What is the best email service for small businesses? Many small businesses want the answer as they face challenges with email’s cost, usability, and deliverability. So, many platforms offer small businesses the best email and email marketing services.
When a small business chooses the best email service, it gets many benefits. They can handle their inbox and also keep their messages secure. Now, you will find many email services; choosing one is challenging. So how do we do that?
In this blog, I will explain the importance of the best email services, hosting services, and top email marketing platforms for small businesses.
Let’s begin the discussion by answering the question, “Why do small businesses need the best email service?”
Table of contents
- Why do Small Businesses Need the Best Email Service?
- Best Email Hosting Services for Small Businesses: Top 3 Are Here!
- Top 7 Email Marketing Service Provider Tools for Your Small Business
- How to Start with the Best Email Marketing Service for Small Business
- 5 Factors to Consider before Choosing The Best Email Service for Small Businesses
- Wrapping Up
Why do Small Businesses Need the Best Email Service?
Many small businesses ask if they really need email services. Well, the answer is yes. They need the best email service to run a successful business email campaign.
A recent study shows that about 64% of small businesses use email marketing to connect with more customers and grow their reach. However, there are other reasons you must learn to avail yourself of the best email service.
So, a small business needs the best email service because:
Let’s explore the reasons together here in detail:
1. Makes Your Business Look Professional
A small business can create its business email with the best email service. Suppose you have an online retail business. You need an email, like [email protected], to reach your users for retail email marketing. With this, your customers will believe you and purchase more.
2. Keeps Your Information Safe
Every business can lose data due to technical errors or hackers. So, with the best email service, a small business can save its data from any risk. The email service also offers strong security to every email and message to its users.
3. Helps You Stay Organized
Try different features for your small business to stay on one page or be organized with the best email service. Email service providers offer cloud files and folders that you can use to keep all your data in one place. So, use them so that you can stay organized and manage your tasks easily.
4. Email Grows with Your Business
When your business grows, you need more emails from your target audience to expand your business. It is very tough to expand email lists manually.
That is why the best email service offers growth with business features such as adding team members, collecting more email addresses, and setting up shared inboxes. Even the best tool helps small businesses by connecting with different tools.
5. Better Support When You Need It
Any issue related to email marketing may arise at any time. You need customer support to fix those issues. So, from an email service, you will get the best customer support to solve your issues when required
Top 7 Email Marketing Service Provider Tools for Your Small Business
You need a list to choose the best email marketing service provider or tool. So, here, I will explain the top email marketing tool with their key features.
Have a look at the 7 best email marketing service providers for small businesses:
1. MailBluster
MailBluster is the best affordable email marketing tool, and it works with Amazon SES and offers email services for small businesses. Small businesses can send bulk and personalized emails with the help of MailBluster.
You can even integrate this tool with Zapier, CRM, and other tools to meet your needs. This platform even offers segmenting audience and tracking performance.
However, setting up Amazon SES may need a tutorial for the users. To make your journey smooth, MailBluster offers tutorials through blogs.
Even with this tool, you get top-notch customized email templates. That you can use for your email campaign. So, users consider MailBluster the best email marketing service provider for small businesses.
Key Features:
- Segmentation of leads to organize the list
- Leads management
- Professional email templates to offer a more professional vibe
- Custom email templates to be designed according to your preferences
- Email tracking with reports to improve marketing strategies
- Drag and Drop Editor to edit the emails
- Email automation to send a series of emails without any human effort
- Forms to conduct surveys or to ask questions or reviews from the users
- Export Report and Metrics for Better Outcomes.
- Unlimited users without any hidden charges
- 3rd party integrations such as Zapier, Salesforce, CRM, Amazon SES, etc.
2. Mailchimp
Mailchimp offers many features of email services for small businesses. A small business can use this tool to connect with Shopify and WooCommerce. They can use its drag-and-drop builder, automation, and A/B testing for email campaigns. They offer a free plan with limited features that you can check out.
Key Features:
- Email automation
- A/B testing
- E-commerce integrations
- Customer support
- Email Tracking with Report
- Integrates with Shopify and WooCommerce
- Affordable
3. Constant Contact
Automate your emails and email campaigns with Constant Contact for small businesses. Through this platform, you can create different surveys for your users. Even tracking results becomes easier with this tool. If you need any help, contact their customer support to get the best service.
Key Features:
- Drag-and-drop email editor
- Event marketing tools
- Basic automation
- Customer support
- Create Surveys
4. Brevo (Sendinblue)
Brevo offers email, SMS marketing with built-in CRM features for small businesses. Businesses can automate emails, personalize them, and track customer activity according to preferences.
This platform offers a free plan with limited features that you can try. Go for Brevo for multi-channel marketing support for your small business.
Key Features:
- Email automation
- CRM tools
- A/B testing
- SMS marketing
- Customer activity tracking
5. GetResponse
GetResponse offers many email services for small businesses. It includes email automation, landing pages, and webinar hosting. You can even use the AI tools available in GetResponse to improve email performance.
