9 Summer Newsletter Ideas with Examples and Tips

You need to pick up some great summer newsletter ideas to turn the summer season into a success. The summer season often tends to be an unlucky time for sales, as it has been observed that there happens to be a 30% decrease in e-commerce sales during the summer compared to December. It is because people get busy this season; either they are vacationing in summer or saving money for their upcoming trips. That is why many summer newsletters often go unnoticed, especially those that are irrelevant, which eventually results in a sales decrease.

However, if you plan your summer business newsletter campaigns wisely, targeting the right audience, then there’s a huge chance you can beat this challenge and make your summer sales a tremendous success!

In this blog, we’ll take a trip to explore some effective summer newsletter ideas that’ll make your recipients feel the summer vibe, keep them interestingly engaged, and leave a lasting impression that’ll last long after the season is over. So, grab your sunglasses and get ready for the summer content ideas hunt for newsletter campaigns!

9 Summer Newsletter Ideas
- Back to school newsletters
- Summer camp newsletter
3 Summer Newsletter Examples
Ideas on Summer Newsletter Subject Lines
Wrap Up

Typically, summer begins in late June and lasts until late September, so you can start planning with the June newsletter.

Let’s go over the essential holidays and events that you can plan your summer newsletter campaigns on.

You can start from the get-go, yes, the summer season begins from late June. And this year (2025), summer starts on June 21st. Send summer season celebration newsletters to your customers. To celebrate the start of summer, offer deals on items such as clothing, sunscreen, and summer essentials. Consider products that evoke a summer vibe or are associated with summer. Plan your summer sales campaign, and send the newsletter on the first day of the season.

Let’s gather the July newsletter ideas for the summer email marketing campaign.

July 4th is Independence Day in the US. This day is hugely celebrated every year there. All kinds of businesses can make 4th of July sales campaigns. Additionally, you can also target the celebration itself, for example, by selling items that complement the celebration, such as patriotic-themed merchandise, fireworks, lighting, grilling accessories, etc. People will likely buy such items to celebrate the day, so offer them discounts on those products. Therefore, include this day in one of your summer newsletter ideas and mark it in your email marketing calendar for the summer season log.

Now, let’s get some August newsletter ideas for the summer email marketing.

National Beach Day is on August 30th. You can include this special day in your summer newsletter ideas. Create a summer newsletter campaign for National Beach Day, targeting beachgoers with information on the following:

Day’s activities
Beach cleanup projects/products
Beach-associated products and services

Include an email CTA (call to action) highlighting deals on beach essentials such as sunscreen, towels, beach bags, or summer clothing.

International Cat Day is on August 8th, a great chance for the pet shop and pet product owners to send summer newsletters. Provide offers and sales on various cat products or encourage people to connect with animal groups. For your International Cat Day email campaign to be effective, focus on engaging cat enthusiasts with cute cat images in email, compelling text, and a suitable CTA. You could use pre-made templates from email marketing platforms like MailBluster.

World Photography Day is celebrated on August 19th. It’s an amazing opportunity for email marketing for photographers. A World Photography Day summer email campaign- you can commemorate the art of photography and showcase customer-submitted photographs and testimonials. Plus, provide exclusive discounts on photography products or services. Include this opportunity in your summer newsletter ideas. And promote photography advice or blog updates, as well as serve as a platform for photographers to network and share their enthusiasm.

Now moving on to some September newsletter ideas for summer email marketing.

Labor Day falls on the first Monday of September every year. This day originated in the labor movement to celebrate American workers, and it’s a national holiday in the United States, as well as in Canada. Therefore, you can consider this national holiday as an opportunity to send your summer newsletter. Offer enticing promotions and discounts in an engaging manner, particularly for summer-friendly products and services.

NB: May Day and Labor Day are not the same, even though they both honor the accomplishments and hard work of workers. In many nations, May 1st is recognized as May Day and celebrated internationally to commemorate the worker. On the other hand, the US and Canada celebrate Labor Day on the first Monday in September. So, this day is celebrated on separate days and has somewhat distinct objectives.

