A major issue is if customers visit your online store and leave without buying. Many businesses face this issue and are looking for a solution. Dropshipping email marketing can help fix that.
Nearly 70.19% of shopping carts are abandoned before checkout, which means lost sales and missed opportunities. This is the major issue dropshipping businesses face.
But those sales aren’t gone for good. The right emails at the right time can bring customers back and remind them of what they left behind. So, it means you can turn lost sales into real revenue.
So, yes! You need email marketing for dropshipping to achieve your goals. In this blog, I will explain how email marketing dropshipping can help boost your business. You will learn simple strategies to get started here and about future trends.
Let’s begin the discussion with the definition of email marketing dropshipping.
Table of contents
- What is Dropshipping Email Marketing?
- Why is Dropshipping Email Marketing Essential for Businesses?
- Step by Step Process of Dropshipping Email Marketing
- 11 Best Practices and Strategies to Improve Dropshipping Email Marketing
- Top 3 Tools for Dropshipping Email Marketing
- Examples of Dropshipping Email Marketing
- Future Trends of Dropshipping Email Marketing
- End Note
What is Dropshipping Email Marketing?
Dropshipping email marketing is a marketing strategy for reaching customers and selling more products. In a dropshipping business, everything happens online, and businesses don’t store products or inventory.
Therefore, emails help you stay in touch with people and encourage them to buy. You need to write emails that feel personal and real.
Remember that sharing your story with your customers works better than a sales pitch. Email marketing can help grow your dropshipping business by keeping customers interested and encouraging them to buy more. This marketing process is easy if you follow it.
So, here is what you need to do in this process:
- Collect Emails – Give something valuable, like a discount or freebie, in exchange for their email.
- Integration: Integrate the dropshipping store into the email marketing platform to send marketing emails.
- Send a Welcome Email – Thank them and introduce your store in a friendly way.
- Follow Up – Share product benefits, customer reviews, and special deals.
- Offer Discounts – Let them know about holiday sales or limited-time offers.
- Keep It Going – Set up automatic emails to stay in touch without extra work.
Why is Dropshipping Email Marketing Essential for Businesses?
Email marketing is one of the best tools for growing a dropshipping business. It helps you connect with customers, increase sales, and keep your store top of mind without spending a fortune on ads. Here’s why it is so important:
1. Helps You Sell More
For online stores, if a visitor visits but doesn’t buy, you can use email marketing to encourage them to do so. You can remind them about their abandoned cart and offer discounts. This increases the chances of purchasing.
2. Build Trust with Customers
For many consumers, dropshipping stores might be a new term. So you can share information about your online store through emails. Send them helpful content and product updates as it builds trust. People who regularly see your brand in their inbox feel more comfortable buying from you.
3. Saves Money While Growing Sales
Email marketing is the most affordable method for improving sales when you have a list of customers. You can send promotions, updates, and product recommendations without spending extra money.
4. Keeps Customers Coming Back
Many people buy once and never return. Email marketing changes that. You can send them exclusive deals, new product launches, or holiday discounts to encourage repeat purchases. The more they hear from you, the more likely they will buy again.
5. Gives You Full Control Over Your Marketing
With email marketing, you don’t have to worry about social media algorithms or ad restrictions. You can control your message the way you want to. So, with this email marketing for dropshipping business, you can communicate with your audience.
Step-by-Step Process of Dropshipping Email Marketing
Many people don’t understand how to begin using email marketing for dropshipping. There are some ways to use it, but finding the easiest one can be challenging.
Here, I will share a step-by-step email marketing process for dropshipping businesses. Go through the steps to begin your email marketing campaign today.
So, the email marketing process for the dropshipping business is as follows:
Step 1: Integrate the Email Marketing Platform
First, you must integrate your dropshipping store with an email marketing platform. First, choose a tool, such as MailBluster, and then combine your online store or dropshipping business with this tool. Then, move to the next step.
Step 2: Build Your Email List
Collect interested people’s emails and make an email list. In the list, you can collect the emails of people who check your online store website.
Step 3: Organize Your Email List
In the next step, you must create user groups based on different facts. It can be their age, location, behavior, etc. This helps you to send the right email to the right people.