A small business can use many features of this tool. However, some advanced tools need time to be set up and training to be used correctly.
Key Features:
- AI-powered email tools
- Landing pages
- Automation
- Webinar hosting
6. MailerLite
Now, small businesses can create personified emails using MailerLite. Even using this platform, they can create landing pages without any coding. This means small businesses don’t have to hire a developer.
Sending the right emails to the right person becomes easier with this tool. So, check out their free plans with basic features for better email marketing.
Key Features:
- Automation and segmentation
- Custom landing pages and pop-ups
- Drag-and-drop email builder
- Email personalization options
- Detailed campaign reports
7. AWeber
AWeber offers the best email services for small businesses, including automation, A/B testing, and integration with other tools. Small businesses can use this tool to get customer support at any time. They have free plans with basic features that any small business can use.
Key Features:
- AI-driven analytics
- Email automation
- Drag-and-drop editor
- Real-time tracking
- Easy to use
- Budget-friendly
Best Email Hosting Services for Small Businesses: Top 3 Are Here!
Managing your small business email doesn’t have to cost a lot. There are plenty of free email services that are perfect for small businesses. So, what is the best free email service for small businesses?
Have a look at the best email hosting services for small businesses here:
1. Google Workspace
Google Workspace has introduced Gmail as its email hosting service for small businesses. Gmail offers users 15 GB of free storage for a single user. However, for a small business, you need to use a G Suite account that is quite affordable. You can use your business name in the domain.
With this account , your business can access Drive, Meet for video meetings, Docs, Calendar, etc. Even keep your business email clean with spam filters. You can provide a personal touch to your mail account that build authenticity.
2. Yahoo Mail
Yahoo Mail offers 1TB of free storage to its single users. However, Yahoo offers many advanced features for paid accounts that small businesses can easily afford. You can schedule and manage your business tasks with a built-in calendar.
With extra protection, it keeps your inbox organized and safe from any loss. This business email grows your small business email list.
3. Outlook
Microsoft Outlook offers email service for small businesses at a reasonable price. Integration of this email hosting is easy with other Microsoft tools, such as Teams, Copilot, and Word. This hosting service offers better support whenever you need it.
After integration, you can use them according to your needs. Outlook offers strong security features that keep your messages and emails safe. This is known as the best cloud email service for small business.
I believe that now you know the answer to ‘what is the best email service for small business?’
How to Start with the Best Email Marketing Service for Small Business?
With a step-by-step process, you can start your journey with the best email service. In this section, I will explain the most effective step-by-step process so you can follow it without hassle.
So, let’s explore the step-by-step process together:
Step 1: First, you can proceed without knowing what you want from this email service. So, first, learn about your small business’s needs. Determine your business goals in this first step to proceed to the next step.
Step 2: Now, research to learn about the email hosting services and tools used to choose a platform. Take your time and then make the decision. Follow my suggested tool and select one that aligns with your preferences and business goals.
Step 3: Collect your target audience’s email list organically without buying it to build an email list.
Step 4: Now, generate engaging emails with interesting content and catchy subject lines using the AI tool, manually or using email templates. To find out the most effective version, conduct A/B testing.
Step 5: According to the list, create a schedule to send emails to your users. Automate the series of emails using the tool’s automation email features. Ensure that with an automation strategy, you send the right email to the right person.
Step 6: Lastly, go through the report provided by the tool thoroughly through tracking and fix what your next step should be. If you need to improve any strategy and make the necessary adjustments to make your email campaign successful, use the best email service for your small business.
5 Factors to Consider before Choosing The Best Email Service for Small Businesses
You must consider some factors before you choose an email service. So, what are these considerations? Let’s find the answer here:
Affordable
Look for an affordable tool for email service to stay on budget. Ensure that you choose a tool that offers advanced features within your budget without hidden charges. Try MailBluster to get the best support on a budget.
Automation
Choose a tool that has automation features so that you can automate a series of emails. Here, a series of emails includes welcome emails, follow-up emails, and reminder emails. Automation will reduce your human effort and human errors, too.
Mobile-Friendly Email Templates
Ensure that you create mobile-friendly emails for your users, as nowadays, people use mobiles to check emails. Also, make sure that your emails look good on smaller mobile screens.
Works with Other Tools
Ensure that your email tool works with another tool, too. Suppose you need CRM email marketing or social media marketing; your chosen tool should work with other platforms. This keeps everything on the same page.
Reliable Customer Support
It is very common to face issues while using the tool, and at that point, you need customer support to solve the problems. Pick the email service that offers its users 24/7 best customer support through phone calls, email, or chat.
Wrapping Up
Finally, email service for small businesses has become a must to build up an identity and keep your information safe. I have discussed here the top 7 email service tools for small businesses that you can try.
For email hosting services, try Gmail or ZohoMail for better results. Go for Outlook if you want to try the best cloud email service for small businesses.
Lastly, if you want to send bulk emails to your small business at an affordable rate, choose MailBluster as the best service platform for your small business. This tool is also known as one of best email marketing service providers for small businesses.
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