Determining a proper email banner size is essential, as email banners play a vital role in grabbing the recipient’s attention, boosting engagement, and succeeding in email campaigns. You need to set the email banner sizes accordingly for both desktop and mobile screens. Therefore, you have to get ideas on email banner dimensions properly to avoid any disruption in email views.
So, if you want to gather ideas on the best email banner sizes and dimensions, you are on the right page!
In this blog, we will go through discussions regarding email banner sizes. We will also review some of the best email banner examples to get clearer ideas on this subject.
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What is an Email Banner?
An email banner is a significant visual element located at the top of the email. It is usually a graphic or first email image that appears at the top of an email to attract the recipient’s attention, branding, and deliver important information or promotional offers.
Email banner facts
Let’s briefly go over some facts about email banners. So, an email banner is:
- Placed at the top of email campaigns.
- The email banner sizes in height can be different.
- Though the height can be of any size, the width of an email banner is fixed based on the width of the email template. This is because the email banner fully spans the width of the email template.
- Email banner size in pixels format always.
- You can use email banners for marketing email campaigns, business newsletters, promotional/offer emails, etc.
Difference between email banner and email signature banner
- Some get confused and think an email banner and an email signature banner are the same, but that’s not true. While an email banner is located at the top of the email, the email signature banner is placed at the bottom of the email.
- Apparently, an email banner can be considered as the header or part of the email header, and an email signature as the email footer.
- Even the email signature size and banner size are different depending on the email template.
Email banner benefits
- Vital for setting up great first impressions as it would be the first thing to capture the reader’s attention after opening the email.
- Essential for brand consistency. The brand logo in banners reinforces brand identity that helps recipients recognize your emails.
- Highlights key messages. Banners can display essential information like announcements, promotions, new product updates, or upcoming events.
- Good for clear CTA (call to action), driving traffic to specific landing pages, and boosting conversions.
- Email banners are helpful for clear navigation. It can provide visual navigating elements that can help recipients find the information they require quickly.
Why the Size of Email Banner Matters?
Email banner size is a critical factor that significantly impacts the effectiveness of your email marketing campaigns. Let’s see why it matters:
To ensure proper display on digital screens
70% of users delete emails immediately if they display incorrectly on their devices. Wrong email banner size and dimension can cause disruption in viewing emails. If the size of the email banner is incorrect or doesn’t align properly, then it can result in distorted, excessively large images or a cropped look. It will hamper the overall email customer journey and user experience.
Correct sizing for mobile-optimizing
It is not only for desktops, but it also needs to be mobile-friendly. Why? Mobile screens are smaller, so they must be optimized differently than the bigger screens. This is because 81% of people check emails on smartphones. Furthermore, 42% of recipients delete their emails if they find it not mobile-optimized. It’s a huge amount, right? Hence, you must choose the right size for mobile email views.
Organized image clarity and layout design for professionalism
You should maintain visual appeal and professionalism, especially for both business newsletters and work emails. Choosing the right email banner size for your emails is a must for that. If your email banner image is unclear and the layout design is misaligned, or even worse, if it is overlapping, then the professional look will be thrown out of the window! Only going for the best email banner size can ensure an organized, professional appearance.
Rendering difference for email client compatibility
Gmail, Outlook, Yahoo, etc. email clients., can render images differently. An email can be seen differently in different ESPs (Email service providers). Choosing the correct email banner size ensures that your banner is seen correctly across various email clients.
To avoid technical issues
An incorrect email banner sizing can lead to technical issues. For instance, it can lead to missing images or broken layouts, which will absolutely harm your email’s effectiveness.
Estimations for the Best Email Banner Size
What size should an email banner be? First of all, the size of the email banner depends on the email template and content. You need to select suitably, considering your business and email campaign types. However, for heads up, we do have some estimated best email banner sizes to meet common ground. Let’s have a detailed breakdown of the ideal email banner sizes you can apply to your email campaigns.
Email banner size for desktop
For desktop email banner width:
- Keeping the email banner widths between 600-700 pixels (px) for desktop displays is highly recommended.
- For larger email banners, the width can be up to 850 pixels.
For desktop email banner height:
- 90-200 pixels are considered to be ideal for email banner heights.
- For larger email banners, the height can be increased to 1730 px maximum.
Email banner size for Mobile
For mobile email banner width:
- For mobile devices, an email banner width of around 320-350 pixels is considered to be the best.
- For larger email banners, the width can increased to 385 px for mobile screens.
For mobile email banner height:
- An email banner height of around 90-200 pixels is considered to be the best for mobile viewing.
- For larger email banners, the height can be increased to a maximum of 320 px for mobile screens.
NB: Width and height vary depending on your email template design and content type. Choosing an email banner size apart from these above mentioned recommended sizes would be okay if it aligns with your email campaign and business style. Always, make sure to maintain a proportional aspect ratio accordingly.
Pro-tips for email banner size:
- Keep email banner file sizes as small as possible to ensure fast loading times. Try to keep it within 20-30 KB.
- Always test your email banners on different devices and email clients to ensure they display correctly.
- Make the email banners responsive and compatible with different devices.
Learn about MailBluster’s preferred email file size and adjust your email banner file size accordingly. Read: Is it possible to extend the maximum content size allowed per email?
5 Email Banner Size Examples
Now, let’s engage with an interesting part where you will see email banners from real email campaigns and their sizes for desktop, which you can suitably optimize for mobile. Review these 5 best email banner size examples and get a better idea of the ideal email banner size.
Free shipping offer email banner from Wet n Wild
The size of this shipping offer email banner from Wet n Wild:
- Width: 637 px
- Height: 175 px
Within this size, the email banner contains the following:
- The text starts with the offer’s validity and ends with brief offer details that they are providing “free shipping on all U.S. orders over $25.”
- Displays the brand logo underneath the text.
Email banner with booking CTA
The size of this CTA email banner for a travel company:
- Width: 600 px
- Height: 200 px
Within this size of email banner, the banner contains the following:
- It has an appealing email banner image.
- Besides the banner image, it displays the brand logo.
- Underneath the brand logo, it provides a clear CTA “book now” button to help make easy “bookings” for the recipients.
Event announcement email banner from AWS
The size of this event announcement email banner from AWS:
- Width: 600 px
- Height: 121 px
Within this email banner size, it contains the following:
- It has the brand name of AWS and the event title.
- Displays event dates and location details.
Moving on to some larger email banner examples!
Last chance email banner from MailBluster
The size of this last chance email banner from MailBluster:
- Width: 805 px
- Height: 385 px
Within this size of email banner, it contains the following:
- The email banner starts with the MailBluster brand logo.
- Underneath the brand logo, there is a heading for the last chance offer with sale details.
- The email banner ends with the offer countdown.
Summer sale email banner from Aldo
The size of this summer sale email banner from Aldo:
- Width: 591px
- Height: 367 px
Within this size of email banner, it contains the following:
- The email banner starts by displaying Aldo‘s brand logo.
- Underneath the brand logo, it provides user navigation options for different categories.
- After that, it provides the summer sale offer details in a very attractive way that would grab the recipient’s attention.
Wrap Up
You can create visually appealing, responsive, and successful email campaigns through email banners, and to make an engaging one, you need to pay attention to the email banner size. This blog guides you on this very subject: you learned about the best email banner sizes, along with some effective examples. Take the essential notes and apply them to your email banner creation. For marketing email campaigns, choose an effective email marketing tool like MailBluster, where you can easily set email banner sizes for both desktop and mobile screens via its handy drag-and-drop editor!
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