If you’re planning to deploy email marketing for the first time, you might be wondering: how much does email marketing cost? Email marketing opens up the possibility of promoting your business in a broad sense for any organization you run.
Email statistics show that brands earn $36 for every dollar they spend on email marketing. The benefits are pretty huge, so why not start email marketing right away?
But the concern is, how much does it cost to do email marketing?
In the later section, our guidance will show you the possible ways to deal with email marketing. Check it out!
TABLE OF CONTENTS
- Reasons that Work Behind the Cost of Email Marketing
- Email Marketing Prices: Different Agenda
- FAQs
- Wrap up
Reasons that work behind the cost of email marketing
There are several reasons that work behind the cost of email marketing. This will severely impact the email marketing pricing, so you need to take a careful look at these.
Let’s see the reasons.
Preference for email marketing platform
This is the first thing you would think of when you want to work for email marketing. When you are using an email marketing service, they charge a setup fee for the features you use. In addition, our email marketing preferences solely depend on how much you can spend, whether you look for low-cost email marketing or cheap email marketing; the features, prices, and ease of understanding of the email features depend here as well.
Also, try their features while opting for email marketing pricing packages and Notice these-
- Minimum costs of email marketing
- Free trial to test features
- Free contacts offering
MailBluster is an affordable email marketing solution and offers a free starter with unlimited leads. You can send up to 3000 emails, including MailBluster branding. Also, upgrade your email marketing experience with Pro subscription that includes premium email marketing features.
Quality of your email list
A high-quality and healthy email list defines the success of your email marketing. Inactive email subscribers lead to bad results for your email campaign, so you need to identify these subscribers and remove them right away or send a reactivation email alternatively. Ultimately, building a mailing list costs you extra.
Also, maintaining a quality email list is very significant.
- A quality email list prevents you from extra-spending.
- Improves email click-to-open rates and lowers the number of unsubscribers
- Email clients like Gmail create a positive reputation, so spam email decreases
MailBluster offers to identify the subscriber’s Activity, whether they were active or inactive for the last 1 year. See how MailBluster shows a subscriber’s activity-
Regularity of sending email campaign
The frequency of email campaign sending is another reason behind the email marketing cost. The frequency of email sending will severely impact email marketing costs. Whether you send emails bi-monthly or monthly, the costs will vary depending on the pricing packages offered by the email marketing agency.
For example, MailBluster charges $0.60 per 1,000 emails. This means sending emails bi-monthly to 50,000 subscribers over a year would cost just $896.40. For more details, check out MailBluster’s pricing.
How complicated is the email design
The email design can be the big difference over email marketing costs. If you want to add high-quality email images or want to bring responsive image elements into your email, this will create extra for your email campaign pricing.
For example, MailBluster has the functionality to create high-quality email designs with Pro email templates on Pro, or you can add stock images for free. On the other hand, using paid images will cost you more.
See how MailBluster allows you to add images with your own or from stock images and also, using AI touch.
Hiring professionals
Many email marketing agencies or platforms hire professionals for image design or email marketing features developers to implement more sophisticated designs. Moreover, if you want to start email marketing broadly, hiring professionals will speed up your work process and cost you more.
Email marketing prices: on different agenda
Email marketers spend a significant amount of their investments on email marketing. A survey shows about 55 percent of email marketers in the UK spend 20 percent of their email marketing budget.
Let’s learn more about the cost of email marketing on different agendas.
How much does it cost for email marketing per month?
Generally, email marketing costs more or less than $75 per month, according to the MailBluster pricing, and it also depends on the subscribers or contacts you have and the quality of emails you send. In addition, email marketing agency pricing varies. Also, the email marketing design, copywriting, and campaign costs are involved.
Let’s check out their pricing individually.
Email marketing cost for designing: Designing email varies among different agencies. The design will cost you at least $100 or $25 – $100 per hour. Also, the design work you expect from an agency will carry out the pricing.
Copywriting email campaign cost: The copywriting campaign will cost you around $25 – $2000 per email, which depends on the email length, copywriting email types, and agency expertise.
Email marketing campaign cost: Running an email marketing campaign will cost you around $15 – $100 per hour. Also, you can outsource this to freelancing; this will cost you less, around $10 – $200.
How much does email marketing cost by the agencies?
Email marketing pricing can range from business to business. Most agencies cost you around $500 to $2000. This will be dependent on the agency’s expertise, the personalization of email marketing, and the implementation of the marketing strategy you expect. Also, remember these points for email marketing agency pricing-
- Email marketing agencies include different packages and pricing
- Agencies will cost you according to the email marketing strategy you expect and the subscriber list you have
- Most agencies offer free trials for a limited period or after a certain number of emails are sent, but after that, the cost per email will be counted.
