11 Business Newsletter Examples to Boost Audience Engagement

Get inspired by all the best business newsletter examples and prepare your mind for crafting. Communicating with your subscribers and clients is essential to boost audience engagement, and newsletters are the smooth road to keep it going.

You’ll be amazed knowing the industry benchmark for email newsletter metrics for open rate is 15-25%! Big deal, right? Drafting successful business newsletters is no biggie or that tricky. With the right directions in mind, you can do it just fine. And for that, you’re on the right page!

In this blog, I will discuss the 11 best business newsletter examples. We’ll review them thoroughly, so be attentive. Take ideas and notes from the key takeaways.

What is a Business Newsletter?
11 Business Newsletter Examples
7 Newsletter Ideas and Tips
Wrap Up

A business newsletter is a communication medium of emailing subscribers with the organization’s essential information, such as updates, activities, and the latest news. It’s a thread that ties your business with your subscribers, customers, and employees with current updates or whatever important thing that’s going on in your company. Business or company newsletters bridge your business/service to your consumers. Furthermore, sending business newsletters weekly or monthly is highly recommended to keep the engagement state high and alive.

Send business newsletters for essential events, updates, activities, and occasions. Got some big news to share with your subscribers/clients? Share it with a newsletter. Up for running a sales campaign? Inform about your business deals and offers through the newsletters. Send newsletters to both your customers and employees. Have a business conference event or a webinar? Send an invitation newsletter from your company to both your customers and employees. Urge them to join! These are just examples; you can send business or company newsletters this way for different occasions.

6 ways a business newsletter helps in:

Shaping brand value positively.
Securing a good email list of potential customers.
Keeping your email marketing journey smooth and healthy.
Building a solid relationship with customers and employees.
Boosting audience engagement effectively.
Keeping your audience updated with essential business-related information.

Let’s go over some of the best business newsletter examples. I have picked 11 newsletters that can be examples for large and small business, corporate, and different organizations’ purposes. Take inspiration from the ones you require and implement them to craft engaging newsletters.

Newsletter purpose

To update customers/subscribers about upcoming new collections.

Key takeaways on why it works

This business newsletter from Bloomscape is an excellent way to update customers on their new summer arrivals.
It is neatly organized with all the necessary email parts. The heading is an attention grabber, and the brief message underneath creates an appeal to look for their new summer plant collections.
All the product images and CTAs (call to action) are suitably placed to make an easy purchase.

If you want to inform your subscribers about your new products or arrival updates, then take inspiration from this business newsletter. Send newsletters with essential details to your leads, and don’t forget to display product images. Show your best items so they’ll be intrigued enough to buy.

Newsletter purpose

To celebrate or welcome subscriber/employer’s onboard joining.

Key takeaways on why it works

This newsletter from Blume has a catchy heading and a warm welcome message.
They provide an offer through this newsletter, giving a free jade roller with some specific purchases. This undoubtedly aids in a celebratory vibe. The message clearly mentions all the details of the onboard joining offer.
The specific products the offer is given on are displayed with proper CTAs.

Want to send business newsletters to celebrate new onboard joinings? This is the one: take ideas! Also, this one is the perfect newsletter for publishing businesses. Welcoming new customers and employees is a must, and you need to do it properly. Plan to send a welcome newsletter like this one. And try to give offers as a joining gift.

Newsletter purpose

To update on the current trend, top selling or demanding items.

Key takeaways on why it works

Penguin Random House is a popular publishing company, and through this business newsletter, they’re updating readers who have subscribed to their newsletter landing page about the week’s top books.
Displays all the top books’ images with brief descriptions.
All the CTAs are suitably attached and seem user-friendly.

Like this business newsletter example on trendy updates? Take ideas from it, and you can also plan a newsletter campaign according to your business style. For example, send newsletters to update customers about your best or top selling/demanding items. This will be a great medium of engagement between you and your customers. They’ll get to know about your current business trends regularly. It also creates more potential for new purchases.

