How can an ecommerce email marketing strategy boost the sales of your online stores? Well, when you send the right emails at the right time, you can turn visitors into loyal buyers. Without any email marketing strategies, your email might get ignored.
So, implementing strategies has become a necessity to run a successful email marketing. What are these strategies?
Want to learn more? In this blog, I will explain how to implement effective email marketing strategies for ecommerce, the 13 best strategies to increase sales, and mistakes to avoid. If you want to improve your results, you can follow these tips easily.
So, let’s begin the discussion with an ecommerce email marketing strategy.
Table of contents
- What Is Ecommerce Email Marketing Strategy?
- Importance of Ecommerce Email Marketing Strategy
- Main Goal of Email Marketing for Retailers
- Right Time to Send Ecommerce Email Marketing
- Step-by-Step Process to Set up an Email Marketing Strategy for Ecommerce
- Ecommerce Email Marketing Strategy That You Must Know:13 are Here
- 4 Mistakes to Keep in Mind While Implementing Ecommerce Email Marketing Strategy
- 5 Ecommerce Email Marketing Templates with Real Examples
- End Note
What Is Ecommerce Email Marketing Strategy?
Online businesses send emails to customers to promote products and share updates to sell them online. They do this to keep their customer engaged and increase sales. This strategy is known as the ecommerce email marketing strategy. These emails turn the users or subscribers into regular buyers via personalized emails.
You will find the top 3 types of emails to implement the strategies. They are:
- Promotions: Discounts, sales, or new products.
- Transactional emails: Confirmations, shipping updates, or receipts.
- Customer emails: Welcome messages, follow-ups, or re-engagement emails.
With the help of emails, e-commerce businesses can stay connected with customers. These emails work as reminders that encourage the customers to purchase more.
Importance of Ecommerce Email Marketing Strategy
Now, ecommerce business people may get confused about why they need email marketing strategies. Well, everyone can run an email marketing for e-commerce. However, making it successful is a big challenge.
With proper strategies, you can run a successful email campaign. Aside from this, this marketing method saves time and money. There are also other reasons that you should know.
So, the importance of email marketing and its strategies for ecommerce is:
More Sales
When you send attention-grabbing emails, it usually leads to personalized email marketing. If a user goes through a personalized email, they feel valued and want to know more about your ecommerce business. This leads to more sales than every business wants!
Gaining ROI
More sales lead to generating more ROI. Isn’t it great? Even if you spend a dollar on email marketing and run it successfully by implementing strategies, you can earn 40 times more than the investment. So, overall, you can gain more ROI at the end of the year.
You Can Control Your Email Campaign
Email marketing is different than any other marketing approach. Here, you can control everything from A to Z. You decide what to say, when to send it, and how often. With this, you can manage your ecommerce business audience and provide their desirable services.
Cost-Effective Strategy
With email marketing, you can achieve positive results for your ecommerce business as it is a budget-friendly option. You can earn more than that if you spend a little on email marketing. So, this is the most cost-saving marketing method that you can implement,
Encourages Repeat Business
Emails help remind customers about your store. By sending updates, discounts, or loyalty rewards, you encourage them to return and shop again. Regular communication strengthens customer loyalty.
Main Goal of Email Marketing for Retailers
What do you want to achieve by email marketing for your business as a retailer? Do you know the answer? Well, every business’s main goal is to make a profit. But what else? Aside from making a profit, an ecommerce business has many goals, and they want to achieve these goals using email marketing strategies.
So, the main goals that retailers want to gain from email marketing are:
Building Strong Relationships with Customers
Ecommerce businesses want to build better and strong relationships with customers. Most ecommerce businesses don’t have physical stores. So, they need to build a good relationship with customers personally.
To do that, you must share your brand’s story and values with your customers via email with proper email marketing ideas. Through this, you can create trust and loyalty. Every ecommerce business has this aim, and they put effort into establishing strong relationships.
Keeping Customers Interested
Sending regular emails works as a reminder for customers. Even mentioning deals and discounts in the email keeps customers interested.
So, it can be new products, special discounts, or helpful tips; email your customers to keep them engaged. Users who find the email valuable pay more attention and wait for your next email.
Business Growth for Long-Term
Email marketing goes beyond earning profit or quick sales; it helps you to build a better customer base. Remember that satisfied customers always recommend your brand to their friends and family. So, this brings in new shoppers and long-term success.
