If you want to know how to improve your affiliate revenue, email marketing tips for affiliates bring you the ultimate guide. You know, affiliate marketing is now a trend these days among bloggers and digital marketers.
The statistics show that most affiliate marketers think that using affiliate marketing always opens up innovative marketing partners to enter their channel. Also, affiliate marketers are turning their marketing to emails to find more valuable aspects of affiliate marketing.
So, what are the effective strategies to do it?
Find out valuable affiliate email marketing tips for beginners in the following.
table of contents
- Why is email marketing for affiliate marketers important?
- 10 email marketing tips for affiliates to get success
- Wrap Up
Why is email marketing for affiliate marketers important?
If you are wondering what the benefits of affiliate marketing are for affiliates when you are using email, you are in the right place.
Firstly, affiliates have a high chance of earning commissions when they bring a referral. Also, it gives an insight into which products to choose and which products benefit them. Moreover, compare your products and find which one brings more value to your business.
Additionally, affiliates get the chance to access different marketing materials based on the email marketing tool. Also, you have the chance to learn about affiliate email marketing compliance laws, as different marketing tool holds different views on affiliate marketing.
These are the key points that inspire and bring value to affiliate marketing for affiliate marketers.
Let’s head straight to the top email marketing tips for affiliates.
10 Email Marketing Tips for Affiliates to Get Success
Finding professional email marketing tips for affiliates?
You can find affiliate tips here and there and occasionally ask yourself how to get success in affiliate marketing. But which ones are the most effective and will help you gain engagements, audience, and, ultimately, referrals?
Here are some of our recommendations on email marketing tips for affiliates.
1Understand the promotion consistency
So, are you ready to announce your affiliate marketing by email? Wait, don’t go over the board. You are promoting sales and offering your subscribers valuable marketing objects. So, you won’t just stick to one email; you will send several promotional emails that will set your affiliate marketing goal.
That’s where the problem is.
Here, you need to divide email sending to specific days so that the promotion doesn’t look spammy and annoying to the recipients.
Also, make sure you send emails with permissions and send every single email at intervals.
- 1st email should start with a welcome email
- 2nd email topic discussing the user’s demand
- 3rd email show solutions & put affiliate link naturally
All of these emails include promotional messages, but you need to strategically input the affiliate links so customers click the link with the right intention.
2Use affiliate outreach appropriately
Regular outreach affiliate marketing brings more user interactions and requires more attention in this sense. Send emails with your business intention and offer exclusive deals, promotions, and follow-up emails to maintain user interaction.
Here, you can promote affiliate products strategically in these emails or open a new email to start promoting specific affiliate-related products.
See the affiliate marketing email example here by Make-
Make shows colorful and innovative ways to share and promote their product update with affiliate marketing. They cover some tips and strategies with their product’s story, including lead processing and customer story, and, finally, show how users can become affiliates.
💡 Learn more about 👉 outreach email.
3Write an email with personalization
Any email marketer is aware of personalization. Without personalization in your email marketing, your affiliate marketing success will go down the lane. Your subscribers’ reach and engagement will reduce significantly.
Personalizing emails doesn’t take much effort and is the most preferred among consumers!
According to statistics, 72% of consumers say that personalized messages are preferred based on their interests.
So, you need to monitor which subscribers have specific interests. This is what personalization is: you create emails according to users’ intent, their activities on the product, their behavior, purchasing possibilities, and more. This directs valuable subscribers your way, and ultimately, engagement increases.
Here’s a good personalized email example for affiliates-
Subject: Loved your TOPIC! Opportunity to be a Partner!
Hi [Subscriber’s Name]
Your insightful topic amazes me. The detailed instructions on this topic are inspiring and helpful as well. I want to express my gratitude and believe I could be a bit of help.
I think our product will be a great addition to your blog and your audience. Our competitive revenue rate and early access to exclusive features on affiliates will impress you as well.
If you are available to discuss this further, I can reach you.
Best regards,
[Your Name]
[Your Position]
This leads to the email segmentation strategy, which is equally important to create insightful affiliate emails.
💡 Take a look at 👉 Personalized email marketing.
4Segment your subscribers
Want to find efficient leads compiled in a specific group? Segmentation is your answer. It plays a major role in collecting and reaching the most productive users. No matter where or how you collect the leads, you should monitor their activity and their preferences and target them based on their activity.
Statistics show that 88 percent of respondents showed positive feedback about sharing their data and grow their interests when using data appropriately.
High enough, isn’t it?
You can collect leads through pop-up or opt-in forms placed on your website and track their activity through any email marketing tool. MailBluster includes an intuitive segmentation feature that helps you easily understand your subscribers’ activity based on gender, age, location, and more.