Newsletter purpose

To deliver starting guidelines to the new members.

Key takeaways on why it works

It’s a simple starting guideline business newsletter from Airbnb.
The starting guidelines are neatly organized and pretty easy to understand.
There’s no image in the email. It will work as zero distraction, and the reader will solely focus on the essential written guidelines.
There is a single CTA encouraging users to start ‘searching’ within their brand.
The newsletter ends with an email sign-off from the company. It’s a very good fact, as email sign offs help shape brand value positively.

Want to send a simple starting guideline newsletter to your new members/subscribers? In that case, this one right here is one of the best business newsletter examples for you. First, make a guideline in an easy-to-follow manner and then simply craft the business newsletter template like this one. Your new subscribers will definitely appreciate this communication, thinking they’re getting essential help on how to start with your brand guidelines.

Newsletter purpose

To welcome and introduce your business to the new subscribers.

Key takeaways on why it works

It’s a simple introductory newsletter from StichesnGiggles that welcomes subscribers.
This newsletter content mainly consists of 3 parts: a heading, a brief message, and introductory details of their business/company.
The family image of the company owner creates a warm, homely vibe, making recipients feel like part of their family.

This kind of business newsletter will serve as an introductory communication for the business/company. Personally, I think it can be one of the best business newsletter examples for small businesses. However, large or small, this type of welcome and introductory newsletter is a simple yet superb medium for starting the engagement bond with your new subscribers. Plus, it sets an impressive first impression.

6MailBluster’s product update newsletter

Newsletter purpose

To inform clients about product updates.

Key takeaways on why it works

MailBluster sent this newsletter to inform their clients about the new product updates.
As you can see, this product update newsletter is well organized and looks beautiful with its simple template design.
This business newsletter starts with a product update heading image.
The email message starts with an email salutation/greeting and announcement on the latest additions.
After that, it has easy-to-follow descriptions and guidelines on the updated new features.
All the images are helpful in better understanding the tutorial concept.

Surely, this is one of the best business newsletter examples for product updates. If you want to deliver your product updates to your clients, then take ideas from this newsletter content style. Jot down the points of your updated products and write engaging descriptive user guidelines, then buckle up to send your newsletters.

Newsletter purpose

To inform/invite the recipient to the webinar.

Key takeaways on why it works

With this business newsletter, Fresh Relevance informs about their free webinar and invites the recipient to join it.
All the eCommerce marketing webinar details, date, and time are mentioned clearly.
It has a brief description of the webinar topics and goals.
The newsletter has CTAs for joining the webinar.
The webinar newsletter ends with an email sign off from the company team.

If you want to plan a webinar program, this business newsletter example will aid you. Try to give a clean and detailed look in your webinar invitation newsletter. Maintain all the essential details of the event engagingly and place suitable CTA buttons. Though this given example has two CTAs with the same purpose, you can just go with one instead. Because putting the same CTAs will look repetitive, it is better to include only one.

You can take inspiration from this newsletter and implement it for similar business newsletter content like ike, business conferences, seminars, etc. Make sure to deliver the date, time, topics, and agendas for the event accordingly. Hence, the reader gets a clear vision of the program. It will help them decide whether to accept your invitation or not. Additionally, showing that you care enough to invite them to an event is a highly effective engagement-boosting technique.

Newsletter purpose

To introduce and recommend your business service.

Key takeaways on why it works

John Smith Electrician Service sent this newsletter with two intents in mind. First, introduce their service briefly, and second, recommend their service by explaining why and how their service can help.
This business example is pretty simple and easy, you see! A big heading of their business service followed by all the basic parts of an email.
This email newsletter has a friendly email salutation.
The business newsletter message starts with a highly engaging email opening line. Asks whether the recipient has inspected the home’s electrical system recently. It will prompt the reader to think about it for a while and decide to have it done quickly if it has not been inspected already.
The CTA is pretty simple, too. Suitable for scheduling a free safety inspection. Also, the free offer is enticing for sure.
This service newsletter concludes with a proper email closing and sign-off, effectively covering all the essential components of an email.

