that is easy to use and beginner-friendly.
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