Finding valuable email marketing features for your business?
Email marketing is an invaluable marketing process in the current digitized world. It is still one of the sought-after forms of marketing in most businesses. A statistic shows that in 2020, the global email marketing revenue was 7.5 billion US dollars and is expected to increase to 17.9 billion by 2027.
So, what does it make so high in numbers?
One of the crucial factors that pursue email marketing success is the precise implementation of email marketing software features.
We have listed 20 essential features of email marketing tools that you shouldn’t spare. Let’s get to the list.
Table of contents
- Importance of email marketing features
- 20 essential email marketing features
- Drawbacks of choosing wrong email marketing platform
- Choosing the best platform for email marketing features
Significance & importance of email marketing features
Email is not just used to send messages, it has a variety of uses. While some use email for a casual conversation, others send emails for conversion or to promote their products.
In 2023, about 57.8 percent of people stated that their email marketing campaigns’ open rates were 20 to 50 percent.
So, authentic and full-fledged email marketing software has the utmost importance in implementing the right features.
Find out more importance of email marketing software here.
1Chance to increase your sales. The biggest advantage of using suitable email marketing software features is you have the chance to increase your sales. Promote your service or product by enticing customers by providing time-to-time emails or newsletters.
2Suitable for marketing strategy. These days, you can’t just promote, sit, and have subscribers in your way. You have to maintain a strong strategy to entice more customers. An email marketing software helps to maintain it. Email marketing tools create exciting email campaigns to suit your requirements and execute your strategy in an effective manner.
3Creates loyal customers. When you stay in-touch with the customers by providing updated news or latest offers, this creates a loyal customer circle. Customers willingly receive this news, and email marketing software can fully cover these email interactions.
4Automated Task Handling. One of the biggest efficiencies of email marketing software is handling automated tasks. While you can’t send emails to your expected customers manually, email marketing software can accomplish the task for you with zero effort.
20 essential email marketing features you should have
Ready to roll on an email campaign?
First, you need to know the features of email marketing tools for transparent email promotion. There is a hefty lot of email marketing software, hence you need to be choosy about picking the right one based on features. So, you may want to know,
What are the features email marketing services should have for satisfying email marketing experience?
Find out our top-picked features below.
1. Effective email delivery
Email delivery is in the first position because if there’s confusion in sending marketing emails to recipients, you won’t have anything on email marketing.
Ensure the email marketing tool you choose has a good deliverability rate of over 90 percent.
Also, ensure the email goes in the recipient’s inbox, not in the spam folder. In May 2023, approximately 50 percent of emails went into the spam folder in total email traffic. So, spam emails are quite high in numbers!
2. Subscribers list management
Subscriber list management is one of the key features of email marketing. If you don’t have leads in your hand, you can’t send emails to the subscribers. Your CRM should have the facility to import data, so you don’t have to type every lead manually. You don’t want to type that long list of leads, and that’s time-consuming.
Take a look at the subscribers/leads management section in MailBluster.
3. Personalization
Personalization is one of the basic email marketing features. It is a must-have in email marketing features if you want to send attractive and tailored emails to your subscribers. Personalization in marketing draws the attention of your subscribers and establishes your brand in an effective way.
A statistic showed in 2022, 95 percent of senior marketers responded to personalization strategies as the successful ones.
Take a look at the personalization option in MailBluster.
4. Drag & drop editor
When you need to add special elements to your emails, you look for the programming code to insert them. Some email marketing tools provide drag-and-drop editors to instantly create marketing emails.
So, look for email marketing software that contains a drag-and-drop editor. This allows users to create emails simply by dragging elements.
A statistic shows that in 2022, the global low-code or no-coding development marketing revenue had grown to 22.5 billion US dollars.
Take a look at the drag-and-drop editor in MailBluster.
5. Automating emails
Automation is an indispensable feature in email marketing and a must-have for any email marketing software. It eases the sending of emails to specific subscribers at an ideal time that you set.
You can’t imagine an email marketing tool without automation. These days, automating repetitive tasks or email automation is a popular trend. In February 2024, email marketers responded that 58 percent of their emails were automated.
6. Reports & analytics
If you want to assess the performance of your emails and the effectiveness of your various campaigns, reports, and analytics are invaluable tools. Reports and analytics fetch the delivery rate, click, bounce, complaint, and unsubscribe rate at a time. So, having reports and analytics is a mandatory feature for an email marketing tool.
Below is an example of the reports and analytics available for the email marketing feature.
7. Integration with other apps
Integration with other apps provides a seamless, personalized, and integrated user experience. It also helps you sync data from marketing software. If you want your subscribers to sync data between WordPress, Shopify, or WooCommerce, integration is the primary choice for you.
For example, CRM and Google Analytics integration can help you provide more information on leads.
See the integration support of MailBluster
8. Email templates
Email templates are one of the beneficial features of email marketing tools. Marketing tools offer pre-designed email templates to make the email campaign more effective. So, find a marketing tool that has a broad collection of email template designs to take your email marketing to the next level.
In 2019, a statistic showed about 66 percent of people stated email templates as the primary method for email optimization.
Take a look at some of the email templates available in MailBluster.
9. A/B Testing
A/B testing is a great feature for optimizing and testing your email campaign. Test different email variations with different bounce rates, open rates, click rates, or unsubscribe rates to improve your ROI.
