Welcome emails are indeed a great way to set up positive first impressions. It is a unique part of email marketing. And it’s one of the most essential and effective email marketing types. However, just sending out a welcome email however you wish isn’t a way of making them effective. While writing them, you have to keep certain facts in mind, facts necessary for an engaging and effective welcome email.
And in this blog, I will help you with such facts; as some do’s and don’ts, guidelines, and examples on how to write effective welcome emails. Also, you will learn about its importance in ensuring a solid engagement with your audiences and subscribers.
Table of Contents
- How to Write Welcome Emails Effectively
- Best Practices to Bring Results
- What Makes Welcome Emails Effective?
- Welcome Email Templates
- Why You Need to Send?
- Benefits of Welcome Emails
- Wrap Up
How to Write Welcome Emails Effectively
First, let’s go through the writing facts of writing effective welcome emails. Moreover, if you wish to learn some basics about welcome email before moving to the practicing part, then go through this blog on Welcome Email. It will give you essential insights regarding its definition and types.
Now, let’s figure out some essential facts you need to know and apply them while writing your welcome email.
Nail the subject lines
The subject line of the email holds tremendous importance. Because your audiences will determine whether to open it by reading your email’s subject line. According to Invesp’s email subject lines statistics, 47% of email receivers open emails based just on the subject line, while 69% report emails as spam based solely on the subject line. Hence, a good subject line significantly impacts increasing the open rates of your emails. Therefore, you have to write a compelling and engaging subject line that will create enough urgency among the readers to open your email and read the welcome message.
Your welcome email subject lines should be;
- Question type
- Mentioning exclusive offers/discounts
- With appropriate emojis
Some examples of welcome email subject lines;
- Welcome to “brand name”! Let’s get started.
- Welcome! We’re here to help you get started.
- Welcome to the family! Let’s get introduced.
- You’re in, let’s begin with 10% sales!
- So happy to welcome you here!
Check out the following picture of a welcome email subject line example; 7 Wayfinders’ welcome email. This one shows enthusiasm by expressing that they are happy by the reader’s involvement. Plus, the “smiley” emoji adds a more joyful and warm vibe for the reader to open the email and read it.
Show your gratitude for joining
Furthermore, you should show your gratitude in the welcome message for the joining of your subscriber/client/customer. For example, say, “Thank you for joining!” Do it because it impacts the first impression!
Set your writing tone
Set the tone of your writing and stick to it throughout the email. For example, you can’t go from a formal manner to an informal one. Instead, it’s better to write in a polite and friendly formal tone!
Maintain brand consistency
Stay on brand! Maintain brand consistency and a true reflection of your website in your welcome emails.
Get to the point and keep the message short and sweet
Moreover, you need to keep your welcome message short and sweet! Welcome the reader, and then just get to the point. Don’t lengthen it by beating around the bush! Readers don’t like emails with a lot of words. Plus, it makes them dull, and they often consider not wasting time reading long emails. So, express your message concisely and in a sweet form.
You need to show enthusiasm in your email. As the given welcome email subject line example above, in the subject line and in your email body, you need to express enthusiasm that you’re glad by the subscriber’s joining.
Share some history
Indeed, a welcome email campaign is a first and great way to set the foundation of your relationship with your clients or customers. Some may have joined your service without any knowledge of your company. Therefore, it’s better to brief them about your company. Share some history of your company. Like, share how did it start and one or two victory points with it.
Use multimedia and limit your graphics
Plus, using appropriate multimedia, like images and videos, is a great way to make your emails look good and engaging. And it’s not different in terms of welcome emails, either. However, you need to limit your graphics. For example, try to use 2-3 images in your welcome message. Because more than three images likely will give a messy look to your email and might make your email look unengaging to the readers.
Share your social media handles
It is wise to share your social media handles in your welcome email campaign. Hence, include your Facebook, Twitter, Instagram, etc, in the welcome text. And set them at the bottom section.
Provide a clear CTA
Finally, don’t leave your users in the loop; tell them exactly what to do and establish expectations right away. Include a clear and apparent CTA (call to action) button to ensure they don’t miss out on anything.
Best Practices to Bring Results
Moving on, let’s go through some important points of welcome email best practices. These will help you in writing the best welcome email campaigns;
- Start with a goal and strategy plan
- Use an email marketing platform
- Stick with a consistent template
- Provide offers/freebies
- Make your welcome emails mobile-friendly
- Include a link to your preference center
- Add awesome multimedia to your welcome email
- Don’t ignore the branding
- Add a few relevant CTAs to your welcome email
- Include unsubscribe link
- Automate your email marketing campaign
What Makes Welcome Emails Effective?
A good welcome email is well-written, organized, and engaging. It briefly teaches the fundamentals, piques your interest, and instructs you on what to do next. Also, following best practices for welcome emails is very important if you are organically growing your subscriber list. Although there are best practices, it’s crucial to remember that every company has a different target audience, so A/B testing is always strongly advised.
Welcome Email Templates
Let’s go through some examples of welcome email templates. Hopefully, these welcome email examples will give you ideas on how to write them.
Welcome email to new customer example
The following welcome email template is an example of welcome email to new customer. Customers may not be familiar with your company or what it stands for when they purchase from your offline or online store. You can establish a strong foundation for the relationship by introducing new clients to your business. Using this welcome email template, you can inform potential consumers about your business’ expertise, sector, available products, and services. Customers will be inclined to purchase more from your company if they can access the proper information and knowledge. You can send this welcome email to introduce a new customer to your company.
Welcome email to new subscriber example
Check out the following welcome email template example. This one is a welcome email from the CEO and founder of Martenero and it’s a great example of how to write a welcome email to new subscriber.
Welcome email to new client example
Check out the following welcome email template example I created for you. You can use it to write a company welcome email to new client.
Hello [name] We appreciate having you here at [business name]. We created [product], As [story behind it] We're curious as to why you registered for [product]. Your comments assist us in ensuring that we are providing exactly what clients desire. Just reply to this to let me know. To ensure you get the most out of [product], we'll send you a few more emails over the coming weeks. We'll give you some of our best advice as well as some fascinating behind-the-scenes details. Regards, [Your name]
Why You Need to Send?
Sending welcome email to new customer/client/subscriber is the first step in establishing a long-lasting relationship. Receivers are likelier to read engaging welcome emails because they usually have a 50% open rate. Also, automated e-commerce email marketing had a worldwide open rate of 30.45% in 2021, according to statistics from Statista, published in January 2023. Plus, welcome email campaigns raise brand awareness among potential customers. They also make potential customers feel valued and guide new subscribers and prospects.
Benefits of Welcome Emails
In email marketing, there’s no doubt that you will get so many benefits from welcome emails. Check out the following picture to learn some of the remarkable benefits you can have by sending welcome email. These beneficial facts will surely convince you on why you really need to send welcome email to new client or customers/subscriber.
Using an effective email marketing platform to send welcome email to new client and customer is a great way to introduce them to your company. In this blog, I have discussed the writing procedure for welcome emails and the reasons why you need to send them. In addition, I have provided the necessary welcome email templates and examples here. Also, I have mentioned some of the best practices for writing welcome emails. Hopefully, you can include them in your strategy to improve your welcome email campaigns.