Right Time to Send Ecommerce Email Marketing
If you send emails randomly, your email campaign will not be successful even though you use different strategies. So, what to do then? You must send your ecommerce or retail email marketing at the right time. Many people want to know how to define the right time. Well, if you are one of them, no worries! You will learn it here!
The right time to send emails can help improve sales. Studies show that Tuesdays and Thursdays get the most open. Fridays are great for sales since people shop more before the weekend.
After learning about the day, you must learn the right time, as timing matters too. Emails sent at 8 AM, 2 PM, and 8 PM get the most attention. People check emails in the morning, take a break in the afternoon, and browse at night.
Different types of emails have different timings for sending. If you sell baby products, evenings may work better since parents are busy during the day. If your customers are professionals, early mornings or lunch breaks might be best. Check your open and click rates to see what works for you. Based on the type of email marketing you should send the emails. So, yes! You need an ecommerce email marketing strategy to improve your ecommerce business.
Step-by-Step Process to Set up an Email Marketing Strategy for Ecommerce
You should follow a step-by-step process to set up your ecommerce marketing strategies for email marketing. This makes your entire journey smooth and successful in email marketing. So, the step-by-step process is:
First, set your ecommerce business goal by deciding what you want to achieve.
Next, understand your audience and determine what they want from you as a second step. Through this you can send them the right emails.
Moving to step 3, choose an easy-to-use email tool such as MailBluster to run the email campaign smoothly.
Organize your ecommerce email flows as step 4, which means the series of emails according to the customer stage in this email marketing journey. Here, you can include welcomes, promotions, and reminder emails.
In step 5, Set up a series of emails that you can send automatically, such as welcome emails, deals, and reminders.
Lastly, in the final step Watch open rates, clicks, and purchases to measure success and track the results to make a further improvement.
Ecommerce Email Marketing Strategy That You Must Know:13 are Here!
To run a successful email for your ecomemrce business, you must implement ecommerce email marketing strategies. With these strategies, you can easily turn your subscribers into loyal customers. So, what are these strategies?
I will explain the top 13 best ecommerce email marketing strategies here. Go through until the end to implement them in your ecommerce business.
So, the 13 best ecommerce email marketing strategies are:
Let’s learn about these top 13 ecommerce email marketing strategies in detail!
1. Create Behavioral-targeted Emails
When you send generic emails, it doesn’t work. So, behavioral-targeted and dynamic emails should be created based on customer action. These emails make the customers excited and encourage them to purchase your products.
So, send them reminder emails if they don’t buy any product. If they don’t want to purchase and abandon their cart, you can offer different deals so that they make the purchase.
2. Go Beyond Just Using First Names
Sometimes, personalized emails with names are not enough. You must use customers’ purchase history, browsing behavior, or location. Then, personalize your emails to work as a personal shopping guide, and customers feel valued.
3. Try Transactional Emails
You should work based on the high open rates and order confirmations; shipping updates have that. So, use them best by sharing product recommendations or referral incentives.
4. Send an Email Flow
Send emails based on the customer’s stage in this marketing journey. In this series, you can send 4 to 5 weekly emails to welcome customers, introduce your brands, and highlight your products. You can also highlight exclusive deals and share customer reviews. In this way, you can keep your customers engaged and active.
5. Show Social Proof to Build Trust
Shoppers trust an ecommerce business when they see it has positive reviews. They believe other shoppers when they see positive feedback. So, add positive reviews and ratings in your emails to attract new buyers.
6. Use Double Opt-In for a High-Quality List
Create a clean email list to make your ecommerce email campaign successful. This strategy works best for ecommerce businesses. Double opt-in ensures only interested people subscribe and reduces spam complaints. This also improves email deliverability, which leads to better results.
7. Optimize for Mobile First
People use their cell phones to open their emails. So, make your emails mobile-friendly with simple and responsive designs. Use minimal text in your emails with large buttons. Ensure that your emails are easy to scroll and read and that users can click without zooming the screen. These mobile-friendly emails help to generate more conversions.
8. Feature User-Generated Content
Encourage your customers with user-generated content so that they share their experience through reviews and photos with you. So, include real customers’ images in your emails to make them more relatable and trustworthy. Sometimes, this user-generated content performs better than traditional ads.
9. Use a Loyalty Program to Keep Customers Coming Back
With the help of a loyalty program, you can retain your customers. So, ensure you send emails about reward points, exclusive discounts, and referral bonuses. Customers who stay with you and purchase your products can enjoy many benefits.
