Reaching your audience effectively can make or break your business. but with one of the best email newsletter platforms your business can grow.
Whether you’re a small business, a creator, or an e-commerce giant, the right email marketing tool can significantly impact your growth. But with so many options, how do you choose the best email newsletter platforms?
Each platform offers unique features tailored to different needs, from automation to design and analytics. I have listed 13 of the best email newsletter platforms to meet your expectations.
Curious to find out which platform suits you best? Keep reading!
Table of Contents
Key Takeaways
- MailBluster is best for small businesses or individuals to send different variations of an email campaign to sliced subscribers.
- Mailchimp is designed especially for growing businesses worldwide who want to grow their businesses.
- Convertkit is best for creators and small e-commerce business owners.
- Campaign Monitor is best for beginners and agencies to create and send emails with a drag-and-drop editor.
- AWeber is for small businesses and entrepreneurs who want to create deeper connections with their customers while growing their businesses.
- Beehiiv is best for creators, marketers, and bloggers.
- Flodesk is best at designing beautiful emails with minimalist aesthetics.
- Mailerlite is for businesses of all kinds, shapes, and sizes that want to grow digitally.
- Benchmark Email is designed to help you create and send compelling email campaigns with ease.
- Omnisend is an email marketing platform specially designed for e-commerce platforms that can streamline e-commerce email marketing seamlessly.
- GetResponse is Designed for businesses of all sizes to help them engage with audiences, grow their base, and drive more sales.
- Constant Contact is for developers, associations, consultants, and creators. It is also best for sales and marketing managers who need to manage their teams, convert leads, and maximize ROI.
- Mailjet is designed for both marketers and developers.
What is an Email Newsletter Platform?
Before we define the ’email newsletter platform,’ let’s break it down. First, what are email newsletters? Email newsletters are marketing emails sent in bulk from a brand to its audience about special offers, bonuses, or other marketing updates. Now, an email newsletter platform is a software or tool that automates this process.
Well, let’s come out from the formal tone and let’s have an easy example—
For example, you need to send an email to your 10,000 subscribers about a summer sale. Now, Sending these bulk emails at a time with personalized content manually is very hard and almost impossible.
And, this is where email newsletter platforms come in. They make it incredibly easy to send out all those emails simultaneously, with personalized content, in just a few seconds.
The Best Email Newsletter Platforms at a Glance
Numerous email marketing platforms can help automate the process, but how do you choose the right one? Well, I’m here to walk you through the 13 best email newsletter platforms and give you all the details you need to make the best choice.
By the way, take a look at the table below to check out all of the 13 platforms for email newsletters at a glance.
| Software | Free Plan with Subscriber Number | Starting Price | Best Feature |
|---|---|---|---|
| 1. MailBluster | Up to 3,000 emails | $60 per year | Email Automation |
| 2. Mailchimp | Up to 500 contacts | $13 per month | Marketing Automation |
| 3. ConvertKit | Up to 10,000 subscribers | $29 per month | The email marketing tool |
| 4. Campaign Monitor | N/A | $11 per month | Overall Performance Analytics |
| 5. AWeber | Up to 500 subscribers | $15 per month | Integration |
| 6. Beehiiv | Up to 2,500 Subscribers | $39 per month | Easy to use Interface |
| 7. Flodesk | N/A | $35 per month | Performance Analytics |
| 8. MailerLite | Up to 1,000 subscribers | $10 per month | Email Automation |
| 9. Benchmark | 500 contacts | $15 per month | Unlimited Contacts |
| 10. Omnisend | 250 contacts | $16 per month | Email Segmentation |
| 11. GetResponse | N/A | $19 per month | Sign-up forms |
| 12. Constant Contact | N/A | $12 per month | Customer Data and Segmentation |
| 13. Mailjet | 1500 Contacts | $15 per month | Boost Deliverability |
Now, let’s examine each of the email newsletter platforms in more detail.
MailBluster
G2 Rating: 4.8 out of 5
Best Feature: Email Automation
Price: Free to unlimited emails starting with $6/month.
MailBluster is an email marketing platform perfect for small to medium businesses with large email lists and low budgets. It focuses on the core of email marketing—delivering newsletters directly to the inbox and cutting the fancy stuff to bring down the cost at rock bottom.
Powered by Amazon SES, it helps thousands of clients worldwide send millions of emails to their subscribers and profit from email marketing.
Let’s catch up on what MailBluster Users say about Mailbluster,
Here, I have collected some honest customer reviews from the G2 and Capterra,
– MailBluster is excellent for setting up campaigns and has its own drag-and-drop email editor.
– MailBluster was an answer to our prayers. It’s smart, easy to use, and can support our subscriber base without the extra costs demanded by other companies.
– The best part about Mailbluster is that it provides a very seamless and effortless email-sending experience.
– There is nothing that I dislike about MailBluster yet. However, if I have to point one out, it would be the lack of pre-designed templates.