- The average cost per email subscriber varies, depending on the email size, design, and the agency you are dealing with. The email marketing cost per email can be $0.10 to $1.00 per email.
How much do email marketing platforms cost?
Email marketing platforms generally cost you based on their features available and the feature’s availability at the specific time you deal. Email marketing platforms typically have features like automation, segmentation, creating email lists, and more.
Most email marketing platforms typically offer a $51-$2000 per month pricing range, but some offer the cheapest email marketing service as well.
Find out the pricing structures in different email marketing platforms-
| Platforms | Prices |
| MailBluster | $60/ year and $0.60 per 1000 emails (low-cost email marketing platform) |
| MailChimp | $13 – $350 per month |
| Constant Contact | $12 – $80 per month |
| Brevo | Starts from $8.08 per month |
| Active Campaign | $15 – $145 per month |
Most email marketing services offer per-month pricing for email marketing, and most of them are pricey compared to MailBluster. If you are looking for an affordable email marketing service, MailBluster is the most preferred option here.
How much does an email marketing campaign cost?
The cost of the email marketing campaign entirely depends on your budget. The pricing ranges from $3000 to $15000. Also, this depends on your campaign complexity, template design, analytics, and email list you have.
Campaign customization requires: Campaign customization and email marketing automation required for an email campaign can cost you more.
Template design: If you need to design a template for your email marketing campaign, this will cost you around $50 to $500 more, also depending on the email marketing agency’s cost.
Analytics: Email marketing services include reporting and auditing for email campaigns and nurturing subscribers. The minimum range for the analytics and report is $750 or more.
If you are looking for a low-cost and affordable email marketing campaign option, MailBluster is the right one for you. The automation, templates, campaign customization, and analytics are all in a Pro package that is offered at a competitive market price.
How much do email lists cost?
If you are wondering how much is an email list worth, here’s it.
Email list is the list of email addresses that are used to send promotional email newsletters to let your subscribers know from time to time update about the service change. If you are asking how much does email marketing cost for email lists, you need to refrain from blacklisted emails.
If you have a safe email list and you want to use the list for email marketing, consumer and business email lists bring the difference here. Consumer email addresses cost you around $200 to $400 per thousand impressions, and business email addresses cost you $300 to $600 per thousand impressions.
Here, CPM, or cost per thousand impressions, tells you how much an advertiser pays per thousand impressions to a publisher. It’s also called CPM email marketing.
FAQs
How much do people charge for email marketing?
Ans: The charge for email marketing relies on your expertise, your email volume, and the email list you have. Typically, it would range from $100-$300, but for the agency, the pricing will be higher up to $2000.
How much money is in email marketing?
Ans: Email marketing is a highly profitable and affordable solution for businesses that can generate revenue for you. The profit is 400% more when you develop email marketing.
Is email marketing low-cost?
Ans: Email marketing is a low-cost channel for any business enthusiast. For every $1 you spend, you get a $42 return in email marketing promotion.
How much do marketing agencies charge per month?
Ans: Different marketing agencies have various pricing packages; they charge for email marketing based on their features and what you use. Typically, the pricing ranges from $500 to $2000, but there are low-cost email marketing agencies like MailBluster that provide affordable email marketing.
Which marketing channel has the most expensive CPM?
Ans: Google email marketing service has the most expensive CPM in the market, ranging from $31 to $54. It includes keywords such as loan, attorney, credit, and lawyer.
How much does an email marketing campaign cost?
Ans: Email marketing campaign costs from $30 to $3000, depending on the campaign work you need to accomplish.
What does direct mail marketing cost?
Ans: Direct mail marketing can cost you $0.30 to $37000, depending on the design, hired professionals, volumes, printing, and distribution costs.
What is the average delivery rate for email marketing?
Ans: Make sure you have an updated email list with a good reputation and that it is free from spam filters. Usually, the email delivery rate is over 90 percent. Below 80 percent indicates issues; moreover, some industry-related email delivery rates are higher.
How much does a business email cost?
Ans: Business email pricing is around $5 to $20, depending on the agencies, storage, and package you choose.
How long should a marketing email be?
Ans: A marketing email should be 50 and 125 words, and the responsiveness of this marketing email is over 50%. Whether to use broad or short emails depends on the industry in which you are working.
Is email marketing worth it?
Ans: Absolutely! Email marketing is a highly effective channel for starting your promotional activities. Its high profitability, low risk, and ease of use make it a valuable tool for any business looking to grow and engage with its audience.
Wrap Up
Email marketing is, no doubt, creating easy business communication. Our comprehensive overview of email marketing costs will surely help you achieve your marketing goals.
The cost of email broadly depends on the email frequency, volume, and subscriber list. Always calculate the costs before stepping into an email marketing software package, count the ROI and measure success to know the results. Additionally, use the right email marketing strategy and an affordable email marketing tool to ease your email promotional process.
Contents
