Struggling to run a successful campaign as an agency? Email marketing for agencies can solve this issue by capturing your audience’s interest. You can target businesses, connect with customers, and help grow their business. Email marketing allows agencies to connect with clients and prospects affordably.
Many agencies face the issue of their emails not grabbing attention. So, what is the result then? The emails get ignored or deleted. How do we fix this issue?
Well, by implementing some strategies, agencies can run successful email campaigns. In this blog, I will share its importance, working process, and cost with nine strategies an agency can quickly implement. Here, I will also share the top 8 best email marketing tools you can easily afford.
So, let’s begin the discussion.
Table of contents
- What is Email marketing for Agencies?
- Importance of Email Marketing for Agencies
- How Does Email Marketing for Agencies Work?
- How Much Do Agencies Charge for Email Marketing?
- How Can Agencies Make The Best Use of Email Marketing? -9 Tips to Implement
- 8 Best Email Marketing Tools for Agencies
- End Note
What is Email Marketing for Agencies?
Email marketing for agencies creates and manages email campaigns to help businesses connect with customers. Agencies use email marketing platforms and email marketing software to send automated emails, manage contact lists, and track results.
Email marketing helps agencies grow businesses, build relationships, and improve communication. It is a simple and cost-effective way to reach customers.
Travel, marketing, and independent insurance agencies use it to stay connected. Government agencies also use email marketing services to share updates, promotions, and important information.
An agency needs email marketing to:
- Keep customers informed with regular emails
- Save time by smoothing workflows through automation
- Increase sales through targeted messages
- Work for all types of agencies
Importance of Email Marketing for Agencies
Agencies can achieve their goals and bring success by offering the best support to their clients with email marketing. 79% of agencies have listed email marketing as one of the top 3 effective marketing channels. Business growth becomes easy for agencies with email marketing.
For different types of agencies, such as a travel agency, marketing agency, insurance agency, or recruitment agency, email marketing helps in their business growth. There are also other reasons that email marketing is a must for agencies.
So, the importance is:
Affordable and Cost-Effective
Email marketing is cheaper than many other advertising methods. White label email marketing for agencies makes it even easier. It lets you run campaigns for clients at a lower cost.
Encourage Action
You can include buttons or links in emails. These encourage people to take action, like booking a service or purchasing. Email marketing for travel agencies can encourage bookings. Email marketing for marketing agencies can help clients book a consultation.
Build Trust with Clients
Email marketing keeps you in touch with clients. It helps build trust. Trust is essential for long-term relationships, whether you’re working with insurance agencies or recruitment agencies.
Track Your Results
You can see open rates, clicks, and more. Whether you’re using email marketing for insurance agencies or marketing agencies, this data helps you improve future emails.
Fix Mistakes Quickly
If you make a mistake in an email, you can fix it. Then, resend it easily. White label email marketing for agencies lets you correct mistakes across multiple client accounts without a problem.
Build Brand Awareness
Email keeps your brand in front of clients. It helps you stay on their minds. For example, email marketing for travel agencies helps keep your brand visible when customers plan their next trip.
Save Time with Automation
Email marketing automation lets you send emails at the right time. Agencies can accomplish multiple tasks through this automation feature. Email marketing for government agencies or marketing agencies can be automated to send helpful messages, making your job easier.
How Does Email Marketing for Agencies Work?
Agencies can achieve their goals with email marketing. However, they must set up their email marketing campaigns carefully. So, how do you start the process?
Well, you can quickly begin your email marketing journey for your agency by setting up a goal. Then, you should follow a step-by-step process. Here, I will explain this process from the first step.
So, let’s learn how this works.
1. Set Your Goal
Goals guide an agency to take the next step correctly. So, set what you want to achieve as an agency through email marketing. When the goals are ready, focus on the next step.
2. Build Your Email List
In the next step, start collecting interested people’s emails by preparing an email list. Use MailBluster to collect the email addresses of the users and build this list. Ask them to sign up through an introduction email and offer a discount to keep them engaged.
