Bulk commercial email marketing has always been a challenge for businesses. Many businesses want to run successful bulk email campaigns. However, they don’t get their expected results. Business emails mostly get lost in spam. As a result, people ignore them, or they sometimes don’t get any responses.
So, how do you fix that?
The answer is simple! You can fix the issue by choosing the right features for bulk email services and implementing tips to make the campaign successful.
In this blog, I will share the types of bulk emails, recommend top software, and some easy tips to improve your campaigns. You will also learn step-by-step how to create a bulk email marketing campaign.
Let’s begin the discussion by defining bulk email marketing for commercials.
What is Bulk Commercial Email Marketing?
Bulk commercial email marketing involves businesses sending emails to many people simultaneously. These emails often promote products, services, or updates. The main goal is to reach many customers without sending separate emails to each one.
The best part of bulk email is personalizing the message. Businesses can send the same email but make small changes for different groups, such as showing customers products they might like.
Here is how it works:
- The business creates one email with an offer or news.
- This email is sent to a list of people who have agreed to get it.
- The email platform helps send and track emails.
Types of Bulk Commercial Email Marketing
Businesses want to reach more customers by sending them bulk emails simultaneously. So, what type of bulk commercial email marketing do they prefer? You will find the top 5 types of bulk email marketing for commercials that most businesses use.
So, let’s explore the types here together:
1. Promotional Emails
The business promotes its products and services through promotional emails by offering special discounts and informing customers about new updates. A clear CTA such as “50% Discount: Grab It” or “Only Two Days Left- Shop Now,” etc., grabs users’ attention. Even with these emails, businesses attract new customers.
2. Newsletters
With newsletters, businesses keep updating their customers about their brand. They also share information about upcoming sales with helpful tips through business newsletters.
3. Automated Emails
Businesses send a series of automated emails based on the customer’s timeline. A series of emails means a welcome email after signing up, a wish email on an individual user’s birthday, a discount email, and a reminder email. This type of email saves time by reducing human effort.
4. Transactional Emails
Businesses use transactional emails to confirm orders, provide shipping updates, or send receipts. They ensure that customers’ purchases are on track.
Why Bulk Commercial Email Marketing?
Businesses use bulk email marketing to promote their products and services to the right people. You will find many communication channels and marketing approaches. However, bulk email marketing for commercials is the most effective one.
Here’s why bulk email marketing for commercials is a good choice:
- Cost-Effective: Sending bulk emails is cheaper than traditional advertising like print or TV ads. There are no printing or postage costs, and automated tools make the process easier.
- Wide Reach: You can send emails to thousands of people at once, whether they are near or far.
- Personalization: You can make your emails relevant and feel personal, which helps more people open and engage with them.
- Increased Engagement: When you send commercial emails in bulk, it reminds your customers about your brand. So, people mostly take action when you share updates with them through emails.
- Trackable Results: Tracking your email performance with bulk email marketing is easy. You can check different things, such as open rates and clicks.
- Saves time: After automating bulk emails, you are free. There is no manual task, so this saves you time.
Top 6 Features of Bulk Commercial Email Marketing Services
If you are looking for a bulk commercial email marketing service provider, tool, or software, check its features first. You can’t achieve what you expect without the right features if you choose a service provider.
What are these features? MailBluster suggests checking the top 7 features while choosing bulk email marketing services for commercials.
So, the features are:
Let’s learn more about the features here:
1. Analytics and Tracking
You must check your email performance. A tool can help you do this by allowing you to check open rates, click rates, and bounce rates.
2. User Behavior Tracking
The user behavior tracking feature lets you understand how customers interact with your emails. This makes determining what customers want simple, and you can offer them according to that.
3. Segmentation and Personalization
Customer expectations can differ based on age, location, and gender. With the features of segmentation and personalization, you can segment your users. Then, you can generate more personalized email marketing to get more responses.
4. A/B Testing
Your service provider or the bulk email marketing software that you choose should offer A/B testing. This feature lets you try different subject lines, layouts, or buttons. According to the result, you can adjust your emails.
