Who said email marketing is dead? Even though it’s one of the oldest digital marketing strategies, it remains an effective channel for digital communication. According to HubSpot’s State of Marketing report, it is among the top marketing channels for marketers after social media and website/blog, beating even SEO and content marketing in terms of ROI.
So, email marketing is not going anywhere anytime soon. But one big challenge remains – making sure your email stands out in a crowded inbox. AI can be the answer here. With AI email marketing tools, you can make your content and campaigns more effective and improve your email open rate. This blog post will explore a few different ways in which AI helps boost email marketing campaigns. Let’s get started. 👏
AI email marketing: What exactly is it?
AI email marketing is all about using AI-powered tools to make your email content more personalized and improve email campaigns. There are several reasons why using AI in email marketing could be a useful strategy for marketers –
- AI can help create personalized marketing messages, which can improve open rates and drive more conversions.
- AI can be useful for determining the right email sending times. This ensures that your emails don’t end up in spam
- When you have AI to automate email content creation, you can implement time for different strategic email campaigns.
How to use AI in email marketing?
Here are some different ways you can incorporate AI into your email marketing strategies to boost your email campaigns –
1Increasing engagement with AI email automation
Generic emails are no longer going to cut it. If you want your prospects to open the email and take action, you must ensure that they are targeted and personalized. AI email automation can make this a lot easier. AI email automation tools can automatically send and personalize emails based on specific actions. On MailBluster, when setting up an email automation workflow, the Send Campaign contains the Email Compose feature. While composing your email, we offer the powerful drag-and-drop editor, where you can use the AI-assisted feature. Using this AI-assisted feature, you can personalize TEXT, IMAGE, HEADING, or create BUTTONS in your automated email campaign with smart suggestions.
It’s all quite easy. Here’s a quick guide that tells you exactly how you can set up the email automation feature on Mailbluster.
With AI’s help, you can ensure that your emails reach your subscribers at the right times. For example, after a user signs up, you can send an automated welcome email to make them feel appreciated. Similarly, if someone leaves items in their cart, you can set up an automatic cart abandonment email to encourage them to complete their purchase.
2Crafting email content with AI assistants
Another way AI can boost email marketing campaigns is by helping marketers create better content. AI writing assistants are helping marketers create better email content that is more likely to encourage recipients to click and convert.
Take Narrato AI, for instance. This AI email writer can generate email subject lines, cold outreach emails, promotional emails, sales email sequences, newsletters, and more from minimal inputs. The platform has more than 100 other AI writing templates to help you with content creation, optimization, image generation, and more. Also, it includes even a repurposing tool that allows you to convert any content (blog posts, web pages, videos, podcasts) into a conversion-worthy newsletter or email. You can also create custom AI templates if you don’t find a ready-made AI writing template for a specific use case you require.
AI email writers take the guesswork out of the equation, giving you exactly what you want.
3Designing creatives for email campaigns with AI
Visuals are also an important part of your email content. They help communicate your message, and when designed well, they also captivate your audience’s interest. That’s because most people tend to instinctively assess the visuals of the page before they read the text. But here’s the thing. Not all of us are great graphic designers. If you’re looking to add more eye-catching visuals to your email, try using an AI tool like Canva or Visme (there are hundreds of them).
Canva, for instance, has a Magic Design Studio (powered by AI). You can use it to create eye-catching images, GIFs, and even bite-sized videos for embedding into your email content. It also has Magic Media for generating customized AI images from text descriptions.
Using an AI tool like Canva, you can create fantastic GIFs, photos, graphics, and videos to add to your email content. You can also play around with different visual styles, colors, and fonts to create email designs that work perfectly for your audience. Just remember to balance the text and design elements.
4Personalizing emails with AI precision
Personalization is the first step to making your emails stand out. Even though addressing your clients with their first name in the email is a good start, personalization should not stop there. Understanding what is the motivation of your audience and creating email content around it is important. It goes on to show that they are not just names in a list but valued customers.
The personalization process can be simplified by using AI Tools. By using these tools you can easily analyze the actions, preferences, and behaviors of customers for smart segmentation of your subscriber list.
Peak is an AI marketing tool for personalizing your email list. Use its segmentation feature, which enriches with advanced metrics and filters with segment values.
Also, this AI-powered customer segmentation tool can sort your recipients according to some predicted actions, like their interest in buying, chances or leaving, etc.
5Unique promotional campaigns with AI Insights
AI tools are great for creating unique promotional campaigns. They can analyze a lot of data in a fairly short period of time. With the help of these tools, you can spot the trends and patterns in your email content that drive more clicks.
Using AI for sentiment analysis could be a great way to improve your email campaigns with AI. Taskade offers a Sentiment Analysis Bot that identifies the emotional tone in emails and lets you adjust the email messaging for better results. It also lets you track the email content over time and helps in the summarization of emails.
Another way AI can help you build unique promotional campaigns is by helping you identify subject lines that are most likely to catch the audience’s attention. In addition to that, AI can also give you link-building suggestions for your email content. With all these useful insights for your email marketing campaigns, you will be able to gain a competitive edge in the market.
