Looking for the best email marketing platforms for ecommerce? I know that finding the best email marketing software is a challenge. Senders mostly want the receivers to read their emails, not land in spam or get ignored.
With the help of the best tool, you can do that for your ecommerce business. Well, some platforms are packed with features but take forever to learn. Others are easy to use but don’t keep up as your store grows. The best tool utilizes various ecommerce email marketing strategies to achieve the best results. But how to choose the best tool?
So, here, I will explain the 18 best email marketing platforms for ecommerce, so that you can choose one from these tools. You will learn about what they offer, their key features, and pricing here.
Let’s begin the discussion with the 18 best email marketing platforms for e-commerce.
table of contents
- 18 Best Email Marketing Platforms for Ecommerce
- Why MailBluster is the Best Email Marketing Platform for Ecommerce
- End Note
18 Best Email Marketing Platforms for Ecommerce
People want to know about the best email marketing platform for ecommerce. As 63% of B2B marketers prefer email as their distribution channel, it’s part of their marketing strategy. That’s why online businesses prefer the best email marketing tool to achieve their goals.
If you research, you will find many options available, and you must learn about them to choose the right one. To make your journey easy, I will share the 18 best email marketing software for ecommerce here.
Let’s learn about these tools here:
1. MailBluster
MailBluster helps ecommerce businesses by letting them send large numbers of emails at an affordable rate. Since it works with Amazon AWS, your emails get delivered fast and reach inboxes, not spam folders.
With this tool, you can foster relationships and maintain connections with your customers. You can send welcome emails, product updates, or reminders when someone leaves items in their cart. It lets you set these up once, and then they send automatically.
In this platform, you get ready-made email templates or build your own using a drag-and-drop editor. MailBluster also shows how your emails are doing. You can see how many people opened or clicked on your links.
Key Features
- Drag and drop email builder
- Free and custom email templates
- Segmentation of the email list, based on behavior
- Real-time tracking and reports
- A/B testing to find what works best
- Automation for welcome and cart emails
- Double opt-in for better email lists
Things to Consider
- You need to set up your own Amazon SES account
- Some features only come with the paid plan
Pricing
- Free Plan: Includes MailBluster branding
- Pro Plan: $60/year (equivalent of $5/ month)
- Email Sending Cost: $0.60 per 1,000 emails
2. Mailchimp
Mailchimp helps e-commerce businesses by sending the right emails through automation. All you need to do is set things up in this tool, and it will continue to work in the background.
If someone visits your store and views a product but doesn’t make a purchase, Mailchimp can automatically send a reminder. After a purchase, it can send a thank-you email or recommend other products that customers might like. You can pull customer information and track their activity.
Key Features
- Sends emails automatically based on what shoppers do
- Helps recover abandoned carts
- Sends product suggestions after a purchase
- Follows up with first-time buyers or loyal customers
- Works smoothly with your store tools
- Tracks sales and clicks so you know what’s working
Things to Consider
- Some features cost more
- Design options are simple but not very advanced
Pricing
- Free Plan: Up to 500 contacts and 1,000 monthly email sends.
- Essentials: Starts at $13/month for 500 contacts
- Standard: Starts at $20/month for 500 contacts
- Premium: Starts at $350/month for 10000 contacts
3. Omnisend
Omnisend helps ecommerce businesses connect with customers through email and SMS. It is easy to use and integrates well with platforms like Shopify, WooCommerce, and BigCommerce. You can send personalized messages through email and text, making it simple to reach your customers wherever they are.
With this tool, you can reach customers through email, SMS, and push notifications. Try its automation features to send targeted welcome, reminder, and follow-up emails to your audience.
Key Features
- Send messages through both email and SMS.
- Automatically send emails after setting up automation features.
- Create professional-looking emails with drag-and-drop tools.
- Easily connect with ecommerce platforms to sync data.
- 24/7 customer support.
Things to Consider
- Limited features on the free plan.
- Some advanced tools may require a significant amount of time to learn.
- Limited reporting compared to other platforms.
Pricing
- Free Plan: Available.
- Paid Plans: The Standard plan starts at $16 per month, and the Pro plan starts at $59.
4. Klaviyo
Klaviyo helps ecommerce businesses send emails and texts to their customers. This tool customizes your emails based on the actions your visitors take in your online store. If someone looks at a product but doesn’t buy it, Kalviyo reminds them through a reminder email.
