Looking for email segmentation tools to take your email marketing to a top-notch level? Surely, you’re on the right page!
Studies have shown that segmented email marketing campaigns can bring in a 760% increase in email revenue compared to non-segmented ones. To ensure such success, you need a high quality email list segmentation tool that can help you achieve it efficiently.
In this blog, I will introduce you to the six email segmentation tools in detail. Read and take notes on the highlighted points to determine your best fit.
Table of Contents
- TL;DR of 6 Email Segmentation Tools
- What to Look for in the Email Segmentation Tools?
- 6 Best Email Segmentation Tools
- Wrap Up
- FAQ on Email Segmentation Tools
TL;DR of 6 Email Segmentation Tools
Seems too long, or don’t have much time for a thorough read? Here’s a TL;DR for a quick overview!
| Email segmentation tools | Free plans/trials | Starting paid pricing | G2 rating |
|---|---|---|---|
| MailBluster | Yes | $0.60 per 1000 emails and & $60 yearly subscription fee | 4.8 |
| Mailchimp | Yes | $10/mo for up to 500 contacts | 4.4 |
| Klaviyo | Yes | $20 for up to 251-500 active profiles | 4.6 |
| MailerLite | Yes | $10/mo for up to 500 subscribers | 4.6 |
| Brevo | No | $9 per month for 5000 emails | 4.5 |
| HubSpot | Yes | $15/mo/seat for 1000 contacts (Marketing Hub: Individuals & small teams) | 4.5 |
Before diving into the main discussion, let’s first go through some solid key checkpoints for an ideal email segmentation tool.
What to Look for in the Email Segmentation Tools?
When choosing an email segmentation tool, prioritize the following key features:
- Ensure it includes all essential segmentation facilities/criteria, such as demographics, interests, etc.
- Offers advanced automation to utilize segments and send automated personalized emails.
- Provides in-depth real-time reports and analytics for better segmentation.
- Offers a user-friendly interface and responsive mobile designs.
- Allows third-party integration.
- Provides a human-based customer support.
6 Best Email Segmentation Tools
Let’s dive into the main discussion. Let’s embark on our journey to discover the six best email segmentation tools.
MailBluster
MailBluster is an all-in-one email marketing platform that is renowned for sending unlimited bulk emails. It offers advanced-level features, including automation, segmentation, responsive email templates, etc., at a cost-effective price. And in this section, we will review their segmentation feature in detail. Find out if MailBluster can be your best fit among email segmentation tools.
MailBluster’s email segmentation feature
MailBluster’s powerful email segmentation feature is part of its core service. Through its segmentation feature, users can categorize their leads into distinct groups or segments using various criteria. They essentially include:
- Standard segmentation
- A/B testing segmentation
- Static segmentation
So, what do these three segmentation facilities offer?
Standard segmentation
Let’s start with the first one, Standard segmentation, as it includes most of the segmenting facilities.
- Users can target subscribers based on campaign activity. For example, MailBluster’s users can target their subscribers by tracking the email open and link click activities. They can separate the ones who opened and clicked from those who didn’t.
- The users are allowed to segment based on transaction or purchase history, abandoned carts, and viewed items.
- With standard segmentation, users can use the demographics of users. For instance, they can segment based on location, gender, age, occupation, etc, information collected during signup or through API.
- If you use MailBluster as the email segmentation tool, you can segment leads based on tags. Users can organize and segment leads using a simple labelling system.
- Also, users are allowed to target their subscribers based on “date added,” —the joining date of your subscribers in your email list.
- With the double opt-in status, users can differentiate between confirmed and waiting leads.
A/B testing segmentation
With MailBluster’s A/B testing segmentation facilities, users can slice their leads into two or more groups for running A/B testing on different email variations. And then they can determine the most effective ones.
Static segmentation
Using the static segmentation facility, users can create a segment by manually importing a pre-prepared list of leads from a CSV file.
Learn more: Email Segmentation Feature MailBluster with an ultimate guide with examples
MailBluster pricing
MailBluster pricing has 2 plans. One is free, and the other is paid, and the paid one follows a simple pay-as-you-go (PAYG) approach, which is highly affordable.
Starter plan: Sending 3000 emails for free (one-time). Best for testing purposes.
