Email Blast: Could It Go In The Wrong Way?

Email Blast, E-blast, Eblast, Email Marketing

Introduction

Email blast is one of the most effective options to communicate and let a bunch of people know about your business services or products. However, it has a few strategies which are very important to maintain properly so that you’d end up with your desired result. Otherwise, your email blasting might turn in the wrong direction. So, let’s see if you’re doing it correctly!

There should be a good segmented email list along with other options like the personalization of messages of the emails, and not just sending bulk emails filled with unnecessary talks, which would make a dull and unattractive appearance to the people you’re hoping to be at your service. If you’ve been email-blasting people without following a proper method, and just sending out unorganized emails to people and wondering why it isn’t working out for you, whereas it’s working out just fine for so many other business owners then you’re on the right page. Let’s thoroughly find out what could possibly go wrong while email blasting and the things that we need to be cautious about.

What Is Email Blast?

Email blast, often called ‘e-blast’ is a process of simultaneously sending a single email message to people on a massive scale. Suppose, an owner of a certain brand sends their promotional email on cosmetic products to an entire email list of subscribers or potential customers; here, that owner is email blasting. 

It falls under email marketing strategy and an old marketing medium that is still effective if done correctly. It is estimated that 319.6 billion emails are sent and received daily throughout the world, and this figure is projected to be increased to 376.4 billion emails on a daily basis by the year 2025. Also according to Statista, 79% of U.S. consumers stated they prefer to be contacted by brands via email. So it’s quite effective at targeting and gathering clients, and customers than other marketing platforms.

Another Statista survey states that globally the email marketing platform was valued at 7.5 billion U.S. dollars and the source has also projected that the figure would increase up to 17.9 billion by the year 2027. So, it is true that email marketing performs the best! Also, email marketing has the highest return on investment (ROI) among all other marketing strategies. It shows that a company can expect around $40 in revenue for every  $1 they spent, isn’t that just excellent?

Email Marketing Statistics

Email Marketing ROI is $40 per $1 spent, 2022.

Methods of Email Blast

Though by definition, it seems to be just sending out bulk emails, more things need to be done for this strategy to work out. Hence, it has two methods based on how people use this approach.

One is ‘improper’ the wrong one; that is unsuitable and used without following any strategy. This one is done without segmentation, targeting, and personalization of audiences, along with other necessary aspects. This method includes buying email list, which isn’t really good for your email campaign as it can increase your email bounce rate. Undoubtedly, the ‘improper’ method isn’t a wise move to choose, and it’s unlikely to be successful, so you need to be very careful about it. 

The other one is ‘proper’ the right one; which is suitable and used by following strategies that include segmentation, targeting, and personalization of audiences and other necessary features. Unlike the improper one, it is more likely to be successful, and it’s indeed one of the new best practices in email marketing. You don’t even have to do it on your own, instead, you can do it via email marketing tools like MailBluster as they provide the necessary features that the user needs for proper email blasting. 

Things To Be Cautious With

You need to be cautious with email blasting and avoid going for the “improper” move. This is because it has no strategy as mentioned before; it’s simply just sending unsolicited bulk emails.

Needs to be well-segmented

Segmenting your emails means dividing your target audiences into segments or groups according similar preferences, age, gender, geo-location, behavioral characteristics etc. As mentioned briefly, in improper method there’s no segmentation, no targeting, and no personalization of audiences in the emails. There’s no personalization even in the subject line, which makes the receiver not even bother opening the email. Hence, as you can’t find out your subscriber’s interests and disinterests, you also don’t get to know who willingly wants to remain subscribed and who doesn’t. 

Plus, the lack of a segmentation process would hit your marketing path pretty hard, as you’d end up with poor email lists, resulting in a lower open rate. On the contrary, according to Snovio, segmented email campaigns get a higher rate which is increased by 39% in revenue. Not only that, you’d be stunned to know that 58% of revenue is acquired through these segmented and personalized emails only. Therefore, you really need to be concerned and include this feature in your email blasting.

Don’t be a “Spammer”

Also, there’s a huge chance for the unsolicited and untailored emails to get stored in the spam folder by being blacklisted. This most likely happens due to following the improper method. And the “Spammed” emails hardly get seen by the recipients. Due to this, the sender might appear to be an ‘annoying spammer‘ to the readers, which is pretty pathetic and sad to be called out! So you need to make sure your emails are relevant to your audience’s interests.

Include an “Unsubscribe” link

On the other hand, in the email content, it is better to include an “unsubscribe” link for those who don’t like to get ‘spammed’ and wish to unsubscribe from their email list. It might make a negative impression if they find difficulties with it. Don’t you think it’s always better to be with those who want your emails willingly? Otherwise, people will feel like they are being forced to be blasted by your emails. So, it’s always better to attach your email with an unsubscribe URL. You rather focus on the quality of your emails more, so the readers would happily remain subscribed!

Be well organized

Moreover, how you organize the emails matters to your audience too. Have you ever wondered why your emails are being ignored? Perhaps you’re sending out some poorly written emails? If you’re doing so, then it’s one of the main reasons for the ignorance of your emails, which can end you up with unsuccessful email blasts. 

Your product-oriented messages in the emails should be written in a very good manner. From addressing your audience to the end of your message, you should maintain a polite, gentle tone so that your email would be able to grab readers’ attention and engage them pretty well. You also need to focus on the visual aspects of your emails. The design and size of your email matter too. If your email looks lousy with so much unnecessary information and isn’t concisely to the point then your emails would be less likely to get seen and read by your customers or subscribers.

Make your emails mobile-friendly

Also, the vast portion of the population uses mobile devices for communication and information sharing purposes, and that includes going through emails too. So, your emails need to be mobile-friendly. If your emails are not optimized for mobile phone devices and have a confusing design, then it’s obvious- it will never please the subscribers at all.

The rising mobile phone users demand mobile-optimized email templates. 81% of the users prefer to read their emails on their smartphones and tablets. The receivers tend to avoid those email templates which are unsynchronized with the mobile screen ratio.  If your audience opens your email on their phone and finds it uneasy to read with difficulties like not zooming properly, unresponsive scrolling, etc. then there’s no doubt they will ignore your emails. So you need to be cautious about this matter too.

Don’t oversend emails

You should refrain yourself from over-sending emails to your clients and customers. Don’t over send emails and don’t try to push your sales, rather try to pull it instead. Some business services oversend emails to their audiences thinking it would benefit their business. But if you do so, instead your audience might get irritated by seeing your emails too much, ever think of it? It wouldn’t leave a positive impact on your business. There’s a saying for that, “too much of anything is good for nothing”- excessive amounts of something can have negative impacts, always try to remember it.

Simply put, you need to avoid email blasting without applying these strategies and be careful about these important facts so that you don’t get low open rates and unsuccessful engagement with your customers. If you want your email blast to work perfectly then focus on doing it in the right way.

Conclusion

Email blast holds an essential place in the email marketing field and has both suitable and unsuitable methods. And the unsuitable one is the reason that would more likely take you in the wrong direction in the field of email marketing. Especially, this should be used with better segmentation, targeting, and personalization features, which you can get from a cost-effective email marketing platform like MailBluster; that’s here to help your journey in email marketing easier than you anticipated.

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