Startups struggle with hidden fees, confusing email laws, outdated templates, and automation while choosing the best email marketing tools for startups.  They use tools to make the journey simple to connect with audiences for them.

So, how do you choose the right tool? With so many options, anyone can get confused by features, prices, and integrations. The goal is to find a tool that suits your needs, helps you connect with customers, and grows with your business.

In this blog, I will share the 16 best tools for startups with the benefits of using these tools. Here, you will learn a step-by-step process to choose the right tool.

Let’s explore the benefits of using the best email marketing tools for startups in 2025. 

Table of contents

• Benefits of Using the Best Email Marketing Tools for Startups in 2025
• 16 Best Email Marketing Tools for Startups 2025
• Steps to Choose The Best Email Marketing Tools for Startups in 2025
• End Note

Benefits of Using the Best Email Marketing Tools for Startups in 2025 

You can get many benefits when you use email marketing tools for your startup. You must know about these benefits to choose one and start one today. 

So, the benefits that you should learn for using the best email marketing tools for startups are:    

1. Automate Emails

Best email marketing tools automate your emails with their automation features when you set a schedule. A series of emails, such as welcome emails, order confirmations, reminder emails, etc, will be sent one by one automatically. 

2. Keep Customers Interested

Keep your customers more engaged and interested by generating more personalized emails. You can send the right email to the right person using a tool. 

3. Make Your Business Look Professional

You can create an impact on your users with well-designed emails. The best tool allows you to generate eye-soothing and engaging templates to look more professional as a startup.

4. Grow with Your Business

Your email list needs an update when your startup grows. Manage more emails with email tools and send them properly. Even, you can handle more customers using tools as your business grows. 

5. Reduce Customer Support Work

Startups can handle more customers and answer their questions automatically with email marketing tools. This reduces customer support as you can update your customers and answer your customers without any manual effort.

6. Bring Back Your Lost Customers

Some people sign up but never buy. Others stop opening emails. The best tool can re-engage your customers through special offers and reminders. This helps your business grow by increasing sales.

16 Best Email Marketing Tools for Startups 2025

A business needs to choose the best email marketing tools from too many options. The best tool helps them to send email campaigns smoothly. I will share the top 16 email marketing tools for new businesses to simplify your journey.

So, if you plan to use one, explore my suggested 16 best email marketing tools for startups here: 

1. MailBluster

Startups get many email services from the best email marketing tools, and the first position on my list is MailBluster. It works with Amazon SES, which makes bulk email sending easier. You can add unlimited subscribers by getting full control over the entire campaign. 

A startup from any field and any size can use MailBluster. You can access many email services that other tools don’t provide at an affordable rate. It also offers free emails up to 3000 (one-time). No strict rules for using these free emails. You can consider MailBluster as the best email marketing tool.

How MailBluster Works?

First, sign up for a MailBluster account from their official website. Then, connect the tool to your AWS account and set up Amazon SES. After that, move out of the SES Sandbox, which helps you send more emails to your users. When Amazon SES is ready, upload your prepared email list.

Create your emails using editors, or you can try a readymade template. With MailBluster’s email automation features, you can automate your emails and send them to the users.  

Key Features: 

• You can add more contacts easily and organize subscribers in order.
• Automate your emails by creating a schedule and sending them automatically. 
• Design and create emails using an editor without any coding. 
• Provides accurate reports based on who opens, clicks, and engages with your emails through tracking.
• 3rd-party integrations, such as Zapier, Salesforce, CRM, Amazon SES, etc, are possible. 
• Custom and pre-made templates according to preferences. 
• Ask for user feedback about products or services by creating forms. 

2. Moosend

Moosend offers a user-friendly interface for startups. Integration of Moosend with other tools, such as Shopify and Google Analytics, is easy. It means that you must pay once to conduct these integrations. 

This tool offers some built-in templates for the users, so you don’t have to begin from scratch. Still, if you want to design your emails, you can do that using its drag-and-drop editor. 

Moosend offers automation features that automate your email workflows. Startups also get AI-powered content assistants that they can use to optimize email content. 

