There’s no doubt that WooCommerce email marketing is an effective strategy for escalating your ecommerce business. In addition, email marketing is a must-have for store owners who want to significantly grow their revenue.
According to a statistic, over 4 million stores are running on WooCommerce, and about 4.89 billion users will be using email. So, email marketing for WooCommerce is an effective strategy to reach more audiences.
Although WooCommerce has a built-in email marketing feature, you need a stand-alone email marketing tool for productive email marketing.
Let’s dive into WooCommerce email marketing and its convenience.
TABLE OF CONTENTS
- What is WooCommerce Email Marketing?
- Advantages of WooCommerce Email Marketing
- Different Types of WooCommerce Emails
- Best Practices of WooCommerce Email Marketing
- Email Marketing Tips for WooCommerce: Key Factors
- FAQs
- Wrap Up
What is WooCommerce email marketing
WooCommerce email marketing is a productive email marketing strategy that helps you achieve more customer-oriented results, increase sales, and build prolonged relationships with customers.
Engaging in an effective email marketing campaign using WooCommerce, customer data, purchase history, customer interests, or cart abandonment can help you provide a high degree of service to your customers.
WooCommerce email automation helps you reach your customers in a timely manner and sets the tone for email marketing at the next level.
Advantages of WooCommerce email marketing
Your store has more capabilities when you want to sell more. Using WooCommerce email send, you can easily cover more than enough promotion work for your WooCommerce store.
But what are the benefits of WooCommerce email marketing?
Find out in the later part.
Drive conversion and sales
In 2023, the ecommerce email open rates were increased from 10.16 to 25.1 percent. So, sending WooCommerce newsletters increases the chance of conversion as well. Here, you need to find the best newsletter platforms to send well-crafted emails. However, you need to send well-crafted content to keep the audience interested, which ultimately leads them to purchase as well.
More customer engagement
Email marketing for WooCommerce features customer engagement and increases the chance of direct communication. Keep your customer circle engaged with regular updates, product offers, and valuable pieces of information.
Cost-effective solution
WooCommerce email marketing is undoubtedly a cost-effective solution for store owners. When you want to promote your products at little to no cost, email marketing is one of the most effective options. On the other hand, Marketing emails provide more return on investment (ROI) than any other form of marketing in an ecommerce business.
Strong revenue growth
The global revenue growth of ecommerce sales will reach 39 percent in the coming years. While maintaining email marketing strategies and the best practices, your revenue growth increases immensely at this point.
Keep-in-touch regularly
Keep in touch with the customers with the latest updates, features, or feature recommendations for maintaining connections. Also, track the results of WooCommerce email marketing campaigns to identify the right customers to interact with.
Different types of WooCommerce emails
WooCommerce email sending is one of the parts of WordPress email marketing. You can send different types of WooCommerce emails. These types have several categories of emails that widen the opportunity to send various categories of WooCommerce emails.
1. Transactional emails
2. Promotional emails
These 2 types of email categories contain various types of email-sending options. Let’s take a look at all types of these emails below.
Transactional emails
WooCommerce includes sending emails on various events when a customer interacts with your online store. The events include password reset, creating an account, processing an order, updating an order, canceling an order, order-on-hold, refunded order, customer note, invoice, product subscription, and more.
WooCommerce transactional emails convey the status of the order completed to users, and you can send emails from the WooCommerce platform.
Marketing emails
You can send different marketing emails to the users based on demographics, purchase history, browsing behavior, and page engagement to connect with the customers and keep them engaged in your service.
Emails you can send to customers include win-back emails, promotional emails, WooCommerce follow-up emails, newsletter emails, announcement emails, anniversary or birthday emails, and more.
To send these email types, you can use the email extension or an email marketing app like MailBluster, the best email marketing platform for WooComerce to send marketing emails to your WooCommerce customers. WooCommerce does not have any additional marketing email-sending capability.
Best practices of WooCommerce email marketing
Want to know the best email marketing for WooCommerce?
Below are ways to execute email marketing effectively on WooCommerce, helping to optimize your promotional activities.
Personalization is the key
Email personalization is one strategy that has been used globally to enhance email reach. Statistics show that personalizing emails will gather the highest revenue ever, an estimated 11.6 billion, by 2026. So, personalization in WooCommerce emails will play a significant role here as well. Keep your subject line, and body copy in line with the customer preferences to get the results.
💡Pro-tip: To maintain the best personalization strategy, you can use email-sending tools that recommend what parts of the email to personalize and which parts to personalize. MailBluster provides email personalization that you can check right away.
Implement automated emails
WooCommerce email automation is undoubtedly one of the major email marketing strategies. Automate the emails that you need to send on a regular basis, such as product purchase confirmation, WooCommerce follow-up emails, anniversary or birthday emails, and more.
See the WooCommerce automated email settings for the Complete order field.
💡Pro-tip: Since WooCommerce includes a few options to automate emails, you need a standalone automation email tool. Here, you may need to use email marketing integration. You can try WooCommerce-MailBluster integration and use MailBluster’s email automation feature to automate WooCommerce emails.