Pro plan: An annual subscription fee of $60, and outgoing email cost starts from $0.60 per 1000 emails.
Why choose MailBluster for email segmentation?
By going through all the earlier details, I think it’s pretty clear now why you should consider MailBluster as one of the best email segmentation tools. It’s a solid choice for any business, especially start-ups and small businesses. As you can see,
- It offers lots of facilities and options for email segmentation.
- MailBluster provides a very user-friendly interface with a simple segmentation setup process.
- All these advanced segmentation facilities are available at a very affordable cost.
Mailchimp
Mailchimp is a well-known email marketing platform, and it includes a robust email segmentation feature. And in this section, you will discover what segmentation facilities it offers.
Mailchimp’s segmentation feature
Mailchimp’s users can filter contacts into subgroups based on various criteria such as audience field data, ecommerce activity, and engagement.
- With its regular segmentation facility available in its Free and Essential plans, users are allowed to perform simple filtering.
- Advanced segmentation is available in the standard plan or higher. It allows for complex and nested conditions with numerous criteria that enable highly specific targeting.
With Mailchimp, you can essentially segment based on:
- Tags: Customizable labels that users create for their contacts.
- Contact details: Extra information about each contact.
- Address fields: Use the address data that has been added or imported to their audience.
- Text fields: Use contacts’ typed responses.
- Date fields: Use data from date fields such as subscribers’ birthday: month and day.
- Contact rating: Use the contact rating condition, such as most and least engaged subscribers.
- Info changed: Use the most recent update made to a contact’s profile.
- Language: Use the preferred language of users.
- Predicted demographics: Use location, age, and gender data of users.
- VIP status: Use marked VIP contacts.
- Website engagement: Use page views and link clicks of visitors who are included in your Mailchimp email list.
- Email engagement: Use how contacts engage with the email: rarely, sometimes, or often.
Mailchimp pricing
Mailchimp pricing is mainly based on the number of contacts. Let’s learn its pricing plans.
Free: $0 up to 500 contacts and 1000 emails per month. Includes basic segmentation.
Essential: Starts at $13 monthly for up to 500 contacts. Includes basic segmentation along with other limited features.
Standard: Starts at $20/mo for up to 500 contacts. This one unlocks advanced and predictive segmentation.
Premium: Starts at $350/mo for up to 10,000 contacts. It offers the full suite of segmentation tools with unlimited conditions.
Pay-as-you-go: For seasonal business, allows email credit purchase, functions similarly to their Essential pricing plan.
Why choose Mailchimp for email segmentation?
Consider Mailchimp as one of the email segmentation tools:
- If you want a bunch of segmentation criteria
- If you run a big business and have no budget problem, given that Mailchimp can be very expensive in terms of pricing.
Klaviyo
Klaviyo is a renowned e-commerce-focused email and SMS marketing platform that comes with a variety of email marketing features. And it includes the email segmentation tool in its features list. Let’s go through the details of its segmentation facilities.
Klaviyo’s email segmentation feature
With Klaviyo’s customer segmentation tool, you can utilize any piece of data and metadata from 350+ integrations and flexible APIs. And it includes:
- Demographic data
- Browsing behavior
- Products purchased
- Order status
- Purchase history
- Location
- Regional compliance information
- Loyalty points
- Channel preferences
- Open support tickets
- Subscription status
- Unlimited custom properties
Apart from these, Klaviyo offers the “Segment AI” facility. This one uses metrics across all data present in the account. It includes:
- Integrations
- Custom API events
- Predictive analytics
A user can input segment creation prompts, and AI will pull in relevant metrics to create the segment the user wants.
Klaviyo pricing
Klaviyo pricing offers 3 plans. Let’s get the details.
Free: $0 for 500 monthly email sends and not available for over 250 active profiles.
Email: $20 for up to 251-500 active profiles and 5000 emails per month.
Email + mobile messages: $35 for up to 251-500 active profiles and 5000 emails + 1250 mobile messaging credits per month.
Why choose Klaviyo email segmentation?
Consider Klaviyo as one of your email segmentation tools because:
- Klaviyo stores event data at the profile level indefinitely.
- Users can get super granular segmentation over any period of time without any additional cost.
- If you run a mid to large sized business and are okay with the pricing being expensive.
- If you require an AI segmentation facility.