– We had one problem with the send rate, which was fixed quickly. They’re really responsive.
Mailchimp
G2 Rating: 4.3 out of 5
Best Feature: Marketing Automation
Price: Free to $350 per Month.
Mailchimp, is a versatile email Newsletter platform suitable for any business. It provides all the necessary tools to create, send, and track email Newsletters.
Mailchim has many amazing customizable built-in Newsletter templates for designing eye-catching newsletters. It also offers automation features and campaign performance tracking, making email marketing a breeze.
Let’s catch up on what Users say about them,
Here, I have collected some honest customer reviews from the G2 and Capterra,
– One thing that stands out is how simple Mailchimp uses drop dead.
– The labels and gatherings are exceptionally useful in keeping a data set for my customer base.
– It is almost impossible to equate other software with it in terms of email marketing.
ConvertKit
G2 Rating: 4.4 out of 5
Best Feature: The email marketing tool
Price: Free to $59 per month
ConvertKit is a popular email marketing tool for newsletters. It allows you to send mass newsletters with amazing features and templates, making it versatile.
Branded as “the go-to marketing hub for creators,” it helps users easily grow and monetize their audiences. Its simplicity and effectiveness make it a top choice for many creatives to send newsletters.
Let’s catch up on what Users say about ConvertKit,
Here, I have collected some honest customer reviews from the G2 and Capterra,
– ConvertKit’s customer service is on point!
– It allows you to customize how your subscribers will go through your funnel.
– It has a steep learning curve, especially when starting on email automation.
Campaign Monitor
G2 Rating: 4.1 out of 5
Best Feature: Overall Performance Analytics
Price: $11 to $149 per month
Campaign Monitor stands out as one of the best email newsletter platforms, particularly for those managing email marketing for multiple clients. It simplifies client management with features like unlimited client additions, custom templates, emails, and automation.
With its user-friendly drag-and-drop email editor, Campaign Monitor helps you create branded templates swiftly.
Let’s catch up on what Users say about Campaign Monitor,
Here, I have collected some honest customer reviews from the G2 and Capterra,
– Campaign Monitor is the perfect tool for sending out bulk emails, and it’s free to create an account.
– Campaign Monitor offers easy email templates with drag-and-drop graphics and stock photos, easy automation tools, and a good user experience overall.
– Even though there are options to edit the templates, the customizable features are very limited. I could not change the saturation and hue of the background image.
AWeber
G2 Rating: 4.2 out of 5
Best Feature: Integration
Price: Free $899 per month.
AWeber is a top email newsletter platform for small businesses, solopreneurs, and creators. It’s user-friendly, with a drag-and-drop editor and tons of email templates to get you started quickly.
Also, you can build custom landing pages and opt-in forms to grow your subscriber list.
💡Learn, 5 Opt-in Email Marketing Examples and Best Practices That Drive Results
With AWeber, it’s a reliable, easy-to-use tool for all your email marketing needs.
Let’s catch up on what Users say about AWeber,
Here, I have collected some honest customer reviews from the G2 and Capterra,
– The browser interface is easy to use, and the email composer is straightforward.
– Aweber has outstanding customer service, and you can reach us anytime via email, live support, and phone calls.
– I dislike the UI compared to similar software.
💡 7 Best AWeber Alternatives You Can Consider
Beehiiv
G2 Rating: 4.8 out of 5
Best Feature: Easy to use Interface.
Price: Free to $99 per month plus Custom plan.
Beehiiv is an excellent platform for aggressively growing and monetizing email newsletters. It features a clean, easy-to-use interface and integrates AI tools for writing and image generation.
Monetization options include bidding for features, referral programs, and joining Beehiiv’s ad network. Comprehensive analytics help track performance, and Zapier integration allows for automation. Beehiiv is perfect for creators focused on scaling their newsletters.
Let’s catch up on what Users say about Beehiiv,
Here, I have collected some honest customer reviews from the G2 and Capterra,
– Beehiiv is super simple and easy to use, making it perfect for creating a side business while having fun.
– A generous free plan that lets you grow a healthy subscriber base.
– Importing large lists is easy, but handling one or two that are randomly sent to me is tougher.
Flodesk
G2 Rating: 4.0 out of 5
Best Feature: Performance Analytics
Price: $35 per month.
Flodesk is an excellent email newsletter platform known for its intuitive design and ease of use. With modern templates and extensive reporting, it offers a clean user experience.
While segmentation is manual, Flodesk integrates with Shopify, WooCommerce, and other tools via Zapier.
💡Check out the best email marketing platform for Woocommerce users.
Let’s catch up on what Users say about Flodesk,
Here, I have collected some honest customer reviews from the G2 and Capterra,
– You can embed your own photos, or it connects directly to Unsplash for free.
– Flodesk is easy to set up and use. I also love the modern look of the templates.
– There’s no app, so I must open it from Safari on my phone.