5. Automation
Manually sending emails takes too much time. Automation in email marketing lets you schedule emails, send follow-ups, and set up automatic responses. This saves time and effort.
6. Smart Send Timing
Smart send timing is about sending emails when people are most likely to open them. This helps get more attention and better results. Test different times and days to see when your audience responds best. The right timing makes sure your emails get noticed and not skipped.
Step-by-Step Process to Create Bulk Commercial Email Marketing
Many people want to know how to create a bulk commercial email marketing campaign. So, with a step-by-step process, the entire journey becomes more effortless. If you follow the proper process, you can avoid mistakes and run a successful email campaign.
So, the step-by-step process for a bulk email marketing campaign is as follows:
Step 1: First, you should begin your journey by choosing an email marketing tool. If you are looking for the best email support at an affordable rate, go for MailBluster.
Step 2: Then, add your email list to the tool. Create one if you don’t have an existing list.
Then, choose what type of email you want to send. For bulk email marketing, you can send newsletters, promotional emails, transactional emails, etc..
Step 3: Next, if the tool has ready-made templates, you can use them or build your email design. It is up to your preferences.
Step 4: Now, set a name for your email campaign. Then, add your sender name, emails, and subject lines.
Step 5: Write short, clear, engaging subject lines for your emails.
Step 6: After writing the subject line, add text, images, and clickable buttons to your emails.
Step 7: Test your emails before running the email campaign. The best way to test it is to send the email to yourself.
Step 7: You can set the time of sending emails. Send it now, or you can schedule a time to send it later.
Step 8: Lastly, check how many people opened and clicked your email. Use this info to improve next time.
15 Strategies to Improve The Best Bulk Commercial Email Marketing
Tips and strategies in email marketing always help businesses achieve their goals. The same goes for bulk commercial email campaigns. Whether you need bulk commercial email services or are a provider, you can implement both. MailBluster recommended 15 strategies, which I will explain here.
So, the 15 strategies are:
1. Build a Permission-Based List
Make sure the people you’re emailing want to hear from you. Don’t buy email lists; that’s a big mistake. Instead, encourage people to sign up on your website or social media. They’re much more likely to open your emails when they willingly join.
2. Warm Up Your IP Address
“Warm up your IP address” means starting with a few emails and gradually sending more. This helps build a good reputation with email providers.
If you send too many emails simultaneously, they could be in the spam folder. Slowly increasing the number improves your chances of landing in inboxes and building trust over time.
3. Keep Your List Clean
Regularly clean your email list. People change their email addresses or just lose interest. Remove old or invalid emails to keep your list fresh and help improve your email deliverability.
4. Create a Catchy Subject Line
Keep your email subject line catchy, short, clear, and engaging. Don’t add spammy words; make the subject lines relevant to the users.
5. Personalize Your Emails
Work on making your email more personal and relevant by using different tactics. You can use your username and email content in the subject line. When you provide personal touches in your emails, your customers feel valued and will take the next step to purchase from you.
6. Segment Your Audience
Don’t send the same email to everyone. Break your list into smaller groups based on interests, behavioral targeting, age, or location. When emails are more relevant, they get opened more.
7. Keep Emails Simple and Short
People don’t want to read long, wordy emails. Keep your message short, clear, and to the point. Use bullet points or headings to make it easy to scan.
8. Optimize for Mobile
Make sure your emails look great on mobile devices. Use big, easy-to-read text, clear buttons, and simple layouts to make your email mobile-friendly. If it’s hard to read on a phone, people won’t bother.
9. Include a Clear Call to Action (CTA)
Your email should have a clear goal. Tell your reader what to do next, whether purchasing or reading a blog post. Simple, action-driven phrases like “Shop Now” or “Learn More” work best.
10. Make Unsubscribing Easy
Always include an easy way for people to unsubscribe. If someone doesn’t want to get your emails, let them go without hassle.
Also Read: Unsubscribe Link in Email: What is It and How to Add One
11. Balance Text and Images
Don’t overload your emails with images. A good mix of text and images is best. Some people disable images, so make sure your email makes sense without them.