Segment your customer list
Segmentation is also an important factor in arranging and sending emails to the specific location, purchase history, gender, and behavior. Segmentation statistics show that about 88 percent of professionals said they use customer data to improve their business. See the WooCommerce users’ email list segmentation in the Customers option.
💡Pro-tip: WooCommerce includes analytics segmenting to help you find your target customers. For more accurate results, consider using an email marketing tool like MailBluster, which offers detailed segmentation features.
Provide exclusive offers
Exclusive offers increase your customer engagement and, eventually, subscriptions. Provide discounts with coupons, premium content access for a limited time, anniversary or birthday offers, product samples, and more to raise their interest in your products. See the coupon offer creating a page in WooCommerce on the Marketing tab.
💡Pro-tip: Provide exclusive offers on special occasions to get a bigger audience and generate more conversions.
Use email template
Use responsive and customizable email templates that are compatible with different email clients. Visual style brings more audience and turns them to your brand. Make sure the email template you design includes optimum colors and a good font for readability and that the email design is optimized for faster loading. See the email template gallery on MailBluster-
💡Pro-tip: Use an email template that matches your topic, or create your own. The WooCommerce tool in WordPress doesn’t include an email template design feature, so you’ll need a standalone tool like MailBluster. MailBluster offers a collection of templates and a customization tool for designing your emails.
Use the analytics
You can use the in-built WooCommerce analytics tool that includes products, revenue, orders, coupons, and more options to find detailed analytics on charts, net sales, orders, products sold, orders, and more to find the performance.
💡Pro-tip: You can also use MailBluster’s analytics tool to find detailed results and track customer activity with delivery, engagement, reactions, ecommerce, click performance, and more intuitive options to explore everything.
Follow email compliance
In the end, follow email compliance regulations such as the CAN-SPAM Act or GDPR Act to follow email compliance rules and regulations. In a standard manner, do not send spam messages, and use the Unsubscribe button at the top of the email to comply with the rules.
Email marketing tips for WooCommerce: Key factors for composing
Opt to start email marketing WooCommerce?
Before you start, there are some key factors to consider. These key things need to be adopted while composing an email for WooCommerce marketing.
Let’s find out!
Email subject line & preheader
Email subject line plays a significant role in drawing the attention of the users. Always keep the subject line short and simple with some tweaking. Statistics show that around 65 percent of professionals send most of their email campaigns with personalized subject lines.
Character limit: MailBluster recommends keeping the subject line within 50 characters and the preheader under 40 characters.
Use personalization: Personalize the subject line and use emojis to draw the attention of the customers. For example: “🌞Hot Summer with a Hot Deal”.
Portray the main theme: Portray what your email is about within two or three words. For example: “Summer Sale is up!” or “Cool Winter Offer!”
Body of the Email & Ending
The email body carries the whole description of what your email is all about. Keep your email short, precise, and to the point to explain the main theme.
Use proper email salutation: The email salutation is the greeting and the starting of your email. For example: ‘Hi’ or ‘Dear (name)’.
Briefly explain the service: Focus on the advantages of the service and concisely use bullet points or paragraphs.
Use CTA & closing: Convey the message about your service and put an interactive CTA button to reach or find it for the customers. For example: Upgrade Now! Or Find the Offer! Also, use email sign-offs with a signature to end the email properly.
WooCommerce email design
Using an appropriate email design is recommended. High-quality visuals, GIFs, or videos will catch the recipient’s attention.
Maintain your brand theme: Maintain the theme color of your brand, fonts, and logo. Make sure the theme is clearly visible.
Visual appearance: The visual appearance of both desktop and other platforms should be optimized with quality visuals to ensure content accuracy.
By utilizing these WooCommerce email marketing tips in the email composition, you can quickly improve email content deliverability and conversion.
FAQs
WooCommerce relies on the SMTP server provided by the Mail hosting server. First, set up the SMTP plugin and service for your website.
Woosender is one of the best WooCommerce CRMs for automating your customer management more accurately. Woosender initial setup cost is $5000, but you can use the 1GS service to skip the initial cost.
WordPress has email marketing capability, but you need to use plugins to send emails or MailBluster for email marketing.
Yes, WooCommerce does email marketing, but it’s limited to sending transactional emails only. WooCommerce does transactional email marketing, but you need to do additional email marketing, such as welcome email newsletter emails.
WordPress includes an email marketing tool, but you need to install plugins to ensure you can send emails using WordPress.
To send bulk emails to different customers at a time, you need to install plugins or use MailBluster to send emails and make sure you follow the bulk email guidelines at the same time.
Yes, WooCommerce can send emails, but it’s only automated transactional emails. You need to send marketing emails on your own.
You can do email marketing but use third-party tools or plugins to send emails using WordPress.
The best email marketing platform for WordPress should include all the features such as automation, segmentation, a/b testing, interactive composing forms, and more. MailBluster includes all major email marketing features that anyone from entry-level to advanced users can use.
Wrap Up
WooCommerce arranges all your marketing efforts according to your preferences. You can add product sales and also track the customer’s activity on analytics. However, WooCommerce email marketing still has limited functionality, so for a complete email marketing suite, MailBluster can be a feature-rich marketing solution for you.
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