MailerLite
G2 Rating: 4.7 out of 5
Best Feature: Email Automation
Price: Free to $20 per month with custom plan.
MailerLite is a digital marketing tool that supports customers with email marketing, automation, landing pages, websites, and signup forms.
Moreover, it allows its users to integrate with 147 apps, including eCommerce stores, and use 4 types of templates: landing pages, newsletters, websites, and pop-ups.
Let’s catch up on what Users say about MailerLite,
Here, I have collected some honest customer reviews from the G2 and Capterra,
– MailerLite is dead simple to set up and get running.
– Their interface is clean, the service is fine, and automation is easy.
– Preview mode doesn’t always accurately preview the email that gets sent
💡MailerLite Alternatives: See What Suits You the Best
Benchmark Email
G2 Rating: 4.3 out of 5
Best Feature: Unlimited Contacts
Price: Free to $30 per month with custom plan.
Benchmark Email is a top email newsletter platform with powerful automation, dynamic segmentation, and an intuitive editor. It offers over 200 well-designed templates and flexible editing options, including drag-and-drop, HTML, and plain text editors.
Also, you can build landing pages to grow subscribers and create automated flows with pre-built templates for various tasks. Benchmark’s dynamic segments update automatically, and its robust analytics provide detailed insights into your campaigns.
Let’s catch up on what Users say about Benchmark Email,
Here, I have collected some honest customer reviews from the G2 and Capterra,
– The best part is how easy it is to use.
– They have many different templates for you to choose from.
– The free plan might be a bit limiting for small businesses.
Omnisend
G2 Rating: 4.6 out of 5.
Best Feature: Email Segmentation
Price: Free to $59 per month.
Omnisend simplifies email marketing for Newsletters. It blends email, SMS, and push notifications for effective promotions.
With its drag-and-drop builder, you can quickly create attractive emails and easily sync your products for newsletters. Smart segmentation and automated workflows improve ROI.
Moreover, Setting up Omnisend is easy with ready-made forms and one-click online store integration, making it a great choice to enhance your e-commerce efforts.
Let’s catch up on what Users say about Omnisend,
Here, I have collected some honest customer reviews from the G2 and Capterra,
– The pricing is customer (SMB) friendly.
– Omnisend allows you to define complex automatic communication workflow with different channels.
– The email content builder is glitchy. Fonts, colors, etc.
GetResponse
G2 Rating: 4.3 out of 5
Best Feature: Sign-up forms
Price: $19 to $1099 per month.
GetResponse is an email marketing software for small businesses, solopreneurs, coaches, and marketers to send email newsletters. It is a user-friendly solution with award-winning 24/7 customer support and powerful tools that go beyond email marketing with advanced marketing features and reliable support.
Let’s catch up on what Users say about GetResponse,
Here, I have collected some honest customer reviews from the G2 and Capterra,
– I like how everything is straightforward to use while capable of making wise technical processes.
– Very easy to understand, a very good UI. Creating newsletters and autoresponders is quite very easy.
– I can’t use bought leads, even if they are verified by a reputable company and the people on the list have opted into receiving solicitations.
Constant Contact
G2 rating: 4.0 out of 5.
Best Feature: Customer Data and Segmentation
Price: $12 to $80 per month.
Constant Contact is a go-to solution for effortless email marketing that packs a punch for your business. Whether you’re just starting out or a savvy marketer, this tool covers you.
Constant Contact’s user-friendly interface and powerful features simplify your email marketing journey. From creating an email newsletter based on your website elements to offering SMS marketing and social media management, it’s a one-stop shop to supercharge your small business.
Let’s catch up on what Users say about Constant Contact,
Here, I have collected some honest customer reviews from the G2 and Capterra,
– It’s easy to create templates, the reporting is good, and it’s easy to include a follow-up email to anyone who didn’t open the original message.
– Using Constant Contact saves me time and helps me reach more people, increasing my online sales.
– It does not offer suppression from sending lists.
Mailjet
Capterra Rating: 4,3 out of 5
Best Feature: Boost Deliverability
Price: Free to $25 per month plus a custom plan
Mailjet is an excellent email newsletter platform for teams,offering real-time collaboration and role management. It’s ideal for businesses that prioritize teamwork in email marketing.
However, it may lack advanced automation and targeting features. The free tier is limited in daily email sends, making it best for smaller-scale operations.
Let’s catch up on what Users say about Mailjet,
Here, I have collected some honest customer reviews from the Capterra,
– Mailjet has a very clear UI- and it is easy to find and craft new campaigns.
– Mailjet is ideal for creating and sending emails, marketing campaigns, and newsletters.
– Connecting our domain was problematic; email automation is only available to premium users.
Conclusion
As we wrap up, it’s clear that choosing the best email newsletter platform can significantly impact your business. If you’re looking for a powerful yet affordable solution, consider MailBluster.
Since with its robust features and budget-friendly pricing, MailBluster is an excellent choice for small to medium businesses.
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