A statistic showed in 2016, A/B testing had a 26 percent successful conversion ratio according to online retailers.
See the A/B testing in the marketing segment in MailBluster.
10. Social interactions
Users may wish to share their opinions about your email marketing software on various social media platforms. Therefore, consider integrating different social sharing capabilities into your email marketing tool. This not only enhances your visibility but also increases the likelihood of attracting potential customers.
11. Form builder
Every email marketing tool contains advanced form builders. Make sure you get different forms with elements that are easily customizable for email marketing. For example, newsletter sign up form is a widely-used and popular form option among marketers. In addition, an interactive and professional look at forms increases the chance of conversion.
Explore MailBluster’s form builder below.
12. Email surveys
Do you want feedback and reviews from subscribers? Email survey features let you do that. You can add email survey options for your subscribers and collect valuable opinions. This leads you to optimize your campaign.
You can set up the email survey manually or use an external survey platform or email survey tools to conduct it. This way, you can stay connected with your leads.
13. Cost-effective solution
A cost-effective solution is the prerequisite feature of email marketing tools. Implement a trial or free option at first to let users try out your features. Don’t put the cost high in numbers. Add multiple options for testing the features and gradually invite them to upgrade.
Place a money-back guarantee to the users to let them know you have better service.
The following is the MailBluster’s pricing structure:
14. Link review
Link review is one of the basic features of email marketing tools. Through link review, you can check for broken links in emails. This tool also flags any broken links in your emails and directs subscribers to the correct link.
15. White-labeled tool
White-labeled marketing tool refers to a SaaS product that enables you to offer third-party services branded as your own. For example, Ahrefs, Semrush. It’s necessary that you choose the white-labeled marketing tool and refrain from third-party branding.
16. Live support
Live support is another important feature of email marketing software. When technical difficulties among users arise, your live support can provide a helping hand here. Customers or visitors can ask or want to learn about the feature you provide or want to solve any technical issues.
So, make sure your live support is available 24/7.
Take a look at the MailBluster’s live support.
17. Device optimization
As the number of mobile users increases significantly, an optimized experience for users is becoming mandatory. Your sales and outreach can have a huge impact if your service is not optimized for mobile users. These days, most marketing platforms provide seamless usage and an optimized experience for mobile users using services on a smaller screen.
The statistic shows that mobile is the most widely used device for email checking in the U.S. This was from the 2018 report.
18. Spam filter
While many platforms may overlook email laws and spam regulations, it’s essential to ensure that yours complies with email compliance regulations. Implementing a spam filter is crucial to prevent your messages from being flagged as spam.
Emails ending up in the spam folder can undermine your entire marketing efforts. In fact, a statistic from 2023 revealed that almost half of all emails were directed to the spam folder. Therefore, adding a spam filter is a vital step in email marketing.
19. Intuitive Interface
Your marketing tool operation should be straight to the point, especially for beginners. Provide an intuitive interface for users to navigate at ease. An all-round marketing tool provides all sorts of templates, easily understanding analytics and supports, importing leads without any sort of advanced tech knowledge.
20. Email scheduling
Scheduling email for a specific time or date is another important step for email marketing tools. Let users schedule their email at a specific time. This feature enables them to prepare their email before any special event or occasion when they want to send an email.
Here is MailBluster’s email scheduler in the Automation
Drawbacks of choosing the wrong email marketing platform
Thinking of choosing an email marketing tool?
First of all, think of an email marketing tool that’s cluttered with complex features, overpriced, and takes a long time to understand its features. Overlook this type of marketing tool and find more
Let’s find out some drawbacks in detail.
1Complex features
Choosing complex email marketing software with complex features leads to lower efficiency. Some platforms, like Hubspot, provide complex features intended for enterprise users. A visual editor makes email campaign building easy to understand.
2Overpriced features
Research and analyze the marketing tools feature especially on pricing. At times, you may need to send over 1000 emails to recipients. Some email marketing platforms have hidden costs when you send that amount of emails. So, take a careful look at pricing first.
Choosing the best platform for email marketing features
If you are at a loss to find which platform is the best for email marketing, don’t worry. You need to find some unique features that are aligned with your objectives. Let’s find out how to choose the best platform for email marketing features.
- Find your goals. Make a clear-cut to-do list to define them. What do you aim to do? Automation? Lead generation? Segmentation? A definite goal makes it more transparent.
- User-friendly tool. Go for the tool that matches your expectations and expertise. A user-friendly tool is more convenient and easy to comprehend.
- Support team. Find out the support team of your preferred platform. Also, find out their reliability and availability.
- Target audience. Assess your target audience and know their preferences. Use free analytics tools to analyze their preferences.
- Pricing. Look for the pricing and find out if there is a hidden charge. Also, advanced features come with higher price tags. So make sure you need them and can cover the pricing.
- Email compliance. Make sure your preferred platform is following email compliance. Remember, without compliance, your marketing effort will hang in the balance.
Wrap up
A successful email campaign relies on productive features, informed marketing platform choice, and better execution. This email marketing features list combines some of the core features that an email promoter tool requires.
So, find a robust and user-friendly email marketing platform and bring your marketing to the next level.
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