Alt: Moosend as an example of email marketing tools 

Key Features

• Email editor is easy to use, and no need for any technical knowledge. 
• Optimize your email content with an AI content assistant. 
• Automate your emails to send them without any human touch

3. ActiveCampaign

As a startup, if you need a tool for CRM email marketing, and automation, choose ActiveCampaign. Email segmentation and lead scoring become easy for startups with this tool. 

Along with email marketing, you can also try SMS marketing with this tool. With its advanced features, businesses can track customer behavior and provide what they offer. 

Key Features

• Automated email workflows without any human touch.
• Advanced segmentation and tagging.
• Create dynamic emails with more personalization.
• SMS marketing integration along with email marketing.

4. Constant Contact

Get advanced email support for startups from Constant Contact. Create more professional and personalized emails for your users using this tool. 

You will even get additional marketing tools in this tool, such as vent management and social media integration. Users can conduct A/B testing with Constant Contact to define the best version.

Key Features

• Drag-and-drop email editor 
• Event marketing tools
• A/B testing 
• Accurate reporting 

5. GetResponse

GetResponse offers email marketing and other services too for startups. They can use this tool for automation and webinar hosting. Even GetResponse provides AI recommendations with dedicated IP addresses for startups. 

This tool offers different pricing packages, and you can choose one. So, try this tool to build landing pages, host webinars, and send automated emails. 

Key Features

• Landing page builder
• Advanced segmentation and automation
• A/B testing and conversion tracking
• Webinar hosting feature

Also read: GetResponse Alternative: Compare GetResponse vs MailBluster

6. Sender

If you are not a marketing expert, choose Sender for email and SMS marketing for your startups. Moreover, there are free email templates and a simple drag-and-drop builder. This is known as the best email marketing tool for startups.

Sender lets you reach customers through both email and SMS. You can set up automated messages.  It also gives you easy-to-read reports to track your campaigns’ performance. You will get 24/7 customer support.

Key Features 

• Email and SMS marketing
• Automated messages
• Easy-to-read reports
• Audience segmentation
• Integration with WordPress, WooCommerce, Shopify, and more

7. Omnisend

Omnisend lets you reach your customers through both email and SMS. You can customize templates to fit your brand and create campaigns that feel personal.

This tool also automates tasks like welcome emails, abandoned cart reminders, and post-purchase messages, saving you time. Moreover, 125,000 ecommerce businesses trust this tool.  Setting up this tool is simple and works well with existing tools. 

Key Features 

• SMS and campaigns
• Customize templates 
• Personalized emails 
• Automate tasks 
• Segment your audience 
• Simple setup 
• Get support 24/7

8. Brevo (formerly Sendinblue)

Brevo offers email automation, SMS marketing, CRM, and a landing page builder. It also has a live chat and Facebook ads integration. You can also send transactional emails through SMTP for retail email marketing. Brevo helps in your business growth. 

You can store unlimited contacts and send 300 emails daily, more than most free plans offer. However, some of its services, such as live chat and phone support, are for the pro plan.

Key Features 

• Free plan with unlimited contacts and 300 emails daily
• Automatic email sending with automation
• Send bulk SMS to customers
• CRM to organize and track contacts
• Easy landing page builder, no coding needed
• Run Facebook ads directly from Brevo

9. Mailmodo

Mailmodo adds interactive features in email content to make email marketing more engaging by adding interactive features in your emails. You can include forms, quizzes, surveys, and even games. These features make your startup emails more interesting and encourage subscribers to take action.

This tool also helps you create emails faster. Its AI tools optimize catchy subject lines and content, so you don’t have to worry about coming up with new email marketing ideas.

Key Features

• Add forms, quizzes, and surveys to emails
• Works with Gmail, Yahoo, Apple Mail, and more
• AI tools to improve subject lines and content
• Easy setup and simple design

10. Campaign Monitor

Campaign Monitor connects businesses with their audience through email marketing. Without any coding, you can create professional emails. You can send the right email at the right time using its automation features. 