12. Send Emails at the Right Time
Send emails when your audience is primarily open to the emails. Typically, Tuesdays or Wednesdays mornings work well, but experiment with different times and track what gets the best results.
13. Monitor Open and Click Rates
Track how many people open your emails and click on links. If your click rates are low, you might need a better call to action. Use this data to improve future emails.
14. Use Double Opt-In
Double opt-in is when someone subscribes and then gets a confirmation email. It helps make sure people want to hear from you. It also keeps your email list more engaged and clean.
15. Give Real Value
Your emails should offer something valuable to your subscribers. Share helpful tips, special offers, or information they can use. If they find value in your emails, they will keep opening them.
7 Best Bulk Commercial Email Marketing Software
Now, you may be looking for the best bulk email marketing software. Many options are available in the market, but choosing one is challenging. But if you have a list of the best software, you can easily choose one.
So, here, I will talk about the 7 best software for commercial email marketing to make your job easy. Let’s explore the best software here.
1. MailBluster
Looking for the best email marketing tool at an affordable rate? Go for MailBluster for bulk email marketing services at a reasonable rate. You can easily customize your emails and personalize them according to your needs.
MailBluster works with Amazon SES and ensures all your emails reach the right inboxes. You can automate your emails and send a bulk amount of emails simultaneously.
Key Features:
- Email Templates
- Email Tracking with Report
- Third-party integrations for flexibility
- Ecommerce support using Developer API
- Fantastic support
- Export Report and Metrics
- GDPR Compliance
- Unlimited users
2. Brevo
Need a bulk email marketing tool to promote your business? Brevo offers this service through which businesses can promote their business through emails, SMS, and WhatsApp. You can also try A/B testing to find the best email strategies.
Key Features:
- Multi-channel marketing (email, SMS, WhatsApp)
- A/B testing
- Run campaigns smoothly with email automation
- Built-in CRM
3. GetResponse
Unique features of an email marketing tool help you run bulk email marketing properly. So, if you are looking for unique features, go for GetResponse. It offers unique features like email automation, AI-powered tools, and business webinar options.
Key Features:
- Automated email workflows
- Built-in webinar hosting
- E-commerce integrations for online businesses
- AI-powered tools
Read more: GetResponse Alternative: Compare GetResponse vs MailBluster
4. ActiveCampaign
ActiveCampaign is perfect for businesses that want to combine email marketing with a CRM. It allows you to send personalized emails based on customer behavior. This tool has easy automation features to help you target customers at the right time. It can improve engagement and sales.
Key Features:
- Email automation
- CRM integration
- Personalization
- A/B testing
- Analytics
5. Moosend
Moosend is a user-friendly platform that’s perfect for small and mid-sized businesses. It offers tools like a drag-and-drop email builder and automation features. This tool is ideal for those who are new to email marketing.
Key Features:
- Drag-and-drop editor
- Email automation
- Segmentation
- Custom templates
- Reports
6. Benchmark Email
Benchmark Email is a user-friendly tool for businesses of all sizes. It lets you quickly create professional emails using templates and a drag-and-drop editor. If you’re looking for reliable customer support to help you along the way, Benchmark Email is a solid choice to guide you through the process.
Key Features:
- A/B testing
- List segmentation
- Analytics & tracking
- Mobile-friendly emails
- App integrations
- Strong support
- Free plan available
7. HubSpot
Businesses that want both email marketing and a CRM often choose HubSpot. It lets you create personalized email campaigns and track engagement easily. The reporting tools also help you see what’s working so you can improve your emails and get better results.
Key Features:
- Personalization
- A/B testing
- Analytics & reports
- App integrations
- Smart send times
- Strong support
End Note
Finally, bulk commercial email marketing makes it easy for businesses to reach many customers. You can deliver personalized messages here with a proper bulk email service. Improve engagement, increase sales, and track your results with the right tools and strategies.
You must choose the right software to send promotions, newsletters, or automated emails from the right bulk commercial email marketing service provider. If you are looking for the right bulk email marketing software to reach your goals, choose MailBluster to get the best support.
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