You can send a summer newsletter on the last day of summer. Or, you can create a campaign targeting the last day of summer. Create a last-chance summer sales email newsletter campaign, providing exciting offers or clearance sales that will entice potential customers to convert.

Back to school newsletters

Back to school refers to the transition from summer break to the start of a new academic year. It is a great chance to send email newsletters with strategies for generating sales, especially on academic products and study materials. You can also send DIY summer projects newsletters, sharing ideas and tutorials that can be useful.

Summer is all about trips and camps. Many people go on a summer vacation to camp. So, you can use this idea to run a summer camp newsletter campaign. Send camping tips, place, and activity related email newsletter content to your subscribers. Offer your services or products in a way that will attract potential customers.

Now, to collect more summer newsletter ideas, let’s review some of the best summer newsletter examples.

Check out this summer newsletter campaign from MailBluster. You can create such summer deal campaigns and send them on the last day of summer. Alternatively, take inspiration from this one and customize it to send as a first-day-of-summer newsletter campaign.

Pro tips and notes

Write the heading with suitable words and include summer sales/deals within it.
Make sure you have placed an effective CTA for the required action.
Craft a catchy email template with summer vibes, or use pre-made templates from MailBluster.

Take summer newsletter ideas from the following example. Casper sent the summer newsletter on the 4th of July. They provided exciting discounts on their sleeping products to celebrate the Independence Day of the US.

Pro tips and notes

Mention the 4th of July at the beginning of the email template to highlight the event.

Write the summer newsletter in an engaging and interesting way. For example, in this summer newsletter, they grabbed customers’ attention with the line “get cooler sleep at our coolest price.” Such humorous lines work great in piquing the recipient’s interest.

The final summer newsletter example is from Loom. They sent this newsletter to update the recipient on their product and service. It’s a simple summer newsletter explaining the updates on their service, essential changes, facilities, and guidelines.

Pro tips and notes

Explain the essential updates in a polite and easy-to-follow manner.
Add required details and appropriate CTA.
Ensure you include a proper email signature at the end of the email. In the given example, the email signature is very vague, mentioning only the sender’s name. However, as it’s one of the essential parts of an email, you must write it properly, including the name, designation, and brand/company name or logo.

Let’s get some ideas on summer newsletter subject lines. Here are some of the best summer subject lines that you can use for your newsletters. Use it as is or customize it as per your needs.

General Summer Subject Lines:

Summer’s finally here!
Say hello to summer
Gear up for summer fun!
Get Ready for summer fun!
Dive into summer offers
It’s Summertime- get exclusive deals!
Summer never looked so good- 30% sales!

Summer camp email subject lines:

Ready for the best summer camp, [Name]?
Discover/Explore your wild side at [Camp name] now!
Culinary arts camp this summer – Register now!
[Camp Name] opens doors to new friendships/experiences
Register now for [Camp Name] – don’t miss out!
Only 10 seats left at [Camp Name] – act fast!
Register Now for [Camp Name] – don’t delay!

Subject lines for specific products/services:

New Season, new styles: summer wardrobe must-haves
Ride the wave: top 5 summer picks just for you
Summer’s in full swing: Unwrap the sunshine!
Make waves: Dive into summer fun with us/brand!
Summer vibes: Unlock your season of adventure
Embrace the warm weekends: Summer essentials you need
Need a break this summer? Find the perfect getaway!
Ready for summer? Discover our top vacation destinations!

Wrap Up

You can turn your summer into a success with summer newsletters. This blog has presented essential summer newsletter ideas, with examples and tips. Take notes and implement them in your summer newsletter campaign. Focus on giving a warm summer vibe through your email. Use an effective email marketing tool like MailBluster that offers you some cool summer newsletter templates to nail your campaigns.