3. Segment The Email List
Create small groups from your email list using MailBluster segmentation lead features. Conduct this segmentation based on the user’s age, preference, business type, etc. With this segmentation, sending the correct email to the right person becomes easy.
4. Create Engaging Emails
Now, write engaging emails that your audience would love to read. So, start sharing different tips about your products, with deals and discounts to keep your readers engaged.
5. Automate Your Emails
Fix a schedule for welcome emails or follow-ups through automation using MailBluster. MailBluster automates emails based on the email list. Automation emails reduce human effort, and you can send emails individually.
6. Track Your Email Performance
Finally, track your email performance. Check open rates and clicks to see how your campaigns are doing. Use the results to improve your emails. Try MailBluster to track your email performance to get accurate results.
How Much Do Agencies Charge for Email Marketing?
In one sentence, some agencies charge a few hundred dollars a month, while others cost thousands. Why? It all depends on what you need.
A simple service like writing emails or designing templates might cost $300–$500. If you want an agency to handle everything, such as strategy, design, automation, and analytics, you could pay $2,500 or more monthly.
Some businesses use SaaS email marketing or sometimes CRM email marketing tools to reduce costs. However, hiring an agency gives you expert guidance and better results.
Agencies price their services in different ways:
- Hourly or Project-Based – Agencies set an hourly rate or charge per project based on estimated work hours.
- Retainer Pricing – A long-term contract for ongoing work, which most agencies prefer.
- Value-Based Pricing – Pricing depends on the impact of the agency’s work on your business.
Now, I believe you have the answer to ‘How much do agencies charge for email marketing?’
How Can Agencies Make The Best Use of Email Marketing?- 9 Tips to Implement
Now, agencies always want to make the best use of email marketing. However, many agencies don’t understand how to do that. So, here I will share nine tips an agency can implement to make email marketing campaigns successful.
So, 9 tips for agencies to make the best use of email marketing:
Personalize Your Emails
Ensure that you are talking to your clients through emails. To create personalized emails, use their name and customize email content according to your clients’ preferences. Users get more interested when they find the email personalized.
Try Engaged Subject Lines
Create interesting and engaging catchy subject lines to grab users’ attention. Ensure that you offer a valid reason to your readers to open the emails through subject lines.
Have a Clear Call to Action (CTA)
Mention the reasons for sending emails to the users through a clear CTA. If you want them to book a service or product, add ‘Book Now.’ Like this, if you want them to buy something, then add ‘Purchase Now.’ This takes the users to the next step.
Mobile Optimization is a Must
Ensure that your emails work well and look good on mobile devices to make your emails mobile-friendly. People usually check their emails on phones, so keep your CTA buttons clickable and ensure they are easy to read on small screens..
Be Consistent
Set a schedule to send a series of emails to your users. Be consistent in sending emails; otherwise, your users will forget you. So, stick to the schedule to stay top-of-mind with your audience.
Keep Testing Different Elements
Experiment with different subject lines, images, and designs to see what works best. A/B testing can help you find the best approach for your audience. Don’t be afraid to try new things.
Use Visuals Wisely
Images and videos make your emails more appealing. They help break up text and add personality. Ensure that you have used high-quality relevant visuals in your email content.
Build Trust with Social Proof
Social proof, like customer reviews or testimonials, builds trust with your audience. Share positive client feedback to show that others have benefited from your services.
Target Different Buyer Stages
Your buyer might be at a different stage, so customize your emails. If they’re new to your business, share helpful information about your services.
8 Best Email Marketing Tools for Agencies
An agency needs tools to run an email marketing campaign successfully. Many options are available for these tools, so choosing the right one is a challenge. So, here, I will share the top 8 email marketing platforms for agencies. You can choose any of the tools that suit your needs.
So, the best email marketing tools for agencies are:
1. MailBluster
If an agency is looking for the best email marketing tool at an affordable rate, MailBluster is the solution for them. This tool integrates with Amazon SES to ensure the best email support. Even Salesforce integration and Zapier integration are also possible for agencies with this tool.