Step 4: Send a Welcome Email Series
Create and send a series of welcome emails after a user signs up. In these emails, discuss your brand and product by adding a ‘Thank you’ note.
Step 5: Send Targeted Emails
Now, send targeted emails to your subscribers according to their preferences. You can send them a reminder email if they leave anything in their cart. This pushes customers to purchase that product.
Step 6: Personalize Your Emails
Mention your user’s name in the email’s subject lines and content to personalize them. You can also include the name in the subject lines. This will help you create a better relationship with your customers.
Step 7: Test and Improve
You can try different subject lines through A/B testing or CTAs to see which gets the most clicks. Keep track of how your emails perform to keep improving.
11 Best Practices and Strategies to Improve Dropshipping Email Marketing
Many people use email marketing to increase their dropshipping business sales. However, their email campaign didn’t achieve the expected success. So they can use best practices and strategies to improve their email marketing. What are these strategies?
Well, here, I will share the top 11 best practices and strategies to improve email marketing for dropshipping. Let’s explore them together:
1. Send Emails Based on Customer Actions
Customers act differently at different stages of the customer journey, so ensure that your emails match their actions. Send your customers a gentle reminder when they add an item to their cart but don’t purchase it.
Offer a small discount or free shipping so customers get excited and check your email. You can make 10x more sales than generic email blasts by sending personalized emails.
2. Recommend Products That People Want
Customers love it when you help them with the right suggestions. For example, if one of your customers buys a cutlery set, they might need a glass or bowl set. So, suggest the item that goes with their recent purchase. This will increase the number of clicks on your emails, increasing potential sales.
3. Find the Right Email Frequency
Gain more trust in customers’ minds by sending emails at the right time. So, send your emails at the right time to make your email marketing for dropshipping successful and stay connected with your users without flooding their inboxes.
4. Optimize Emails for Mobile Users
Most people prefer to check their emails on a mobile device as they are handy. A study has found that around 81% of emails are opened on mobile devices. So, make your emails mobile-friendly by designing them to be simple with a large font and clickable CTA buttons. This will increase your email open rate.
5. Write Subject Lines That Grab Attention
Try interesting and catchy subject lines to grab the user’s attention. Most people open emails because of the subject lines when they find it short and interesting. Keep engaging phrases that interest users or include a customer’s name to increase open rates.
6. Follow Up After Every Purchase
After sending the first email, you should continue the process. Send them a series of emails one by one. Start with a thank you email when they make a purchase. After this, send them another email with product care tips and a discount email.
7. Build an Identity by Creating Awareness
In email marketing for dropshipping businesses, authenticity matters the most. The reason is that the dropshipping business has no physical store or inventory. As a result, customers don’t believe a business like this.
So, create awareness among your customers by email, sharing your story and services. In this way, you can build your identity as a brand, and customers will purchase more from you.
8. Create a VIP Group for Loyal Customers
Create a private group on WhatsApp or Facebook for your best customers to make them feel valued. One dropshipping business sees a major increase in repeat sales by offering early access to products and exclusive deals. So, share your exclusive deals and discounts with these groups so that your customers remain loyal to you.
9. Customize Emails Based on Shopping Behavior
A targeted approach improves results. A gentle nudge can help a customer who abandoned their cart, while product recommendations may be appreciated by someone who recently made a purchase.
Businesses using behavior-based emails see better results than those sending the same message to everyone.
10. Combine Email with Ads and Text Messages
A multi-channel approach increases sales. If someone clicks an email but doesn’t buy, a follow-up ad on Facebook or Instagram keeps your store in their mind. Adding a quick text message for time-sensitive deals also helps.
11. Try AI to Generate Your Dropshipping Emails
Dropshipping emails need to be perfect, engaging, and attention-grabbing at the same time. So, sometimes, it becomes difficult to manually write all the emails to fulfill these email campaign requirements.
Using AI is a wise way to generate more catchy subject lines and email content by making them more personalized for your dropshipping email campaigns.