Even if they make a purchase, you can thank them through emails using this tool. It also offers readymade templates where you can add text and images according to your user’s choice.
You can also create flows that send emails automatically when something happens. Using Klaviyo, you can also send text messages and mobile notifications from a single platform.
Key Features
- Automation saves time
- Emails & texts in one place
Things to Consider
- Price goes up as your active profiles or list grows
- Some parts take time to learn
- No phone support
Pricing
- Free Plan: Up to 250 contacts and 500 email sends/month.
- Paid Plans: Start from $20/ month to $35/month for 251–500 contacts.
Also Read: Klaviyo Alternative: Compare Klaviyo vs MailBluster
5. GetResponse
With GetResponse you can send emails, create landing pages, and run complete sales funnels from one place for your ecommerce business. You can also set up automatic messages that welcome new subscribers, remind people if they forget anything, and send follow-ups.
Stay connected with your customers by sending emails using this tool. Send offers, promo codes, and updates about your ecommerce business. This tool also collects emails through pop-ups and signup forms.
Key Features
- Simple email builder with ready-made templates
- Automated email workflows for sales and follow-ups
- Landing pages and signup forms
- Sales funnel builder
- SMS and webinar tools
- Tools for selling courses and paid newsletters
- Contact segmentation
Things to Consider
- The free plan is very limited
- Some features cost extra
- The Layout feels a bit old
Pricing
- Free Plan: 30-day trial with premium features.
- Paid Plans: The Starter plan is at $15.58, and the Business plan is at $16.
Also Read: GetResponse Alternative: Compare GetResponse vs MailBluster
6. Brevo
Brevo keeps ecommerce businesses connected to their target audience. You can send emails, text messages, and WhatsApp messages all from one place. This tool has the features you need without being too expensive or complicated to use
If someone visits your store and signs up, you can send them a welcome email. If they leave without buying, Brevo lets you send a reminder. You can also send product suggestions based on their preferences. The email builder is easy to use, and it comes with ready-made templates to save you time.
Key Features
- Send emails, SMS, and WhatsApp messages
- Simple email builder with templates
- Manage customer contacts and sales
- Send automatic follow-up messages
- Use forms to collect new leads
- Connect easily with ecommerce platforms
things to consider
- Basic landing pages
- Extra costs for some features
- Slow loading at times
Pricing
- Free Plan: Available.
- Starter Plan: The Starter plan is at $8, and the Business plan is at $16.
7. MailerLite
MailerLite helps you send your ecommerce emails, build landing pages, and set up automations without any confusion. You can connect it with your online store and add your products straight into your emails. It even shows you how many people bought something from your emails and how much money you made.
This tool also allows you to set up features such as welcome emails or reminders for individuals who didn’t complete their checkout. The signup forms and popups help you grow your email list. The free plan provides a comprehensive range of features to help you get started.
Key Features
- Easy email builder
- Connects with ecommerce stores
- Product tracking in emails
- Automations for emails
- Free plan for small lists
Things to Consider
- Ecommerce automation is a bit limited
- Reports are not very detailed
- No advanced tracking
- Some tools feel basic
Pricing
- Free Plan: Available.
- Paid Plans: Start from $9 for unlimited monthly emails.
8. Campaign Monitor
If you’re looking for a simple and effective email tool for your store, consider Campaign Monitor. This tool enables online stores to send targeted emails to their customers. You don’t need any experience to use it. Simply select a template, update the text and images, and send your email.
Your emails will look good on phones, tablets, and computers. You can also set up emails to send automatically when someone signs up or makes a purchase. There is also a tool for loyalty programs, allowing you to reward your most valued customers. This tool even provides a report on who opened your emails and what they clicked on.
Key Features
- Very easy to use
- Emails work on all devices
- You can automate emails
- Loyalty tools included
- Clear reports
- Good for small teams
Things to Consider
- No live chat support
- Phone help is only available on advanced paid plans
- Uploading custom designs can be hard
Pricing
- Free Plan: 30 Days trial for 500 contacts limit
- Lite Plan: $44/month for 1,000 contacts.
- Essentials Plan: $69/month for 1000 contacts.
- Premier Plan: $169/month for 1000 contacts.
9. Moosend
You can set up automatic emails based on customer actions using Moosend. From sending a reminder if they leave something in their cart to thanking them after a purchase, you can send emails one by one with this tool.
It has innovative tools that track customer behavior and help you send the right emails at the right time. Moosend also allows you to create custom landing pages and signup forms to expand your email list.