Campaign Monitor also allows you to manage templates for teams so everything stays on-brand. This tool creates a loyalty program that you can use to reward the most engaged customers. 

Key Features 

• Email automation
• Mobile-friendly templates
• Team template management
• Email performance tracking

11. Selzy

Create our personalized emails for startups with Selzy in 15 minutes. Try their built-in templates, or you can use their drag-and-drop tools to create your email template. Through Selzy, you can send bulk emails to your thousand users at once. 

Key Features

• Write effective emails
• Personalize messages 
• Clear reports 
• Budget-friendly plans 

12. Drip

With Drip, run successful email campaigns for your startups. Beginners can easily use this tool for email marketing as there are no complicated setups. With this tool, you can send the right text to the right person. 

Even sending emails to users at the right time becomes easy with Drip.  So, try its free plans and gain your expected outcomes. 

Key Features

• 99% of emails avoid spam.
• Drag-and-drop editor
• Email automation
• Live customer support
• Works with PayPal, Stripe, and more

13. Klaviyo

Klaviyo helps startups by sending their users emails, texts, and push notifications. If a startup wants to use data to improve sales, it can definitely use this tool. Track your customer behavior and send emails based on that with Klaviyo. 

Users can combine this tool with Shopify, WooCommerce, and Magento. Check their free and paid plans and choose one to send emails and texts. 

Key Features 

• Predicts customer behavior
• Personalized emails 
• Smart segmentation
• Works with 350+ apps
• Supports email, SMS, and push notifications

Also Read: Klaviyo Alternative: Compare Klaviyo vs MailBluster

14. Mailchimp

Mailchimp makes email marketing easy, especially for beginners. It helps businesses create and send emails without much effort. This tool is for startups that are just getting started with email marketing.

The free plan lets you manage up to 500 contacts with basic features. You will get more tools, like better reports and automation by choosing their paid plans. 

Key Features

• User-friendly
• Free plan for basic features
• Email Content Generator to speed up email creation
• Automated customer journeys to keep subscribers engaged
• Reports to track campaign results
• Advanced segmentation (on paid plans)

15. MailerLite

Build websites and send emails using MailerLite to grow your startup businesses. Content creators and online sellers can use this tool for email campaigns. Users can create emails and send them without hassle by setting up automation. 

Key Features

• Drag-and-drop email editor
• Email automation 
• Landing pages without coding
• Works with Shopify, WordPress, and more
• 24/7 customer support

16. HubSpot 

HubSpot works well for startups that need a flexible marketing tool. It’s free email software includes a simple drag-and-drop builder, templates, and basic automation. 

Paid plans offer more, like A/B testing, analytics, and CRM integration. Support includes blogs, courses, and consulting. Prices start at $18 per month for 1,000 contacts.

Key Features 

• Email templates
• Basic automation
• A/B testing
• Analytics and Reporting
• CRM integration

Steps to Choose The Best Email Marketing Tools for Startups in 2025

Step 1: Take time and begin your first step with market research. During the research, list the top 3-5 tools and check their reputation.

Step 2: You can’t cross your budget while choosing the tool. So, first, know your budget and find the best tool. Go for MailBluster to get the best email service at an affordable rate.

Step 3: Features matter the most to run a successful email campaign. So look for the essential features in the email marketing tool, such as segmentation, A/B testing, scheduling, filters, live support, etc.

Step 4: Ensure that the email marketing tool integrates with other platforms. MailBluster integrates with 3rd parties, such as Zapier integration, CRM, Salesforce, etc, to offer the best email service.

Step 5: Finally, ensure the tool tracks emails well and provides clear reports so that you can adjust your marketing strategies based on that. 

End Note 

In the end, I have discussed the 16 best email marketing tools for startups. They offer useful features that you can try for your business to make email campaigns easier. Choose one that aligns with your budget and needs. To choose one, you can easily follow my suggested steps. 

So, if you are looking for the best email marketing tool for startups, go for MailBluster to get email marketing services at an affordable rate.