Undoubtedly, purchase email is a crucial part of email marketing and business success. There are so many types of email campaigns, such as sale campaigns, that help seal the deals and convert leads into customers. Yes, conversion is the prime goal, but is it the end? Just because you achieved the main goal doesn’t mean there is no work left! You have to email your valuable customers with their purchase details.
Purchase or post-purchase emails are essential for a standard email customer experience. 86% of buyers are up for paying more if they find the customer experience great! The number is huge, right? So, you have to learn and include this in your email marketing strategy. This blog will guide you through it.
In this blog, I will guide you about this email campaign in detail with some of the best post purchase email template examples for better ideas.
What is a Purchase Email?
A Purchase email is an email that is sent after someone makes a purchase to update the customer on the order so they can keep track of shipping/delivery details.
So, to state “what is a purchase email?” in short:
A “purchase email” is any email related to the purchase, mostly known as the post-purchase email or after purchase email. Order confirmation emails, shipping emails, retention emails, etc., are examples of purchase emails. Simply put, as the name suggests, it’s an email about any product or service purchase.
Why You Should Send Purchase Emails?
Let’s briefly go through some of the major reasons behind sending purchase emails.
The main reason is to ensure proper email customer experience. As mentioned before, purchase emails are vital for ensuring excellent email marketing customer journey. As you already know, it comes with the chance of getting more sales from 86% of customers. Imagine you buy something online but do not get any further information about your purchase. With no confirmation and shipping details, you will definitely find the customer service poor, which will make your overall customer experience negative. Trust me, that would lead your business toward a dead end. Also, it connects to other prime aspects such as:
- Brand building
- Maintaining brand credibility
- Engagement enhancement
- Customer retention or getting feedback for improvement
- Cross-selling and upselling
Post Purchase Email Flow
Let’s quickly review post purchase email flow or post purchase email sequence!
Whenever a customer makes a purchase:
- Start by sending a confirmation email with a thank you note immediately.
- The second email in the post purchase flow should be a shipping email. When the shipment is done, send a shipping email to convey all the shipping details.
- The third email in the post-purchase email sequence is a retention email. After the delivery, send a retention email to the customer asking for feedback.
- The final fourth email in the post purchase flow is a cross-selling or upselling email. Send one to the customer a few days or weeks after the delivery.
Examples of the 4 Best Post Purchase Emails
Now, we will go over some of the best post purchase emails to get some solid ideas on how to craft them. I have organized all the 4 post purchase email templates according to the post purchase email flow so you can connect these two sections smoothly.
Purchase email example: Order confirmation with thank you
The following image is an example of a purchase email for order confirmation. Zara sent this confirmation email immediately after the purchase was complete. Zara is thanking the customer for making the purchase. Seeing it, the customer gets to know that the order they’ve placed is confirmed.
Key Takeaways
- The post purchase email template is simply designed.
- The confirmation email starts with a heading; thanking the customer for purchasing.
- A CTA (call-to-action) button is for tracking the order.
- The purchase confirmation email has an estimated delivery date..
Post-purchase email example: Shipping email
After confirming the order now, the next step is to wait for the shipment. Here is an example of a shipping email from Amazon.
Key Takeaways
- The order number is in the top right corner of the email template.
- It has a brief message with a touch of personalization. Starting the email with a salutation, by calling the customer’s name, is definitely good.
- The shipping email has all the necessary shipping information and estimated delivery date.
- This after purchase email on shipping has multiple CTAs.
Post purchase email example: Retention email
Now comes the 3rd step of post purchase email flow: asking for feedback or review through a retention email after delivery. Tolgee sent this retention email, saying they love to hear from them. This way, encouraging the customer to leave honest feedback simply by hitting reply.
Key Takeaways
- This retention email for feedback has multiple questions to help the user on feedback. The questions will give them a heads-up on what to write.
- The email is organized in a humorous way. The email image is a meme that is modified humorously according to their brand. Also, do notice that Tolgee is indicating through the meme that the user should give them feedback even if they find their service negatively.
- The meme ends by saying it would only take 30 seconds to review and then adds a brief message saying no pressure and thanking the user for help. It’s a great technique, isn’t it? The recipient gets the idea that the reviewing time won’t be long, so any hesitation regarding the timing will be gone. And the brief message with a friendly-smiley emoji clarifies that there’s no pressure even if they opt for not reviewing it.
- It has a CTA button to go to the app.
- The retention email ends with a happy wish and an email sign off, which is one of the essential parts of an email.
Post-purchase email example: Cross-selling email
In the post purchase email sequence, your final email should be a cross-selling or upselling email. Cross-selling email helps in getting further orders from the customers. Here is a cross selling email example from Sambag. They sent this cross-selling email after the recent purchase of their customer, recommending similar products to the customer with the possibility of finding them pleasant enough to make another purchase.
Key Takeaways
- The heading starts with the appreciation of loving the customer’s recent purchase.
- After the heading, it has a brief email message elaborating the appreciation for purchasing from them.
- Displays two images of recommended items: white dresses for women.
- It also includes product titles and price details.
- CTAs are accordingly placed for shopping.
Wrap Up
The purchase email is essential to email marketing to ensure an excellent email customer experience. This blog serves you with a brief guide on this topic: connecting the post purchase email flow with the effective examples accordingly. Jot down and implement the ideas to craft rightly, then send them seamlessly using our handy email marketing platform, MailBluster.
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