💡 Learn more about the email segmentation feature for MailBluster now!
5Use a series of emails for affiliate marketing
Do not communicate with your subscribers with only a single email; you are going to send several emails to connect with your subscribers. This is a marketing strategy where you will understand the customer’s pain point and send the solution according to their issue.
This will surely take a series of emails, and this will also include your offering to the affiliate marketing, which will ultimately help you collect an affiliate referral. See the email series here:
- 1st email should be a welcome email
- 2nd email topic discussing the user’s demand
- 3rd email provides brief answers to the demands
- 4th email includes more answers with a conclusion
- 5th email gives more insights on how the product can give solutions and input affiliate links naturally
This series of emails will help you gain the customer’s trust and provide more solutions to the customer’s issue. It eventually leads to collecting a referral as well.
6Cold email marketing for affiliates
Cold email affiliate marketing is a great approach to bring a more niche-oriented audience. However, the marketing email should provide more authority and be well-written for the specific audience.
As you know, cold email marketing is a highly personalized strategy to promote your product to an audience who were not previously introduced to your product.
Also, you need to be careful when sending cold emails to the intended audience because if your email is not well-written and you can’t follow email compliance, there are chances that you might get spammed.
So, follow this when sending cold emails to the audience for affiliate marketing-
- Enforce personalization when sending cold email
- Provide authority, for example, Unsubscribing and proper email sign-offs
- Give promotions, giveaways, or discounts
- Mention the recipient’s first name if you know it to make them more interested
- Use the call-to-action button to lead them to the affiliate offer
See an example of cold email affiliate marketing-
Subject: Take this Away! Partner with Us!!
Hi [Subscriber’s Name]
I hope this email finds you well. I enjoyed your article on the topic *niche*.
In addition, i hope our product will be a great fit for your blog and your audience. Our product offers a range of different types and characteristics.
Our competitive revenue rate on affiliates will impress you as well. I will send you relevant information if you are interested.
I look forward to hearing from you.
Best regards,
[Your Name]
[Your Position]
7Engaging email content
Engaging content is a must-have for affiliates to engage your subscribers. It is a valuable resource for your affiliate marketing, and it enables you to gain a worthy customer as well.
Present your email with engaging words that lead subscribers to click the link in your email or your website link that will provide the subscriber’s solution. Also, thank the recipient if it’s an affiliate marketing follow-up email.
See the affiliate marketing email example that can help you understand how your affiliate email should be:-
Subject: Rank Higher- Connect with Us!
Hi [Subscriber’s Name]
I enjoyed your article, which provided me with a solution to the SEO issue. I want to express my gratitude and also believe I could be a bit of help.
At last, our product will be a great addition to your blog and your audience. Our competitive revenue rate on affiliates will impress you as well. If you are available to discuss this further, I can reach you.
Best regards,
[Your Name]
[Your Position]
8Offer more for the audience
Can you offer more to your audience?
This will severely increase your chance to get more leads as well. Just like we are offering free affiliate email marketing tips for the audience, offer something valuable that will lead to additional details on a related topic in exchange for their sign-up.
Alternatively, offering free marketing material will enhance your chances of getting more leads. Build your email list for affiliate marketing by adding in-line forms on your website that will help your audience download valuable copies of additional reports on specific topics. Of course, it will be introduced by signing up beforehand!
9Add necessary forms to your website
This step is very much essential when you have a website. We have mentioned above pop-ups and opt-in forms that help you bring more leads through a generic form. You can see MailBluster’s responsive pop-up form and In-line form creator here.
While creating pop-up forms, you can customize different options. See how pop-up forms bring results to your website and which form is preferred by the audience, implementing A/B testing. You can also run A/B testing through MailBluster. Check out our email marketing features.
10Use Automation to save your time
Implementing automation to your affiliate email marketing is a good idea to save you time. Collect leads, find specific customers who are engaging in your leads and interested in your product, and set them to the regular email-sending field on a specific day or time on automation.
Also, you can implement automation when someone clicks a specific link in your content. Automation works through some workflows based on the trigger and time you set.
💡 You can use MailBluster’s automation feature to interact with your preferred leads.
Wrap Up
These email marketing tips for affiliates provide our research and concept on which could be more valuable for email affiliate marketing success. Whether you are a blogger, video creator, or social media marketer, you might want to search for productive email marketing affiliate programs.
In affiliate marketing, send brief and short emails while personalizing every email’s content. Also it helps your targeted audience find more value through your content. This will bring more leads and referrals to you at the same time!
MailBluster brings an email marketing tool that helps you send personalized emails, and it also includes an affiliate program with great commission value. Check out our tools and features now!
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