6Finding optimal email sending times using AI
Timing is a very important part of your email marketing campaigns. A slight change in the send times of your emails can make a world of difference. It can increase the chances of your recipients opening it and taking action. AI can help you find the perfect moment to send your emails based on your past interactions and other insights obtained from customer behavior analysis.
Bloomreach Send Time Optimization feature offers an easier way to calculate what would be the best times to send your emails to different customers. This AI-powered feature identifies the time when your emails get the most opens and clicks. This way, AI helps you send your emails at the best time. The tool also creates an individual profile for every customer, where all this data can be stored for future use.
With AI’s help, you will be able to send your emails when your subscribers are most active instead of relying on generic advice. This will help improve your click-through rate, which in turn will drive more conversions.
7Charting courses with AI-powered predictive analytics
Email automation and personalization are important applications of AI in email marketing, but that is not all there is to it. You would also have to predict the needs of your customers ahead of time. This is where you need the help of predictive analytics tools. These AI tools analyze past customer data to predict what your customers will need in the future. Using this information, you will be able to customize the email content and offers according to customer needs.
For example, ZetaGlobal is one of the AI-powered predictive analytics tools that helps you analyze your customer behavior and retarget prospective customers. This app actively works on your customers and prepares email automation exactly the way you want it!
AI-powered predictive analytics are great for proactively adjusting your email strategy for success. You wouldn’t have to shoot in the dark and hope for the best. With AI-powered insights, you can easily guide your email campaigns in the right direction.
8Harnessing AI for in-depth customer feedback analysis
To improve your chances of email marketing success, gather feedback from the customers from time to time. You can send them surveys, ask for direct feedback, or direct them to your social media accounts for suggestions. After you’ve collected all the responses and feedback, you can extract insights. Going through every feedback can take a lot of your time, so why not use AI tools to organize this part of the process, too?
Thematic is one such tool that can help you understand and interpret customer feedback data. The AI will organize and sort your customer feedback so you can get a summary of the key points in the feedback, which you can use to improve your email marketing strategy.
This is a great way to understand the pain points and preferences of your customers so that the email marketing strategy can be tailored accordingly.
Positives of using AI in email marketing
Email marketing gives you a chance to connect with your target audience directly. When AI tools are added to this strategy, you can increase your chances of success. AI tools can help you learn more about your customers with sentiment analysis, customer feedback analytics, and more. Then, there are AI email writers that can create quality content for emails, improving the efficiency of your email marketing strategy.
If you are still not convinced, here are some more benefits of using AI in email marketing –
AI offers next-level personalization
There are some emails that look like they were made just for you. This is when email personalization is at its finest. Before the popularity of AI tools, email personalization used to take a lot of effort. Most companies thought that addressing the email recipients by their first name was enough, and that was because these companies were sending emails in thousands. They could only do so much personalization at scale.
AI tools make email personalization simpler. You can personalize email campaigns at scale when you have AI tools to point you in the right direction. AI tools give targeted recommendations about your customers’ needs and expectations. This means that you don’t have to go back to the one-size-fits-all approach. With AI’s assistance, you can personalize every email campaign with great precision.
Advanced segmentation & targeting
Good quality content creation is only half the job in email marketing. Ensuring your contact list receives this content at the right time is the other half. Ai can analyze customer behavior and preferences, and also your previous interactions with them to suggest the perfect sending times. Besides this, AI can also help with audience segmentation, helping you understand the audience’s interests, demographics, and engagement levels.
With AI’s help, you can make your email campaigns more personal and boost your engagement rates. This makes the customers feel like you are communicating with them directly.
AI email automation utilizes time management
Email marketing requires strategizing for planning, designing, and campaign optimization, and all of these tasks can take up a lot of your team’s time. When AI takes over repetitive tasks like sending welcome emails, follow-up emails, birthday wishes, etc, it frees up the marketing team to focus on big-picture issues.
When the team can handle other tasks, it improves productivity, increasing accuracy and time savings. This, in turn, drives higher email open rates, click-through rates, and ultimately higher conversion rates. This also improves the precision of your campaigns, which would be tough to achieve without AI.
Better optimization of email campaigns
Every marketer aims to improve campaign performance continuously, and AI plays an important part here. AI can analyze and process data at a scale no human could manage. AI can also test multiple versions of emails (A/B testing) across various segments of your audience. Find out which combinations of content, subject lines, and images result in the best open and click-through rates.
As AI learns from each interaction, it gets better at predicting and executing strategies that maximize engagement and conversion rates. It essentially offers a personalized email marketing strategy that evolves over time.
Wrapping Up
Automation of email marketing campaigns through AI is not only good to have but also quite important for all businesses looking to improve conversions and growth numbers. With the implementation of AI-powered strategies provided in this article, you can improve the personalization, timing, and relevance of your marketing emails many fold. And, with AI’s capability to analyze large datasets, you can rest assured that your strategies are going to yield good results.
With these benefits, you can easily take the first step into the seemingly daunting world of AI email marketing. Start small with a couple of tools, and as you get comfortable with them, you can expand and see the positive impacts on your campaigns.
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