10. Offer Exclusive Email-Only Deals
Why would your users stay with you through a subscription? This question arises in many people’s minds. So, give them a reason, exclusive deals, and discounts so they stay subscribed to you. When you offer a special coupon or a sale, the chance of opening your emails gets high.
11. Use Smart Product Recommendations
Customer behavior is important for ecomemrce email marketing. So, analyze your customer behavior and, based on that, suggest products they will love via email. Through this, you can increase your sales and gain more ROI.
12. Always Test and Improve
You shouldn’t assume any strategy that would work for your email campaigns. So, text everything and find out what works for your ecommerce email campaigns. Go for A/B testing to examine the subject lines and the formats. Remember that you must test images, call-to-action (CTA) buttons, and send times.
13. Highlight Bestsellers and Trending Products
In your emails, you must highlight your ecommerce business’s bestsellers and trending products. People have an intention to buy trending products. Even when they see what others are buying, which creates a sense of urgency and social proof.
4 Mistakes to Keep in Mind While Implementing Ecommerce Email Marketing Strategy
While implementing strategies for your ecommerce email marketing, you should consider a few mistakes most people make.
If you learn about them, you can easily avoid them and run a successful email campaign. So, what are these mistakes? Here, I will share the top 4 mistakes that many marketers make.
Let’s learn about the 4 mistakes here:
1. Sending the Same Email to Everyone
If you send one email to all your customers thinking it’s an easy way to make your email campaign successful, it is not! Not all your customers are at the same stage. Some are new, some are loyal, and some haven’t shopped.
If your emails aren’t personalized, they will get ignored or marked as spam. Instead, segment your audience and send emails that fit their shopping behavior.
2. Clickbait Subject Lines That Don’t Deliver
Suppose you send an email with a catchy subject line, but your email’s content does not match the subject; then the customer won’t believe you anymore. Avoid tricks like “Your order is ready” when there’s no order. Instead, offer exclusive deals, new arrivals, or helpful recommendations in your subject line and email content.
3. Using “No-Reply” Email Addresses
If your email comes from a “no-reply” address, you tell customers you don’t want to hear from them. That is a bad look for any brand. Through reply, customers can ask questions, or if they face any issue, they can share it with you. So, it is a must. You should use a real and monitored email address for regular communication with your customer.
4. Focusing on Open Rates Instead of Sales
If your email opening rate is high, it is good. However, if customers don’t click or purchase anything from your emails, your email campaign is not working. So, put effort into monitoring how your emails work. If the sales ratio is poor from the emails, then text new methods to improve it.
5 Ecommerce Email Marketing Templates with Real Examples
Email marketing is important for online stores to retain customers and build long-term relationships. Any ecommerce business can connect and offer services at every stage of customers’ journey. You should use email marketing workflows to send the right email at the right stage.
So, an ecommerce email marketing example with a template can clarify your concept. What are these examples? Well, I will explain them here with proper templates. You can take ideas from these templates after implementing strategies.
So, let’s see the examples here:
Cart Abandonment Email Template
Cart abandonment emails remind shoppers of the items they left behind, encouraging them to complete their purchase. MailBluster offers an ecommerce email marketing template with a simple subject line and product images. GoDaddy also uses this strategy by adding a limited-time discount to create urgency.
Testimonial Email
Testimonial emails help build trust by showcasing real customer reviews. MailBluster, as an email marketing tool, makes sending automated emails featuring positive feedback easily. Some of the best ecommerce email marketing examples come from brands like Prose, which use user-generated content to make emails feel more authentic.
Re-engagement Email
Re-engagement emails target inactive customers. Redbubble sends messages like “We Miss You!” with a special discount to bring customers back. This is a wise way to improve retention and increase sales as part of a well-rounded ecommerce email marketing strategy.
New Product Launch Email
Telling your users about your new product launch always creates excitement. People learn about your products and want to purchase them as soon as possible if they find them usable.
This is what Apple does by sending visually appealing emails to announce its latest products. Here, you must use high-quality images mentioning essential features of your products and add a CTA to preorder or add learn more.
End Note
In the end, you need an ecommerce email marketing strategy for your online store and your business growth. With its help, you can keep your customers engaged, increase sales, and build loyalty.
Ensure that you have followed the right approach to send your marketing emails for ecommerce at the right time. Use email marketing flows to avoid mistakes and turn subscribers into repeat buyers. Remember to test your emails for better results and adjust your strategies regularly.
If you want the best email marketing platform, go for MailBluster to send emails for your ecommerce business.
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