Agencies can handle a lot of marketing campaigns together with MailBluster’s automation features. They even get free emails up to 3000 (one time) to try this tool. This tool offers customization options so agencies can design however they want.
Moreover, there is no extra hidden charge, and any agency from any industry can use the tool. Their customer support is available 24/7, and when you need support, just contact them. So, you can consider it as one of the best email marketing platforms for agencies.
Key Features
- Segmentation of leads to organize the list
- Leads management
- Professional email templates to offer a more professional vibe
- Custom email templates to design it according to preferences
- Email tracking with reports to improve marketing strategies
- Drag and Drop Editor to edit the emails
- Email automation to send a series of emails without any human effort
- Forms to conduct surveys or ask questions or receive reviews from the users
- Export Report and Metrics for better outcomes.
- Unlimited users without any hidden charges
- 3rd party integrations such as Zapier, Salesforce, CRM, Amazon SES, etc.
- Fantastic Support
2. Mailchimp
Mailchimp offers many features such as automation, A/B testing, and audience segmentation as an email marketing tool. With this tool, agencies can manage many clients at a time. Creating custom templates according to clients’ preferences is also possible with Mailchimp.
Agencies can even track their campaign performance in real time.
Key Features:
- Drag-and-drop editor
- Automation and segmentation
- A/B testing
- Customizable email templates
- Detailed analytics
3. Constant Contact
Constant Contact focuses on email marketing and SMS marketing. So, agencies can use this tool for both purposes to offer the best support to their clients. This tool also offers list segmentation, detailed tracking, reports, etc. An agency should choose this tool as it will get an all-in-one marketing solution.
Key Features:
- Email and SMS marketing in one platform
- Social media ad integrations
- Event marketing tools
- Detailed performance reports
4. MailerLite
MailerLite is the best email marketing tool for small agencies. It has a simple design, automation features, and customizable landing pages. This tool is great because its free plan has automation features. So, small to medium agencies from different industries can use this tool easily.
Key Features:
- Automation and segmentation
- Custom landing pages and pop-ups
- Drag-and-drop email builder
- Email personalization options
- Detailed campaign reports
5. Sender
If you are looking for advanced automation features in an agency email marketing platform, then Sender is for you. This tool can organize your email campaign with the latest features. Saving money becomes easier as Sender is affordable.
Key Features:
- Free automation and segmentation tools
- Customizable email templates
- SMS marketing included
- High email deliverability
6. Brevo
Brevo is another email marketing software for agencies, including SMS and WhatsApp marketing. Even Brevo has built-in CRM tools you can integrate according to your needs. An agency can easily manage client engagement and automate sales using this tool.
Key Features:
- Multi-channel marketing (email, SMS, WhatsApp)
- Built-in CRM
- Advanced automation
- Transactional email
- Real-time campaign tracking
7. Kit (formerly ConvertKit)
Kit is a perfect solution for small businesses and different industry agencies. Sometimes, agencies have to work with entrepreneurs, so they can use this tool to send bulk emails to manage them.
Key Features:
- Email automation
- Landing pages
- Audience segmentation
- Integration with eCommerce platforms
8. HubSpot
HubSpot, with its built-in CRM tool, makes agency email marketing easy. Creating professional emails with easy features is relatively easy using this tool. You can create personalized, catchy subject lines to keep your customers engaged. This tool also offers A/B testing that helps an agency choose the proper email format.
Key Features:
- Deep CRM integration
- Automated workflows
- Detailed analytics
- Customizable email templates
- Lead tracking and scoring
- A/B Testing
End Note
Finally, email marketing for agencies helps them to send personalized emails, automate tasks, and organize their lists. An agency can achieve its goals through email marketing with the right tool and by implementing my recommended tips.
If you are looking for the best email marketing platform for your agency, choose MailBluster to get the best support at an affordable rate.
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