You can use it to send essential order emails, like confirmations or shipping updates. Additionally, Moosend updates customer groups in real-time, allowing you to target the right people with the most relevant message.
Key Features
- AI tools that predict what customers might buy
- Make landing pages and forms
- Automation for everyday tasks like cart recovery
- Innovative ways to group and target customers
- Real-time reports to track how emails perform
Things to Consider
- Signup form options are limited
- No free plan, only a trial
- Advanced features might take time to learn
Pricing
- Free Trial: 30-day trial with core features.
- Paid Plans: Start from $7 per month.
10. Drip
Drip helps ecommerce stores connect more effectively with their customers through email marketing. It enables an e-commerce business to send more personalized emails.
This tool enables you to create custom forms and execute advanced or straightforward email workflows. Using this tool, you can also organize your email list and send the right emails to them.
Key Features
- Easy email setup
- Custom forms
- Simple audience filters
- High open rates
- Works with Shopify
- Fast support
Things to Consider
- Layout may be confusing
- Delivery can be better
- No free plan, costs more with bigger lists
Pricing
- Free Trial: 14-day trial available.
- Paid Plans: $39 for 2500 people and unlimited emails.
11. Kit (formerly ConvertKit)
Kit (formerly ConvertKit) is designed for ecommerce creators who want to monetize their email lists. This is a tool for individuals who wish to build a business centered around their passion, if that involves selling digital products, online courses, or a subscription service.
Kit offers an incredibly generous free plan that allows you to send unlimited emails to up to 10,000 subscribers, a rarity in email marketing.
Key Features
- Send emails to the right people
- Simple automations to save time
- Works with Shopify, Patreon, and more
- Sell digital products right from Kit
Things to Consider
- Email editor is basic
- Free plan allows only one automation
- Best for simple email use, not advanced campaigns
Pricing
- Free Plan: Available.
- Paid Plans: Starts from 1,000 subscribers with $29 and $59 per month
- Free Trial: 14-day free trial on paid plans.
12. MailMunch
MailMunch helps an ecommerce business by sending emails and turning visitors into customers. You can create simple pop-ups and forms to collect emails, send personalized messages, and even automate your follow-ups. It works well with platforms like Shopify and gives you the tools to track what’s working.
Key Features
- Tag and group your audience
- Send emails based on what people do on your site
- Automate follow-ups and welcome emails
- Works with Shopify and other platforms
Things to Consider
- The email editor is pretty basic
- You can’t do much with the free plan
Pricing
- Free Trial: Available
- Premium Plan: $19.99/month for 1000 contacts
13. EmailOctopus
EmailOctopus is an email platform that offers email services to ecommerce businesses at an affordable rate. You can create emails, grow your subscriber list, and stay in touch with customers.
The layout of this tool is clean, and the steps are very easy. You can set up a welcome email, create a newsletter, or schedule a product update in just a few minutes.
Key Features
- Automated welcome emails and follow-ups
- Landing pages and forms to collect emails from your website
- Connects with tools like Shopify, Zapier, and more
Things to Consider
- Automation on the free plan is limited to three workflows
- Some features may feel too simple for advanced users
Pricing
- Free Plan: Up to 2,500 subscribers.
- Paid Plans: Start from $9/month, for 500 contacts
14. HubSpot
HubSpot helps eCommerce businesses manage marketing, sales, and customer service. It provides email marketing tools integrated with its CRM. With these features, you can generate personalized emails, automate workflows, and track customer interactions.
HubSpot’s email marketing features are designed to help businesses efficiently reach their customers. By using this tool, you can generate conversions through automated processes and customized content.
Key Features
- CRM integration
- Drag-and-drop email builder
- A/B testing
- Detailed report
- Automates content and support tasks.
Things to Consider
- Can be expensive.
- Takes time to learn.
- Free plan limits to 2,000 emails per month.
Pricing
- Free Plan: Limited functionalities
- Paid Plans:
Marketing hub starter: $20/month/seat for 1000 contacts
Starter customer platform: 20/month for 1000 contacts
Marketing hub professional: $890/month for 2000 contacts
15. Active Campaign
Want to engage customers for your ecommerce business using a tool? Consider ActiveCampaign, as this tool focuses primarily on customer engagement. This tool also tracks customer behavior and increases sales by sending emails.
You can directly connect with your target audience through emails, as well as multiple other channels, such as SMS, ads, and site messages. Automate your e-commerce emails, such as welcome emails, abandoned cart recovery emails, and thank-you emails, to personalize customer interactions.