This is one of the best business newsletter examples, especially if you have a small business service. You can take ideas from this one and plan a business newsletter according to your business/service style. For better engagement, include your business contact information and social media handles.

Newsletter purpose

To introduce your company/business and recommend with great details for business growth.

Key takeaways on why it works

This company newsletter starts with a heading that clears the intent of the content.
The company newsletter content is organized into 3 categories mainly. It covers who they are, why people choose them, and briefly details their service.
The newsletter ends with contact details.

This company business newsletter example is collected from Canva; it is well organized and sets proper ideas on service. If you wish to send company newsletters or corporate newsletters for business growth, this example can help you. For extra, you can elaborate on it by adding some relevant images, a proper email footer section with social media handles, and unsubscribe link in the email. You can also add relevant blogs/articles in the company newsletter to give more insight into your business.

Newsletter purpose

To recommend an affordable healthcare service.

Key takeaways on why it works

This healthcare newsletter from Everlywell is a really good example for the medical/healthcare business. See, the heading is a perfect grabber here; it says that prioritizing health doesn’t have to be expensive, ensuring their service comes with a reasonable price.
It has some suitable images that set a healthcare vibe.
The healthcare newsletter message is also written well and provides offers for the New Year. All these make it a perfect business sale newsletter.
The email has 2 different CTAs for shopping and joining purposes.

If you run a healthcare business or offer medical services, take inspiration from this newsletter example. Set clear goals for your newsletter and plan accordingly. Highlight why customers should choose you and provide exciting offers to drive conversions.

Newsletter purpose

To recommend their real estate company service to buy homes with proper guidelines.

Key takeaways on why it works

Zillow has designed this business newsletter with a good real estate business style. The home property image at the beginning sets the vibe of the real estate business.
It has an engaging heading that prompts whether the reader is considering buying.
The brief message is also on point, explaining their real estate service is here to help with guidelines.
This real estate business newsletter has suitable CTAs. The first one is to get the detailed guideline.
After that, it recommends helpful tools to start their journey based on 4 choices, each with suitable CTAs. The last option is more engaging, giving the choice of seeking help from a pro. Undoubtedly, it ensures an engagement boost.

This is one of the best business newsletter examples for real estate companies and services. You can send similar business newsletters, especially to your new subscribers and clients. Introduce your service. Explain how you can help them and give an easy to follow guidelines. Ensure high engagement and conversion through your business newsletters.

Need more tips to elevate your audience engagement? Let’s get more solid ideas for crafting engagingly successful business newsletters.

Set your goals first. Decide what business newsletter campaign you want to work on, and then plan accordingly.
Try to stick your focus to one topic in your content. Organize the email content in an easy-to-follow way. Try to make it simple and not complicated.
Properly design your business email newsletter template according to your business style. For instance, if you own a restaurant business, give your newsletter template a restaurant vibe.
Business newsletter messages should be concise, reader-friendly, and must be relevant. Make sure you send personalized emails; it’s one of the best practices for ensuring engagement.
Your business newsletter subject line and heading need to be catchy and attention-grabbing.
Attach suitable CTA buttons properly; prompt the reader to take the required action.
Include essential links that could be relevant and helpful for the reader. Like, set a link to relevant blogs or guidelines. Your client will find it engaging and useful.

Wrap Up

Newsletters are highly effective for keeping your email marketing in check and sustained. Regularly sending business newsletters to your customers is essential for boosting engagement and achieving higher conversions. This blog has discussed some amazing business newsletter examples with rich details. Just take inspiration from these examples, implement ideas while crafting, and start sending them with our handy, super affordable email marketing tool.

Table of Contents

What is a Business Newsletter?

6 ways a business newsletter helps in: