Are you daunted about determining the best time to send email on Friday and Sunday? No worries; by the time you get to the end of this blog, your doubts and confusion regarding Friday and Sunday email sending time will be gone.
In this blog, I will thoroughly discuss email sending times, particularly on Friday and Sunday. I will estimate some of the best times to send emails on Friday and Sunday, along with additional tips on how to determine the best email sending time. Plus, all these will clear any doubts on why these two days are suitable and okay enough to send emails.
Table of Contents
- Best Time to Send Email on Friday
- Best Time to Send Email on Sunday
- How to Determine the Best Email Sending Time
- Wrap Up
Brief Note Before Estimating the Best Time to Send Email on Friday and Sunday
A note before we dive into finding out the best time to email blast on Friday and Sunday. Remember, all these suggestions are estimated from several studies and experiments, and the timings can vary from industry to industry for the best results. However, all these Friday and Sunday emails sending best time estimations can be common grounds for most businesses and companies to hold on to.
Best Time to Send Email on Friday
Let’s move straight to the main part: estimate the best time to send email on Friday.
Send Friday emails between 10 am – 12 pm
Late morning till noon; 10 am – 12 pm: This is frequently regarded as a sweet spot because people are likely to have completed their most pressing work and are beginning to plan their weekends. Generically, 10 am to 12 pm is considered to be the best time to send email on Friday.
Send Friday emails between 1 pm – 3 pm
Early afternoon from 1 pm – 3 pm, this period can also be a good time to target people before leaving for the day. Some people go through their mailboxes to ensure they have wrapped up weekly tasks perfectly and didn’t miss anything.
Send Friday marketing emails from 11 am – 12 pm
Choosing the best time for email marketing is crucial to grabbing potential clients/customers. Sending a marketing or promotional email campaign between 11 am and 12 pm will be wise. Those who check their emails at lunchtime will see your emails.
Send Friday business newsletters from 3 pm – 5 pm
What would be the best time to send newsletters on Friday? Usually, Business newsletters need the recipient to read attentively. Therefore, it’s best to send them in the afternoon from 3 pm to 5 pm, so after reaching home, the reader can go through your emails relaxedly with more attention in the evening or nighttime before bed. Some also prefer to read emails in the morning, especially after breakfast, so if you send your Friday emails during this period, you can target all these readers.
Send Friday reminder emails at 12 pm
If you have something to remind others that needs to be done by Saturday to Sunday, then sending your reminder email on Friday would be a good choice. Preferably, targeting 12 o’clock at noon will be the best time so you can catch the readers who go through mailboxes after lunch to bedtime.
Overall, as mentioned, 10:00 AM to 12:00 PM can be the best time to send Friday emails. Because this time schedule can target all kinds of readers from morning to night time.
Best Time to Send Email on Sunday
Let’s estimate the best time to send email on Sunday!
Sunday afternoon is the best time to send emails
Let’s see a real-life questionnaire from Quora. Here is the image of the question: Why is sending an email on a Sunday afternoon more likely to get a response?
This question itself hints at two facts:
- Sunday afternoon is the best time to send emails that will get you a response.
- For work or business, Sunday is more than okay to send emails in any sector.
Let’s see what else we get from this question.
Notice the line, “… some people take an early look at what they are going to have to deal with Monday morning.” This is so true! Some like to prepare their minds for whatever they’re going to deal with the next day, so they check their emails. Hence, Sunday is best for sending emails, especially for work emails.
Now, let’s check the answer to this question.
The answerer points out that Sunday afternoon is perhaps the best time to send emails because an individual is more relaxed. It goes with the first point I discussed in this section, that some people do prefer to go over their mailboxes while relaxing.
Sunday email sending from 3 pm – 6 pm
According to the Axios HQ experiment (2022-2023), from the analysis of 8.7 million email deliveries from 215 organizations, Sunday sends from 3 pm – 6 pm EST got the highest open rates of 94%. So listen, everyone. Mark this time as the best time to send emails on Sunday, especially for company or work emails.
Send Sunday emails from 12 pm – 6 pm
Though many people check emails in the morning, for some people, weekends are more of waking up from sleep lately. This makes noon to evening an appropriate time to send emails on Sunday. From 12 pm to 6 pm, targeting all types of readers who will open your emails will be a great choice. But if you want to target the early risers, send emails between 9 am and 12 pm.
Send Sunday Marketing emails from 9 am – 11 am
What’s the best time for email marketing on Sunday? Send your marketing email, such as promotional or sales emails, in the morning to target the weekend shoppers. The best time will be 9 am to 11 am; thus, whoever plans to shop during the afternoon or evening will read your marketing email right after breakfast.
Send Sunday business newsletters from 3 pm – 6 pm
What about the best time to send newsletters, especially the business ones? As mentioned before, business newsletters require an attentive read, so targeting the reader’s relaxed time would be best. Sunday from 3 pm to 6 pm will be wise as it will get more open rates. Whoever relaxes in the afternoon or evening will read your newsletters.
Send Sunday reminder emails from 3 pm – 8 pm
If you have something to remind others that needs to be done by Monday or Tuesday, then sending a reminder email on Sunday will be good. Preferably, targeting the afternoon till night will be the best to grab the readers who go through mailboxes while relaxing in the afternoon till bedtime. So, 3 pm to 8 pm will be a good choice. Don’t irritate people during the early weekend by reminding work stuff.
Overall, you can now easily assume the common or the safest email sending timing on Sunday. It’s undoubtedly Sunday afternoon, yes!
How to Determine the Best Email Sending Time
Go through the other essential factors to consider. Apply these techniques based on Friday and Sunday and see what time works best for what users.
Remember that the best time to send emails usually depends on your specific audience and industry. It’s always good to test at different times and track your results to see what works best for you.
- Decide the sending time upon behavioral targeting. Check your recipient’s demographics and habits.
- Run an A/B test with different email subject lines and send them in different time zones. See which time zone works best for which audience and choose your email sending time based on the test results.
- Determine the content of your email. See if your email content is time-sensitive or urgent. For instance, if the email is urgent, you have to send it earlier in the day.
- Choose an efficient, user-friendly email marketing platform and use them to your advantage. Many email platforms, our MailBluster, for example, offer features that allow users to schedule emails in advance and track their performance. You can A/B test using it too. Learn email marketing strategies, implement them, and monitor your users’ performance to get suitable email sending times.
You can improve the effectiveness of your Friday and Sunday email campaigns and get greater results by carefully evaluating these techniques and experimenting with alternative times.
Wrap Up
Determining the best time to send email on Friday and Sunday varies on different facts. You need to consider several aspects to select the best email sending times. This blog discussed this topic and estimated some of the best times to send emails, particularly on Friday and Sunday. Try sending your emails at the times that align with your business or work. Use an effective and handy email marketing tool and apply the mentioned techniques to find a more suitable best time for email marketing.
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