Key Features
- Automated emails, lead scoring, and tasks
- Built-in CRM for contacts and deals
- Email, SMS, and Facebook messaging
- 250+ email templates
- Auto lead tracking and follow-ups
- Reports on customers and campaigns
- 900+ app integrations
Things to Consider
- Expensive for small businesses
- Hard to learn at first
- Basic plans have limited support
Pricing
- Free Trial: 14-day trial available.
- Paid Plans: Range from $15 to $145/month for 1000 contacts
16. AWeber
AWeber helps ecommerce businesses stay in touch with their audience. If they are planning an event, this tool can help you. You can choose from ready-made email templates or build your own with a simple drag-and-drop editor.
After setting up a series of emails, this tool automatically sends them one by one. AWeber lets you collect emails through signup forms and keeps your contact list organized.
Key Features
- Easy email builder
- Ready-to-use signup forms and pages
- Automation for follow-ups and cart reminders
- Tools to sell digital products and take payments
- Helpful stats to track clicks and sales
Things to Consider
- Some templates feel a bit outdated
- Product-triggered emails are limited
Pricing
- Free Plan: Available.
- Paid Plans: Starts from $25 to $899 for 1000 contacts
17. Contact Constant
Ecommerce businesses can use Constant Contact to send emails promoting products with images and prices. They can pull items straight from your store using platforms like Shopify and WooCommerce. Through this, they can produce more professional emails.
You can also set up automatic emails. For example, when someone signs up, forgets something in their cart, or has a birthday, the tool sends a message to you. You can also run ads on Facebook and Instagram right from the platform.
Key Features
- Show products in emails with images
- Send automatic emails based on actions
- Create sign-up forms and landing pages
- Run social media ads
- Track clicks and opens
Things to Consider
- Some tools need a higher plan
- Automation could be better
Pricing
- Free Plan: Available
- Paid Plans: Start from $30 to $110 per month for 1000 contacts
18. Keap
Keap helps you stay organized without complicating things for your ecommerce business with its built-in CRM. It puts all your customer info, emails, texts, payments, and follow-ups in one spot, so you don’t have to jump between apps.
You can set up emails to send on their own, follow up with people who didn’t finish checking out, and even send texts without doing it manually. It also helps you keep track of payments and allows people to book appointments with you without requiring back-and-forth communication.
Key Features
- Easy drag-and-drop tools
- Sends both emails and texts from one place
- Follows up with customers automatically
- Keeps all your contacts and notes organized
- Handles payments and reminders
- Let’s clients book appointments online
Things to Consider
- Not beginner-friendly
- Expensive for small businesses
Pricing
- Free Plan: 14-day free trial with 25 emails sending
- Paid plan: Starts at $299/month for 1500 contacts
Why MailBluster is the Best Email Marketing Platforms for Ecommerce?
Now, you have numerous options for the best email marketing platforms for e-commerce. So, it is a challenge to choose one from all these options. But MailBluster is the most suitable options here. I will share why MailBluster is superior and steps you can follow to select the right email marketing software for your ecommerce business.
So, the factors that you should look for are:
Affordable, Even as You Grow
Some platforms get expensive fast. MailBluster keeps it simple by charging based on opens. So even if your list is big, you’re not stuck with a massive bill.
Your Emails Reach Real Inboxes
If your emails end up in spam, they’re not helping anyone. MailBluster’s email deliverability is tremendous! which means your messages land where they should—right in front of your customers.
Simple Emails that Sell
You don’t need fancy designs that take forever to build. What you need are clear, clean emails that get clicks. MailBluster focuses on bringing just results.
No Learning Is Needed
You shouldn’t need a manual to send a campaign. MailBluster is easy to set up and easy to use, even if you’ve never sent a marketing email before.
Built to Grow with Your Store
Whether you’re just starting or sending thousands of emails a day, MailBluster can handle it. No need to jump ship when your store gets bigger.
End Note
In the end, I believe you have read this entire blog. Now, you know the 18 best email marketing platforms for ecommerce. Therefore, you must select the ideal email platform for a successful email marketing campaign for your ecommerce business.
Remember, the right tool helps you to grow your online store and build a connection with your target audience. After learning the features of these tools, choose one that fits your requirements.
If you want my suggestion, go for MailBluster for your ecommerce email marketing, as it delivers emails quickly at an affordable rate.
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