Top 3 Tools for Dropshipping Email Marketing
You need tools to run this marketing campaign. Choosing the right tool is a challenge. That is why I will share here the top 3 tools you can use for email marketing. The tools for email marketing in dropshipping are:
MailBluster
MailBluster is an email marketing tool that automates your dropshipping emails and sends them to the users. This tool can recover abandoned carts and reach the right customers. You can afford this platform as they offer their services at an affordable rate. So, with this tool you can run email marketing in dropshipping field smoothly.
Key Features:
- Segmentation of Leads
- Professional Email Templates
- Custom Email Templates
- Email Tracking with Report
- Sender Management
- Email Automation
Omnisend
Through emails and SMS, Omnisend helps dropshipping businesses by improving sales. You can add product recommendations, discount codes, and personalized content using this tool. Email marketing in dropshipping industry becomes easy with this tool.
Key Features:
- Automated emails and SMS
- Product recommendations and discounts
- Web push notifications
- Easy integration with Shopify and WooCommerce
Klaviyo
By sending targeted emails to the right audience, Klaviyo helps dropshipping businesses. This tool mainly works based on the user’s behavior. You can try different email versions using this tool to see what works.
A unique feature of this tool is that it can predict what customers might buy again. It means you can make a better marketing plan based on this prediction.
Key Features:
- Customer segmentation
- A/B testing for emails
- Product recommendations
- Predictive analytics
- SMS marketing
Examples of Dropshipping Email Marketing
A good email keeps customers engaged and reminds them to complete their purchases. So, you need to generate engaging emails for your dropshipping business. You need some help getting a clear idea about these emails.
Have a look at the best examples of dropshipping email marketing:
1. Welcome Email to Make a Great First Impression
When someone signs up for your newsletter or creates an account, don’t leave them hanging. A welcome email should feel warm and inviting. It is also the perfect time to offer a small discount or free shipping to encourage that first purchase.
Write the welcome emails and include a friendly tone while writing the welcome emails with a “Thank you” banner. You can use email marketing tools such as MailBluster to create welcome emails. Kate Spade uses this strategy and sends welcome emails to its customers.
2. Abandoned Cart Email to Remind Them What They Left Behind
Many people add items to their cart and then leave without buying. Maybe they got distracted or weren’t sure about the purchase. A simple reminder can bring them back. Show the exact product they went in the cart.
Add a friendly message like “Forgot Something?” or “You forgot something behind.” Use different tools to generate these emails. United by Blue has used this strategy, sending abandoned cart emails to its users.
3. Product Recommendation Email to Get Them to Buy More
Once someone buys from you, they’re more likely to buy again—especially if you recommend products they love. A product recommendation email suggests items based on what they’ve already bought or browsed.
A section that says “You Might Also Like” should be accompanied by clear, high-quality images of products. Large companies, like Amazon, apply this strategy and recommend their products to their customers through emails.
4. Win-Back Email – Bring Customers Back
Some customers buy once and then disappear. A win-back email reminds them why they loved your store and gives them a reason to return. A friendly message such as “We Miss You!” or an exclusive offer to sweeten the deal. Blue Apron sends win-back emails to their users to bring them back, offering discounts.
Future Trends of Dropshipping Email Marketing
We can see different trends in email marketing for dropshipping in 2025. MailBlsuter suggests two top 2 trends you should follow to make your marketing campaigns successful.
So, what are these top trends? Let’s find them here:
1. Blockchain for Security
Protecting your customer’s data in a dropshipping business is a must. So, while sending the email, you must use blockchain technology. With the help of blockchain technology, you can ensure security for your dropshipping email campaigns. Using this technology has become a trend, and to follow this trend, try your best
2. IoT for Better Personalization
The Internet of Things (IoT) connects everyday devices to the internet. You could use data from your customers’ devices to send highly personalized emails for email campaigns. This trend has been made to generate more personalized emails.
End Note
Dropshipping email marketing helps you recover lost sales and build customer trust. This approach boosts repeat purchases without big ad costs.
By sending the right emails at the right time, you can turn abandoned carts into revenue without having a physical store or inventory. This will also keep your customers and increase their return.
Looking for the best email marketing tools for email marketing for dropshipping business.? Reach out to MailBluster; you can easily send personalized, high-converting emails for dropshipping email marketing.
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