MailerLite
MailerLite is another popular email marketing platform that provides a powerful email list segmentation tool along with other facilities for email marketing. Let’s review its email segmentation tool:
MailerLite’s email segmentation feature
You can create segments for sending targeted email campaigns with the MailerLite audience segmentation feature by:
- Interest
- Email engagement
- Geography and time zone
- Sign up form
- Combine segments
MailerLite pricing
MailerLite pricing has 3 plans, and it is mainly based on the number of subscribers. Let’s learn its pricing plans on a monthly bill basis.
Free: $0 monthly for up to 500 subscribers and 12,000 emails, with minimal features.
Growing Business: $10 monthly for up to 500 subscribers and unlimited emails.
Advanced: $20 monthly for up to 500 subscribers and unlimited emails.
Enterprise: Custom plan for businesses with over 100,000 subscribers.
Why choose MailerLite for email segmentation?
Consider MailerLite as one of your email segmentation tools because:
- It is a good choice for businesses and beginners who value simplicity and ease of use.
- It offers effective segmentation over the complexities of an all-in-one marketing suite.
Brevo
Brevo, formerly known as Sendinblue, is an all-in-one platform that manages your customer relationships through email, SMS, WhatsApp, Chat, and more. They mostly highlight their email marketing and CRM services. Along with various features, they also provide an advanced email segmentation tool for the best results. What does Brevo include in its email segmentation facilities? Let’s find out!
Brevo’s email segmentation feature
- Different filters
- Attributes
- Demographics
- Purchase history
- Subscriber activity
- AI segmentation
Brevo pricing
Brevo pricing mainly has 4 plans, and the pricing varies based on the email sending amount. On a monthly bill basis, it initially starts with:
Starter: $9 per month for 5000 emails with minimal features.
Standard: $18 per month for 5,000 emails, planned for small businesses.
Professional: $499 per month for 150,000 emails with advanced facilities.
Enterprise: Custom pricing plan best for businesses with 1M+ contacts.
Why choose Brevo for email segmentation?
You can consider Brevo as one of your email segmentation tools:
- If you require a strong choice for its accessibility and power across all plans and marketing channels.
- Because of the ease of use.
- If you need AI segmentation facilities.
HubSpot
HubSpot is a marketing software that includes sales, CRM, and email marketing facilities, among others. They offer a segmentation tool in their service, which they have named “Audience Segments.” Let’s get detailed information!
HubSpot’s segmentation feature
- Offers high value segments using AI
- Segments using data from CRM, web visitors, etc.
- Uses personalized segments across channels
HubSpot pricing
HubSpot pricing has so many different plans based on platforms and products, which might seem complex when choosing a suitable one. Here, get the details on the monthly bill basis for Free Tools and Marketing Hub plans suitable for individuals and small teams. And the pricing varies based on the number of core seats.
Marketing Hub:
Free Tools: $0 monthly for up to 2 users. It’s built for using foundational tools (minimal) to get you started and test their service.
Starter: $15 monthly for 1000 marketing contacts.
Professional: $890 monthly, includes 3 core seats for 2000 marketing contacts.
Why choose HubSpot for email segmentation?
Consider HubSpot as one of your email list segmentation tools, especially:
- If you need an advanced level marketing platform that includes multiple marketing channels.
- If you have no issue with the budget and are willing to spend a hefty amount of money.
- If you require AI facilities for segmentation.
Wrap Up
That was all in introducing the six best email segmentation tools. In email marketing, segmentation holds vital importance. Which is why you must select your best segmenting companion wisely, one that matches your goals, plans, and budget perfectly. Or without much hesitation, you can opt for the most effective option like MailBluster, which is affordably suitable for all businesses.
FAQ on Email Segmentation Tools
You can consider all the discussed email segmentation tools to be the best: MailBluster, Mailchimp, Klaviyo, MailerLite, Brevo, and HubSpot. Just choose as per your needs and plans.
Most email marketing platforms, including MailBluster, automate email list segmentation through their various capabilities, which enable you to create segments based on criteria such as campaign activity, engagement, tags, and custom fields.
Segmentation involves dividing email subscribers into smaller groups/segments based on specific criteria. Typically, for instance, to personalize email marketing campaigns to subscribers based on their interests, geographic location, purchase history, and many other factors.
Contents
